--- title: "Senior Living Marketing Software | Masset for Move-In Sales" slug: senior-living description: "Senior living marketing software that keeps every community's tour packets and family handouts in one place your AI can use, so you fill more move-in slots." canonical_url: "https://www.getmasset.com/for/senior-living" markdown_url: "https://www.getmasset.com/for/senior-living.md" updated_at: "2026-05-15" content_type: "role_page" audience: ["senior-living", "b2b_marketing_teams", "ai_agents"] ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows." role_name: "Senior Living" category: "Industry" --- # Filling move-in slots is the whole business. Your tour materials should not be a mess. Senior living marketing software that keeps every community's tour packets, floor plans, and family handouts in one place, ready for the AI your sales directors already use. So every family gets fast, polished follow-up. > Senior Living & Assisted Living Operators ## At a Glance Masset is senior living marketing software that gives an operator one home for everything its communities use to fill move-in slots: tour packets, floor plans, pricing sheets, and family handouts. Tag each file by community, then reach it through the AI tools your sales directors already use, like Claude, ChatGPT, Slack, and Teams. Send a family a tracked tour packet and see the moment they open it. New sales directors learn each community fast, and leaders finally see the whole move-in funnel in one place. ## You run dozens of communities. Nobody can see the move-in funnel. An operator is not one community. It is dozens at once, each with its own floor plans, its own pricing, and its own sales director working hard to fill move-in slots. Filling those slots is the whole business. So a family tours, and the sales director rushes to send a follow-up packet. They grab whatever is on their desktop. It has last quarter's pricing and a floor plan from a wing that is now full. The family notices. And the home office has no idea who got what, or who is close to moving in. The fix is not more folders. It is one place that holds every community's real, current materials, that your sales directors can reach through the AI they already use, and that shows leaders the whole funnel. Build that, and the busiest part of the job gets easy. > Masset is the brain. Your AI is the hands. ## Open a community, and every tour material is right there. Pick a community and see everything tagged to it in one place: floor plans, pricing sheets, dining menus, care-level guides, and the family handouts that move people to tour. Example brands in one Masset workspace: Maple Grove, Cedar Ridge, Brookhaven, Sunrise Court, Willow Bend, Harbor Point, Stonecreek, Lakeside Manor. ## Primary Actions - [Watch a demo](https://www.getmasset.com/demo) - [Tour the platform](https://www.getmasset.com/software) - [Browse resources](https://www.getmasset.com/resources) ## Before vs. After Masset ### Before - Each community's tour materials live on a sales director's desktop, and half of them are out of date. - Families get follow-up packets with old pricing or a floor plan for a wing that is already full. - Nobody at the home office can see who toured, who got a packet, or who is close to moving in. - A new sales director takes weeks to learn the community, so move-in slots sit empty while they catch up. ### After - Every community's current, approved materials sit in one place the whole team can reach. - Send a family a tracked tour packet, and the version is always right, with no old pricing. - See the moment a family opens the packet and which pages they read, so you know who is warm. - A new sales director gets a home page for their community and a short daily quiz, so they learn it fast. ## How a Day in This Role Changes ### 01 / Put every community's materials in one place Bring each community's tour packets, floor plans, pricing sheets, and family handouts into Masset. Keep only the current, approved versions. ### 02 / Send each family a tracked tour packet After a tour, send the family the right packet as a tracked link. The version is always current, so no family ever sees old pricing. ### 03 / Watch engagement flow to your CRM See the moment a family opens the packet and which pages they read. That signal flows to your CRM, so you know who is ready for the next call. ### 04 / Connect the AI your sales directors use Add Claude, ChatGPT, Slack, or Teams. Each director only sees the communities they handle, and the AI pulls the right materials in plain words. ## Features That Matter Most for This Role ### Trackable Shares: See which family opened the tour packet Send a family a tracked tour packet and see the moment they open it and which pages they read. That is who to call next. [Read more about Trackable Shares](https://www.getmasset.com/software/shares) ### Central Library: Every community's materials in one place Floor plans, pricing, dining menus, and family handouts, tagged by community. Find the right one in a second. [Read more about Central Library](https://www.getmasset.com/software/central-library) ### Boards: A home page for every community and family Give each community its own page of approved materials, or build a private page for one family with everything from their tour. [Read more about Boards](https://www.getmasset.com/software/boards) ### Version Control: Change the pricing once When pricing or a floor plan changes, fix it in one place and it updates everywhere. No family ever sees the old number. [Read more about Version Control](https://www.getmasset.com/software/version-control) ### MCP: Your AI pulls the right materials, anywhere Ask any AI tool for a community's current tour packet, and it pulls the approved file, not an old copy from someone's desktop. [Read more about MCP](https://www.getmasset.com/software/mcp) ### Analytics: See the whole move-in funnel See which packets families open across every community, all in one place, so leaders finally see the funnel. [Read more about Analytics](https://www.getmasset.com/software/analytics) ## Real Scenarios ### Scenario 1 **Context:** Following up after a tour **Usage:** A sales director just finished a tour. Instead of digging for the right file, they ask the AI to send the current approved Cedar Ridge packet as a tracked link, then watch for the open. **Outcome:** A polished, current packet in the family's inbox in seconds, and the director sees the moment they open it. **Prompt:** Send the Cedar Ridge tour packet to the Patel family and let me know when they open it. **MCP tools:** masset MCP ### Scenario 2 **Context:** Seeing who is close to moving in **Usage:** A regional director wants to know who is warm. The engagement from every tracked packet flows to one place, so one question surfaces the families spending real time on the materials. **Outcome:** A short list of the warmest families across communities, ranked by what they actually read. **Prompt:** Which families opened their tour packet this week and read the pricing page? **MCP tools:** masset MCP ### Scenario 3 **Context:** A new sales director starts **Usage:** Instead of weeks shadowing a coworker while move-in slots sit empty, the new director gets a home page of Brookhaven's materials and a short daily quiz built from its real floor plans, pricing, and care levels. **Outcome:** A new director who can run a tour and send the right packet in days, not weeks. **Prompt:** Help my new sales director learn the Brookhaven community. **MCP tools:** masset MCP ## Proof Points - Every community's tour materials in one place - Families get the right packet, the first time - Leaders see the whole move-in funnel ## FAQs ### What makes this senior living marketing software, and not just another file drive? A drive stores files for staff. It cannot send a family a tracked tour packet, it cannot tell you who opened it, and it cannot keep one community's pricing from being mixed up with another's. Masset does all three, which is what filling move-in slots actually needs. ### How does Masset help us increase senior living occupancy? It removes the two things that slow move-ins down. Families always get the current, polished packet, so nothing makes them hesitate. And you see who opens what, so your directors call the warmest families first instead of guessing. ### Can we keep each community's materials separate? Yes. Each sales director, and each AI tool, only sees the communities they handle. One community's floor plans and pricing never show up for another. ### How does tour follow-up for senior living work in Masset? After a tour, your director sends the family a tracked tour packet in seconds. The version is always the approved one, and your team sees the moment the family opens it and which pages they read. ### Can we use AI for senior living marketing with our existing tools? Yes. Connect Claude, ChatGPT, Slack, or Teams, and your directors ask in plain words for a community's current packet. The AI pulls the approved assisted living marketing materials, not an old copy from a desktop. ### When pricing or a floor plan changes, do we have to update every packet? No. Change it once in Masset and it updates everywhere that file is used. No family ever receives the old pricing. ## Comparisons Relevant to This Role - [Masset vs. Google Drive & SharePoint](https://www.getmasset.com/compare/masset-vs-google-drive-sharepoint): A folder cannot tell you which family opened the tour packet. Masset can. - [Masset vs. Notion](https://www.getmasset.com/compare/masset-vs-notion): Tracked family-facing packets, not an internal wiki. ## Related Pages - [All roles](https://www.getmasset.com/for) - [Software hub](https://www.getmasset.com/software) - [Masset home](https://www.getmasset.com) - [LLMs.txt](https://www.getmasset.com/llms.txt)