---
title: "Masset Blog"
slug: resources-blog
description: "The Masset blog — content strategy, brand storytelling, AI search, and go-to-market alignment."
canonical_url: "https://www.getmasset.com/resources/blog"
markdown_url: "https://www.getmasset.com/resources/blog.md"
updated_at: "2026-05-15"
content_type: "blog_index"
audience: ["b2b_marketing_teams", "ai_agents"]
ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows."
---

# Masset Blog

Insights on content strategy, brand storytelling, AI search, and go-to-market alignment. Every post is also available as a Markdown twin at `/resources/blog/<slug>.md`.

## All Posts

- [Every Vendor Calls It Something Different. Here Are the 7 Franchise Marketing Portal Tools Worth Knowing in 2026.](https://www.getmasset.com/resources/blog/franchise-marketing-portal-tools) — Franchise marketing portal, brand-to-local, local marketing automation: vendors sell the same shelf under five names. Here are 7 tools compared honestly, with sourced pricing, co-op fund coverage, and which ones your AI can actually connect to.
- [We Put a Chess Board Inside Claude. You're Playing the Model Itself.](https://www.getmasset.com/resources/blog/play-chess-against-claude) — Check, Mate? is a free MCP tool that renders a playable chess board inside your AI chat. No engine, no accounts, nothing stored: Claude picks its own moves. Here is how MCP Apps makes that possible, and how to connect it in one minute.
- [We Put a Game Show Inside Claude. Nobody Asked For It.](https://www.getmasset.com/resources/blog/mystery-guest-daily-game-mcp) — Mystery Guest is a free daily guessing game played entirely inside Claude, over MCP. One mystery guest, the same for the whole world, every day. Here's how it works, and how the server keeps the secret Claude can't.
- [Your AI Chat Just Learned to Show You Software. Here Is a Free Tool That Proves It.](https://www.getmasset.com/resources/blog/mcp-apps-for-marketers) — MCP Apps became official in the July 28, 2026 MCP spec: tools can now render interactive cards inside your AI chat. Here is what changed, and a free A/B test verdict tool you can connect to Claude in one minute to see it live.
- [What does ChatGPT say about your company?](https://www.getmasset.com/resources/blog/what-does-chatgpt-say-about-your-company) — AI tools describe your company to buyers every day. Learn how to check what ChatGPT says about your brand, why it gets brands wrong, and how to fix the gaps with a free 2-minute audit.
- [How to run a brand audit in 10 minutes](https://www.getmasset.com/resources/blog/how-to-run-a-brand-audit) — A practical brand audit framework you can run in 10 minutes: seven checks, a free automated tool, and the real failures we found auditing live company websites this week.
- [Why AI Writes Generic Copy: It Has Never Met Your Business](https://www.getmasset.com/resources/blog/why-ai-writes-generic-copy) — AI writing sounds generic for two reasons: models average the internet and know nothing about your business. Prompts fix one, context fixes the other.
- [What AI Sales Enablement Software Actually Does in 2026](https://www.getmasset.com/resources/blog/what-ai-sales-enablement-actually-does) — AI sales enablement software explained: the six jobs it does, generative vs agentic vs agent-accessible AI, and which vendors have real MCP servers.
- [What the Top 10 DAM Platforms Actually Cost in 2026](https://www.getmasset.com/resources/blog/dam-pricing-2026) — Digital asset management pricing in 2026 from real contracts: Bynder ~$41K, Aprimo ~$50K, Brandfolder ~$25K medians. Every figure sourced and dated.
- [The Seismic-Highspot Merger: What to Do Before Your Next Renewal](https://www.getmasset.com/resources/blog/seismic-highspot-merger-renewal-guide) — The Seismic-Highspot merger was announced February 12, 2026 and has not closed. What to ask, what to get in writing, and how to renew with leverage.
- [Does Highspot have an MCP server? Yes. Here is exactly what it does.](https://www.getmasset.com/resources/blog/highspot-mcp-server) — Yes, Highspot has an MCP server: announced July 2025, in ChatGPT since June 2026. What it does, what is not documented, and how it compares.
- [Does Seismic Have an MCP Server? Yes. Here's the Full Picture.](https://www.getmasset.com/resources/blog/seismic-mcp-server) — Yes, Seismic has an MCP server: 18 tools, Early Access, CSM-gated. Every claim checked against Seismic's own docs in July 2026, plus what's missing.
- [Does Frontify Have an MCP Server? Yes, in Beta. Here Is the Full Picture](https://www.getmasset.com/resources/blog/frontify-mcp-server) — Yes, Frontify has an MCP server. It is in beta, CSM-enabled, with roughly 50 tools in 10 packs. What it covers, the fine print, and how it compares.
- [Does Brandfolder Have an MCP Server? What Exists in 2026 (and What Doesn't)](https://www.getmasset.com/resources/blog/brandfolder-mcp-server) — Brandfolder has no native MCP server as of July 2026. Smartsheet's MCP server can't reach your DAM assets. Here are your four real options.
- [Does Canto Have an MCP Server? What We Found (July 2026)](https://www.getmasset.com/resources/blog/canto-mcp-server) — Canto has no native MCP server as of July 2026. We checked its API docs, integrations, and Canto XI. Here is what Canto has instead, and your options.
- [Does Acquia DAM have an MCP server? Not yet. Here's where Acquia's MCP work really stands.](https://www.getmasset.com/resources/blog/acquia-dam-mcp-server) — Acquia DAM has no MCP server yet. Acquia calls it 'upcoming.' Here's what shipped, the four DAM agents due later in 2026, and what works today.
- [Your Distributors Just Got AI. The FTC Says Their Posts Are Your Problem.](https://www.getmasset.com/resources/blog/direct-sales-brand-compliance) — Direct sales compliance for marketing content: the FTC holds you liable for distributor posts, AI-written included. The 2026 cases, data, and fix.
- [I Dared Claude to Build a 4th of July Game in One Shot. Play It Here.](https://www.getmasset.com/resources/blog/grand-finale-fourth-of-july-game) — I challenged Claude Fable 5 to invent and ship a brand-new 4th of July browser game in a single prompt: graphics, all-time high scores, share buttons, live on the blog. Play it here.
- [I Built Skills for a Model I Was About to Lose. Then Anthropic Gave It Back.](https://www.getmasset.com/resources/blog/fable-skills) — I built ten open-source skills to survive losing Claude Fable 5. Anthropic reversed the change. The skills turned out to matter for a different reason: credits.
- [100 Days to a Better Marketer: Every Build in One Place](https://www.getmasset.com/resources/blog/100-days-to-a-better-marketer) — The running index for Ben Ard's 100-day public challenge to become a better marketer with AI. Every article, tutorial, build log, and tool in one place, grouped so you can find what is useful to you. Updated weekly.
- [What's New in Masset: 8 Updates From This Week](https://www.getmasset.com/resources/blog/whats-new-in-masset-july-1-2026) — This week's Masset roundup: smarter similar-asset search with clustering, the Modern layout coming out of beta, automatic tables of contents in Boards, asset uploads from external links over MCP, configurable time zones and training send times, asset expiration, and in-product referrals.
- [I Let AI Build My Marketing Videos. Here Is My Honest HyperFrames Review.](https://www.getmasset.com/resources/blog/hyperframes-vs-remotion-review) — A non-developer's honest review of HyperFrames vs Remotion for making videos with AI. Same render engine, but two real reasons HyperFrames wins for marketers: plain HTML and a free license.
- [I Built an AI Agent That Rewrites My Landing Page Every Week and Grades Itself](https://www.getmasset.com/resources/blog/ai-agent-that-rewrites-my-landing-page-weekly) — Most people use AI to make one edit. I gave an AI a standing weekly job: read how my landing page is actually doing, change one thing, ship it to the live site, and grade its own last change against real numbers. Here is how it works, why I trusted it to deploy itself, and the honest, dated result.
- [I Built 15 Industry Landing Pages From One AI Template](https://www.getmasset.com/resources/blog/one-template-fifteen-industry-landing-pages-ai) — With AI, building 15 landing pages by hand was never the question. The real work is getting one page good enough to copy. Here is how I turned a single page into a reusable AI-filled template for 15 industries, why I built it, and the honest, dated result five days after launch.
- [I Built a Live Map of Utah's Wildfires in an Afternoon](https://www.getmasset.com/resources/blog/utah-wildfire-map-ai) — Utah's wildfire season got personal, so I had AI build me a map of every active fire, drawn to real size from official NIFC data. Here is how it came together, the version I got wrong first, and the one move it teaches every marketer about turning data into something you can actually understand.
- [Stop Giving Your AI Tasks. Give It a Goal.](https://www.getmasset.com/resources/blog/give-your-ai-a-goal) — When you give an AI a real goal tied to your analytics, it can run, optimize, and improve on its own. Here is what happened when I let an agent optimize a live page against its own numbers, and how to try it on your own work.
- [What's New in Masset: 14 Updates From the Last Two Weeks](https://www.getmasset.com/resources/blog/whats-new-in-masset-june-2026) — A tour of the 14 updates we shipped to Masset over the last two weeks, from a new Modern layout to uploading and updating assets straight from Claude or ChatGPT, plus Myca in Teams group chats and routed asset requests.
- [I Built a Real Product With AI. Here Is the Honest Log.](https://www.getmasset.com/resources/blog/building-a-real-product-with-ai) — A marketer's honest, day-by-day log of building s33k, a real SEO and analytics product, almost entirely with AI. The wins, the mistakes, what broke when a friend tested it, and what you actually have to learn.
- [Marketers Are Builders Now. The 'I'm Not Technical' Excuse Is Dead.](https://www.getmasset.com/resources/blog/marketers-are-builders-now) — The marketer's job description quietly changed: strategy and execution collapsed into one person, and AI is the bridge. What a builder's mindset actually means, why the old excuses are dead, and the one question to ask AI this week.
- [Resend Was Built for Developers. AI Made It a Marketer's Dream.](https://www.getmasset.com/resources/blog/resend-for-marketers) — Resend is a developer email platform most marketers would never touch. Here's how AI makes it usable by a non-developer, and why the way you pick marketing tools just changed.
- [Buyers Ask ChatGPT About Your Brand Every Day. This 10-Minute Audit Shows You What It Says.](https://www.getmasset.com/resources/blog/does-chatgpt-know-your-brand) — Does ChatGPT know your brand? Run this free 10-minute, six-prompt audit to see exactly what AI tells buyers about you, and how to fix what's wrong.
- [Product Updates (Custom Asset Requests, Conversation Analytics, Slack User Syncing, and More)](https://www.getmasset.com/resources/blog/product-updates-june-10-2026) — Seven new Masset features: custom asset request forms, smart routing with AI duplicate checks, shareable content conversations, conversation analytics, Slack user syncing, MCP support for custom requests, and bulk user upload.
- [I Had AI Build a Children's Book That Explains How AI Works. Read It Here.](https://www.getmasset.com/resources/blog/childrens-book-how-llms-work) — A 14-page illustrated children's book, written and illustrated by AI in one day, that explains how a large language model actually works. Read the full book and the story behind it.
- [Your Articles Start Dying the Day You Publish. So I Built an Agent to Stop That.](https://www.getmasset.com/resources/blog/self-updating-articles-ai-agent) — Articles go stale the day they publish. Here is how I built an AI agent that re-checks the sources every week, proposes the edits, and logs every change in public.
- [Your AI Agents Die the Moment Your Mac Falls Asleep. Here's the Free Fix I Use.](https://www.getmasset.com/resources/blog/keep-your-mac-awake-for-ai-agents) — AI agents and scheduled jobs run on your Mac, and a sleeping Mac kills them. Here is how I keep mine awake with Amphetamine and the free caffeinate command.
- [AI Search Sends Most of Its Traffic to Listicles. Here Are 7 Rules for Writing One It Will Actually Cite.](https://www.getmasset.com/resources/blog/write-a-listicle-ai-will-cite) — Do AI search engines cite listicles? Overwhelmingly, yes. Here are 7 research-backed rules for writing a listicle ChatGPT and Google's AI will cite.
- [I Said Codex's Walls Would Come Down. Five Weeks Later, They Did.](https://www.getmasset.com/resources/blog/openai-codex-sites-for-marketers) — A hands-on Codex Sites test from June, what OpenAI fixed on July 9, and why feature gaps are no longer a good reason to switch tools.
- [The Best Way to Write Articles With AI Is to Let It Interview You](https://www.getmasset.com/resources/blog/write-articles-with-ai) — Most people write articles with AI by prompting it. Flip it: have the AI interview you, talk your answers, and get a draft that sounds like you.
- [A Marketer's Honest Case for Learning GitHub](https://www.getmasset.com/resources/blog/github-for-marketers) — Think GitHub is only for engineers? It is not. A marketer explains, in plain terms, how to use GitHub to build real tools with AI, and where to start.
- [Write a Case Study From a Messy Call Transcript](https://www.getmasset.com/resources/blog/case-study-from-call-transcript) — How do you write a case study fast? Pull it from a call transcript. Give AI the shape, make it quote the customer, and draft one in about 20 minutes.
- [Turn Your Best-Performing Content Into a Reusable Claude Skill](https://www.getmasset.com/resources/blog/claude-skills-for-marketers) — What is a Claude skill? Learn how to turn your best-performing content into a reusable skill so AI sounds like you every time. No code required.
- [Product Updates (Glean Integration: Use Masset as a Source in Glean)](https://www.getmasset.com/resources/blog/product-updates-glean-integration) — Masset now connects to Glean as a content source. Approved Masset content surfaces directly in Glean enterprise search, always current, with your permissions intact.
- [Your First Hour in Claude Code: A Marketer's Zero-to-Running Setup](https://www.getmasset.com/resources/blog/first-hour-in-claude-code-for-marketers) — Can a marketer use Claude Code without writing code? Yes. Here's your first hour, zero to running, from a non-developer who runs everything through it.
- [Product Updates (Myca Now Runs on Masset's MCP, in Slack and Microsoft Teams)](https://www.getmasset.com/resources/blog/product-updates-myca-on-mcp) — The same MCP server that powers Claude, ChatGPT, Cursor, and Claude Code now powers Myca inside Slack and Microsoft Teams. One engine, every surface. Smarter search, real semantic understanding, analytics on demand, and the same permissions everywhere.
- [Product Updates (Microsoft Teams Integration: Full Parity, Including Training)](https://www.getmasset.com/resources/blog/product-updates-microsoft-teams-launch) — The Microsoft Teams integration is live, and it ships with everything Masset for Slack already does: Myca content assistant, search, share, answer, download, and daily Training quizzes. Teams users no longer get a lite version.
- [Software Maintenance Is More Than Bug Fixes](https://www.getmasset.com/resources/blog/software-maintenance-is-more-than-bug-fixes) — Vibe-coding has flipped the build-vs-buy conversation, but most spreadsheets miss what 'maintenance' actually means. Masset's CTO breaks down the 11 things he spends time on every month, and what the math says about how many vibe-coded apps one engineer can really keep alive.
- [How We Made 500+ Pages AI-Readable in One Afternoon (And Why Your Brand Needs the Same System)](https://www.getmasset.com/resources/blog/how-to-make-website-ai-readable) — How we shipped a Markdown twin for every public page on getmasset.com in a single afternoon. The 4-step pattern any B2B site can copy: .md sibling URLs, three discovery signals, and Accept-based content negotiation. Why marketers should care, what story drift costs you, and the exact infrastructure under it.
- [How to Make Branded Marketing Videos With AI (Without Waiting on a Designer)](https://www.getmasset.com/resources/blog/make-marketing-videos-with-ai) — Step-by-step tutorial for marketing teams: make branded videos with AI using Claude Code and Remotion. Lock your brand in one file, brief each scene in plain English, preview live in your browser, and render to MP4 in an afternoon. Ship variants for every ICP, language, and channel without a designer.
- [How to Choose a DAM for Global B2B SaaS in 2026](https://www.getmasset.com/resources/blog/how-to-choose-a-dam-for-b2b-saas-2026) — How to choose a DAM for global B2B SaaS in 2026. A step-by-step framework covering analytics, governance, marketing-automation integrations, and a decision checklist.
- [How to Build a Landing Page With Claude Design](https://www.getmasset.com/resources/blog/building-a-landing-page-with-claude-design) — Claude landing page design, start to finish. Build a landing page with Claude in under an hour, with no code and no Figma. Includes the brand guide and a live demo.
- [I'm Teaching Claude Foundations: Design at Master Claw 2026](https://www.getmasset.com/resources/blog/claude-foundations-design-master-claw-2026) — On May 4th, I'm leading the Claude Foundations: Design session at Master Claw 2026. Here's what we'll cover and why design is where the leverage is right now.
- [I Built Our New Website Without Writing a Single Line of Code](https://www.getmasset.com/resources/blog/built-new-website-with-claude-code-and-masset-mcp) — A non-developer CEO and an AI walk into a codebase. What came out was an entire marketing website — interactive tools and all. Here's how it happened, from both sides.
- [Masset Wins 13 G2 Badges Across DAM and Sales Enablement for Spring 2026](https://www.getmasset.com/resources/blog/g2-spring-2026-badges) — Masset earned 13 G2 badges for Spring 2026 across both the Digital Asset Management and Sales Enablement categories — including High Performer, Easiest to Use, Best Support, and Users Most Likely to Recommend. Here's what each one means to us.
- [What Is Story Drift (And Why It's Killing Your Pipeline)](https://www.getmasset.com/resources/blog/what-is-story-drift) — Story drift is the gradual distortion of your brand narrative as it passes through teams, tools, and AI systems. Learn what causes it, how to measure it, and a practical framework for fixing it before it costs you pipeline.
- [The Content Alignment Playbook for B2B GTM Teams](https://www.getmasset.com/resources/blog/content-alignment-playbook) — A practical framework for ensuring every team member, partner, and AI tool tells the same winning story — boosting content utilization and pipeline velocity.
- [Product Updates (Masset MCP Launch & Enhanced Access Controls)](https://www.getmasset.com/resources/blog/product-updates-mcp-launch) — MCP is here — connect your approved content directly to AI tools so every interaction pulls from your real story, not a generic interpretation. Plus new asset access controls.
- [Why 70% of B2B Content Never Gets Used](https://www.getmasset.com/resources/blog/why-70-percent-content-unused) — It's not a quality problem. It's a findability and alignment problem. Here's the data — and the fix.
- [Product Updates (Board Layouts, Company-Wide Access & ARW Previews)](https://www.getmasset.com/resources/blog/product-updates-feb-9-2026) — Masset's latest product updates include new board layouts, company-wide access controls, and ARW previews — all built from your feedback and feature requests.
- [Hitting your 2026 goals](https://www.getmasset.com/resources/blog/hitting-your-2026-goals) — Nervous about hitting your 2026 goals? Content marketing might be the lever you're missing. Learn why strategic content investments pay dividends all year.
- [Eating the Invader: How Maryland Turned an Ecological Crisis into a Viral Spectacle](https://www.getmasset.com/resources/blog/battle-of-the-bay-blue-catfish-chowdown) — Maryland turned an invasive blue catfish problem into a viral food event. Discover the content marketing lessons behind this brilliant campaign strategy.
- [What We Learned Getting SOC 2 (and Why It’s More Than Just a Checkbox)](https://www.getmasset.com/resources/blog/soc-2) — Our honest look at getting SOC 2 certified as a startup. What it cost, what we learned, and why it’s about clarity and trust, not just compliance.
- [Sneak Peek: MyCA, Boards, and What We’ve Been Building | Masset Journal Entry #12](https://www.getmasset.com/resources/blog/entry-12) — Sneak peek at MyCA, our new content sidekick, plus product updates, Boards launch, and lessons from customer interviews. Masset 2.0 is close.
- [Vasion is making BIG moves](https://www.getmasset.com/resources/blog/vasion-is-making-big-moves) — Celebrate Vasion's impressive growth. From AI-driven innovation and enhanced security to global expansion and impactful sustainability efforts.
- [Awardco Rockets Past Unicorn Status with a $165 Million Series B](https://www.getmasset.com/resources/blog/awardco-rockets-past-unicorn-status-with-a-165-million-series-b) — Awardco raised $165M in a Series B round, crossing unicorn status. Here's what the funding means for the employee recognition market.
- [The Books That Shaped How We Work | The Masset Journal Entry #11](https://www.getmasset.com/resources/blog/the-books-that-shaped-how-we-work) — Four books shaped how the Masset team builds their company — covering purpose, sustainable pace, craftsmanship, and enjoying the entrepreneurial journey.
- [The Cost of Chaos and the Case for Vacations | Masset Journal Entry #10](https://www.getmasset.com/resources/blog/the-cost-of-chaos-and-the-case-for-vacations) — In this journal entry, we reflect on the hidden cost of chaos in startups, the importance of taking real vacations, and a security milestone worth celebrating.
- [Top Tools for AI-Powered Content Repurposing](https://www.getmasset.com/resources/blog/top-tools-for-ai-powered-content-repurposing) — What actually works for AI content repurposing in 2026? We compare the top tools for automatic content repurposing across video, blog, and social.
- [How Chatbots Simplify Content Workflows](https://www.getmasset.com/resources/blog/how-chatbots-simplify-content-workflows) — Explore how chatbots revolutionize content workflows by automating approvals, reducing errors, and enhancing team collaboration for greater efficiency.
- [AI-Powered Content Scaling: Research Insights](https://www.getmasset.com/resources/blog/ai-powered-content-scaling-research-insights) — What does the research actually say about AI-powered content scaling? Here are the insights that matter for B2B teams trying to do more with less.
- [How AI Enhances CRM Access Control](https://www.getmasset.com/resources/blog/how-ai-enhances-crm-access-control) — Learn how AI is changing CRM access control — reducing permission errors and keeping sensitive pipeline data in the right hands.
- [AI in Sales Enablement: Real-Time Content Insights](https://www.getmasset.com/resources/blog/ai-in-sales-enablement-real-time-content-insights) — AI is changing how sales reps find and use content in the moment. Here's how real-time content insights are making enablement actually work.
- [AI-Powered Tools for Real-Time Content Collaboration](https://www.getmasset.com/resources/blog/ai-powered-tools-for-real-time-content-collaboration) — Explore how AI tools enhance content collaboration by automating tasks, improving communication, and streamlining workflows for teams.
- [Scaling Thought Leadership Content with AI](https://www.getmasset.com/resources/blog/scaling-thought-leadership-content-with-ai) — Thought leadership content takes time — but AI can help you scale it without losing the human voice that makes it worth reading. Here's how.
- [Why Content Teams Struggle with Asset Organization](https://www.getmasset.com/resources/blog/why-content-teams-struggle-with-asset-organization) — Most content teams don't have an organization problem — they have a findability problem. Here's why asset chaos happens and what actually solves it.
- [Ultimate Guide to Content Performance Analytics](https://www.getmasset.com/resources/blog/ultimate-guide-to-content-performance-analytics) — Learn how to measure content performance the right way — from the metrics that matter to the tools that surface them. A complete guide for B2B teams.
- [How to Integrate Content Tools with Slack Workflows](https://www.getmasset.com/resources/blog/how-to-integrate-content-tools-with-slack-workflows) — Learn how to connect your content tools directly to Slack so your team finds, shares, and uses content without leaving the conversation.
- [Content ROI Questions Every Manager Should Ask](https://www.getmasset.com/resources/blog/content-roi-questions-every-manager-should-ask) — Learn how to measure content ROI effectively by asking key questions, tracking important metrics, and optimizing strategies for better business outcomes.
- [Centralized vs Distributed Content Storage Systems](https://www.getmasset.com/resources/blog/centralized-vs-distributed-content-storage-systems) — Centralized or distributed content storage? Here are the key differences, tradeoffs, and what most B2B teams get wrong when choosing between them.
- [Content Repurposing Checklist: 12 Essential Steps](https://www.getmasset.com/resources/blog/content-repurposing-checklist-12-essential-steps) — Use this 12-step content repurposing checklist to turn every blog, video, or podcast into 10+ assets. Simple, repeatable, and built for busy content teams.
- [Content Analytics vs Content Management: Key Differences](https://www.getmasset.com/resources/blog/content-analytics-vs-content-management-key-differences) — Content analytics and content management aren't the same thing — and confusing them is costing teams results. Here's a clear breakdown of both.
- [How to Set Up Content Version Control Systems](https://www.getmasset.com/resources/blog/how-to-set-up-content-version-control-systems) — Learn how to effectively set up a content version control system to enhance collaboration, prevent file conflicts, and streamline your team's workflows.
- [Best Tools for Monitoring Content Sync Errors](https://www.getmasset.com/resources/blog/best-tools-for-monitoring-content-sync-errors) — Content sync errors kill efficiency and brand consistency. These are the best tools to catch, track, and fix them before they become a problem.
- [7 Ways AI Search Transforms Content Management](https://www.getmasset.com/resources/blog/7-ways-ai-search-transforms-content-management) — Explore how AI search enhances content management through automation, dynamic categorization, and personalized recommendations for increased efficiency.
- [When Not to use AI](https://www.getmasset.com/resources/blog/when-not-to-use-ai) — AI is amazing, but not for everything. This is when you should and shouldn't use AI for content creation.
- [New products and interesting opinions on AI | Masset Journal Entry #9](https://www.getmasset.com/resources/blog/new-products-and-interesting-opinions-on-ai) — Tyler and Ben dive into new product ideas, hot takes on AI trends, and lessons learned from building Masset — all in this wide-ranging journal entry.
- [New Direct Mailer Ideas and HubSpot Progress | The Masset Journal Entry #8](https://www.getmasset.com/resources/blog/new-direct-mailer-ideas-and-hubspot-progress-the-masset-journal-entry-8) — New direct mailer ideas and big HubSpot integration progress. Building faster ways to find content and tie it directly to revenue.
- [A Sketchy Mall Office and Our First Hire | The Masset Journal Entry #7](https://www.getmasset.com/resources/blog/masset-journal-entry-7) — We almost leased a mall tattoo parlor, hired our first SDR, and shared why we’re staying lean—real founder updates from the Masset build-in-public journey.
- [Downtime, Deals, and Dad Life | The Masset Journal Entry #6](https://www.getmasset.com/resources/blog/downtime-deals-and-dad-life-the-masset-journal-entry-6) — First downtime, new hires, Stripe wins, and preschool interruptions. A real week in startup life from the founders of Masset.
- [Doing It Our Way | The Masset Journal Entry #5](https://www.getmasset.com/resources/blog/journal-entry-5) — Progress on product, clarity on outreach. We’re building relationships over funnels — and doing things the content-first, human-first way.
- [Things Are Starting to Click | The Masset Journal Entry #4](https://www.getmasset.com/resources/blog/journal-entry-4) — We doubled down on paid ads, launched new features, started scaling demos with incentives, and felt real traction. A raw look at early SaaS growth.
- [Making Progress on HubSpot Integration | The Masset Journal Entry #3](https://www.getmasset.com/resources/blog/journal-entry-3) — Join Masset co-founders Ben & Tyler as they openly share SaaS product milestones, innovative marketing tactics, and honest customer-driven growth strategies.
- [Cold Emails Suck | The Masset Journal Entry #2](https://www.getmasset.com/resources/blog/journal-entry-2) — Behind-the-scenes of building Masset: new features, performance upgrades, and why we ditched cold email for content-driven growth. Watch the update now.
- [Our First Journal Entry! | The Masset Journal Entry #1](https://www.getmasset.com/resources/blog/journal-entry-1) — New website launch, customer growth, HubSpot integration, and content alignment—this week’s behind-the-scenes look at building our SaaS in public.
- [B2B Sales Enablement in 2025: Balancing AI and Human Connection](https://www.getmasset.com/resources/blog/b2b-sales-enablement-in-2025-balancing-ai-and-human-connection) — We interviewed leading B2B sales enablement experts to get their take on the future of the industry.
- [The Importance of Visual Content in B2B Marketing](https://www.getmasset.com/resources/blog/importance-of-content-marketing-10) — Visual content drives higher engagement and retention in B2B marketing. Learn how to leverage infographics, video, and design to make your content shine.
- [30 Expert Tips [Plus Examples] for Better B2B SaaS Content Writing](https://www.getmasset.com/resources/blog/30-expert-tips-plus-examples-for-better-b2b-saas-content-writing) — 30 battle-tested tips for writing B2B SaaS content that actually converts, with real examples from teams that get it right. Bookmark this one.
- [Why Your 2025 Lead Goals Feel Impossible](https://www.getmasset.com/resources/blog/why-your-2025-lead-goals-feel-impossible) — Your 2025 lead goals feel impossible because the playbook has changed. Learn why traditional tactics are falling short and what to do about it right now.
- [The prompt to help AI sound less like...AI](https://www.getmasset.com/resources/blog/the-prompt-to-help-ai-sound-less-like-ai) — The exact prompt to make AI sound less like AI. Copy it, paste it before your request, and stop publishing text that reads like a chatbot wrote it.
- [How to write GOOD B2B content with AI](https://www.getmasset.com/resources/blog/how-to-write-good-b2b-content-with-ai) — Most AI-written B2B content is mediocre at best. Learn proven techniques for using AI as a writing partner to create content that's worth your reader's time.
- [How to Get More Marketing Resources](https://www.getmasset.com/resources/blog/how-to-get-more-marketing-resources) — The number one issue facing marketing teams in 2024-2025 is... a lack of resources. We break down how to get more from what you have and the process for getting the resources you need.
- [How to Create Content in 2025 and Beyond](https://www.getmasset.com/resources/blog/how-to-create-content-in-2025-and-beyond) — Content creation is evolving fast with AI, new platforms, and changing audiences. Learn what's different about creating effective content in 2025 and beyond.
- [Onboarding with Masset: A Structured Path to Fast Time-to-Value](https://www.getmasset.com/resources/blog/onboarding-with-masset-get-up-and-running-in-just-4-hours) — How Masset onboards new customers — a structured, hands-on process designed to deliver fast time-to-value with expert support at every step.

## Related Pages

- [Resources](https://www.getmasset.com/resources)
- [Podcast](https://www.getmasset.com/resources/podcast)
- [Masset home](https://www.getmasset.com)
- [LLMs.txt](https://www.getmasset.com/llms.txt)