---
title: "Ep. 260: How Can Email Marketing Drive Engagement?"
slug: 260-email-marketing-engagement
description: "Email marketing still delivers the highest ROI in digital marketing when done right. Explore strategies that drive genuine engagement beyond opens and clicks."
canonical_url: "https://www.getmasset.com/resources/podcast/260-email-marketing-engagement"
markdown_url: "https://www.getmasset.com/resources/podcast/260-email-marketing-engagement.md"
updated_at: "2025-01-21"
content_type: "podcast_episode"
audience: ["b2b_marketing_teams", "podcast_listeners", "ai_agents"]
ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows."
episode_number: "260"
published_at: "2025-01-21"
duration: "17 min"
duration_iso: "PT17M"
categories: ["Content Strategy"]
---

# Episode 260: How Can Email Marketing Drive Engagement?

**Published:** January 21, 2025 · **Duration:** 17 min

## Summary

Explores email marketing strategies that drive genuine engagement.

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