---
title: "Ep. 231: Why Is Brand Is Back in Style?"
slug: 231-brand-back-style
description: "Brand marketing is making a major comeback after years of performance obsession. Discover why leading companies are reinvesting in brand building today."
canonical_url: "https://www.getmasset.com/resources/podcast/231-brand-back-style"
markdown_url: "https://www.getmasset.com/resources/podcast/231-brand-back-style.md"
updated_at: "2024-11-21"
content_type: "podcast_episode"
audience: ["b2b_marketing_teams", "podcast_listeners", "ai_agents"]
ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows."
episode_number: "231"
published_at: "2024-11-21"
duration: "15 min"
duration_iso: "PT15M"
categories: ["Content Strategy"]
---

# Episode 231: Why Is Brand Is Back in Style?

**Published:** November 21, 2024 · **Duration:** 15 min

## Summary

Explores the resurgence of brand marketing in modern strategy.

## Related Pages

- [Podcast index](https://www.getmasset.com/resources/podcast)
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