---
title: "Ep. 84: How to Pitch Your Content Program to Executives?"
slug: 84-pitch-content-executives
description: "Getting executive buy-in for content requires speaking their language. Learn how to frame content investment in terms of pipeline, revenue, and growth."
canonical_url: "https://www.getmasset.com/resources/podcast/84-pitch-content-executives"
markdown_url: "https://www.getmasset.com/resources/podcast/84-pitch-content-executives.md"
updated_at: "2024-03-28"
content_type: "podcast_episode"
audience: ["b2b_marketing_teams", "podcast_listeners", "ai_agents"]
ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows."
episode_number: "84"
published_at: "2024-03-28"
duration: "20 min"
duration_iso: "PT20M"
categories: ["Content Strategy"]
---

# Episode 84: How to Pitch Your Content Program to Executives?

**Published:** March 28, 2024 · **Duration:** 20 min

## Summary

Pitching content programs to executive stakeholders.

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