---
title: "Ep. 164: How Do You Create Content that Resonates?"
slug: 164-content-resonates
description: "Content that resonates starts with empathy for your audience. Learn how to research what matters most to your readers and create content that truly connects."
canonical_url: "https://www.getmasset.com/resources/podcast/164-content-resonates"
markdown_url: "https://www.getmasset.com/resources/podcast/164-content-resonates.md"
updated_at: "2024-08-15"
content_type: "podcast_episode"
audience: ["b2b_marketing_teams", "podcast_listeners", "ai_agents"]
ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows."
episode_number: "164"
published_at: "2024-08-15"
duration: "17 min"
duration_iso: "PT17M"
categories: ["Content Strategy"]
---

# Episode 164: How Do You Create Content that Resonates?

**Published:** August 15, 2024 · **Duration:** 17 min

## Summary

Creating content that genuinely resonates with audiences.

## Related Pages

- [Podcast index](https://www.getmasset.com/resources/podcast)
- [Resources](https://www.getmasset.com/resources)
- [Masset home](https://www.getmasset.com)
- [Podcast LLM index](https://www.getmasset.com/resources/podcast/llms.txt)
- [LLMs.txt](https://www.getmasset.com/llms.txt)