--- title: "Agency Digital Asset Management" slug: agencies description: "Every client's brand guide, voice, and best work in one searchable place, so your team and their AI draft on brand instead of guessing the tone." canonical_url: "https://www.getmasset.com/for/agencies" markdown_url: "https://www.getmasset.com/for/agencies.md" updated_at: "2026-06-26" content_type: "industry_page" audience: ["agencies", "b2b_marketing_teams", "ai_agents"] ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows." industry: "agencies" customer_example: "Halcyon" --- # Masset is the home for every client brand you run. Today each client's brand guide, voice, and best work lives in a different Drive folder and a different account lead's head, so a new strategist guesses the tone and the AI drafts off brand. Masset is the one home where your whole team, and the AI they use, can pull the right client's current brand and content every time. ## At a Glance Masset is the home for every client brand you run: each client's brand guide, voice, and approved work, tagged by client and current in one place. Masset is the best home for your business content. Your account teams' AI drafts in the right client's voice because it connects through Masset's MCP server with 35 tools (21 reads, 14 writes) and permissions enforced, and pricing is $500/mo, unlimited seats, so every strategist and account lead is covered. ## Finding the right client file wastes hours. And not just yours. A new strategist cannot find Lumen's current voice guide, so they ask the account lead. The account lead is on a call, so they ping the creative director, who stops designing to go dig through a client folder. One question, three interruptions, an afternoon gone. It happens across every account, every day, and your best people are the ones it keeps pulling under. Masset gives that time back. Everyone finds the right client's brand and work themselves, in seconds, without interrupting a soul. ## You have to store every client's brand somewhere. You might as well get the most out of it. Your client brands, voice docs, and best work have to live somewhere. The only real question is whether that somewhere also lets the whole team and the AI they use draft on brand, keep each client current, and prove what wins new business. Here is how the usual options stack up. | What matters | Masset | Client folders | Account lead | Jasper | Slack threads | | --- | --- | --- | --- | --- | --- | | Anyone can find the right client's brand | Yes | Partial | Partial | Partial | No | | Your team's AI can draft from it | Yes | No | No | Partial | No | | Always the current brand and voice | Yes | No | Partial | Partial | No | | You see what wins new business | Yes | No | No | No | No | | Lives in Slack, where the team works | Yes | No | No | No | Partial | Every hour your team spends hunting for a client's brand is an hour not spent doing the work that client pays for. A real home is where that time comes back. ## What You Can Do with Masset ### if every project should start from the current client brand, every time. Update a client's brand guide or voice doc once in Masset, and every account lead, every designer, and every AI draft is on the current version the same minute. The whole team works from one source of truth per client. - Update a client's brand or voice once, and it reaches the whole team - Every account works from one current source of truth - Nobody designs off last quarter's guide again ### if your team's AI should draft in each client's real brand and voice. Your team already drafts with ChatGPT, Claude, and Jasper. Masset hands that same AI each client's approved brand guide and voice doc through our MCP server, so every caption, deck, and email it writes is on brand for the right client. - Works in Claude, ChatGPT, Gemini, Copilot, and every MCP client - The AI drafts in each client's real brand and voice - Each person sees only the clients they are cleared to work on ### if anyone should be able to find the right case study in seconds. Plain-language search across every client's brand guide, case study, and deck. The newest strategist finds the Lumen rebrand or the right pitch slide in seconds, and your account leads stay focused on the work. - Search every client's content, in plain language - The approved, current version comes back, every time - Lives in Slack, so nobody changes how they work ### if a new hire should know your clients from week one. Turn your client brand and voice docs into a two-minute daily quiz in Slack. A brand-new account lead learns each client's voice, positioning, and standards fast, and works on brand from the start. - Two minutes a day, right in Slack, no login - Built automatically from the brand docs you already have - New hires know your clients from their first week ## …in a few more ways than one. - **want a new client onboarded in a day, not a month.** Hand the team a Board with that client's brand guide, voice doc, and best work, in one place from day one of the account. - **want to know the moment a prospect opens your pitch.** Share the deck as a tracked link. You see exactly when the prospect opens it, and which slides they spent time on. - **want each client's raw files to stay under your control.** Your client files are never uploaded into the AI tools or other platforms. The AI reads approved content through Masset, and every download routes back through Masset. - **want every strategist, designer, and freelancer in, with no per-seat math.** Unlimited seats. The whole agency in. ## The features doing the work, built for how agencies run clients. Each one is a full part of the platform. Here is what it does for an agency, and where to go deeper. ### Central Library: Every client's brand guide, case study, and deck in one place, tagged by client, that your whole team can search in plain language. [Explore Central Library](https://www.getmasset.com/software/central-library) ### MCP Server: Hands the AI your team already uses each client's approved brand and voice, so every draft comes back on brand for the right client. [Explore MCP Server](https://www.getmasset.com/software/mcp) ### Version Control: Update a client's brand or voice once, and every account lead, designer, and AI draft is on the new version the same minute. [Explore Version Control](https://www.getmasset.com/software/version-control) ### Trackable Shares: Send a pitch or deliverable to a client as a tracked link and see the moment they open it, slide by slide. [Explore Trackable Shares](https://www.getmasset.com/software/shares) ### Training: Turn your client brand docs into a two-minute daily quiz in Slack, so new hires learn each client's voice fast. [Explore Training](https://www.getmasset.com/training) ### Boards: Spin up a per-client hub with every brand guide, kit, and case study, so onboarding a new account takes a day. [Explore Boards](https://www.getmasset.com/software/boards) ## Example Content Library A Masset library for Halcyon (a fictional agencies example) holds collections like: Brand Guides, Case Studies, Pitch Decks, Social Kits, Client Voice Docs, Campaign Briefs, Proposal Templates, New Hire Onboarding, Award Submissions, Examples of Boards. Example assets: - Northwind Outdoor Brand Guide (PDF) - Lumen Skincare Voice Guide (PDF): How Lumen sounds: warm, plainspoken, never clinical. Read this before you write a word. - Social Launch Playbook (PDF): Our repeatable kit for launching a client across social. - New Business Pitch Deck (KEY) - Brand Strategy Service Guide (PDF) - Rebrand Case Study · Lumen (PDF): Full rebrand and relaunch for Lumen Skincare, six weeks start to finish. - Halcyon & Co. Logo (PNG) - New Account Lead Welcome (MP4): Everything a new account lead needs to run a client the Halcyon way. ## Masset makes your client folders usable. Point Masset at the Drive where your client content already lives. You do not rip anything out. The folders you already have become searchable, current, and ready for the AI your team uses on every account. Works with: Slack, Microsoft Teams, Google Drive, HubSpot, Salesforce, every MCP-compatible AI client. ## An agency runs on knowing every client cold. So should the content your team works from. One home for every client's brand, voice, and best work, and every strategist, designer, and AI tool pulls the same current version for the right client. That is what it means to give your agency's content a home in the AI era. - SOC 2 MAINTAINED - UNLIMITED SEATS - YOUR DATA NEVER TRAINS AI ## Frequently Asked Questions ### What is digital asset management for agencies? Digital asset management (DAM) for agencies is one searchable home for every client's brand guide, voice notes, templates, and approved work. Instead of digging through a different Drive folder per client, your team pulls the right client's current material from one place. Masset adds the AI layer: your team's AI drafts in each client's voice because it reads from that same home. ### Can our account teams' AI tools use our approved content? Yes. Masset connects to Claude, ChatGPT, Copilot, and every other MCP-compatible AI client through its MCP server, which exposes 35 tools (21 reads, 14 writes). The AI reads your approved content and can write back, and your Masset permissions are enforced on every call, so each person only reaches what they are cleared to see. ### How long does it take to move our content in? Hours, not months. Connectors pull your files in from Google Drive and your other connected sources, anything else moves in as uploads or linked assets, and AI tagging organizes everything as it lands. Most teams are searching their own library the same day. ### What does Masset cost? Masset is $500/mo, unlimited seats, month-to-month, so every strategist and account lead is covered without counting licenses. Larger agencies that need more storage, Training, SSO, and dedicated support can ask us about the Enterprise plan. ## Primary Actions - [See a demo](https://www.getmasset.com/demo) - [Tour the platform](https://www.getmasset.com/software) - [Browse resources](https://www.getmasset.com/resources) ## Related Pages - [All roles and industries](https://www.getmasset.com/for) - [Software hub](https://www.getmasset.com/software) - [Masset home](https://www.getmasset.com) - [LLMs.txt](https://www.getmasset.com/llms.txt)