---
title: "When Not to use AI"
slug: when-not-to-use-ai
description: "AI is amazing, but not for everything. This is when you should and shouldn't use AI for content creation."
canonical_url: "https://www.getmasset.com/resources/blog/when-not-to-use-ai"
markdown_url: "https://www.getmasset.com/resources/blog/when-not-to-use-ai.md"
updated_at: "2025-05-28"
content_type: "blog_post"
audience: ["b2b_marketing_teams", "ai_agents"]
ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows."
author: "Benjamin Ard"
published_at: "2025-05-28"
read_time: "1 min read"
category: "Articles"
tags: ["articles", "content marketing", "B2B"]
---

# When Not to use AI

*By Benjamin Ard, Co-Founder & CEO at Masset. Published May 28, 2025. 1 min read.*

AI is amazing, but not for everything. This is when you should and shouldn't use AI for content creation.

## Article

I (Ben) spoke at a really cool local event hosted by [Big Leap.](https://www.bigleap.com)  
  
The whole subject I wanted to share was when not to use AI. Kind of a weird subject when you're talking at an AI conference.   
  
But I do stand behind what I said.   
  
If you're using AI to fake human connection - stop.   
  
If you're using AI to augment your abilities, to really let your creativity and vision shine - go for it!   
  
Here are the slides I presented in case you're curious to check it out.

‍

## Related Posts

- [7 Ways AI Search Transforms Content Management](https://www.getmasset.com/resources/blog/7-ways-ai-search-transforms-content-management)
- [AI-Powered Content Scaling: Research Insights](https://www.getmasset.com/resources/blog/ai-powered-content-scaling-research-insights)
- [Scaling Thought Leadership Content with AI](https://www.getmasset.com/resources/blog/scaling-thought-leadership-content-with-ai)

## About the Author

**Benjamin Ard** — Co-Founder & CEO at Masset.

Benjamin Ard is the Co-Founder and CEO of Masset, the best home for your business content. He hosts the Content Amplified podcast with 400+ episodes featuring conversations with marketing, sales, and brand leaders.

LinkedIn: https://www.linkedin.com/in/benjaminard/

## Related Pages

- [Blog index](https://www.getmasset.com/resources/blog)
- [Resources](https://www.getmasset.com/resources)
- [Masset home](https://www.getmasset.com)
- [Software hub](https://www.getmasset.com/software)
- [LLMs.txt](https://www.getmasset.com/llms.txt)