--- title: "Dermatology Marketing Software for Multi-Location Groups | Masset" slug: medical-practices description: "Masset is dermatology marketing software that keeps every practice's approved patient and cosmetic-service marketing in one place your AI can use. Watch a demo." canonical_url: "https://www.getmasset.com/for/medical-practices" markdown_url: "https://www.getmasset.com/for/medical-practices.md" updated_at: "2026-05-15" content_type: "role_page" audience: ["medical-practices", "b2b_marketing_teams", "ai_agents"] ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows." role_name: "Medical & Aesthetic Groups" category: "Industry" --- # A dozen states, dozens of practices, one brand that has to hold. Masset is the dermatology marketing software that keeps every location's patient-education and cosmetic-service marketing in one approved place, ready for the AI your staff already use. > Dermatology, Aesthetics & Multi-Location Practice Groups ## At a Glance Masset is multi-location healthcare marketing software for dermatology, aesthetics, and rolled-up practice groups. It gives a group one home for every approved marketing file: patient handouts, cosmetic-service flyers, brand guides, and social posts. Each file is tagged by location. Staff and the AI tools they already use can find and share the right approved piece in seconds. So a dozen practices across many states stay on one brand. New and acquired locations learn the brand fast. This is about marketing content, not patient records. ## You bought a dozen practices. You also bought a dozen brands. A practice group is not one office. You rolled up a dozen practices across several states, and each one walked in with its own logo, its own old flyers, and its own way of talking about the same services. Now they all have to look like one brand. So a front desk in another state needs a patient handout about a laser treatment. They cannot find the approved one, so they grab an old file or, more and more, they ask an AI tool to write one. What comes back sounds nothing like your brand and may not even be safe to hand a patient. Tidier folders will not fix this. The problem is that nothing approved lives where your locations, or their AI, can reach it. Put it there once, and every practice pulls the same current, approved marketing. > One approved library. Every location on one brand. ## Open a location, and its approved marketing is right there. Pick a practice and see everything tagged to it in one place: the approved patient handouts, the cosmetic-service flyers, the brand guide, and the social posts that did well. Example brands in one Masset workspace: Cedar Valley Dermatology, Lakeshore Skin & Laser, Summit Aesthetics, Bayview Dermatology, Ridgeline Med Spa, Brookside Skin Care, Harbor Point Dermatology, Stonegate Aesthetics. ## Primary Actions - [Watch a demo](https://www.getmasset.com/demo) - [Tour the platform](https://www.getmasset.com/software) - [Browse resources](https://www.getmasset.com/resources) ## Before vs. After Masset ### Before - Each acquired practice kept its own logo, flyers, and handouts in a different folder. - A front desk asks an AI tool for a patient handout, and it writes something off-brand with no guardrails. - Marketing updates a cosmetic-service flyer, but half the locations still hand out last year's version. - A new location takes weeks to learn the brand, and nobody is sure which file is the approved one. ### After - One approved library holds every location's marketing, tagged by location. - Staff and the AI they already use only ever reach the approved, current piece. - Fix a flyer once, and every location is handing out the new version that day. - A new or acquired practice gets its own home page and a short daily quiz, so the brand sticks fast. ## How a Day in This Role Changes ### 01 / Put every location's marketing in one place Bring each practice's approved patient handouts, cosmetic-service flyers, brand guides, and social posts into Masset. No big move. No mess. ### 02 / Find and share the right piece instantly Ask in plain words, and the approved, current file comes back in a second. Send it to a location without digging through folders. ### 03 / Keep it current everywhere at once Update a handout in one place, and every location sees the new version. No more old flyers floating around. ### 04 / Connect the AI your staff already use Add Claude, ChatGPT, Slack, or Teams. Now AI writes patient-facing copy from your approved files, not a risky guess. ## Features That Matter Most for This Role ### Central Library: Every location's marketing in one place All your approved patient handouts and cosmetic-service flyers in one home, tagged by location. Find anything in a second. [Read more about Central Library](https://www.getmasset.com/software/central-library) ### Version Control: Update a handout once Fix a patient handout or flyer in one place and it changes for every location. No more last-year's-version on a counter. [Read more about Version Control](https://www.getmasset.com/software/version-control) ### Boards: A home page for every practice Give each location, new or just acquired, its own page with the approved files it needs that day. [Read more about Boards](https://www.getmasset.com/software/boards) ### MCP: Compliant AI for healthcare marketing When staff ask an AI tool for patient-facing copy, it writes from your approved files, so it stays on brand instead of guessing. [Read more about MCP](https://www.getmasset.com/software/mcp) ### Trackable Shares: See which locations open what you send Send the approved piece as a link and see which practices actually opened and used it. [Read more about Trackable Shares](https://www.getmasset.com/software/shares) ### Training: Acquired practices learn the brand fast Turn your brand and service marketing into a short daily quiz in Slack, so a new location gets it in days. [Read more about Training](https://www.getmasset.com/software/training) ## Real Scenarios ### Scenario 1 **Context:** A location needs an approved patient handout **Usage:** A front desk needs a patient-education piece. Masset finds the current, approved one and lets staff send it without hunting through old folders or risking an outdated file. **Outcome:** The current approved handout in a location's hands in seconds, with no chance of grabbing last year's copy. **Prompt:** Find the approved laser hair removal handout and send it to the Lakeshore front desk. **MCP tools:** masset MCP ### Scenario 2 **Context:** AI writes a cosmetic-service post the safe way **Usage:** Staff lean on AI for patient-facing content. Masset gives the AI your approved brand guide and service marketing. So the post sounds like your group and follows your rules. **Outcome:** An on-brand cosmetic-service post built from approved files, not an off-brand guess. **Prompt:** Write a social post about our new microneedling service the way our brand sounds. **MCP tools:** masset MCP ### Scenario 3 **Context:** A newly acquired practice comes on board **Usage:** Instead of weeks of confusion about which file is approved, the new location gets a home page with the right marketing and a short daily quiz built from your real brand and service files. **Outcome:** A new practice that knows the brand in days and pulls only approved marketing from day one. **Prompt:** Help our new Summit Aesthetics location learn the brand. **MCP tools:** masset MCP ## Proof Points - Every location's marketing in one place - Only the approved, current version, everywhere - Acquired practices on brand in days, not weeks ## FAQs ### What does dermatology marketing software actually do for a multi-location group? It keeps every approved patient handout, cosmetic-service flyer, and brand guide in one place tagged by location, so any practice, in any state, pulls the same current and approved piece instead of an old file or an off-brand AI guess. ### Is this for patient records? No. Masset is for your marketing content only: handouts, flyers, brand guides, and posts. It is not a place for patient records or health information. ### How do we keep brand consistency across medical practices in different states? You put the approved marketing in one library and tag it by location. When marketing updates a file, every location sees the new version, so a dozen practices stay on one brand without chasing each office one by one. ### How does compliant AI for healthcare marketing work here? When your staff use an AI tool to write a post or handout, Masset feeds it your approved brand guide and service marketing. So the AI writes from files you already approved, not from a guess of its own. ### We just acquired a practice. How do we onboard an acquired practice's marketing fast? Bring its files into Masset, tag them to the location, and give it a home page plus a short daily quiz built from your brand. A new practice can be on brand in days instead of weeks. ### Which AI tools and which staff can use it? Claude, ChatGPT, Slack, Teams, and more. Each person and each AI tool only sees the locations and files they are allowed to, so the right people reach the right marketing. ## Comparisons Relevant to This Role - [Masset vs. Google Drive & SharePoint](https://www.getmasset.com/compare/masset-vs-google-drive-sharepoint): A folder cannot keep a dozen practices on one brand. Masset can. - [Masset vs. Brandfolder](https://www.getmasset.com/compare/masset-vs-brandfolder): A brand library your locations and their AI can actually use. ## Related Pages - [All roles](https://www.getmasset.com/for) - [Software hub](https://www.getmasset.com/software) - [Masset home](https://www.getmasset.com) - [LLMs.txt](https://www.getmasset.com/llms.txt)