--- title: "Franchise Marketing Portal | Masset for Franchises" slug: franchises description: "Masset is a franchise marketing portal that keeps every location on the current, on-brand promo, even when franchisees make their own marketing with AI." canonical_url: "https://www.getmasset.com/for/franchises" markdown_url: "https://www.getmasset.com/for/franchises.md" updated_at: "2026-05-15" content_type: "role_page" audience: ["franchises", "b2b_marketing_teams", "ai_agents"] ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows." role_name: "Franchises" category: "Industry" --- # You shipped the promo. Half your locations are still running last quarter's. A franchise marketing portal that puts the current, approved promo in front of every franchisee, and keeps every location on brand even when they make their own marketing with AI. > Multi-Unit Franchise Brands ## At a Glance Masset is a franchise marketing portal that gives a brand one home for every promo, every brand rule, and every local store's marketing materials. Update a promo once and it cascades to every location, so franchisees run the current, on-brand work instead of an old or off-brand version. Franchisees grab what they need themselves through a simple library and the AI tools they already use, and a daily two-minute quiz keeps the whole network on brand. The answer to keeping franchisees on brand, even when they make their own marketing with AI. ## The problem is not lazy franchisees. Your brand has no single home they all reach. You sit at corporate and ship a new promo. You feel good. But your franchisees own their stores, and they are busy running them. Some never see the email. Some saved last quarter's poster and just keep printing it. Now the same brand runs three different promos in three towns. Then it gets faster. Franchisees have AI now too, so a busy owner asks a chatbot to make a flyer in two minutes. It looks fine to them, but the colors are off, the words are off, and it is not the deal you approved. Your brand drifts, store by store, a little more every week. More emails will not fix this. The fix is one home every location reaches for the current, approved work, plus a small daily nudge that keeps them on brand. Build that, and the whole network runs the same promo again. > One update at corporate. Every store, the same day. ## Open a location, and the right work is already there. Pick a store and see what they should be running: the current promo, the brand rules, and the local pieces made just for them. Example brands in one Masset workspace: Cedar Mill, Lakeview, Oak Ridge, Pine Hollow, Riverbend, Stonegate, Fairview, Bayside. ## Primary Actions - [Watch a demo](https://www.getmasset.com/demo) - [Tour the platform](https://www.getmasset.com/software) - [Browse resources](https://www.getmasset.com/resources) ## Before vs. After Masset ### Before - You ship a new promo, and half your stores keep running the old one. - Franchisees make their own flyers with AI, so the brand looks different in every town. - Owners email corporate asking where the current artwork is, and someone has to dig it up. - A new store opens and the owner has no idea what to run on day one. ### After - You update a promo once, and it shows up at every location, the same day. - Franchisees grab the current, approved work themselves, with their store name already on it. - A daily two-minute quiz keeps every owner on brand, even the busy ones. - A new store gets a ready-made home page with everything they need to open right. ## How a Day in This Role Changes ### 01 / Update the promo once Put the new promo in Masset and approve it. It cascades to every location right away, and the old version is marked old so nobody grabs it by mistake. ### 02 / Let franchisees serve themselves Every owner gets a simple library of the current, approved work, with their store name and address already filled in. No emailing corporate. ### 03 / Keep them on brand with a daily quiz Turn your brand rules into a two-minute daily quiz in Slack or Teams. Owners learn what on brand means, a little each day. ### 04 / Open new stores with a Board Give each new location its own home page with the brand basics, the current promos, and how to use them. They open ready. ## Features That Matter Most for This Role ### Version Control: Change the promo once, fix it everywhere Update a promo in one place and every location sees the new one. Old versions get marked old, so no store runs last quarter's by mistake. [Read more about Version Control](https://www.getmasset.com/software/version-control) ### Central Library: One home for every location's marketing All your franchisee marketing materials in one place, sorted by location and promo, so any owner can find the right piece in a second. [Read more about Central Library](https://www.getmasset.com/software/central-library) ### Training: Keep every franchisee on brand Turn your brand standards into a two-minute daily quiz in Slack or Teams, so busy owners learn what on brand means over time. [Read more about Training](https://www.getmasset.com/software/training) ### Boards: A home page for every new store Give each new location its own page with the brand basics, current promos, and quick how-tos, so day one is easy. [Read more about Boards](https://www.getmasset.com/software/boards) ### MCP: Keep franchisee AI on brand When an owner uses an AI tool to make a local post, it pulls your real brand rules and approved words, so what comes out fits the brand. [Read more about MCP](https://www.getmasset.com/software/mcp) ### Analytics: See which stores are running the right promo See who grabbed the current promo and who did not, so you know which locations to nudge before they drift. [Read more about Analytics](https://www.getmasset.com/software/analytics) ## Real Scenarios ### Scenario 1 **Context:** A franchisee needs the current promo **Usage:** A busy owner asks in plain words for the current promo. Masset hands back only the approved, live version, with their store name already on it, and hides the old ones so they cannot grab the wrong file. **Outcome:** The franchisee runs the right promo in minutes, with no email to corporate and no chance of printing last quarter's poster. **Prompt:** I run the Cedar Mill store. What promo should I be running right now, and give me the artwork. **MCP tools:** masset MCP ### Scenario 2 **Context:** An owner makes a local post with AI **Usage:** Instead of letting a chatbot guess, the AI reads your real brand rules and the approved words for this promo, then writes a local post that still fits the brand. **Outcome:** A local post that sounds like the brand, not a random remix. The owner gets to be local without going off brand. **Prompt:** Write a short Facebook post for my store about our summer deal, the way the brand sounds. **MCP tools:** masset MCP ### Scenario 3 **Context:** A new store opens **Usage:** Instead of a folder dump and a long call, the new owner gets their own home page with the brand basics, the current promos, and a short daily quiz that teaches the brand rules. **Outcome:** A new location that opens running the right promos and learns the brand a little each day, without tying up corporate for a week. **Prompt:** Set up the Pine Hollow store with everything they need to open on brand. **MCP tools:** masset MCP ## Proof Points - Every location on the same promo - Franchisee AI that stays on brand - New stores open ready on day one ## FAQs ### How do I keep franchisees on brand when they all do their own marketing? You give them one home for the current, approved work, with their store name already on it, so the easy path is the on-brand path. Then a two-minute daily quiz teaches the brand rules over time. Most drift happens because the right file is hard to find, so making it easy fixes most of it. ### Our franchisees now use AI to make their own flyers and posts. Won't that wreck the brand? Only if the AI is guessing. When a franchisee's AI is connected to Masset, it reads your real brand rules and approved words first, so a local post still fits the brand instead of being a random remix. That is how you keep franchisee AI on brand. ### How does a new promo actually reach every location? You update the promo once in Masset and approve it. It shows up in every location's library the same day, and the old version is marked old so nobody runs it by mistake. No mass email, no chasing stores. ### Is this just brand management software, or can franchisees pull things themselves? Both. It is franchise brand management software and a self-serve library at once. Owners grab the current, approved pieces themselves, so corporate stops being the help desk that digs up old artwork. ### How is this different from the big, expensive franchise portals? It does the core job, one home for current on-brand local store marketing materials, at a price far below the big franchise portals, and it works inside the AI tools your owners already use. You get the result without the heavy cost and the long setup. ### How long does it take to set this up? You can load your brand rules and your current promos in an afternoon, and tag them by location. Then any franchisee can pull the right promo the same day. ## Comparisons Relevant to This Role - [Masset vs. Google Drive & SharePoint](https://www.getmasset.com/compare/masset-vs-google-drive-sharepoint): A folder cannot keep 200 locations on the same promo. Masset can. - [Masset vs. Brandfolder](https://www.getmasset.com/compare/masset-vs-brandfolder): A brand library plus daily brand-standards training, in one place. ## Related Pages - [All roles](https://www.getmasset.com/for) - [Software hub](https://www.getmasset.com/software) - [Masset home](https://www.getmasset.com) - [LLMs.txt](https://www.getmasset.com/llms.txt)