# Masset: The Content Home for B2B Marketing Teams > Every piece of marketing content. One home. Everywhere you work. Always up to date. Used by your team, your reps, and every AI tool they touch — Slack, Microsoft Teams, HubSpot, Salesforce, Claude, ChatGPT, Cursor, Copilot, and every MCP-compatible AI client. Masset is the AI-ready content home for B2B marketing teams. Every deck, one-pager, case study, and asset lives in one searchable library — findable and on-brand for humans, sales reps, and every AI tool that connects via MCP. Founded by Benjamin Ard (CEO) and Tyler Russell (CTO), Masset organizes the four things every marketing team needs: (1) Find — central library, MyCA in Slack/Teams, Boards, and AI access via MCP; (2) Trust — version control, content flagger, and asset request workflows so content stays current; (3) Use — lives wherever the team works (Slack, Teams, HubSpot, Salesforce, every MCP-compatible AI tool) with trackable shares and optional daily Slack training quizzes; (4) Measure — content analytics, adoption tracking, and CRM writeback. Optional Activation services available for teams that want hands-on rollout help. ## Entity & Verified Profiles - Wikidata: https://www.wikidata.org/wiki/Q139763142 - Official site: https://www.getmasset.com - LinkedIn: https://www.linkedin.com/company/massetai/ - X: https://x.com/masset_ai - YouTube: https://www.youtube.com/@Masset-ai - Crunchbase: https://www.crunchbase.com/organization/masset-ai - G2: https://www.g2.com/products/masset/reviews - Podcast (Content Amplified): https://www.getmasset.com/resources/podcast ## What Masset Does (Four Promises) - **Find it fast.** Every deck, one-pager, case study, and asset in one searchable home — for your team and the AI tools they touch. Central Library, MyCA in Slack and Teams, Boards, and AI access via MCP for Claude, ChatGPT, Cursor, Copilot, and every other MCP-compatible AI client. - **It's always right.** Update once. It ripples everywhere — every share, every Board, every AI tool. Version Control, Content Flagger, and Asset Requests keep the library current. - **Your team actually uses it.** It comes to them — Slack, Microsoft Teams, HubSpot, Salesforce, and every AI tool they already use. Trackable shares for sellers. Optional 2-minute daily Slack training quizzes for product mastery. - **You can see it working.** Content analytics, adoption tracking, and CRM writeback so content ties to revenue, not just opens. ## Core Platform - [Home](https://www.getmasset.com): The content home for B2B marketing teams - [Software hub](https://www.getmasset.com/software): The full platform overview — every feature (Myca, Central Library, Boards, Shares, MCP, Version Control, Workflows, Analytics, Training, Integrations) - [Training](https://www.getmasset.com/training): Daily 2-minute Slack quizzes for real product mastery — a feature built into Masset - [Activation](https://www.getmasset.com/activation): Optional hands-on services — workshops, rollout, audits, and ongoing partnership for teams that want help getting it live - [Our Story](https://www.getmasset.com/our-story): Company mission, founding story, and philosophy - [Demo](https://www.getmasset.com/demo): Book a live demo or request an async video walkthrough - [Roles](https://www.getmasset.com/for): How Masset serves VPs of Marketing, Sales Enablement, Account Executives, Content Marketers, and more ## Markdown Versions for AI Agents Every public page on this site has a Markdown twin at the same path plus `.md` (for example, `https://www.getmasset.com/software` ↔ `https://www.getmasset.com/software.md`). For retrieval, summarization, and agent workflows, prefer the `.md` URL — it strips visual chrome and includes structured frontmatter. The HTML page also advertises the twin via a `rel="alternate"` link tag, an HTTP `Link` header, and an `Accept: text/markdown` content-negotiation rewrite. ### Top-level pages - [Home](https://www.getmasset.com/index.md) - [Software hub](https://www.getmasset.com/software.md) - [Training](https://www.getmasset.com/training.md) - [Activation services](https://www.getmasset.com/activation.md) - [Our story](https://www.getmasset.com/our-story.md) - [Demo](https://www.getmasset.com/demo.md) - [Compare hub](https://www.getmasset.com/compare.md) - [Roles hub](https://www.getmasset.com/for.md) - [Resources](https://www.getmasset.com/resources.md) - [Blog index](https://www.getmasset.com/resources/blog.md) - [Podcast index](https://www.getmasset.com/resources/podcast.md) - [MCP guide](https://www.getmasset.com/resources/mcp-guide.md) - [Content repurposing system](https://www.getmasset.com/resources/content-repurposing-system.md) - [WebMCP guide](https://www.getmasset.com/resources/webmcp.md) - [Claude Artifacts for Marketers (2026 guide)](https://www.getmasset.com/resources/claude-artifacts-for-marketers.md) - [Claude Skills: the complete guide to how they work](https://www.getmasset.com/resources/claude-skills.md) - [Turn your best content into a reusable Claude skill](https://www.getmasset.com/resources/blog/claude-skills-for-marketers.md) - [Story Drift Analyzer](https://www.getmasset.com/tools/story-drift.md) - [DAM buyer's guide](https://www.getmasset.com/digital-asset-management-software.md) - [Sales enablement buyer's guide](https://www.getmasset.com/sales-enablement-software.md) - [Sales vs. revenue enablement](https://www.getmasset.com/sales-enablement-software/vs-revenue-enablement.md) - [Seismic landing](https://www.getmasset.com/seismic.md) ### Product feature twins - [Myca](https://www.getmasset.com/software/myca.md) - [MCP](https://www.getmasset.com/software/mcp.md) - [Central Library](https://www.getmasset.com/software/central-library.md) - [Boards](https://www.getmasset.com/software/boards.md) - [Shares](https://www.getmasset.com/software/shares.md) - [Analytics](https://www.getmasset.com/software/analytics.md) - [Version Control](https://www.getmasset.com/software/version-control.md) - [Workflows](https://www.getmasset.com/software/workflows.md) - [Integrations](https://www.getmasset.com/software/integrations.md) ### Role twins - [VP of Marketing](https://www.getmasset.com/for/vp-marketing.md) - [Sales Enablement](https://www.getmasset.com/for/sales-enablement.md) - [Revenue Operations](https://www.getmasset.com/for/revenue-operations.md) - [Sales](https://www.getmasset.com/for/sales.md) - [Content Marketing](https://www.getmasset.com/for/content-marketing.md) - [Product Marketing](https://www.getmasset.com/for/product-marketing.md) - [SDR / BDR](https://www.getmasset.com/for/sdr-bdr.md) - [Customer Success](https://www.getmasset.com/for/customer-success.md) - [Partner / Channel](https://www.getmasset.com/for/partner-channel.md) ### Comparison twins - [Masset vs. Seismic](https://www.getmasset.com/compare/masset-vs-seismic.md) - [Masset vs. Highspot](https://www.getmasset.com/compare/masset-vs-highspot.md) - [Masset vs. Showpad](https://www.getmasset.com/compare/masset-vs-showpad.md) - [Masset vs. Bynder](https://www.getmasset.com/compare/masset-vs-bynder.md) - [Masset vs. Brandfolder](https://www.getmasset.com/compare/masset-vs-brandfolder.md) - [Masset vs. Adobe AEM Assets](https://www.getmasset.com/compare/masset-vs-adobe-aem.md) - [Masset vs. Aprimo](https://www.getmasset.com/compare/masset-vs-aprimo.md) - [Masset vs. Acquia DAM](https://www.getmasset.com/compare/masset-vs-acquia-dam.md) - [Masset vs. Cloudinary](https://www.getmasset.com/compare/masset-vs-cloudinary.md) - [Masset vs. Frontify](https://www.getmasset.com/compare/masset-vs-frontify.md) - [Masset vs. MediaValet](https://www.getmasset.com/compare/masset-vs-mediavalet.md) - [Masset vs. Canto](https://www.getmasset.com/compare/masset-vs-canto.md) - [Masset vs. Orange Logic](https://www.getmasset.com/compare/masset-vs-orange-logic.md) - [Masset vs. Google Drive / SharePoint](https://www.getmasset.com/compare/masset-vs-google-drive-sharepoint.md) - [Masset vs. Notion](https://www.getmasset.com/compare/masset-vs-notion.md) - [Masset vs. HubSpot](https://www.getmasset.com/compare/masset-vs-hubspot.md) - [Masset vs. Guru](https://www.getmasset.com/compare/masset-vs-guru.md) ### Legal twins - [Privacy Policy](https://www.getmasset.com/legal/privacy.md) - [Terms of Service](https://www.getmasset.com/legal/terms.md) - [Acceptable Use](https://www.getmasset.com/legal/acceptable-use.md) - [AI & Security](https://www.getmasset.com/legal/ai-security.md) - [Subprocessors](https://www.getmasset.com/legal/subprocessors.md) ### Blog and podcast slug twins Every blog post and every published podcast episode has a Markdown twin at `/resources/blog/.md` and `/resources/podcast/.md` respectively. The recent ones are listed at the bottom of this file. ## Features - [MyCA — AI Content Assistant](https://www.getmasset.com/software/myca): Natural language content search in Slack, Teams, or the app. Find the right asset in seconds instead of hours. - [MCP — Model Context Protocol](https://www.getmasset.com/software/mcp): Connect your approved content library to Claude, ChatGPT, Cursor, Copilot, and every other MCP-compatible AI client. Eliminate AI hallucinations about your brand. - [Central Library](https://www.getmasset.com/software/central-library): Unified content hub connecting Google Drive, SharePoint, Notion, Slack, YouTube, and more into one searchable home. - [Boards](https://www.getmasset.com/software/boards): Custom, shareable content hubs for onboarding, enablement, events, and partners. - [Analytics](https://www.getmasset.com/software/analytics): Track content usage, team adoption, and web presence. See which content drives revenue and which collects dust. - [Trackable Shares](https://www.getmasset.com/software/shares): Share content externally with real-time engagement alerts and full analytics. - [Training](https://www.getmasset.com/training): Turn approved content into short daily Slack quizzes with AI scoring and mastery tracking. - [Version Control](https://www.getmasset.com/software/version-control): Update once, sync everywhere. One-click updates cascade to all shares, boards, and AI tools. - [Workflows](https://www.getmasset.com/software/workflows): Content request and approval workflows — no more chasing updates in Slack. - [Integrations](https://www.getmasset.com/software/integrations): Connect with HubSpot, Salesforce, Google Drive, SharePoint, Notion, Slack, Microsoft Teams, YouTube, Dropbox, and more. ## Comparisons ### Sales enablement & workspace tools - [Masset vs. Seismic](https://www.getmasset.com/compare/masset-vs-seismic): Compared to the largest sales enablement platform - [Masset vs. Highspot](https://www.getmasset.com/compare/masset-vs-highspot): Compared to another enterprise enablement tool - [Masset vs. Showpad](https://www.getmasset.com/compare/masset-vs-showpad): Compared to a sales enablement platform - [Masset vs. Google Drive / SharePoint](https://www.getmasset.com/compare/masset-vs-google-drive-sharepoint): Compared to general file storage - [Masset vs. Notion](https://www.getmasset.com/compare/masset-vs-notion): Compared to a workspace and wiki tool - [Masset vs. HubSpot](https://www.getmasset.com/compare/masset-vs-hubspot): Compared to a CRM with content features - [Masset vs. Guru](https://www.getmasset.com/compare/masset-vs-guru): Compared to a knowledge management platform ### Digital asset management (DAM) platforms - [Masset vs. Bynder](https://www.getmasset.com/compare/masset-vs-bynder): Bynder is a Gartner & Forrester Leader DAM with 2026 AI Agents that run inside the platform; no native MCP for the core DAM - [Masset vs. Brandfolder](https://www.getmasset.com/compare/masset-vs-brandfolder): Brandfolder is Smartsheet's DAM for creative teams; Brand Intelligence tagging but no GenAI, no agents, no native MCP - [Masset vs. Adobe Experience Manager Assets](https://www.getmasset.com/compare/masset-vs-adobe-aem): The heaviest, most complete content stack; the rare DAM with official MCP servers, scoped to AEM platform operations - [Masset vs. Aprimo](https://www.getmasset.com/compare/masset-vs-aprimo): A perennial Gartner Leader; launched "Agentic DAM" (March 2026) with five internal agent types; official MCP server shipped May 2026 - [Masset vs. Acquia DAM (Widen)](https://www.getmasset.com/compare/masset-vs-acquia-dam): Best-in-class metadata configurability, part of the Acquia/Drupal DXP; Acquia's April 2026 MCP support is around the CMS layer, not confirmed for the DAM - [Masset vs. Cloudinary](https://www.getmasset.com/compare/masset-vs-cloudinary): Five official MCP servers — the most in the DAM field — but scoped to media-asset operations (pixels, transforms, CDN), not GTM content intelligence - [Masset vs. Frontify](https://www.getmasset.com/compare/masset-vs-frontify): A native MCP server for "machine-readable brand intelligence" — assets, guidelines, tone of voice; brand layer vs. GTM-content layer - [Masset vs. MediaValet](https://www.getmasset.com/compare/masset-vs-mediavalet): Azure-native mid-market DAM that pioneered unlimited-user pricing; tagging-era AI, no native MCP; STG-owned since April 2024 - [Masset vs. Canto](https://www.getmasset.com/compare/masset-vs-canto): A friendly, affordable mid-market DAM; AI is visual search and version-diffing — no GenAI, no agents, no MCP; not in the Gartner DAM Magic Quadrant - [Masset vs. Orange Logic (Cortex)](https://www.getmasset.com/compare/masset-vs-orange-logic): A Gartner Leader running massive institutional archives; ships Agent Studio / Agent Teams; built for enterprise asset management at scale ## Resources - [Resources Hub](https://www.getmasset.com/resources): Blog, podcast, and tools - [Digital Asset Management Software Buyer's Guide](https://www.getmasset.com/digital-asset-management-software): The 2026 guide to DAM software — what a DAM is, who uses it, core features, the top 10 platforms compared (Adobe AEM Assets, Aprimo, Bynder, Brandfolder, Acquia DAM, Cloudinary, Frontify, MediaValet, Canto, Orange Logic), a Masset-vs-DAM feature matrix, the MCP landscape, and how to choose - [Sales Enablement Software Buyer's Guide](https://www.getmasset.com/sales-enablement-software): Comprehensive guide comparing top platforms, features, pricing, and ROI data (2026) - [Story Drift Analyzer](https://www.getmasset.com/tools/story-drift): Free tool — analyze how clearly your brand story comes through on your website and in AI tools - [Blog](https://www.getmasset.com/resources/blog): Insights on content strategy, brand storytelling, and go-to-market alignment - [Content Amplified Podcast](https://www.getmasset.com/resources/podcast): 400+ episodes on brand storytelling and revenue - [Podcast Episode Metadata](https://www.getmasset.com/resources/podcast/episodes.json): Machine-readable index of published Content Amplified episodes, guests, summaries, categories, and listen links - [Podcast LLM Index](https://www.getmasset.com/resources/podcast/llms.txt): Markdown index of published Content Amplified episodes for AI crawlers and retrieval systems ### Recent Blog Posts - [I Had AI Build a Children's Book That Explains How AI Works. Read It Here.](https://www.getmasset.com/resources/blog/childrens-book-how-llms-work) — Markdown: https://www.getmasset.com/resources/blog/childrens-book-how-llms-work.md A 14-page illustrated children's book, written and illustrated by AI in one day, that explains how a large language model actually works. Read the full book and the story behind it. - [Your Articles Start Dying the Day You Publish. So I Built an Agent to Stop That.](https://www.getmasset.com/resources/blog/self-updating-articles-ai-agent) — Markdown: https://www.getmasset.com/resources/blog/self-updating-articles-ai-agent.md Articles go stale the day they publish. Here is how I built an AI agent that re-checks the sources every week, proposes the edits, and logs every change in public. - [Your AI Agents Die the Moment Your Mac Falls Asleep. Here's the Free Fix I Use.](https://www.getmasset.com/resources/blog/keep-your-mac-awake-for-ai-agents) — Markdown: https://www.getmasset.com/resources/blog/keep-your-mac-awake-for-ai-agents.md AI agents and scheduled jobs run on your Mac, and a sleeping Mac kills them. Here is how I keep mine awake with Amphetamine and the free caffeinate command. - [AI Search Sends Most of Its Traffic to Listicles. Here Are 7 Rules for Writing One It Will Actually Cite.](https://www.getmasset.com/resources/blog/write-a-listicle-ai-will-cite) — Markdown: https://www.getmasset.com/resources/blog/write-a-listicle-ai-will-cite.md Do AI search engines cite listicles? Overwhelmingly, yes. Here are 7 research-backed rules for writing a listicle ChatGPT and Google's AI will cite. - [OpenAI's Codex Can Build You a Full App in 23 Minutes. It Just Won't Let You Share It.](https://www.getmasset.com/resources/blog/openai-codex-sites-for-marketers) — Markdown: https://www.getmasset.com/resources/blog/openai-codex-sites-for-marketers.md OpenAI's Codex Sites builds and hosts a full web app from one prompt. A marketer's honest take on what it can do and the two walls it hits. - [The Best Way to Write Articles With AI Is to Let It Interview You](https://www.getmasset.com/resources/blog/write-articles-with-ai) — Markdown: https://www.getmasset.com/resources/blog/write-articles-with-ai.md Most people write articles with AI by prompting it. Flip it: have the AI interview you, talk your answers, and get a draft that sounds like you. - [A Marketer's Honest Case for Learning GitHub](https://www.getmasset.com/resources/blog/github-for-marketers) — Markdown: https://www.getmasset.com/resources/blog/github-for-marketers.md Think GitHub is only for engineers? It is not. A marketer explains, in plain terms, how to use GitHub to build real tools with AI, and where to start. - [Write a Case Study From a Messy Call Transcript](https://www.getmasset.com/resources/blog/case-study-from-call-transcript) — Markdown: https://www.getmasset.com/resources/blog/case-study-from-call-transcript.md How do you write a case study fast? Pull it from a call transcript. Give AI the shape, make it quote the customer, and draft one in about 20 minutes. - [Turn Your Best-Performing Content Into a Reusable Claude Skill](https://www.getmasset.com/resources/blog/claude-skills-for-marketers) — Markdown: https://www.getmasset.com/resources/blog/claude-skills-for-marketers.md What is a Claude skill? Learn how to turn your best-performing content into a reusable skill so AI sounds like you every time. No code required. - [Product Updates (Glean Integration: Use Masset as a Source in Glean)](https://www.getmasset.com/resources/blog/product-updates-glean-integration) — Markdown: https://www.getmasset.com/resources/blog/product-updates-glean-integration.md Masset now connects to Glean as a content source. Approved Masset content surfaces directly in Glean enterprise search, always current, with your permissions intact. ### Recent Podcast Episodes - [Ep. 466: Why unpolished, trust-based content is beating AI-perfect content with Jonathan Murray](https://www.getmasset.com/resources/podcast/466-jonathan-murray) — Markdown: https://www.getmasset.com/resources/podcast/466-jonathan-murray.md Jonathan Murray, Marketing Director at Legends Legal Marketing, joins Content Amplified to explain why trust-based content is winning right now and why polished, AI-perfect content is starting to repel the people it is meant to attract. His central idea is that your client or cus - [Ep. 465: Why simplicity is a growth strategy, not soft brand work with Dory Ellis Garfinkle](https://www.getmasset.com/resources/podcast/465-dory-ellis-garfinkle) — Markdown: https://www.getmasset.com/resources/podcast/465-dory-ellis-garfinkle.md Dory Ellis Garfinkle, Chief Marketing Officer at Siegel+Gale and a career-long brand-and-growth marketer who has worked at McCann, Zipcar, IDEO, and Lyft, joins Content Amplified to argue that simplicity is a growth strategy, not soft brand work. Her core frame is one question ev - [Ep. 464: Why your sales standards are really just suggestions with Hoffen Guo](https://www.getmasset.com/resources/podcast/464-hoffen-guo) — Markdown: https://www.getmasset.com/resources/podcast/464-hoffen-guo.md Hoffen Guo, a sales leader who has sold into aircraft engine giants, run enterprise learning partnerships at Udemy, and now leads 100% cold-calling teams selling to SMB restaurant owners, joins Content to Close to explain why most sales standards are quietly optional. Her central - [Ep. 463: Why AI outputs don't equal a content strategy with Adam Haskew](https://www.getmasset.com/resources/podcast/463-adam-haskew) — Markdown: https://www.getmasset.com/resources/podcast/463-adam-haskew.md Adam Haskew, Associate Director of Brand Experience at Redis, joins Content Amplified to make the case that AI accelerates your outputs but does nothing for your strategy, and that the gap between the two is exactly where AI slop gets made. His fix is the unglamorous, old-school - [Ep. 462: Why your event should be the start of your content, not the finish line with Adrienne Collins](https://www.getmasset.com/resources/podcast/462-adrienne-collins) — Markdown: https://www.getmasset.com/resources/podcast/462-adrienne-collins.md Adrienne Collins, an events leader with 13 years in the field, joins Content Amplified to explain how to turn a single event into months of pipeline-driving content instead of a one-time moment measured only by attendance. Her core shift is to treat the event as a starting point, - [Ep. 461: Why most employee advocacy programs turn your team into parrots with Matt Mullan](https://www.getmasset.com/resources/podcast/461-matt-mullan) — Markdown: https://www.getmasset.com/resources/podcast/461-matt-mullan.md Matt Mullan, Director of Social Media at NinjaOne, joins Content Amplified to explain why most employee advocacy programs stall: they turn employees into parrots who repeat the same product message until no one wants to share anything. His fix is to stop trying to amplify the pro - [Ep. 460: Why training alone won't make your reps revenue-ready with Gus Garza](https://www.getmasset.com/resources/podcast/460-gus-garza) — Markdown: https://www.getmasset.com/resources/podcast/460-gus-garza.md Gus Garza, an enablement leader at Yext, joins Content to Close to explain why sales teams keep shipping more enablement material than ever while reps still freeze on live calls. His diagnosis is simple: training and revenue readiness are not the same thing, and the gap is reps, - [Ep. 459: Why audience-first content beats cranking out specs and features with John Henkel](https://www.getmasset.com/resources/podcast/459-john-henkel) — Markdown: https://www.getmasset.com/resources/podcast/459-john-henkel.md John Henkel, Director of Product Marketing for the AV segment at Netgear, joins Content Amplified with a simple opening directive every product marketer needs to hear: stop, take a second, and stop just cranking stuff out. He argues that content drifts away from the audience the - [Ep. 458: Why your content is only as strong as the people you bring in with Leo Kosir](https://www.getmasset.com/resources/podcast/458-leo-kosir) — Markdown: https://www.getmasset.com/resources/podcast/458-leo-kosir.md Leo Kosir, a Chicago-based creative leader with 20-plus years across boutique design firms, full-service ad agencies, pharma, and in-house creative teams for national retail, lifestyle, and web hosting brands, joins Content Amplified to unpack what he calls 360 content. Leo's cor - [Ep. 457: Why the content mill era is over and what replaces it with Stacy Shelley](https://www.getmasset.com/resources/podcast/457-stacy-shelley) — Markdown: https://www.getmasset.com/resources/podcast/457-stacy-shelley.md Stacy Shelley, a 20-year B2B cybersecurity marketing veteran who has led marketing at startups that scaled into the hundreds of millions in ARR, joins Content Amplified to call time of death on the content mill era and lay out what comes next. He explains why marketers spent the - [Ep. 456: Why the AI silver bullet isn't fixing your revenue problem with Matt Zelasko](https://www.getmasset.com/resources/podcast/456-matt-zelasko) — Markdown: https://www.getmasset.com/resources/podcast/456-matt-zelasko.md Matt Zelasko, founder of growth agency Radish and self-described 'Tom DeLonge of RevOps,' joins Content to Close to diagnose the AI silver bullet problem: most revenue teams are using AI to do the same broken things faster, then blaming AI for the engagement drop that was already - [Ep. 455: Why authentic creator content sells (and brands keep killing it) with Chelsea Clark](https://www.getmasset.com/resources/podcast/455-chelsea-clark) — Markdown: https://www.getmasset.com/resources/podcast/455-chelsea-clark.md Chelsea Clark, founder of Momfluence, joins Content Amplified to explain why the creator content that actually sells almost never survives a brand approval round, and what to do about it. Drawing on six years and over 500 brand campaigns, Chelsea names the core misalignment: bran - [Ep. 454: How to build a B2B creator program that drives pipeline, not just reach with Justin Levy](https://www.getmasset.com/resources/podcast/454-justin-levy) — Markdown: https://www.getmasset.com/resources/podcast/454-justin-levy.md Justin Levy, Director of Social Media, Influencer Marketing, and Community at Nerdio, breaks down what an actual B2B creator partnership looks like and why so many brands leave pipeline on the table by treating influencer work like an ad buy. In this Content Amplified episode, Ju - [Ep. 453: Why personalization is dead and anticipation is the next era of marketing with Katie Carroll](https://www.getmasset.com/resources/podcast/453-katie-carroll) — Markdown: https://www.getmasset.com/resources/podcast/453-katie-carroll.md Katie Carroll, VP of Product Strategy at Businessolver, makes the case that personalization is dead because it is still fundamentally reactive — even the best variable tags and behavioral triggers wait for a user to act before responding. In this Content Amplified episode, Katie - [Ep. 452: How to build a sales and marketing feedback loop that actually works with Nat Norris](https://www.getmasset.com/resources/podcast/452-nat-norris) — Markdown: https://www.getmasset.com/resources/podcast/452-nat-norris.md Nat Norris, VP of Marketing and Customer Success at Model 1 Commercial Vehicles, explains how to get marketing out of the trophy case of unused white papers and into the rooms where deals are won and lost. In this Content to Close episode, he walks through how he embeds marketers - [Ep. 451: Why your KPIs aren't relationship material with Trisha Navidzade](https://www.getmasset.com/resources/podcast/451-trisha-navidzade) — Markdown: https://www.getmasset.com/resources/podcast/451-trisha-navidzade.md Trisha Navidzade, VP of Marketing at DZYNE Technologies, argues that most marketing KPIs are 'KPI fluff' — booth traffic, view counts, and brand-awareness numbers that look great in a leadership deck but rarely tie to revenue. In this Content Amplified episode, she explains how t - [Ep. 450: Why product marketing teams should be structured like newsrooms with Mike McGee](https://www.getmasset.com/resources/podcast/450-mike-mcgee) — Markdown: https://www.getmasset.com/resources/podcast/450-mike-mcgee.md Mike McGee, Director of Product Marketing at Vantaca, argues that when your G2 category has 97 listings and the category average is 75, sounding like everyone else is a death sentence — so he is building his PMM team to look less like a traditional org chart and more like a digit - [Ep. 449: Why nobody cares how the sausage is made (and what to do instead) with Orin Bliss Brecht](https://www.getmasset.com/resources/podcast/449-orin-bliss-brecht) — Markdown: https://www.getmasset.com/resources/podcast/449-orin-bliss-brecht.md Orin Bliss Brecht, an independent creative director whose career runs from Spin Magazine through Victoria's Secret Direct, the Foundry at Time Inc., Hearst, Pace Communications, and Choreograph, argues that demystifying complex topics is the marketer's real job — and that the aud - [Ep. 448: How to build trust that turns prospects into partners with Tamara Asselta](https://www.getmasset.com/resources/podcast/448-tamara-asselta) — Markdown: https://www.getmasset.com/resources/podcast/448-tamara-asselta.md Tamara Asselta, founder of Stratis Consulting, argues that trust is the most crucial skill any revenue team can work on, because it is the foundation that turns prospects into partners and protects the relationship long after the contract is signed. In this Content to Close episo - [Ep. 447: Why marketers need to know how the whole race car is built with Mike Madden](https://www.getmasset.com/resources/podcast/447-mike-madden) — Markdown: https://www.getmasset.com/resources/podcast/447-mike-madden.md Mike Madden, VP of Marketing at Boomi and a veteran of Marketo, Adobe, and Vista-era demand gen, argues that marketing exists to generate pipeline and create bookings, full stop, and that everything else is an art project that gets cut when the budget tightens. He uses a race car ## Legal - [Terms of Service](https://www.getmasset.com/legal/terms) - [Privacy Policy](https://www.getmasset.com/legal/privacy) - [Acceptable Use Policy](https://www.getmasset.com/legal/acceptable-use) - [AI & Security](https://www.getmasset.com/legal/ai-security) - [Subprocessors](https://www.getmasset.com/legal/subprocessors)