---
title: "Ep. 116: Less is more when it comes to content"
slug: 116-less-is-more
description: "Publishing less but better content can actually drive stronger results. Explore the case for quality over quantity and how to make every piece of content count."
canonical_url: "https://www.getmasset.com/resources/podcast/116-less-is-more"
markdown_url: "https://www.getmasset.com/resources/podcast/116-less-is-more.md"
updated_at: "2024-06-03"
content_type: "podcast_episode"
audience: ["b2b_marketing_teams", "podcast_listeners", "ai_agents"]
ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows."
episode_number: "116"
published_at: "2024-06-03"
duration: "17 min"
duration_iso: "PT17M"
categories: ["Content Strategy"]
---

# Episode 116: Less is more when it comes to content

**Published:** June 3, 2024 · **Duration:** 17 min

## Summary

The case for producing fewer, higher-quality content pieces.

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