--- title: "Digital Asset Management for Logistics & Freight" slug: logistics description: "Digital asset management for logistics, freight forwarding, and 3PL. Masset keeps current rate sheets and service guides in one library your field's AI uses, so every branch and agent sells on brand." canonical_url: "https://www.getmasset.com/for/logistics" markdown_url: "https://www.getmasset.com/for/logistics.md" updated_at: "2026-06-26" content_type: "industry_page" audience: ["logistics", "b2b_marketing_teams", "ai_agents"] ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows." industry: "logistics" customer_example: "Meridian" --- # Masset is the home for your freight marketing and sales content. Today your rate sheets, lane cards, and service guides sit on a shared drive nobody can search, so every branch and agent quotes from whatever copy is on their laptop. Masset is the one home your branches, your agents, and the AI they use can all pull the current version from. ## At a Glance Masset is digital asset management for logistics, freight forwarding, freight brokerage, and 3PL companies. The corporate marketing team puts every rate sheet, service guide, case study, and brand document in one place, then connects it to the AI tools the field already uses (a connection called MCP). When a branch salesperson or independent agent asks their AI to write a quote, an email, or a one-pager, it pulls only your current, approved material instead of guessing. Update a service or a price once and it reaches every branch. New agents learn the services they sell with a short daily quiz. Built so a distributed freight sales force sells on brand and on message, no matter how many branches or agents you have. ## Finding the right file wastes hours. And not just yours. An agent cannot find the current Vietnam lane sheet, so they ask ops. Ops does not have it either, so they ask your most senior agent, who stops quoting to go dig through folders. One question, three interruptions, an afternoon gone. It happens dozens of times a day, and your best people are the ones it pulls under. Masset gives that time back. Everyone finds what they need themselves, in seconds, without bugging a soul. ## You have to store your rate sheets somewhere. You might as well get the most out of them. Your freight content has to live somewhere. The only real question is whether that somewhere also lets every branch and the AI they use quote from it, keep it current, and prove what wins. Here is how the usual options stack up. | What matters | Masset | Shared drive | Senior agent | Traditional DAM | Email threads | | --- | --- | --- | --- | --- | --- | | Every branch can find it | Yes | Partial | Partial | Yes | No | | Your reps' AI can quote it | Yes | No | No | No | No | | Always the current rate | Yes | No | Partial | Yes | No | | You see what wins business | Yes | No | No | Partial | No | | Lives in Teams, where reps work | Yes | No | No | No | Partial | Every hour an agent spends hunting for the right rate sheet is an hour not spent quoting. A real home is where that time comes back. ## What You Can Do with Masset ### if every branch should quote from the right rate sheet, every time. Update a rate or a lane once in Masset, and every branch, every agent, and every AI answer is on the current sheet the same minute. The whole field quotes from one source of truth. - Change a rate or a lane once, and it reaches every branch - The whole field quotes from one current source of truth - Every quote goes out on today's rates ### if your agents' AI should quote your real services and current rates. Your agents already prospect with ChatGPT, Claude, and Gemini. Masset hands that same AI your approved service guides and lane sheets through our MCP server, so every quote it drafts is real, current, and on brand. - Works in Claude, ChatGPT, Gemini, Copilot, and every MCP client - The AI quotes your real services and current rates - Each agent sees only the lanes and material they are cleared for ### if anyone should be able to find the right service guide in seconds. Plain-language search across every rate sheet, lane card, and case study. The newest agent finds the reefer deck or the customs one-pager in seconds, and your veterans stay focused on real work. - Search everything you have, in plain language - The approved, current version comes back, every time - Lives in Microsoft Teams, so nobody changes how they work ### if a new agent should speak to your lanes from week one. Turn your service guides into a two-minute daily quiz in Microsoft Teams. A brand-new agent learns your transit times, your lanes, and how you pitch them fast, and quotes with confidence from the start. - Two minutes a day, right in Teams, no login - Built automatically from the service guides you already have - New agents speak to your lanes from their first week ## …in a few more ways than one. - **want a new branch productive from day one.** Hand them a Board with every rate sheet, lane card, and service guide they need, in one place from their first day. - **want to know the moment a shipper opens your proposal.** Share it as a tracked link. You see exactly when the shipper opens it, and which pages they spent time on. - **want your raw rate sheets to stay under your control.** Your files are never uploaded into the AI tools or other platforms. The AI reads approved content through Masset, and every download routes back through Masset. - **want every branch and agent in, with no per-seat math.** Unlimited seats. The whole field in. ## The features doing the work, built for how freight sells. Each one is a full part of the platform. Here is what it does for a freight forwarder, and where to go deeper. ### Central Library: Every rate sheet, lane card, and service guide in one place your whole field can search in plain language. [Explore Central Library](https://www.getmasset.com/software/central-library) ### MCP Server: Hands the AI your agents already use your approved services and current rates, so their quotes come back real. [Explore MCP Server](https://www.getmasset.com/software/mcp) ### Version Control: Change a rate or a lane once, and every branch, agent, and AI answer is on the new version the same minute. [Explore Version Control](https://www.getmasset.com/software/version-control) ### Trackable Shares: Send a proposal to a shipper as a tracked link and see the moment they open it, page by page. [Explore Trackable Shares](https://www.getmasset.com/software/shares) ### Training: Turn your service guides into a two-minute daily quiz in Teams, so new agents learn your lanes fast. [Explore Training](https://www.getmasset.com/training) ### Analytics: See which case studies and service guides actually win business, and which ones collect dust. [Explore Analytics](https://www.getmasset.com/software/analytics) ## Example Content Library A Masset library for Meridian (a fictional logistics example) holds collections like: Rate Sheets, Lane Cards, Service Guides, Customs & Compliance, Case Studies, Proposal Templates, Carrier Profiles, Branch Onboarding, Trade Show Materials, Examples of Boards. Example assets: - Transpacific Air Rate Sheet (PDF) - Vietnam Ocean Lane Card (PDF): FCL transit times and current rates, Ho Chi Minh City to Long Beach. - Customs Brokerage One-Pager (PDF): How we clear customs in-house, with milestone tracking. - Reefer Capabilities Deck (KEY) - Ocean FCL Service Guide (PDF) - Project Cargo Case Study (PDF): Oversized industrial gear moved Houston to Rotterdam, on schedule. - Meridian Freight Logo (PNG) - New Agent Welcome Video (MP4): Everything a new agent needs to start quoting your lanes. ## Masset makes your rate sheets usable. Point Masset at the Drive or SharePoint where your freight content already lives. You do not rip anything out. The pile you already have becomes searchable, current, and ready for the AI your field uses. Works with: Microsoft Teams, Slack, Google Drive, HubSpot, Salesforce, every MCP-compatible AI client. ## A freight forwarder runs on current information. So should the content your field sells with. One home for your rate sheets, lane cards, and service guides, and every branch, agent, and AI tool pulls the same current version. That is what it means to give your freight content a home in the AI era. - SOC 2 MAINTAINED - UNLIMITED SEATS - YOUR DATA NEVER TRAINS AI ## Primary Actions - [Watch a demo](https://www.getmasset.com/demo) - [Tour the platform](https://www.getmasset.com/software) - [Browse resources](https://www.getmasset.com/resources) ## Related Pages - [All roles and industries](https://www.getmasset.com/for) - [Software hub](https://www.getmasset.com/software) - [Masset home](https://www.getmasset.com) - [LLMs.txt](https://www.getmasset.com/llms.txt)