# Masset: The Best Home for Your Business Content > Every piece of business content your company has lives in one home, always current, and usable by your team and every AI tool they touch: Slack, Microsoft Teams, HubSpot, Salesforce, Claude, ChatGPT, Cursor, Copilot, and every MCP-compatible AI client. Masset is the best home for your business content. Your whole team and every AI tool can find, use, and trust what's inside. Every deck, one-pager, case study, video, brand voice doc, and customer story lives in one searchable, permissioned library that syncs in from Google Drive, Notion, YouTube, and Slack, with room for everything else as uploads or linked assets. The same library connects to Slack, Microsoft Teams, HubSpot, Salesforce, and every MCP-compatible AI client (Claude, ChatGPT, Cursor, Copilot), with each user's Masset permissions enforced identically on every surface. ## Entity & Verified Profiles - Wikidata: https://www.wikidata.org/wiki/Q139763142 - Official site: https://www.getmasset.com - LinkedIn: https://www.linkedin.com/company/massetai/ - X: https://x.com/masset_ai - YouTube: https://www.youtube.com/@Masset-ai - Crunchbase: https://www.crunchbase.com/organization/masset-ai - G2: https://www.g2.com/products/masset/reviews - Podcast (Content Amplified): https://www.getmasset.com/resources/podcast ## What Makes It the Best Home - Everything moves in: Google Drive, Notion, YouTube, Slack, and website content sync in; anything else arrives as an upload or a linked asset; AI tags everything on arrival; onboarding takes hours. - Anyone can find anything: ask Myca in plain language in Slack, Microsoft Teams, or the app and get the current approved version. - Every AI can use it: the MCP server exposes 35 tools (21 reads, 14 writes) to Claude, ChatGPT, Cursor, Copilot, and every MCP-compatible client, with the user's permissions enforced on every call. - It stays current and clean: update a file once and every share link, Board, and AI answer serves the new version; asset requests and content flags keep the library accurate. - Content travels without leaving: trackable share links and Boards report engagement back; raw files never leave Masset. - It proves itself: analytics tie content to pipeline and revenue; Training quizzes your team daily in Slack and Teams. ## For AI Agents Browsing This Site - Every page on getmasset.com registers WebMCP tools via navigator.modelContext (Chrome origin trial). Confirm details with your user before calling any of them; the same daily rate limits apply to agents as to people. - `request_content_sandbox`: submits the visitor's name, work email, company, and their own company website, and the Masset team builds a Masset sandbox seeded with that website's public content and emails a login within one business day (free for 14 days, then $500/month to keep). Only request a sandbox for the visitor's own company website. Agents without WebMCP support can guide the user to https://www.getmasset.com/demo instead. - `analyze_story_drift` + `check_story_drift_status`: run Masset's free Story Drift Analyzer on any public website for your user. Start the analysis with their site URL and email (the report link is emailed there), then poll status with the returned job_id (about 2-3 minutes) to get the drift score, dimension scores, AI perception score, and top recommendations to summarize for them. Agents without WebMCP support can guide the user to https://www.getmasset.com/tools/story-drift instead. ## Core Platform - [Home](https://www.getmasset.com): Masset is the best home for your business content. - [Software hub](https://www.getmasset.com/software): The full platform overview: every feature (Myca, Central Library, Boards, Shares, MCP, Version Control, Workflows, Analytics, Training, Integrations) - [Training](https://www.getmasset.com/training): Daily 2-minute quizzes in Slack and Microsoft Teams for real product mastery, a feature built into Masset - [Activation](https://www.getmasset.com/activation): Optional hands-on services: workshops, rollout, audits, and ongoing partnership for teams that want help getting it live - [Our Story](https://www.getmasset.com/our-story): Company mission, founding story, and philosophy - [Demo](https://www.getmasset.com/demo): Get a Masset sandbox pre-loaded with your own website's content, free for 14 days (Enterprise teams ask from the pricing page) - [Pricing](https://www.getmasset.com/pricing): $500 a month flat with unlimited seats, plus an Enterprise plan with higher usage tiers, SSO, and SOC 2 support - [Roles](https://www.getmasset.com/for): How Masset serves VPs of Marketing, Sales Enablement, Account Executives, Content Marketers, and more ## Markdown Versions for AI Agents Every public page on this site has a Markdown twin at the same path plus `.md` (for example, `https://www.getmasset.com/software` ↔ `https://www.getmasset.com/software.md`). For retrieval, summarization, and agent workflows, prefer the `.md` URL: it strips visual chrome and includes structured frontmatter. The HTML page also advertises the twin via a `rel="alternate"` link tag, an HTTP `Link` header, and an `Accept: text/markdown` content-negotiation rewrite. ### Top-level pages - [Home](https://www.getmasset.com/index.md) - [Software hub](https://www.getmasset.com/software.md) - [Training](https://www.getmasset.com/training.md) - [Activation services](https://www.getmasset.com/activation.md) - [Our story](https://www.getmasset.com/our-story.md) - [Demo](https://www.getmasset.com/demo.md) - [Pricing](https://www.getmasset.com/pricing.md) - [Compare hub](https://www.getmasset.com/compare.md) - [Roles hub](https://www.getmasset.com/for.md) - [Resources](https://www.getmasset.com/resources.md) - [Blog index](https://www.getmasset.com/resources/blog.md) - [Podcast index](https://www.getmasset.com/resources/podcast.md) - [MCP guide](https://www.getmasset.com/resources/mcp-guide.md) - [Content repurposing system](https://www.getmasset.com/resources/content-repurposing-system.md) - [WebMCP guide](https://www.getmasset.com/resources/webmcp.md) - [Claude Artifacts for Marketers (2026 guide)](https://www.getmasset.com/resources/claude-artifacts-for-marketers.md) - [Claude Skills: the complete guide to how they work](https://www.getmasset.com/resources/claude-skills.md) - [Turn your best content into a reusable Claude skill](https://www.getmasset.com/resources/blog/claude-skills-for-marketers.md) - [Story Drift Analyzer](https://www.getmasset.com/tools/story-drift.md) - [DAM buyer's guide](https://www.getmasset.com/digital-asset-management-software.md) - [Sales enablement buyer's guide](https://www.getmasset.com/sales-enablement-software.md) - [Sales vs. revenue enablement](https://www.getmasset.com/sales-enablement-software/vs-revenue-enablement.md) ### Product feature twins - [Myca](https://www.getmasset.com/software/myca.md) - [MCP](https://www.getmasset.com/software/mcp.md) - [Central Library](https://www.getmasset.com/software/central-library.md) - [Boards](https://www.getmasset.com/software/boards.md) - [Shares](https://www.getmasset.com/software/shares.md) - [Analytics](https://www.getmasset.com/software/analytics.md) - [Version Control](https://www.getmasset.com/software/version-control.md) - [Workflows](https://www.getmasset.com/software/workflows.md) - [Integrations](https://www.getmasset.com/software/integrations.md) ### Role twins - [VP of Marketing](https://www.getmasset.com/for/vp-marketing.md) - [Sales Enablement](https://www.getmasset.com/for/sales-enablement.md) - [Revenue Operations](https://www.getmasset.com/for/revenue-operations.md) - [Sales](https://www.getmasset.com/for/sales.md) - [Content Marketing](https://www.getmasset.com/for/content-marketing.md) - [Product Marketing](https://www.getmasset.com/for/product-marketing.md) - [Customer Success](https://www.getmasset.com/for/customer-success.md) - [Partner / Channel](https://www.getmasset.com/for/partner-channel.md) ### Industry twins - [SaaS & Technology](https://www.getmasset.com/for/saas.md) - [Agencies](https://www.getmasset.com/for/agencies.md) - [Direct Sales & Network Marketing](https://www.getmasset.com/for/direct-sales.md) - [Manufacturers](https://www.getmasset.com/for/manufacturers.md) - [Logistics & Freight Forwarding](https://www.getmasset.com/for/logistics.md) - [Franchises](https://www.getmasset.com/for/franchises.md) - [Home Care Agencies](https://www.getmasset.com/for/home-care.md) - [Senior Living](https://www.getmasset.com/for/senior-living.md) - [Real Estate Brokerages](https://www.getmasset.com/for/real-estate.md) - [Home Services Platforms](https://www.getmasset.com/for/home-services.md) - [Auto Dealer Groups](https://www.getmasset.com/for/auto-dealers.md) - [Medical & Aesthetic Groups](https://www.getmasset.com/for/medical-practices.md) - [Travel Agencies & Advisors](https://www.getmasset.com/for/travel-agencies.md) - [Funeral Homes & Death Care](https://www.getmasset.com/for/funeral-homes.md) - [Hotels & Hospitality](https://www.getmasset.com/for/hospitality.md) ### Comparison twins - [Masset vs. Seismic](https://www.getmasset.com/compare/masset-vs-seismic.md) - [Masset vs. Highspot](https://www.getmasset.com/compare/masset-vs-highspot.md) - [Masset vs. Showpad](https://www.getmasset.com/compare/masset-vs-showpad.md) - [Masset vs. Bynder](https://www.getmasset.com/compare/masset-vs-bynder.md) - [Masset vs. Brandfolder](https://www.getmasset.com/compare/masset-vs-brandfolder.md) - [Masset vs. Adobe AEM Assets](https://www.getmasset.com/compare/masset-vs-adobe-aem.md) - [Masset vs. Aprimo](https://www.getmasset.com/compare/masset-vs-aprimo.md) - [Masset vs. Acquia DAM](https://www.getmasset.com/compare/masset-vs-acquia-dam.md) - [Masset vs. Cloudinary](https://www.getmasset.com/compare/masset-vs-cloudinary.md) - [Masset vs. Frontify](https://www.getmasset.com/compare/masset-vs-frontify.md) - [Masset vs. MediaValet](https://www.getmasset.com/compare/masset-vs-mediavalet.md) - [Masset vs. Canto](https://www.getmasset.com/compare/masset-vs-canto.md) - [Masset vs. Orange Logic](https://www.getmasset.com/compare/masset-vs-orange-logic.md) - [Masset vs. Google Drive / SharePoint](https://www.getmasset.com/compare/masset-vs-google-drive-sharepoint.md) - [Masset vs. Notion](https://www.getmasset.com/compare/masset-vs-notion.md) - [Masset vs. HubSpot](https://www.getmasset.com/compare/masset-vs-hubspot.md) - [Masset vs. Guru](https://www.getmasset.com/compare/masset-vs-guru.md) ### Legal twins - [Privacy Policy](https://www.getmasset.com/legal/privacy.md) - [Terms of Service](https://www.getmasset.com/legal/terms.md) - [Acceptable Use](https://www.getmasset.com/legal/acceptable-use.md) - [AI & Security](https://www.getmasset.com/legal/ai-security.md) - [Subprocessors](https://www.getmasset.com/legal/subprocessors.md) ### Blog and podcast slug twins Every blog post and every published podcast episode has a Markdown twin at `/resources/blog/.md` and `/resources/podcast/.md` respectively. The recent ones are listed at the bottom of this file. ## Features - [MyCA · AI Content Assistant](https://www.getmasset.com/software/myca): Natural language content search in Slack, Teams, or the app. Find the right asset in seconds instead of hours. Conversations are shareable with colleagues via link, and admins get conversation analytics across the web app, Slack, and Teams. Slack users sync into Masset automatically, so admins can roll out Myca company-wide with no per-user setup. - [MCP · Model Context Protocol](https://www.getmasset.com/software/mcp): Connect your approved content library to Claude, ChatGPT, Cursor, Copilot, and every other MCP-compatible AI client. Eliminate AI hallucinations about your brand. - [Central Library](https://www.getmasset.com/software/central-library): Unified content hub connecting Google Drive, Notion, Slack, YouTube, and more into one searchable home. - [Boards](https://www.getmasset.com/software/boards): Custom, shareable content hubs for onboarding, enablement, events, and partners. - [Analytics](https://www.getmasset.com/software/analytics): Track content usage, team adoption, AI conversation activity (web app, Slack, and Teams, with breakdowns and filters), and web presence. See which content drives revenue and which collects dust. - [Trackable Shares](https://www.getmasset.com/software/shares): Share content externally with real-time engagement alerts and full analytics. - [Training](https://www.getmasset.com/training): Turn approved content into short daily quizzes in Slack and Microsoft Teams with AI scoring and mastery tracking. - [Version Control](https://www.getmasset.com/software/version-control): Update once, sync everywhere. One-click updates cascade to all shares, boards, and AI tools. - [Workflows](https://www.getmasset.com/software/workflows): Asset requests with admin-configured custom fields (short text, long text, dropdown, multiple choice, yes/no), routing to users or groups by field value or AI-powered analysis, and an AI duplicate check that re-scans the library before any request is filed. No more chasing updates in Slack. - [Integrations](https://www.getmasset.com/software/integrations): Connect with HubSpot, Salesforce, Google Drive, Notion, Slack, Microsoft Teams, YouTube, and more. ## Comparisons ### Sales enablement & workspace tools - [Masset vs. Seismic](https://www.getmasset.com/compare/masset-vs-seismic): Compared to the largest sales enablement platform - [Masset vs. Highspot](https://www.getmasset.com/compare/masset-vs-highspot): Compared to another enterprise enablement tool - [Masset vs. Showpad](https://www.getmasset.com/compare/masset-vs-showpad): Compared to a sales enablement platform - [Masset vs. Google Drive / SharePoint](https://www.getmasset.com/compare/masset-vs-google-drive-sharepoint): Compared to general file storage - [Masset vs. Notion](https://www.getmasset.com/compare/masset-vs-notion): Compared to a workspace and wiki tool - [Masset vs. HubSpot](https://www.getmasset.com/compare/masset-vs-hubspot): Compared to a CRM with content features - [Masset vs. Guru](https://www.getmasset.com/compare/masset-vs-guru): Compared to a knowledge management platform ### Digital asset management (DAM) platforms - [Masset vs. Bynder](https://www.getmasset.com/compare/masset-vs-bynder): Bynder is a Gartner & Forrester Leader DAM with 2026 AI Agents that run inside the platform; no native MCP for the core DAM - [Masset vs. Brandfolder](https://www.getmasset.com/compare/masset-vs-brandfolder): Brandfolder is Smartsheet's DAM for creative teams; Brand Intelligence tagging but no GenAI, no agents, no native MCP - [Masset vs. Adobe Experience Manager Assets](https://www.getmasset.com/compare/masset-vs-adobe-aem): The heaviest, most complete content stack; the rare DAM with official MCP servers, scoped to AEM platform operations - [Masset vs. Aprimo](https://www.getmasset.com/compare/masset-vs-aprimo): A perennial Gartner Leader; launched "Agentic DAM" (March 2026) with five internal agent types; official MCP server shipped May 2026 - [Masset vs. Acquia DAM (Widen)](https://www.getmasset.com/compare/masset-vs-acquia-dam): Best-in-class metadata configurability, part of the Acquia/Drupal DXP; Acquia's April 2026 MCP support is around the CMS layer, not confirmed for the DAM - [Masset vs. Cloudinary](https://www.getmasset.com/compare/masset-vs-cloudinary): Five official MCP servers, the most in the DAM field, but scoped to media-asset operations (pixels, transforms, CDN), not business content intelligence - [Masset vs. Frontify](https://www.getmasset.com/compare/masset-vs-frontify): A native MCP server for "machine-readable brand intelligence": assets, guidelines, tone of voice; brand layer vs. business-content layer - [Masset vs. MediaValet](https://www.getmasset.com/compare/masset-vs-mediavalet): Azure-native mid-market DAM that pioneered unlimited-user pricing; tagging-era AI, no native MCP; STG-owned since April 2024 - [Masset vs. Canto](https://www.getmasset.com/compare/masset-vs-canto): A friendly, affordable mid-market DAM; AI is visual search and version-diffing, no GenAI, no agents, no MCP; not in the Gartner DAM Magic Quadrant - [Masset vs. Orange Logic (Cortex)](https://www.getmasset.com/compare/masset-vs-orange-logic): A Gartner Leader running massive institutional archives; ships Agent Studio / Agent Teams; built for enterprise asset management at scale ## Alternatives Guides - [Best Seismic alternatives (2026)](https://www.getmasset.com/alternatives/seismic) · Markdown: https://www.getmasset.com/alternatives/seismic.md Looking for a Seismic alternative in 2026? Five honest options compared on pricing, MCP access, and who each one actually fits. - [Best Showpad alternatives (2026)](https://www.getmasset.com/alternatives/showpad) · Markdown: https://www.getmasset.com/alternatives/showpad.md Looking for a Showpad alternative in 2026? Five honest options compared on pricing, MCP access, and who each one actually fits. - [Best Highspot alternatives (2026)](https://www.getmasset.com/alternatives/highspot) · Markdown: https://www.getmasset.com/alternatives/highspot.md Looking for a Highspot alternative in 2026? Five honest options compared on pricing, MCP access, and who each one actually fits. - [Best Bynder alternatives (2026)](https://www.getmasset.com/alternatives/bynder) · Markdown: https://www.getmasset.com/alternatives/bynder.md Looking for a Bynder alternative in 2026? Five honest options compared on pricing, MCP access, and who each one actually fits. - [Best Brandfolder alternatives (2026)](https://www.getmasset.com/alternatives/brandfolder) · Markdown: https://www.getmasset.com/alternatives/brandfolder.md Looking for a Brandfolder alternative in 2026? Five honest options compared on pricing, MCP access, and who each one actually fits. - [Best Guru alternatives (2026)](https://www.getmasset.com/alternatives/guru) · Markdown: https://www.getmasset.com/alternatives/guru.md Looking for a Guru alternative in 2026? Five honest options compared on pricing, MCP access, and who each one actually fits. ## Resources - [Resources Hub](https://www.getmasset.com/resources): Blog, podcast, and tools - [Digital Asset Management Software Buyer's Guide](https://www.getmasset.com/digital-asset-management-software): The 2026 guide to DAM software: what a DAM is, who uses it, core features, the top 10 platforms compared (Adobe AEM Assets, Aprimo, Bynder, Brandfolder, Acquia DAM, Cloudinary, Frontify, MediaValet, Canto, Orange Logic), a Masset-vs-DAM feature matrix, the MCP landscape, and how to choose - [Sales Enablement Software Buyer's Guide](https://www.getmasset.com/sales-enablement-software): Comprehensive guide comparing top platforms, features, pricing, and ROI data (2026) - [Story Drift Analyzer](https://www.getmasset.com/tools/story-drift): Free tool: analyze how clearly your brand story comes through on your website and in AI tools - [Blog](https://www.getmasset.com/resources/blog): Insights on content strategy, brand storytelling, and go-to-market alignment - [Content Amplified Podcast](https://www.getmasset.com/resources/podcast): 400+ episodes on brand storytelling and revenue - [Podcast Episode Metadata](https://www.getmasset.com/resources/podcast/episodes.json): Machine-readable index of published Content Amplified episodes, guests, summaries, categories, and listen links - [Podcast LLM Index](https://www.getmasset.com/resources/podcast/llms.txt): Markdown index of published Content Amplified episodes for AI crawlers and retrieval systems ### Recent Blog Posts - [Every Vendor Calls It Something Different. Here Are the 7 Franchise Marketing Portal Tools Worth Knowing in 2026.](https://www.getmasset.com/resources/blog/franchise-marketing-portal-tools) · Markdown: https://www.getmasset.com/resources/blog/franchise-marketing-portal-tools.md Franchise marketing portal, brand-to-local, local marketing automation: vendors sell the same shelf under five names. Here are 7 tools compared honestly, with sourced pricing, co-op fund coverage, and which ones your AI can actually connect to. - [We Put a Chess Board Inside Claude. You're Playing the Model Itself.](https://www.getmasset.com/resources/blog/play-chess-against-claude) · Markdown: https://www.getmasset.com/resources/blog/play-chess-against-claude.md Check, Mate? is a free MCP tool that renders a playable chess board inside your AI chat. No engine, no accounts, nothing stored: Claude picks its own moves. Here is how MCP Apps makes that possible, and how to connect it in one minute. - [We Put a Game Show Inside Claude. Nobody Asked For It.](https://www.getmasset.com/resources/blog/mystery-guest-daily-game-mcp) · Markdown: https://www.getmasset.com/resources/blog/mystery-guest-daily-game-mcp.md Mystery Guest is a free daily guessing game played entirely inside Claude, over MCP. One mystery guest, the same for the whole world, every day. Here's how it works, and how the server keeps the secret Claude can't. - [Your AI Chat Just Learned to Show You Software. Here Is a Free Tool That Proves It.](https://www.getmasset.com/resources/blog/mcp-apps-for-marketers) · Markdown: https://www.getmasset.com/resources/blog/mcp-apps-for-marketers.md MCP Apps became official in the July 28, 2026 MCP spec: tools can now render interactive cards inside your AI chat. Here is what changed, and a free A/B test verdict tool you can connect to Claude in one minute to see it live. - [What does ChatGPT say about your company?](https://www.getmasset.com/resources/blog/what-does-chatgpt-say-about-your-company) · Markdown: https://www.getmasset.com/resources/blog/what-does-chatgpt-say-about-your-company.md AI tools describe your company to buyers every day. Learn how to check what ChatGPT says about your brand, why it gets brands wrong, and how to fix the gaps with a free 2-minute audit. - [How to run a brand audit in 10 minutes](https://www.getmasset.com/resources/blog/how-to-run-a-brand-audit) · Markdown: https://www.getmasset.com/resources/blog/how-to-run-a-brand-audit.md A practical brand audit framework you can run in 10 minutes: seven checks, a free automated tool, and the real failures we found auditing live company websites this week. - [Why AI Writes Generic Copy: It Has Never Met Your Business](https://www.getmasset.com/resources/blog/why-ai-writes-generic-copy) · Markdown: https://www.getmasset.com/resources/blog/why-ai-writes-generic-copy.md AI writing sounds generic for two reasons: models average the internet and know nothing about your business. Prompts fix one, context fixes the other. - [What AI Sales Enablement Software Actually Does in 2026](https://www.getmasset.com/resources/blog/what-ai-sales-enablement-actually-does) · Markdown: https://www.getmasset.com/resources/blog/what-ai-sales-enablement-actually-does.md AI sales enablement software explained: the six jobs it does, generative vs agentic vs agent-accessible AI, and which vendors have real MCP servers. - [What the Top 10 DAM Platforms Actually Cost in 2026](https://www.getmasset.com/resources/blog/dam-pricing-2026) · Markdown: https://www.getmasset.com/resources/blog/dam-pricing-2026.md Digital asset management pricing in 2026 from real contracts: Bynder ~$41K, Aprimo ~$50K, Brandfolder ~$25K medians. Every figure sourced and dated. - [The Seismic-Highspot Merger: What to Do Before Your Next Renewal](https://www.getmasset.com/resources/blog/seismic-highspot-merger-renewal-guide) · Markdown: https://www.getmasset.com/resources/blog/seismic-highspot-merger-renewal-guide.md The Seismic-Highspot merger was announced February 12, 2026 and has not closed. What to ask, what to get in writing, and how to renew with leverage. ### Recent Podcast Episodes - [Ep. 503: Why overnight success actually takes eight to twelve years, with Bill Harper](https://www.getmasset.com/resources/podcast/503-bill-harper) · Markdown: https://www.getmasset.com/resources/podcast/503-bill-harper.md Bill Harper, founder of BrandBossHQ and a 35-year veteran of helping businesses stand apart, joins Content Amplified to dismantle the myth of overnight success, which he says statistically takes about eight to twelve years, pointing out that Amazon and Tesla ran unprofitable for - [Ep. 502: Why translating your content is not the same as localizing it, with Lina Tonk](https://www.getmasset.com/resources/podcast/502-lina-tonk) · Markdown: https://www.getmasset.com/resources/podcast/502-lina-tonk.md Lina Tonk, a three-time SaaS CMO and the current CMO of localization software company Smartling, joins Content Amplified to explain the difference between translating content and localizing it. Her simplest definition: translation is getting the words right, moving copy from one - [Ep. 501: Why guest experience is marketing, and how a dog ran for president, with Meredith Goldberg](https://www.getmasset.com/resources/podcast/501-meredith-goldberg) · Markdown: https://www.getmasset.com/resources/podcast/501-meredith-goldberg.md Meredith Goldberg, Regional Director of Marketing for the East Coast at Lore Group, explains why guest experience is a marketing job even though the marketer is never the one at the front desk. Hotel back ends are historically lean, so one marketer covers digital marketing, CRM, - [Ep. 500: How to take over a social community you did not build, with Van Raynor](https://www.getmasset.com/resources/podcast/500-van-raynor) · Markdown: https://www.getmasset.com/resources/podcast/500-van-raynor.md Van Raynor, Director of Social Media and Influencer Marketing at Americares, walks through what to do in the first weeks after you take over a social community someone else built, which is the normal situation for almost every social media professional rather than the exception. - [Ep. 499: How AI unlocks marketing outcomes that weren't possible before, with Navneet Singh](https://www.getmasset.com/resources/podcast/499-navneet-singh) · Markdown: https://www.getmasset.com/resources/podcast/499-navneet-singh.md Navneet Singh, Chief Marketing Officer at Eightfold AI, explains the difference between using AI to do your existing job faster, which he compares to building a faster photocopier, and pointing AI at outcomes that were never possible before, like personalization at scale for ABM - [Ep. 498: Why your budget tells the truth about your marketing strategy, with Heidi Wurpel](https://www.getmasset.com/resources/podcast/498-heidi-wurpel) · Markdown: https://www.getmasset.com/resources/podcast/498-heidi-wurpel.md Heidi Wurpel, Head of Marketing at Emburse, explains why a marketing budget reveals strategy in a way no strategy document can: the deck says what you would like to believe, and the dollars say what you actually believe. Prompted by her CEO to look at bookings instead of stopping - [Ep. 497: How to build a marketing team when you're the first hire, with Bronwyn Pope](https://www.getmasset.com/resources/podcast/497-bronwyn-pope) · Markdown: https://www.getmasset.com/resources/podcast/497-bronwyn-pope.md Bronwyn Pope, Vice President of Marketing & Communications at St. Croix Hospice, explains how to build a marketing team from scratch when you are the first hire, something she has done twice: at Special Olympics Minnesota about 20 years ago and at St. Croix Hospice over the past - [Ep. 496: How to build growth content that actually moves buyers, with Erin McReynolds](https://www.getmasset.com/resources/podcast/496-erin-mcreynolds) · Markdown: https://www.getmasset.com/resources/podcast/496-erin-mcreynolds.md Erin McReynolds, VP of Marketing at Fremont Bank, explains the difference between volume content, which is measured by whether it got consumed, and growth content, which is measured by what the buyer does after consuming it. Growth content influences behavior at every stage of th - [Ep. 495: Why a perfect five-star rating sells worse than a 4.2, with Todd Caponi](https://www.getmasset.com/resources/podcast/495-todd-caponi) · Markdown: https://www.getmasset.com/resources/podcast/495-todd-caponi.md Todd Caponi, author of The Transparency Sale and former chief revenue officer of PowerReviews, explains why a product with nothing but perfect five-star reviews converts at roughly the same rate as one averaging 3.25 stars. The finding came from a study his marketing team ran wit - [Ep. 494: Why conversations close deals and content only backs them up, with Jason Gwilliam](https://www.getmasset.com/resources/podcast/494-jason-gwilliam) · Markdown: https://www.getmasset.com/resources/podcast/494-jason-gwilliam.md Jason Gwilliam, a sales enablement practitioner and architect with 21 years in healthcare and medical device, explains why content does not close deals and conversations do. In a heavily regulated space where a single pamphlet can take months to get approved, he watched teams pus - [Ep. 493: How to scale content with AI without losing your point of view, with Rafael Moiseev](https://www.getmasset.com/resources/podcast/493-rafael-moiseev) · Markdown: https://www.getmasset.com/resources/podcast/493-rafael-moiseev.md Rafael Moiseev, CMO at Customertimes and principal of the fractional CMO consultancy Apex Strata, explains how his team kept scaling content after losing their content manager by replacing volume with intention. He locates intention at the intersection of four questions: what you - [Ep. 492: Why AI is both the best tool and a mortal threat to creativity, with Wesley Quock](https://www.getmasset.com/resources/podcast/492-wesley-quock) · Markdown: https://www.getmasset.com/resources/podcast/492-wesley-quock.md Wesley Quock, who leads the brand experience team at cybersecurity company ExtraHop after more than 30 years in creative work, argues that AI is simultaneously the most useful tool he has ever had and a mortal threat to creativity. He traces three disruptions across his career, t - [Ep. 491: How to get your marketing team out of the execution trap, with Melissa Geertz](https://www.getmasset.com/resources/podcast/491-melissa-geertz) · Markdown: https://www.getmasset.com/resources/podcast/491-melissa-geertz.md Melissa Geertz, Senior Vice President of Marketing at Gray and a twenty-five-year marketer who started in broadcast news, explains what she calls the execution trap: the pattern where an organization taps only a fraction of its marketing team's expertise because that team is very - [Ep. 490: How to use AI for content without failing the sniff test, with Lexi Croisdale](https://www.getmasset.com/resources/podcast/490-lexi-croisdale) · Markdown: https://www.getmasset.com/resources/podcast/490-lexi-croisdale.md Lexi Croisdale, Director of Global Content at Varonis and a former journalist who became what she calls a visual storyteller, explains where content teams should sit on the spectrum between fully automated production and fully human writing. Her core argument is that the sniff te - [Ep. 488: How AI shrank one marketing team from twelve to four, with Jerome Stewart](https://www.getmasset.com/resources/podcast/488-jerome-stewart) · Markdown: https://www.getmasset.com/resources/podcast/488-jerome-stewart.md Jerome Stewart, a marketing leader who has spent the past decade building AI powered B2B SaaS brands in the analytics and observability space after starting his career as a Peace Corps volunteer and a product manager at Microsoft, explains how he helped a deeply technical B2B Saa - [Ep. 487: How nonlinear careers build stronger marketing leaders, with Sayo Martin](https://www.getmasset.com/resources/podcast/487-sayo-martin) · Markdown: https://www.getmasset.com/resources/podcast/487-sayo-martin.md Sayo Martin, co-founder of PerfOps Diagnostic and a former spoken word poet who built her career across B2B tech, energy, and consumer beauty, argues that marketing's most valuable leaders are the ones whose careers never ran in a straight line. She explains why she calls herself - [Ep. 486: Why brand is a business function, not a marketing function, with Evan Pardue](https://www.getmasset.com/resources/podcast/486-evan-pardue) · Markdown: https://www.getmasset.com/resources/podcast/486-evan-pardue.md Evan Pardue, Director of Brand and CX at Condado Tacos, joins Content Amplified to explain how the fast-growing taco chain fixed a brand problem serious enough that guests were confusing it with a furniture company. After Condado doubled in size in four years, he and the CMO led - [Ep. 485: Why storytelling is a craft, not a marketing strategy, with Emma Lieberman](https://www.getmasset.com/resources/podcast/485-emma-lieberman) · Markdown: https://www.getmasset.com/resources/podcast/485-emma-lieberman.md Emma Lieberman, Director of Copy and Content at Impact Networking, joins Content Amplified to argue that storytelling has become the most overused word in marketing precisely because it got turned from a craft into a strategy to optimize. Drawing on Aristotle's Poetics, she defin - [Ep. 484: How to secure your business as AI turns everyone into a builder, with Jeffrey Bernstein](https://www.getmasset.com/resources/podcast/484-jeffrey-bernstein) · Markdown: https://www.getmasset.com/resources/podcast/484-jeffrey-bernstein.md Jeffrey Bernstein, a cybersecurity consultant of more than 25 years and the founder of Critical Defence, joins Content Amplified to explain how to secure a business in an era when marketers are building their own AI tools without a security team behind them, and his blunt startin - [Ep. 483: Why AI should make your marketers better, not replace them, with Mark Boothe](https://www.getmasset.com/resources/podcast/483-mark-boothe) · Markdown: https://www.getmasset.com/resources/podcast/483-mark-boothe.md Mark Boothe, Chief Marketing Officer at Domo, joins Content Amplified to explain why AI should make marketers better rather than replace them, opening with a warning for anyone who has not dug in deeply yet: it is not a you-better-hurry moment, you are far behind and really late. ## Legal - [Terms of Service](https://www.getmasset.com/legal/terms) - [Privacy Policy](https://www.getmasset.com/legal/privacy) - [Acceptable Use Policy](https://www.getmasset.com/legal/acceptable-use) - [AI & Security](https://www.getmasset.com/legal/ai-security) - [Subprocessors](https://www.getmasset.com/legal/subprocessors)