# Content Amplified Podcast

> Published episode index for Content Amplified, a Masset podcast hosted by Benjamin Ard. Use this file to discover episode URLs, guests, topics, summaries, and listen links.

## Canonical Resources

- [Podcast Archive](https://www.getmasset.com/resources/podcast)
- [RSS Feed](https://feeds.buzzsprout.com/2433510.rss)
- [Episode Metadata JSON](https://www.getmasset.com/resources/podcast/episodes.json)

## Published Episodes

- [Ep. 440: Why sales enablement is really a revenue execution system with Robin Schweitzer](https://www.getmasset.com/resources/podcast/440-robin-schweitzer) — Published 2026-04-24T05:00:00-06:00. Guest: Robin Schweitzer, Revenue and Sales Enablement Executive. Topics: Revenue execution system vs. training-and-content enablement; Discovery-to-proposal ratio as a deal diagnostic; Micro-trainings tied to live open deals; Leading indicators: threading, stage duration, talk-to-listen, stalls; Four-quadrant stakeholder mapping for enablement credibility. Summary: Robin Schweitzer, a Revenue and Sales Enablement Executive with a background spanning sales, marketing, and enablement, argues that most teams misdiagnose enablement as training and content when it should operate as a revenue execution system. She installs three pillars when she walks into a role — rep readiness, pipeline management, and deal execution — and refuses to let content volume masquerade as impact. Robin shows how a lopsided discovery-to-proposal ratio (roughly one week of discovery against four weeks... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447.
- [Ep. 439: Finding a job in the age of AI (and what marketers should do differently) with Katie Fortunato](https://www.getmasset.com/resources/podcast/439-katie-fortunato) — Published 2026-04-23T05:00:00-06:00. Guest: Katie Fortunato, EVP Platform and Innovation, Co-Founder of Hire Innovations (Jobstream). Topics: The 'bot on bot' collapse of traditional job boards; Ikigai and account-based marketing for job seekers; Building an employer value proposition (EVP); Creator-driven video for employer brand and AI search; The rise of the 'chief work officer'. Summary: Katie Fortunato, EVP of Platform and Innovation and co-founder of Hire Innovations (Jobstream), explains that 70 to 80 percent of jobs never make it to a job board and over 65 percent of hires still come through networking and referrals — which means the mass-apply, 'bot on bot' activity dominating LinkedIn is a dead end for both sides of the table. For job seekers, she recommends using the Ikigai framework (passion, skill, market demand) to define a target and then running account-based marketing on your own ca... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447.
- [Ep. 438: How to tie content to revenue, retention, and real customer outcomes with Justin Chappell](https://www.getmasset.com/resources/podcast/438-justin-chappell) — Published 2026-04-22T05:00:00-06:00. Guest: Justin Chappell, Head of Digital Strategy, CX and Operations. Topics: Tying content to financial outcomes, not vanity metrics; Predictive engagement vs. time-based drip campaigns; The long form / short form / micro-learning framework; Building a content roadmap across silos; Self-service content and friction removal. Summary: Justin Chappell, Head of Digital Strategy, CX and Operations, argues that most content programs are stuck measuring vanity metrics — opens, clicks, awareness, and engagement — when they should be tied to financial outcomes like gross revenue retention, net revenue retention, renewal rates, and time to value. He outlines the three places content programs typically break down: content gets created in isolation without cross-functional ownership, it gets delivered on rigid time-bound drip campaigns instead of predi... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447.
- [Ep. 437: How to turn your best digital content into physical mail that closes deals with Kris Rudeegraap](https://www.getmasset.com/resources/podcast/437-kris-rudeegraap) — Published 2026-04-21T05:00:00-06:00. Guest: Kris Rudeegraap, Co-CEO, Sendoso. Topics: Content triangulation across enablement, web, and paid channels; Creative repurposing formats for physical mail; Mapping mailers to the buyer's journey; AI-powered personalization and smart delivery; Running a 50-piece direct mail pilot. Summary: Kris Rudeegraap, Co-CEO of Sendoso and a decade-long operator in the direct mail and gifting automation space, argues that marketers are sitting on a pile of high-performing digital content that could double as their best physical outreach — they just never think to mail it. In this Content Amplified episode, Kris walks through how to triangulate top-performing assets using three data sources (sales enablement platforms like Highspot or Seismic, web/CMS analytics, and paid-ad conversion data), then repurpose the... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447.
- [Ep. 436: How to Operationalize Discovery So Buyers Sell Themselves with Nick Lopez](https://www.getmasset.com/resources/podcast/436-nick-lopez) — Published 2026-04-17. Guest: Nick Lopez, Learning & Development Leader | Sales Enablement. Topics: The pillar framework for deep discovery vs. surface-level bouncing; The 80/20 listening rule and avoiding pitch-mode defaults; Uncovering personal pain vs. company pain to unlock urgency; Questions that get buyers to sell themselves on the solution; Sales-to-success handoffs that preserve rapport through the lifecycle. Summary: Nick Lopez, a sales learning and development leader with a background spanning marketing and multifamily sales, argues that most discovery calls fall apart for the same reason: sellers ask surface-level questions, bounce between topics, and default to pitch mode the moment things get quiet. In this Content to Close episode, Nick walks through a 'pillar' framework for discovery where every question drills deeper into one topic before moving on — so sellers actually uncover pain instead of skimming past it. He exp... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/19011688-how-to-operationalize-discovery-so-buyers-sell-themselves.
- [Ep. 435: How to Turn Data Into Narratives People Actually Remember with Kirsten Von Busch](https://www.getmasset.com/resources/podcast/435-kirsten-von-busch) — Published 2026-04-16. Guest: Kirsten Von Busch, Director of Product Marketing, Experian Automotive. Topics: The hypothesis-first, science-experiment approach to data content; When brand messaging gives way to data-driven narratives; Partner-led content as proof for first-party data; Publishing one insight in multiple formats for multiple audiences; Metrics that actually tell you if data content landed. Summary: Kirsten Von Busch, Director of Product Marketing at Experian Automotive, shares how her team turns one of the richest datasets in the auto industry into content that marketers, dealers, lenders, and OEMs actually use. Kirsten walks through her 'treat it like a science experiment' approach: start with a hypothesis about what you think the data will say, drill in to confirm or kill it, then build a narrative people can act on. She argues brand messaging still matters early (credibility is a prerequisite to being h... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/19011680-how-to-turn-data-into-narratives-people-actually-remember.
- [Ep. 434: How Search and Discovery Are Changing in the Age of Generative AI with Rich Missey](https://www.getmasset.com/resources/podcast/434-rich-missey) — Published 2026-04-15. Guest: Rich Missey, 20-Year SEO Veteran | Hyatt, Cars.com, Groupon, Whirlpool. Topics: Query fan out and the end of the SEO-to-conversion handoff; Content structure (heading hierarchy, internal linking, tables) as the new ranking signal; Writing for generative systems vs. writing for users vs. writing for Google; Scroll depth, micro-interactions, and more comprehensive conversion funnels; Breaking down silos between SEO, social, editorial, and press teams. Summary: Rich Missey, a 20-year SEO veteran who has led search at Hyatt, Cars.com, Groupon, and Whirlpool, argues that the playbook most marketers have been running for two decades is breaking — and the fundamentals most teams skipped are exactly what matters in the new world. Rich explains 'query fan out,' where generative systems expand a user's basic question into follow-ups the user hadn't even formed yet, and guides them to the answer without ever leaving the search ecosystem. That means informational content is get... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/19011672-how-search-and-discovery-are-changing-in-the-age-of-generative-ai.
- [Ep. 433: How to Be Creative in a "Boring" Industry with Logan Freedman](https://www.getmasset.com/resources/podcast/433-logan-freedman) — Published 2026-04-14. Guest: Logan Freedman, Global Head of SEO, ManyChat. Topics: Defining creativity as fun, not just novelty; Spotting when team creativity has stalled out; Starting from a specific objective (backlinks, not traffic); Turning weird data studies into press-magnet campaigns; The exclusive-pitch backlink playbook for unconventional content. Summary: Logan Freedman, Global Head of SEO at ManyChat, has built a career out of standing out in industries everyone else calls boring. In this episode, Logan defines creativity as figuring out how to stand out in 'a sea of gray' — and his definition starts with fun. If you're not having fun yourself, your audience won't either. Logan explains how to spot when your team has stalled out (hint: stress, boredom, and overload are the telltale signs), and why the best ideation sessions are the ones that start with completel... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/19011187-how-to-be-creative-in-a-boring-industry.
- [Ep. 432: Don't Be Afraid to Create Less with Jessika Ward](https://www.getmasset.com/resources/podcast/432-jessika-ward) — Published 2026-04-08. Guest: Jessika Ward, Sales Enablement Leader | 13 Years in SaaS. Topics: Enablement as performance management vs. content generation; Protecting seller attention as a scarce commodity; Meeting sellers where they are in their workflow; The air traffic control model for enablement communication; Behavior-based metrics vs. engagement vanity metrics. Summary: Jessika Ward, a 13-year sales enablement veteran who has built programs from scratch at multiple SaaS startups, argues that the biggest shift enablement teams can make is redefining their function — from content and training generation to performance management. She explains why seller attention is a commodity that should be protected at all costs, and why the best enablement content feels like a shortcut, not homework — showing up when sellers are stuck rather than waiting for a calendar event. Jessika introduc... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18976840-don-t-be-afraid-to-create-less.
- [Ep. 431: What Publishing a Book Taught a 20-Year Marketing Veteran About His Own Craft with Frank Pasquine](https://www.getmasset.com/resources/podcast/431-frank-pasquine) — Published 2026-04-09. Guest: Frank Pasquine, Marketing Director, Americas | DoubleVerify. Topics: Marketing your own product vs. marketing for a company; Platform fragmentation experienced firsthand as a solo creator; In-person activations amplified digitally as the highest-ROI content strategy; AI creative tools democratizing content production for side projects; The 100-day pre-launch content playbook for passion projects. Summary: Frank Pasquine, Marketing Director at DoubleVerify with nearly 20 years in the field, shares what promoting his debut novel The Prince of New York taught him about his own marketing craft. Despite spending his career advising on content strategy, platform fragmentation, and audience targeting, Frank discovered that doing it for his own product — with his own money and no approval process — was a fundamentally different experience. He explains how the fragmentation he talks about daily at DoubleVerify hit differe... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18976815-what-publishing-a-book-taught-a-20-year-marketing-veteran-about-his-own-craft.
- [Ep. 430: Find Your Superpower, Then Build a Team Around the Gaps with Allison Myers](https://www.getmasset.com/resources/podcast/430-allison-myers) — Published 2026-04-08. Guest: Allison Myers, Director of Marketing & Communications | Fives Intralogistics Corp.. Topics: Identifying your professional superpower using three diagnostic questions; Blending personal and professional branding on LinkedIn; Cutting through AI noise with point of view over presence; Why consistency beats cleverness in content and personal branding; Building complementary teams by hiring for your gaps. Summary: Allison Myers, Director of Marketing and Communications at Fives Intralogistics Corp. with 25 years in B2B marketing, shares her framework for identifying your professional superpower and using it to build both a standout personal brand and a stronger team. She offers three diagnostic questions: What problems do people trust you with when it really matters? What type of work energizes you even on your worst day? And when do you reliably move the needle? Allison explains how to blend personal and professional bra... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18976790-find-your-superpower-then-build-a-team-around-the-gaps.
- [Ep. 429: Why More Content Isn't Working and What to Do Instead with Natalie Cunningham](https://www.getmasset.com/resources/podcast/429-natalie-cunningham) — Published 2026-04-07. Guest: Natalie Cunningham, SVP of Marketing | Data Axle. Topics: The content volume trap: why more production doesn't equal more pipeline; Audience intelligence vs. traditional persona development; Generational influences on B2B buying behavior; AI as a thought partner vs. a content production tool; Why content shouldn't be measured against demand generation metrics. Summary: Natalie Cunningham, SVP of Marketing at Data Axle, explains why producing more content each quarter without seeing a lift in pipeline is a symptom of a deeper problem: most marketing teams spend all their energy on production and none on the intelligence work that makes production successful. She introduces the concept of 'audience intelligence' — understanding the whole human inside the buying committee, not just their job title and firmographics — and shares how first-party research at Data Axle revealed that... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18976537-why-more-content-isn-t-working-and-what-to-do-instead.
- [Ep. 428: Sales Enablement Is a Revenue System, Not a Training Function with Jason Gwilliam](https://www.getmasset.com/resources/podcast/428-jason-gwilliam) — Published 2026-04-03. Guest: Jason Gwilliam, Sales Enablement Practitioner | 25 Years in Healthcare & Med-Tech. Topics: Sales enablement as a revenue system vs. training function; Time-to-competency and ROI metrics for enablement teams; The coaching vs. managing distinction in sales leadership; Marketing and enablement alignment for product launches and campaigns; AI coaching tools in enablement: best practices and risks. Summary: Jason Gwilliam, a 25-year healthcare and med-tech sales enablement veteran, makes the case that enablement must be treated as a revenue system — not a training function. He explains how to shift executive perception by anchoring on measurable metrics like time-to-competency and sales cycle compression, and why enablement is best understood as an ecosystem of cross-functional stakeholders all feeding into a central hub. Jason draws on his experience at Abbott and other companies to illustrate how an aligned enabl... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18920282-sales-enablement-is-a-revenue-system-not-a-training-function.
- [Ep. 427: Content Is King, but Distribution Wears the Pants with Leslie Bartley](https://www.getmasset.com/resources/podcast/427-leslie-bartley) — Published 2026-04-02. Guest: Leslie Bartley, Lifecycle & Customer Marketing Expert | Squire. Topics: Behavior-based content distribution vs. broadcast blasting; Matching channel type to message urgency and customer lifecycle stage; Scaling human touch with automation while preserving relationship quality; The core four content success metrics: reach, engagement, revenue, disinterest; AI's future role in personalized B2B content delivery. Summary: Leslie Bartley, lifecycle marketing expert at Squire, makes the case that content strategy is inseparable from distribution strategy — because the greatest content in the world still falls flat if it shows up on the wrong channel at the wrong time. She introduces a practical framework for matching message urgency to channel type: transactional messages warrant multi-channel redundancy, while discovery and education content belongs in reference-friendly formats like email and notification centers rather than high... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18920257-content-is-king-but-distribution-wears-the-pants.
- [Ep. 426: Bringing a Broadcast Mindset to B2B Marketing with Roisin Hunt](https://www.getmasset.com/resources/podcast/426-roisin-hunt) — Published 2026-04-01. Guest: Roisin Hunt, Senior Director of Product Marketing at Great Place to Work. Topics: Applying a broadcast production mindset to B2B marketing and events; Common digital event mistakes and how to fix them on any budget; Using conference stages as a year-round content pipeline; Customer storytelling frameworks from broadcast journalism; Production quality vs. budget: what actually matters. Summary: Roisin Hunt, Senior Director of Product Marketing at Great Place to Work, draws on a decade of Irish television and radio production to show how a broadcast mindset transforms B2B marketing. She explains why every piece of content should be built like a segment — with a hook, pacing, and a clear audience experience — and how the COVID era permanently raised the bar for digital events. Roisin breaks down the biggest mistakes brands make in virtual events (audio/visual quality, lack of audience energy, no pre/post... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18920238-bringing-a-broadcast-mindset-to-b2b-marketing.
- [Ep. 425: Why People Connect with People, Not Brands with Marisa Lather](https://www.getmasset.com/resources/podcast/425-marisa-lather) — Published 2026-03-31. Guest: Marisa Lather, Content Marketer & Brand Strategist | Marketer Marisa. Topics: The anti-AI aesthetic and why unpolished content is gaining traction; Closing the brand trust gap through human-first content; Internal and external creator partnerships: structure, measurement, and channel strategy; Media literacy and transparency as trust-building tools; Customer centricity as a content humanization framework. Summary: Marisa Lather, content marketer and brand strategist known as Marketer Marisa, explains why the rise of AI-generated polished content has paradoxically made raw, human-first content more valuable. She traces the 'anti-AI aesthetic' — messy bathroom sink product photography, unpolished social media — to a fundamental truth: people are hardwired to connect with other people, not brands. Marisa breaks down how to close the trust gap through creator partnerships (internal and external), employee advocacy, user-gener... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18920212-why-people-connect-with-people-not-brands.
- [Ep. 424: How Seller Curiosity and Continuous Discovery Drive More Closed-Won Deals with Claire Scull](https://www.getmasset.com/resources/podcast/424-claire-scull) — Published 2026-03-27. Guest: Claire Scull, Founder at Ordo Consultants. Topics: Seller curiosity as a driver of closed-won deals; BANT and SciPAB sales qualification frameworks; Continuous discovery and revalidation throughout the sales cycle; Customer Verifiable Outcomes (CVOs) for forecast accuracy; Content's role across the sales process from onboarding to closing. Summary: Claire Scull, founder of Ordo Consultants, explains why seller curiosity is the single most underrated driver of closed-won deals. She walks through two essential sales frameworks — BANT (Budget, Authority, Need, Timeline) for early qualification and SciPAB (Situation, Complication, Implication, Position, Action, Benefit) for deeper proposal-stage discovery — and shows how each maps to different stages of the sales cycle. Claire emphasizes that discovery is not a one-time event: the best sellers practice continu... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18895980-how-seller-curiosity-and-continuous-discovery-drive-more-closed-won-deals.
- [Ep. 423: Marketing Org Design, Content Strategy, and AI's Impact on the Modern CMO with Justin Steinman](https://www.getmasset.com/resources/podcast/423-justin-steinman) — Published 2026-03-26. Guest: Justin Steinman, Chief Marketing Officer at ModMed. Topics: Marketing organizational design philosophy and free market economy approach; Aligning marketing structure with product management, sales, and general managers; The steak and sizzle framework for content creation; Corporate marketing's role as unified brand voice and market filter; AI's impact on content strategy — writing for LLMs, press releases, and the intern analogy. Summary: Justin Steinman, CMO of ModMed, delivers a masterclass on marketing organizational design and how it fuels a powerful content engine. He structures his marketing team like a free market economy — product marketers aligned with product managers, specialty marketers with general managers, and demand gen managers with sales segments (with bonuses tied to sales quota achievement). Corporate marketing serves as the unifying brand voice and final filter to market, ensuring consistency across all campaigns. Justin intr... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18895975-marketing-org-design-content-strategy-and-ai-s-impact-on-the-modern-cmo.
- [Ep. 422: Using AI for Mega Trend Research and Smarter Content Strategy with Tuesday Hagiwara](https://www.getmasset.com/resources/podcast/422-tuesday-hagiwara) — Published 2026-03-25. Guest: Tuesday Hagiwara, Marketing Strategist at Nonprofit (Research-focused). Topics: Using AI for strategic research and mega trend identification; The PESTLE framework for trend analysis; Grounding LLM conversations in deep research for better outputs; AI's strengths in summarizing and pattern recognition vs. content writing; Validating AI insights through real-world conversations. Summary: Tuesday Hagiwara reveals a side of AI that most marketers overlook — using it for high-level strategic research and trend analysis rather than just content creation. She walks through her process of identifying mega trends using the PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental), leveraging tools like ChatGPT, Claude, and Miro to consume and synthesize massive amounts of research — including 160+ pieces of thought leadership and 60+ reports. By grounding LLM conversations in... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18895968-using-ai-for-mega-trend-research-and-smarter-content-strategy.
- [Ep. 421: Why Trust-Driven Content Comes from People, Not Brands with Tiffanie Reynolds](https://www.getmasset.com/resources/podcast/421-tiffanie-reynolds) — Published 2026-03-24. Guest: Tiffanie Reynolds, Owner at MARCOM Consultants. Topics: Trust-driven content from people vs. corporate brands; Promoting subject matter experts despite employee retention fears; Authentic customer storytelling beyond the standard case study arc; Brands doing human-centric content right (Tampa International Airport, Wendy's); AI as a research tool vs. a content writing tool. Summary: Tiffanie Reynolds, owner of MARCOM Consultants, makes a compelling case for why trust-driven content must come from real people — not polished corporate messaging. She cites research showing storytelling is 20 times more memorable than corporate messaging and consumers trust subject matter experts 63% more than corporate brands. Tiffanie explains why companies are often hesitant to promote individual personalities (fear of employees leaving), but argues this approach backfires because audiences crave human-centr... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18895956-why-trust-driven-content-comes-from-people-not-brands.
- [Ep. 420: Content to Close Special: How Do You Turn a Failed Sales Call Into Your Best Training Content?](https://www.getmasset.com/resources/podcast/420-cassie-watkins) — Published 2026-03-20. Guest: Cassie Watkins, Sales Enablement Leader. Topics: Turning failed sales calls into training content; Building trust between enablement and sales teams; Choose your own adventure content framework; Comprehensive sales playbook design; Accountability systems for enablement adoption. Summary: Cassie Watkins, a Sales Enablement Leader with five years of enablement experience and a decade in sales, tells the story of how a BDR's fumbled competitor question on a hot prospect call became her best training content. Her approach: listen to the recorded call first, put yourself in the seller's shoes, then build 'choose your own adventure' style content that follows the natural flow of real conversations rather than generic objection-handling worksheets. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18856966-content-to-close-special-how-do-you-turn-a-failed-sales-call-into-your-best-training-content.
- [Ep. 419: How to use AI without flooding the internet with garbage content?](https://www.getmasset.com/resources/podcast/419-joya-scarlata) — Published 2026-03-19. Guest: Joya Scarlata, Director of Marketing at Interra Information Technologies (InterraIT). Topics: Distinguishing between AI slop and legitimate AI-assisted content; Identifying emotionally flat, purposeless content patterns; The importance of establishing business objectives before content creation; Optimal human-AI collaboration areas; B2B trust erosion risks from careless AI publishing. Summary: Joya Scarlata, Director of Digital Marketing at InterraIT, argues that AI-generated content quality depends entirely on human intention — not the tools themselves. The core issue she identifies is 'automation without intention': marketers skipping strategic thinking before hitting publish, producing emotionally flat, purposeless content that erodes brand trust. Her framework: establish clear business objectives first, use AI for research and iteration, but keep human judgment as the final filter. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18856954-how-to-use-ai-without-flooding-the-internet-with-garbage-content.
- [Ep. 418: What does your brand actually do for customers — and why that matters more than you think?](https://www.getmasset.com/resources/podcast/418-greg-silverman) — Published 2026-03-18. Guest: Greg Silverman, Global Director of Brand Economics at Interbrand. Topics: Why brand clarity directly impacts revenue; The gap between what companies say and what customers experience; How to measure brand effectiveness beyond awareness; Aligning brand promise with customer outcomes. Summary: Greg Silverman, Global Director of Brand Economics at Interbrand, argues that most companies cannot clearly articulate what their brand actually does for customers — and that disconnect directly costs them revenue. He breaks down how to align brand promise with customer reality. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18856944-what-does-your-brand-actually-do-for-customers-and-why-that-matters-more-than-you-think.
- [Ep. 417: How do you connect content creation to actual pipeline and revenue growth?](https://www.getmasset.com/resources/podcast/417-katerina-maerefat) — Published 2026-03-17. Guest: Katerina Maerefat, VP, Growth Marketing at Mediafly. Topics: Connecting content efforts to pipeline generation; Frameworks for measuring content ROI; Moving beyond vanity metrics; Building content that drives revenue. Summary: Katerina Maerefat breaks down practical frameworks for tying content creation directly to pipeline and revenue — moving beyond vanity metrics to prove real content ROI. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18856931-how-do-you-connect-content-creation-to-actual-pipeline-and-revenue-growth.
- [Ep. 416: How Can SMBs Build a Go-To-Market Strategy Without Enterprise Budgets or Tools?](https://www.getmasset.com/resources/podcast/416-launa-rich) — Published 2026-03-13. Guest: Launa Rich, Founder at Secure Quota | Sales Enablement & GTM Strategist. Topics: Building brand as the foundation of SMB go-to-market; Partnership ecosystems as organic revenue drivers; Signs of overspending on martech tools; Sales and marketing alignment in small teams; Using AI to build trust rather than push volume. Summary: Launa Rich, Founder of Secure Quota and a sales enablement and GTM strategist with 18+ years of technology sales experience, shares practical frameworks for SMBs to build real go-to-market motions without enterprise tools or budgets. Her top priority: build a foundational brand first, then leverage partnerships, authentic relationship-building, and signal-based sales — while keeping tools simple and month-to-month until you know what works. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18819335-how-can-smbs-build-a-go-to-market-strategy-without-enterprise-budgets-or-tools.
- [Ep. 415: How Can You Build a Scalable Thought Leadership Engine Using 15-Minute Employee Interviews?](https://www.getmasset.com/resources/podcast/415-laura-pursley) — Published 2026-03-12. Guest: Laura Pursley, Senior Marketing Director at US Signal. Topics: Building thought leadership at scale; The 15-minute interview framework; Repurposing employee expertise into content; Avoiding SME burnout in content programs. Summary: Laura Pursley reveals how to turn quick 15-minute employee interviews into a scalable thought leadership content engine — blog posts, social content, and more — without burning out subject matter experts. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18819323-how-can-you-build-a-scalable-thought-leadership-engine-using-15-minute-employee-interviews.
- [Ep. 414: How do you build a content strategy that actually supports sales?](https://www.getmasset.com/resources/podcast/414-katie-robinson) — Published 2026-03-11. Guest: Katie Robinson, Chief Marketing Officer at LS3P. Topics: Why sales teams ignore most marketing content; Building content around the buyer journey; Sales-marketing alignment best practices; Content that accelerates deals. Summary: Katie Robinson explains why most content strategies fail sales teams and provides a practical framework for building content around the buyer journey that reps actually want to use. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18819311-how-do-you-build-a-content-strategy-that-actually-supports-sales.
- [Ep. 413: How Do You Create B2B Content Customers Actually Care About Instead of a 'Glorified Pamphlet'?](https://www.getmasset.com/resources/podcast/413-nick-centera) — Published 2026-03-10. Guest: Nick Centera, Marketer & Storyteller, Renewable Energy Sector. Topics: Why most B2B content is just a glorified pamphlet; Finding the intersection of customer needs and business goals; Translating features into emotional benefits; Voice of customer research for content strategy; Mapping content across the buyer journey. Summary: Nick Centera, a marketer and storyteller in the renewable energy sector with a filmmaking background, explains that most B2B content fails because it is a 'glorified pamphlet' — company-focused messaging disguised as content. The fix is finding the intersection between what customers actually care about and your business goals, then telling stories with emotional hooks that translate features into benefits at every stage of the buyer journey. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18819280-how-do-you-create-b2b-content-customers-actually-care-about-instead-of-a-glorified-pamphlet.
- [Ep. 412: How Should You Balance Brand and Demand to Drive Real Revenue?](https://www.getmasset.com/resources/podcast/412-filippa-noghani) — Published 2026-03-05. Guest: Filippa Noghani, Global Marketing Leader. Topics: Why brand vs. demand is a false choice; Structuring global marketing teams around revenue contribution; Using opportunities instead of MQLs as primary KPIs; How brand credibility directly improves demand conversion; Signal-based marketing spend optimization. Summary: Filippa Noghani, a global marketing leader with 20+ years of experience building marketing functions from the ground up, reframes brand versus demand as a false choice. She argues they should not even be separated — brand credibility directly improves demand conversion, and both should go to market simultaneously with different content types serving different purposes. Her teams measure success through opportunities created, not MQLs. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18778611-how-should-you-balance-brand-and-demand-to-drive-real-revenue.
- [Ep. 411: How Do You Cut Through Marketing Noise with Personalized Customer Journeys?](https://www.getmasset.com/resources/podcast/411-jessica-thames) — Published 2026-03-04. Guest: Jessica Thames, Director of Marketing at Assurance Financial. Topics: Building thousands of personalized automated customer journeys; The 80/20 automation vs. human touch framework; Life events and behavioral triggers for journey personalization; Backend marketing teams empowering salespeople; Anchoring automation around relationships in service businesses. Summary: Jessica Thames, Director of Marketing at Assurance Financial, shares how her team cuts through marketing noise by building thousands of automated customer journeys that feel deeply personal. The secret is an 80/20 split — 80% pre-built automated communications triggered by life events and behavioral signals, with 20% manual human touchpoints that feed back into the system and split journeys into 15+ different paths based on real conversation outcomes. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18778597-how-do-you-cut-through-marketing-noise-with-personalized-customer-journeys.
- [Ep. 410: How Do You Build a Content Engine Around Real Customer Voices?](https://www.getmasset.com/resources/podcast/410-carol-wade) — Published 2026-03-03. Guest: Carol Wade, Senior Director of Marketing at Watchfire Signs. Topics: Building a customer-voice content engine; Making customers comfortable with public storytelling; The COPE method for content distribution; Authenticity vs. overproduction in customer stories; AI's limited but appropriate role in authentic storytelling. Summary: Carol Wade, Senior Director of Marketing at Watchfire Signs, draws on her background in live radio broadcasting to explain how building a content engine around real customer voices creates more authentic and impactful marketing than any polished corporate messaging. Her approach focuses on outcomes first, making customers comfortable sharing their stories by positioning them as thought leaders, and using the COPE method to maximize distribution without overproduction. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18778589-how-do-you-build-a-content-engine-around-real-customer-voices.
- [Ep. 409: How Do You Build a Content Engine That Actually Drives Revenue?](https://www.getmasset.com/resources/podcast/409-pritesh-vora) — Published 2026-02-26. Guest: Pritesh Vora, B2B Growth Leader. Topics: Content as a core revenue engine across the entire organization; The moral compass framework for content quality; Connecting content themes to specific revenue moments; No-go lists and protecting content team focus; Measuring content quality through audience growth and reader gratitude. Summary: Pritesh Vora, a B2B growth leader who helped scale Sprinto from $300K to multi-million dollar revenue, shares a disciplined framework for treating content as a core revenue engine rather than a support function. His approach starts with a 'moral compass' — is this content making a real human's life better? — then ties every content theme to a specific revenue moment and protects focus through explicit no-go lists. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18740886-how-do-you-build-a-content-engine-that-actually-drives-revenue.
- [Ep. 408: How Can B2B Brands Actually Win on Instagram?](https://www.getmasset.com/resources/podcast/408-jenn-herman) — Published 2026-02-25. Guest: Jenn Herman, Instagram Expert, Founder of Jenn's Trends. Topics: Why B2B brands should take Instagram seriously; Education-driven content strategy for B2B on Instagram; Reach vs. views vs. engagement metrics that matter; Format-specific strategies: Stories, Reels, and Feed posts; DMs as an algorithmic and conversion advantage. Summary: Jenn Herman, internationally recognized Instagram expert and founder of Jenn's Trends, makes the case that B2B brands are leaving opportunities on the table by dismissing Instagram. With 3 billion monthly active users, your B2B buyers are already there — the key is shifting from product-focused marketing to education-driven social content that solves real problems and drives shares and DMs. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18740862-how-can-b2b-brands-actually-win-on-instagram.
- [Ep. 407: How Can First-Party Research Turn B2B Content Into a Scalable Growth Engine?](https://www.getmasset.com/resources/podcast/407-donna-parent) — Published 2026-02-24. Guest: Donna Parent, Chief Marketing Officer at Dynamo Software. Topics: Building quarterly first-party research programs with small teams; Survey design that balances benchmarks with fresh insights; Repurposing research into press, webinars, and social content; First-party data as a competitive advantage for AI search and LLM discoverability; Maintaining data integrity and defensibility in published research. Summary: Donna Parent, CMO at Dynamo Software, demonstrates how quarterly first-party research reports can become the backbone of a scalable B2B content engine. With a team of fewer than 10 marketers, she personally oversees survey design, data validation, and report development — turning around each quarterly report in roughly three months and repurposing findings into press releases, Forbes editorials, webinars, infographics, and social media campaigns. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18736213-how-can-first-party-research-turn-b2b-content-into-a-scalable-growth-engine.
- [Ep. 406: How Can You Use AI to Create Authentic, Human-Centered Content Without Losing Your Brand Voice?](https://www.getmasset.com/resources/podcast/406-mandy-arola) — Published 2026-02-19. Guest: Mandy Arola, Director of Marketing at Nashville Software School. Topics: Starting with authentic stories as the foundation for AI-assisted content; Building and training custom GPTs for brand voice consistency; AI as a collaborative editing partner rather than content generator; Balancing content quality standards with publishing cadence; Measuring content success through community feedback loops. Summary: Mandy Arola, Director of Marketing at Nashville Software School, shares how she maintains authentic, human-centered content while leveraging AI by always starting with a real story. She builds custom GPTs trained on her brand voice and treats AI as a collaborative editing partner rather than a replacement writer, using it to repurpose podcasts into blogs, social posts, and short clips. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18694153-how-can-you-use-ai-to-create-authentic-human-centered-content-without-losing-your-brand-voice.
- [Ep. 405: How Can a Niche Attack Strategy Help You Win More B2B Sales?](https://www.getmasset.com/resources/podcast/405-amie-milner) — Published 2026-02-18. Guest: Amie Milner, EVP of Marketing & Sales Enablement at Abstrakt. Topics: Niche attack strategy for B2B sales growth; Identifying and evaluating profitable niches; Using case studies as the foundation for niche selling; Channel-specific strategies for niche vs. broad outreach; Organic niche expansion through adjacent industries. Summary: Amie Milner, EVP of Marketing & Sales Enablement at Abstrakt, explains how her company grew to $80 million by narrowing focus to specific industry niches rather than casting a wide net. The strategy centers on identifying industries where you already have strong case studies, assigning sales reps to only 3-4 niches where they can become true experts, and using exclusivity as a competitive differentiator. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18694057-how-can-a-niche-attack-strategy-help-you-win-more-b2b-sales.
- [Ep. 404: Is AI Ruining Thought Leadership in B2B—or Raising the Bar?](https://www.getmasset.com/resources/podcast/404-jake-edie) — Published 2026-02-17. Guest: Jake Edie, Managing Partner at RenewComm. Topics: Two types of B2B thought leadership; Why AI cannot replace proprietary industry knowledge; Using AI as a force multiplier for content distribution; Emerging audience filters for AI-generated content; The future of authentic thought leadership formats. Summary: Jake Edie, Managing Partner at RenewComm, argues that AI is actually raising the bar for thought leadership by flooding the market with mediocre content — making genuinely insightful, experience-based content more valuable than ever. The key differentiator is proprietary knowledge from working in an industry that AI simply cannot access, since AI trains only on publicly available information and misses the real challenges companies face behind closed doors. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18694027-is-ai-ruining-thought-leadership-in-b2b-or-raising-the-bar.
- [Ep. 403: How Do Custom GPTs Help Teams Create More Without Losing Their Voice?](https://www.getmasset.com/resources/podcast/403-fred-faulkner) — Published 2026-02-12. Guest: Fred Faulkner, SVP of Marketing at McFadyen Digital. Topics: Building and training custom GPTs for marketing teams; Voice mode as a breakthrough for authentic AI collaboration; Practical rules for AI adoption in small teams; Custom GPT architecture: writing assistants, strategic co-pilots, and chief-of-staff bots; Maintaining brand voice consistency with AI across team members. Summary: Fred Faulkner, SVP of Marketing at McFadyen Digital, explains how custom GPTs — from his personal writing assistant Aria to strategic co-pilots and chief-of-staff bots — help his small marketing team create more efficiently without losing their voice. His breakthrough technique is talking to GPTs through advanced voice mode rather than typing, which captures authentic tone, thinking process, and conversational style in ways that written prompts cannot. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18650312-how-do-custom-gpts-help-teams-create-more-without-losing-their-voice.
- [Ep. 402: Why Do Buzzwords Make Your Content Less Credible?](https://www.getmasset.com/resources/podcast/402-abby-ross) — Published 2026-02-11. Guest: Abby Ross, Corporate Communications Leader at Hydrolix. Topics: Identifying and eliminating buzzwords from marketing content; How buzzwords undermine brand credibility and differentiation; Simple, specific language as a competitive advantage; Training AI to match a buzzword-free executive voice; Navigating pushback from executives who love certain buzzwords. Summary: Abby Ross, Corporate Communications Leader at Hydrolix, argues that buzzwords — words that mean nothing but everyone uses — make companies sound less credible, less trustworthy, and indistinguishable from competitors. Drawing from her experience learning cybersecurity from scratch, she advocates for replacing every buzzword with a specific, meaningful descriptor that communicates what your product actually does and the pain it solves. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18650286-why-do-buzzwords-make-your-content-less-credible.
- [Ep. 401: Why Does People-First Content Build Stronger Brands Than Brand Messaging?](https://www.getmasset.com/resources/podcast/401-beka-wueste) — Published 2026-02-10. Guest: Beka Wueste, Director of Brand & Marketing at Integrated Data Services. Topics: People-first content strategy versus brand-first messaging; Employee spotlights, intern stories, and customer partnerships as content; Building brand trust through personal reputation association; Measuring the effectiveness of non-sales content; Balancing long-term brand building with short-term performance goals. Summary: Beka Wueste, Director of Brand & Marketing at Integrated Data Services, makes the case that people-focused content builds stronger brands than brand-first messaging because brands cannot exist without people. She shares how employee spotlights, intern capstone articles, and customer partnership stories consistently outperform promotional content — not by driving immediate sales, but by building trust, visibility, and advocacy that sustain brands long-term. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18650234-why-does-people-first-content-build-stronger-brands-than-brand-messaging.
- [Ep. 400: How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?](https://www.getmasset.com/resources/podcast/400-katrine-rasmussen) — Published 2026-02-05. Guest: Katrine Rasmussen, CMO at Pixels. Topics: Ethical AI implementation in fashion and e-commerce; Digital Twins as a consent-based AI model product; AI quality depends on human expertise, not just tools; Legal and ethical risks of AI-generated imagery; The democratization problem: access doesn't equal capability. Summary: Katrine Rasmussen, CMO at Pixels, explains how her company created an ethical approach to AI-generated fashion content through Digital Twins — where real models consent to and are compensated for AI-generated versions of themselves. She argues that AI is only as good as the people behind it, and that putting AI tools in the hands of skilled industry creatives rather than prompt engineers is the key to producing quality work instead of AI slop. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18627393-how-can-brands-bridge-the-gap-between-human-quality-and-ai-efficiency.
- [Ep. 399: Is AI Rewriting the Rules of Your Content Strategy?](https://www.getmasset.com/resources/podcast/399-bridget-folliard-terrones) — Published 2026-02-04. Guest: Bridget Folliard Terrones, VP of Marketing & Communications at IREM. Topics: The shift from SEO to AEO (AI Engine Optimization); How AI search summaries change content discoverability; Content auditing for AI readiness; Pillar pages and cluster content strategy; Legal and misinformation risks in AI content. Summary: Bridget Folliard Terrones, VP of Marketing & Communications at IREM, explains how AI is fundamentally rewriting search rules — Google now serves AI summaries instead of web page results, meaning content strategy must shift from keyword-focused SEO to question-based AEO (AI Engine Optimization). She argues this is content's time to shine, as unique human insights, videos, and testimonials become the differentiators that AI cannot replicate. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18622810-is-ai-rewriting-the-rules-of-your-content-strategy.
- [Ep. 398: Are You Creating Content Based on Beliefs or Just Demographics?](https://www.getmasset.com/resources/podcast/398-april-grudier) — Published 2026-02-03. Guest: April Grudier, B2B Marketing Leader. Topics: Belief-based versus demographic audience targeting; Psychographic research methods for content strategy; Intentional content planning across the buyer journey; PR as an AI visibility and discoverability strategy; Structuring content for LLM discoverability. Summary: April Grudier, a B2B marketing leader who transitioned from B2C at Staples and BJ's Wholesale Club, argues that target insights based on beliefs, values, and motivations — not just demographics — are the most important part of any marketing plan. She also makes a compelling case that PR is having a major comeback because earned media now feeds the large language models powering AI search, literally teaching the internet who your brand is. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18615171-are-you-creating-content-based-on-beliefs-or-just-demographics.
- [Ep. 397: Creating High Performing Newsletters Using AI and Subject Matter Experts](https://www.getmasset.com/resources/podcast/397-olivia-martinez) — Published 2026-01-29. Guest: Olivia Martinez, Director of Partner Marketing & Communications at Mission (a CDW Company). Topics: Custom GPTs for ghostwriting in a subject matter expert's voice; Newsletter personalization and the power of sending from a person; The 1-2-3 newsletter structure for consistent engagement; Building SME relationships for content collaboration; Human review as a non-negotiable in AI-assisted content. Summary: Olivia Martinez, Director of Partner Marketing & Communications at Mission (a CDW Company), shares how she builds high-performing newsletters by combining custom GPTs trained on a subject matter expert's voice with human editorial review. She reveals that sending newsletters from a named individual rather than a brand increased open rates by over 15%, and that building genuine relationships with SMEs before asking them to participate in content is the most important success factor. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18573973-creating-high-performing-newsletters-using-ai-and-subject-matter-experts.
- [Ep. 396: Authentic Marketing Strategies for the Age of Generative AI](https://www.getmasset.com/resources/podcast/396-andy-brooks) — Published 2026-01-28. Guest: Andy Brooks, Director of Marketing & Communications at UC Davis Student Health. Topics: The affirmation feedback loop in AI content creation; Why AI's low barrier to entry is a problem for quality; Maintaining authenticity while using generative AI; Gen Z's ability to detect AI-generated content; The future of AI disclosure and acceptance in marketing. Summary: Andy Brooks, Director of Marketing & Communications at UC Davis Student Health and author of two books on generative AI for marketers, argues that AI's low barrier to entry creates a dangerous feedback loop of affirmation where mediocre content feels fantastic. He explains that AI lacks the intuition, discipline, and emotional intelligence that marketers build over years — and while 'no AI used here' may be a badge of honor temporarily, it will eventually become irrelevant as AI becomes universally accepted. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18573928-authentic-marketing-strategies-for-the-age-of-generative-ai.
- [Ep. 395: Is Content Your Revenue Lever?](https://www.getmasset.com/resources/podcast/395-jennifer-halsey) — Published 2025-11-11. Guest: Jennifer Halsey, Content Strategy Leader at Dragos. Topics: Building a content strategy function from scratch in a technical organization; Content as the common denominator across marketing functions; Six strategic business outcomes for content strategy; Quick wins versus long-term content infrastructure; Content mapping across the full buyer and customer lifecycle. Summary: Jennifer Halsey, Content Strategy Leader at Dragos, explains how content is the fuel for every other marketing function — the common denominator across demand gen, product marketing, and brand. She shares her framework of six strategic business outcomes for building a content strategy function from scratch, emphasizing that you must earn the right to be strategic by delivering quick wins first, then building the unsexy foundational systems that make content findable, organized, and scalable. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18573890-is-content-your-revenue-lever.
- [Ep. 394: Are You Writing For The Right Persona?](https://www.getmasset.com/resources/podcast/394-courtney-klepsch) — Published 2025-11-06. Guest: Courtney Klepsch, Marketing & Communications Leader. Topics: Founder stories as brand humanization strategy; The About page as an underused brand storytelling tool; Community-driven content and brand advocacy; Authenticity versus production value in marketing content; AI personalization balanced with human refinement. Summary: Courtney Klepsch, a marketing and communications leader with over 20 years of experience, argues that humanizing your brand through founder stories, About pages, and community storytelling is more important than ever in the AI era. She believes the About page is the single most underused opportunity for brands to connect with consumers on a human level, and that authentic community stories — even imperfectly produced ones — outperform polished corporate content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18549708-are-you-writing-for-the-right-persona.
- [Ep. 393: Can You Tell a Story in Six Words?](https://www.getmasset.com/resources/podcast/393-ginarenee-autrey) — Published 2025-11-05. Guest: GinaRenee Autrey, Director of Marketing & Strategic Impact at KleinSchmidt. Topics: Creative marketing in technical and niche B2B industries; Getting organizational buy-in for unconventional campaigns; Listening to subject matter experts as creative inspiration; Top-down lobbying strategy for marketing approval; Real-world analogies as attention-grabbing content frameworks. Summary: GinaRenee Autrey, Director of Marketing & Strategic Impact at KleinSchmidt, shares how outside-the-box creative campaigns — from Shakespeare-themed dam decommissioning papers to Dr. Seuss-inspired fisheries content — transformed a niche hydropower firm's marketing and generated multi-million dollar results. She explains that the creative process starts by listening to how technical staff naturally talk about problems, then finding unexpected real-world analogies that grab attention in industries where every ad l... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18544740-can-you-tell-a-story-in-six-words.
- [Ep. 392: Are You Moving Fast Enough Online?](https://www.getmasset.com/resources/podcast/392-deborah-shapiro) — Published 2025-11-04. Guest: Deborah Shapiro, VP of Growth at Black Angus Steakhouse. Topics: The loyalty loop framework for driving customer-led growth; Brand connection workshops versus traditional brand workshops; Why demographic targeting misleads content strategy; Gamification in loyalty marketing and apps; Data-driven marketing with cost-per-acquisition discipline. Summary: Deborah Shapiro, VP of Growth at Black Angus Steakhouse and a self-described data diva, explains how the loyalty loop — where advocacy breeds awareness, which breeds sales, which breeds more advocacy — can drive 10x faster growth than traditional awareness campaigns. She reveals how a brand connection workshop uncovers why customers actually love you, and why chasing demographic trends like Gen Z without understanding your core audience leads to content that alienates your real customers. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18537595-are-you-moving-fast-enough-online.
- [Ep. 391: Weaponized Curiosity](https://www.getmasset.com/resources/podcast/391-lee-phenner) — Published 2025-10-30. Guest: Lee Phenner, Marketing & Brand Leader at Action for Boston Community Development. Topics: Brand essence, promise, and personality development; Consistency with flexibility in brand expression; AI as a collaborator versus a replacement for creative thinking; Translating brand identity across diverse channels and audiences; Quality control for AI-generated content. Summary: Lee Phenner, Marketing & Brand Leader at Action for Boston Community Development, explains how deep brand identity work — rooted in mission, vision, values, and brand personality — drives consistent yet adaptable marketing across channels. He emphasizes that brand identity should have a soul, and that AI works best as a collaborator for research and execution while humans retain ownership of big concepts and creative ideas. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18508608-weaponized-curiosity.
- [Ep. 390: Are You Writing or Just Posting?](https://www.getmasset.com/resources/podcast/390-chantal-sagnes) — Published 2025-10-29. Guest: Chantal Sagnes, Fractional Managing Director & Agency Consultant. Topics: Authenticity versus AI-generated content on LinkedIn and social media; Brand positioning as a defense against content commoditization; The shift toward behind-the-scenes and founder-led content; Original thought versus prompt-first workflows; Community building through realness in the AI era. Summary: Chantal Sagnes, a fractional managing director and agency consultant with 15 years in advertising, argues that AI-generated content is now identifiable not because of formatting quirks but because it lacks personality. She believes brands and individuals have a responsibility to post authentically — finding what is uniquely true about their DNA — and that the real danger of AI is replacing original thought with prompting as the default starting point. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18497632-are-you-writing-or-just-posting.
- [Ep. 389: Are You Chasing Content or Revenue?](https://www.getmasset.com/resources/podcast/389-christine-jennings) — Published 2025-10-28. Guest: Christine Jennings, Product Marketing Leader at DTN. Topics: Balancing AI efficiency with authentic storytelling; Short-form video and snackable content strategies; The return of in-person events and community marketing; Product marketing in the age of AI; Choosing and mastering a focused set of content channels. Summary: Christine Jennings, Product Marketing Leader at DTN, argues that marketers must balance AI efficiency with authentic storytelling by keeping humans in the loop. She emphasizes choosing two or three content channels to master rather than chasing every trend, and advocates for short-form video, in-person events, and human-to-human conversations as the best ways to cut through content clutter. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18497531-are-you-chasing-content-or-revenue.
- [Ep. 388: Where Should AI End and Humans Begin?](https://www.getmasset.com/resources/podcast/388-janelle-jones) — Published 2025-10-23. Guest: Janelle Jones, Business Marketing Strategist & Tech Founder. Topics: Sustainable content creation systems for entrepreneurs; Finding your authentic posting frequency without burnout; Using audience surveys and direct feedback to guide content; Balancing personal brand vulnerability with boundaries; Building aesthetic visual consistency on social platforms. Summary: Janelle Jones, Business Marketing Strategist and Tech Founder, argues that AI should end where authenticity and vulnerability begin. She advocates for building sustainable content systems over chasing posting-every-day burnout culture, and emphasizes that knowing your audience through direct surveys and feedback is more valuable than any algorithm hack. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18458762-where-should-ai-end-and-humans-begin.
- [Ep. 387: Do Thought Leadership Ads Actually Work?](https://www.getmasset.com/resources/podcast/387-nikki-little) — Published 2025-10-22. Guest: Nikki Little, Integrated Communications Leader at Franco. Topics: The PESO model for integrated communications; Breaking down silos between marketing and communications teams; Creating unified measurement across channels; Content amplification across paid, earned, shared, and owned media; Building cross-functional collaboration workflows. Summary: Nikki Little, Integrated Communications Leader at Franco, explains that thought leadership works best when it operates as part of an integrated communications system rather than in isolation. She walks through the PESO model (Paid, Earned, Shared, Owned) and shows how aligning all media types around shared business objectives — not siloed department goals — is the key to driving measurable outcomes. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18458738-do-thought-leadership-ads-actually-work.
- [Ep. 386: Is Everything Actually Content?](https://www.getmasset.com/resources/podcast/386-lee-densmer) — Published 2025-10-21. Guest: Lee Densmer, Content Marketing Consultant & Author. Topics: The creator mindset for B2B brands; Human-led content versus anonymous corporate publishing; Cutting through AI content noise with personality; Training employees to become brand advocates online; Finding and amplifying spicy or contrarian perspectives. Summary: Lee Densmer, Content Marketing Consultant and Author, argues that brands need to think and act like creators by treating content as a product worth selling. She uses Rick Steves as the original creator model — someone who built an empire by leading with creations rather than sales — and makes the case that B2B brands must shift from anonymous corporate content to human-led, personality-driven publishing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18458705-is-everything-actually-content.
- [Ep. 385: Does Grassroots Marketing Still Win Hearts?](https://www.getmasset.com/resources/podcast/385-kelley-hippler) — Published 2025-10-16. Guest: Kelley Hippler, Chief Revenue Officer at Briefly Legal. Topics: Sales and marketing alignment strategies; Shared revenue goals across departments; Full customer lifecycle marketing beyond top of funnel; Warning signs of misalignment between teams; Cross-departmental planning and resource allocation. Summary: Kelley Hippler, Chief Revenue Officer at Briefly Legal and former Global Chief Sales Officer at Forrester Research, shares how true sales and marketing alignment transformed revenue outcomes at Forrester. She explains that shared revenue goals, regular cross-functional meetings, and marketing taking ownership of pipeline contribution are the keys to eliminating the classic finger-pointing between sales and marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18377466-does-grassroots-marketing-still-win-hearts.
- [Ep. 384: How Do You Cut Through AI Noise?](https://www.getmasset.com/resources/podcast/384-bernie-goldenberg) — Published 2025-10-15. Guest: Bernie Goldenberg, Director of Product Marketing at Zappi. Topics: Customer insight collection for product positioning; Using AI to analyze voice-of-customer data; Repositioning based on customer-revealed value drivers; Customer advisory boards for messaging validation; Multi-source research for scrappy marketing teams. Summary: Bernie Goldenberg, Director of Product Marketing at Zappi, explains how to cut through AI noise by building positioning that's grounded in real customer insights rather than internal assumptions. He walks through a scrappy, multi-source research process — from sales calls to social listening to AI-assisted analysis — and shows how directly asking customers what matters to them often reveals positioning opportunities your team never considered. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18368249-how-do-you-cut-through-ai-noise.
- [Ep. 383: Are You Letting Customers Tell Your Story?](https://www.getmasset.com/resources/podcast/383-paul-hemingway) — Published 2025-10-14. Guest: Paul Hemingway, Marketing Leader at Lighthouse Foods. Topics: Strategic media placement for challenger brands; Competing against large-budget competitors in niche channels; Full-funnel marketing measurement approaches; A/B market testing for proving marketing ROI; Managing media agency relationships and marketing mix modeling. Summary: Paul Hemingway, Marketing Leader at Lighthouse Foods with a career spanning Kimberly Clark, Wendy's, Coca-Cola, and JM Smucker, explains how smaller brands can win against competitors with massive budgets by being strategic about media placement. Rather than competing head-to-head for share of voice in channels dominated by big spenders, he advocates owning niche channels where your brand can capture majority attention. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18360756-are-you-letting-customers-tell-your-story.
- [Ep. 382: Are You Selling Features or Outcomes?](https://www.getmasset.com/resources/podcast/382-valerie-capone) — Published 2025-10-09. Guest: Valerie Capone, Director of Marketing & Communications. Topics: Marketing fundamentals that transcend technology changes; The evolution from print to digital to AI in marketing; Maintaining intentionality in an age of infinite editing; AI as a tool versus a replacement for human creativity; Multi-generational marketing considerations. Summary: Valerie Capone, Director of Marketing and Communications with over 37 years in professional services marketing, shares how the fundamentals of good marketing have remained constant from 1987 to today despite massive technology changes. She argues that AI is a tool, not a crutch — storytelling, intentionality, and authenticity remain the core of effective marketing regardless of the tools available. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18334658-are-you-selling-features-or-outcomes.
- [Ep. 381: Is Your Content Valuable Enough to Sell?](https://www.getmasset.com/resources/podcast/381-kelsey-smith) — Published 2025-10-08. Guest: Kelsey Smith, Director of Digital Marketing at FranConnect. Topics: Customer story content versus product-led content; Video testimonial production at various quality levels; Repurposing long-form video into multiple content assets; Using customer content to accelerate sales cycles; Building customer relationships through content collaboration. Summary: Kelsey Smith, Director of Digital Marketing at FranConnect, explains how she pivoted from product-led content to customer success stories and saw dramatic results — 10x web page traffic increases and faster deal close times. She argues that leading with customer outcomes rather than product features creates content that serves as a source of truth no one can dispute. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18328295-is-your-content-valuable-enough-to-sell.
- [Ep. 380: Are You Still Writing for Humans?](https://www.getmasset.com/resources/podcast/380-matthew-scales) — Published 2025-10-07. Guest: Matthew Scales, Seafood Marketing Director at Maryland Department of Agriculture. Topics: Creative experiential marketing for content generation; Turning challenges into compelling brand stories; Multi-partner event marketing and co-promotion; User-generated content from experiential activations; Measuring the impact of unconventional marketing events. Summary: Matthew Scales, Seafood Marketing Director at the Maryland Department of Agriculture, shares how he used an outside-the-box competitive eating event to generate massive content and awareness for Maryland blue catfish — an invasive species threatening the Chesapeake Bay. His story demonstrates how creative, experience-driven marketing generates far more engaging content than traditional press releases and social posts. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18322627-are-you-still-writing-for-humans.
- [Ep. 379: Does Research Make the Best Marketing?](https://www.getmasset.com/resources/podcast/379-matt-dornfeld) — Published 2025-10-02. Guest: Matt Dornfeld, Global AI Go-to-Market Leader at Commerce (formerly BigCommerce). Topics: Personalizing the full webinar lifecycle with AI; Dynamic form logic for better data collection; Workflow automation tools for marketing processes; Using LLMs for post-event analysis and follow-up; Building affordable tech stacks for personalization at scale. Summary: Matt Dornfeld, Global AI Go-to-Market Leader at Commerce (formerly BigCommerce), walks through how to personalize the entire webinar experience from registration to recap using workflow automation and LLMs. He demonstrates that most webinar programs fail because they force all attendees down the same path, when dynamic forms, enriched data, personalized pre-reads, breakout rooms, and AI-powered follow-up can transform engagement and conversion. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18296253-does-research-make-the-best-marketing.
- [Ep. 378: How Do You Align Content and Promotion?](https://www.getmasset.com/resources/podcast/378-rosemary-ajuka-lecroy) — Published 2025-10-01. Guest: Rosemary Ajuka-LeCroy, Director of Marketing at AM Batteries. Topics: Using AI for customer research over content creation; Data-driven content strategy and customer understanding; Consumer content overwhelm and cutting through noise; AI tools for marketing research and analytics; Measuring content effectiveness through audience behavior. Summary: Rosemary Ajuka-LeCroy, Director of Marketing at AM Batteries and former radio host turned marketer, argues that AI's real superpower for content marketing is data and research — not content creation. She believes marketers are spending too much time making memes with AI and not enough time using it to deeply understand their customers, which is what actually makes content cut through the overwhelming noise consumers face. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18289287-how-do-you-align-content-and-promotion.
- [Ep. 377: Should You Build a Custom GPT?](https://www.getmasset.com/resources/podcast/377-laliv-hadar) — Published 2025-09-30. Guest: Laliv Hadar, SVP of Marketing at Envision Communications. Topics: Experiential marketing as a B2B strategy; Content creation before, during, and after events; Atomizing event content across marketing channels; Justifying experiential marketing ROI to leadership; Starting small with intentional customer experiences. Summary: Laliv Hadar, SVP of Marketing at Envision Communications, makes the case that experiential marketing is having a major moment in B2B because people are craving human-to-human interaction that digital channels and AI cannot replicate. She explains how content should be the connective tissue before, during, and after live experiences, and how brands can atomize event content across channels to extend its lifespan far beyond the event itself. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18283808-should-you-build-a-custom-gpt.
- [Ep. 376: Can customers power your growth?](https://www.getmasset.com/resources/podcast/376-crystalee-beck) — Published 2025-09-25. Guest: Crystalee Beck, Owner of Comma Copywriters. Topics: Human versus AI efficiency for long-form content creation; The content production phases where AI adds versus detracts value; Quality control standards for AI-assisted content; The growing market for human editing of AI-generated drafts; Brand voice preservation in the age of AI content. Summary: Crystalee Beck, Owner of Comma Copywriters, shares data from internal pilots showing that for long-form content, AI-assisted writing took just as much time as starting from scratch once revision and brand alignment were factored in. She argues that the human element must be fiercely protected in the editing and polishing phase, and that publishing AI content without human review is worse than not publishing at all. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18215489-can-customers-power-your-growth.
- [Ep. 375: Can sales and marketing finally align?](https://www.getmasset.com/resources/podcast/375-sarah-renner) — Published 2025-09-24. Guest: Sarah Renner, VP of Marketing Strategy & Analytics at MarketBridge. Topics: The decline of form fills and gated content; Defining quality content: detailed, authentic, and unique; Generative engine optimization (GEO) and AI search impact; Mid-funnel and lower-funnel content strategy; Trust-based marketing and empowering employee thought leadership. Summary: Sarah Renner, VP of Marketing Strategy and Analytics at MarketBridge, argues that traditional lead generation tactics like form fills and email blasts are declining because prospects have been trained to distrust gated content. She makes the case for trust-based marketing through quality content that is detailed, authentic, and unique — and explains why mid-to-lower funnel content matters more than top-of-funnel in the age of AI and generative search. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18215484-can-sales-and-marketing-finally-align.
- [Ep. 374: What Does Real Value Look Like?](https://www.getmasset.com/resources/podcast/374-paramita-bhattacharya) — Published 2025-09-23. Guest: Paramita Bhattacharya, Full Stack Marketing Leader. Topics: AI's impact on content discovery and SEO; Credibility-driven content strategy over volume-based approaches; The convergence of authenticity and authority in marketing; First-party data and proprietary research as competitive advantages; AI-assisted content creation workflows and human refinement. Summary: Paramita Bhattacharya, a full stack marketing leader with 25 years in tech, argues that real value in content is no longer about volume or rankings — it is about credibility, authority, and point of view. She explains that AI-driven discovery rewards proprietary insights, first-party data, and differentiated perspectives over generic content, and that authenticity and authority are now deeply interconnected. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18208363-what-does-real-value-look-like.
- [Ep. 373: Can You Cover Your Company Like a Beat?](https://www.getmasset.com/resources/podcast/373-rachel-grace) — Published 2025-09-18. Guest: Rachel Grace, Founder of Gallant Creative. Topics: Low-fidelity, authentic content as a marketing strategy; Gen Z content consumption habits and expectations; Employee brand ambassador programs; Personal branding as a business growth driver; Simplifying marketing messaging for modern audiences. Summary: Rachel Grace, founder of Gallant Creative and journalist-turned-marketer, argues that brands should cover themselves like a beat reporter — using raw, low-fidelity content that feels authentic rather than polished corporate messaging. She explains that Gen Z audiences crave genuine human connection over production value, and that internal brand ambassador programs built on mutual benefit are the most sustainable way to generate this content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18169192-can-you-cover-your-company-like-a-beat.
- [Ep. 372: Can Demand Gen Be Personal And Scalable?](https://www.getmasset.com/resources/podcast/372-amanda-lucidi) — Published 2025-09-17. Guest: Amanda Lucidi, Founder of Mandy Media Co.. Topics: Building sustainable content production workflows; Operational planning before content scaling; Goal-driven content strategy development; Bridging the gap between creative and strategy teams; Manual process validation before software investment. Summary: Amanda Lucidi, founder of Mandy Media Co., explains that demand gen can absolutely be both personal and scalable — but only if you build the operational foundation first. She argues that most businesses fail at scaling content because they skip the planning phase, and that sustainable workflows require clear goals, the right team communication, and proving a process manually before investing in software. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18169167-can-demand-gen-be-personal-and-scalable.
- [Ep. 371: Is Content the Engine Behind Growth?](https://www.getmasset.com/resources/podcast/371-kim-kanary) — Published 2025-09-16. Guest: Kim Kanary, B2B & B2C Marketing Leader. Topics: Proving content's value as a revenue lever; Content measurement and attribution methodologies; Sales enablement content aligned to the buyer journey; Media mix modeling for content teams; Communicating content ROI to executives. Summary: Kim Kanary, a B2B and B2C marketing leader with experience spanning retail, e-commerce, and manufacturing, makes a compelling case that content is a revenue lever, not a cost center. She shares concrete examples showing that the right content accelerates the buyer journey, and advocates for tying content metrics to business outcomes using tools like media mix modeling and multi-touch attribution. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18169149-is-content-the-engine-behind-growth.
- [Ep. 370: Does your content reach the 95%?](https://www.getmasset.com/resources/podcast/370-taylor-whetstone) — Published 2025-09-11. Guest: Taylor Whetstone, Marketing Operations Professional at Augury. Topics: Persona-driven content strategy from a marketing ops perspective; Segmenting databases for targeted content distribution; Sales team content enablement and education; Content KPI frameworks with tiered metrics; Gated vs. ungated content strategy. Summary: Taylor Whetstone, a marketing operations professional at Augury, explains that reaching the 95% of your audience not actively buying requires deeply understanding your personas and tailoring content to each segment. She advocates for including persona targeting in content goals, educating sales teams on content purpose, and using rigorous KPI frameworks to measure whether content is worth the investment. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18128593-does-your-content-reach-the-95.
- [Ep. 369: How Is AI Changing Search?](https://www.getmasset.com/resources/podcast/369-ravi-pimplaskar) — Published 2025-09-10. Guest: Ravi Pimplaskar, Marketing Leader & Live Storyteller. Topics: Storytelling techniques applied to marketing campaigns; The six-word campaign exercise inspired by Hemingway; Emotional design in B2B content creation; Making B2B content entertaining without losing substance; Live performance lessons for marketing professionals. Summary: Ravi Pimplaskar, a marketing leader and live storyteller with 20 years of experience in ad tech, reveals that live storytelling and marketing campaigns share the same DNA: both require a clear moral, a desired emotional reaction, and a relatable opening. His Hemingway-inspired six-word campaign exercise forces teams to find the core message before building anything, and his halftime-show webinar format drove 5x registration goals by prioritizing entertainment over product pitches. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18128589-how-is-ai-changing-search.
- [Ep. 368: What makes video a growth engine?](https://www.getmasset.com/resources/podcast/368-knyckolas-sutherland) — Published 2025-09-09. Guest: Knyckolas Sutherland, B2B Content & Growth Marketer. Topics: Speed and timing in trend-based content creation; Brand guardrails for agile content teams; Curating B2B content for individual decision-makers; Balancing content format experimentation with daily trends; Creative experimentation through personal content. Summary: Knyckolas Sutherland, a B2B content and growth marketer with a background in cognitive science, explains that video becomes a growth engine when you combine trend awareness with deep audience understanding and move fast within well-defined brand guardrails. He emphasizes that creativity thrives within constraints, and that the speed of your response to trends — minutes versus days — makes a massive difference in content impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18128583-what-makes-video-a-growth-engine.
- [Ep. 367: Can Marketing Lead Strategy?](https://www.getmasset.com/resources/podcast/367-eric-hultgren) — Published 2025-09-04. Guest: Eric Hultgren, National Content Platform Leader at Advance Local. Topics: Weaponized curiosity in content marketing; Finding hidden stories inside B2B organizations; Building honest creative feedback systems; Using AI as a writing partner, not a replacement; Personal brand as a testing ground for business ideas. Summary: Eric Hultgren, National Content Platform Leader at Advance Local, introduces the concept of weaponized curiosity — the practice of relentlessly questioning everything around you to uncover the stories that companies are too close to their own products to see. Drawing from two decades in radio and media, he explains how finding wonder in the mundane, building honest feedback groups, and testing ideas on your personal brand first are the keys to marketing that actually leads business strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18086527-can-marketing-lead-strategy.
- [Ep. 366: How Is AI Changing B2B Marketing?](https://www.getmasset.com/resources/podcast/366-ricky-baizas) — Published 2025-09-03. Guest: Ricky Baizas, Digital Marketing & Storytelling Professional. Topics: The discipline of storytelling craft in marketing; Pen-and-paper writing exercises for marketers; Finding the core insight before choosing format; Resource-driven content format decisions; Engagement velocity as a content metric. Summary: Ricky Baizas, a digital marketing and storytelling professional with roots in film school and acting, argues that AI is not changing the fundamentals of B2B marketing — great storytelling still requires deep reading, disciplined writing, and understanding the language of your audience. He recommends going back to pen-and-paper basics to develop economical writing skills, spending 90% of creative time on finding the core insight, and measuring story resonance by the velocity of audience engagement. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18086516-how-is-ai-changing-b2b-marketing.
- [Ep. 365: Can Podcasting Build Real Relationships?](https://www.getmasset.com/resources/podcast/365-kara-brown) — Published 2025-08-28. Guest: Kara Brown, CEO of Lead Coverage. Topics: Content as a commodity in the AI era; The Rule of 95 and the 5% buying moment; Intent data types for B2B marketing; Revenue-connected content strategy; Database hygiene and record accuracy. Summary: Kara Brown, CEO of Lead Coverage and author of The Revenue Engine, argues that content itself has become a commodity — what matters is the strategy behind it, the distribution through PR, and identifying the 5% of buyers who are actually in-market right now. She explains that focusing on intent data and hyper-specific, timely messaging connected to revenue is far more valuable than crafting perfect content for the 95% who are not ready to buy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18086510-can-podcasting-build-real-relationships.
- [Ep. 364: Are You Marketing to the Wrong People?](https://www.getmasset.com/resources/podcast/364-zach-presswood) — Published 2025-08-27. Guest: Zach Presswood, Director of Advertiser Success at AdMarketplace. Topics: The ethics of AI-driven personalization; Where AI succeeds vs. fails in marketing applications; Human judgment as the final filter for AI output; The MIT study on AI pilot failure rates; Balancing automation efficiency with empathy. Summary: Zach Presswood, Director of Advertiser Success at AdMarketplace, argues that the line for AI and personalization should be drawn the moment it stops feeling authentic — and shares a deeply personal story of how automated personalization sent baby congratulations emails after a tragic loss, illustrating why human judgment must remain the final filter. He recommends using AI for information management and data tasks while keeping humans in control of creative output and nuanced personalization. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18053166-are-you-marketing-to-the-wrong-people.
- [Ep. 363: Have You Ever Tried Anti Marketing?](https://www.getmasset.com/resources/podcast/363-katrine-rasmussen) — Published 2025-08-21. Guest: Katrine Rasmussen, Marketing Leader at Pixels. Topics: LinkedIn Thought Leader Ads strategy and execution; Account-based marketing with hyper-targeted LinkedIn audiences; Getting sales teams to post consistently on LinkedIn; Enterprise B2B marketing with long sales cycles; Content library creation for employee advocacy. Summary: Katrine Rasmussen, marketing leader at Pixels, reveals what she calls the best-kept secret in B2B marketing: LinkedIn Thought Leader Ads. By promoting individual LinkedIn posts from sales reps rather than running corporate ads, her team achieves half the cost-per-click and half the CPM of traditional LinkedIn ads while building both brand awareness and personal credibility for sales reps with hyper-targeted enterprise accounts. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18052859-have-you-ever-tried-anti-marketing.
- [Ep. 362: Is AI Rewriting the Rules of Marketing?](https://www.getmasset.com/resources/podcast/362-molly-evola) — Published 2025-08-20. Guest: Molly Evola, Senior Content Marketing Manager at Customer.io. Topics: Content as a strategic function, not a support role; Hub-and-spoke content models for efficient production; Getting subject matter experts to contribute content; Internal content marketing and distribution; Human-first content creation in the AI era. Summary: Molly Evola, Senior Content Marketing Manager at Customer.io, champions the mindset that everything is content — meaning content should be a strategic driver that unifies voices across product marketing, demand gen, sales, and the entire organization into one cohesive brand story. She explains how editorial syncs, content request forms that start with 'why,' and making it easy for subject matter experts to contribute are the keys to scaling content without losing authenticity. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18047074-is-ai-rewriting-the-rules-of-marketing.
- [Ep. 361: Are press releases still alive?](https://www.getmasset.com/resources/podcast/361-david-beach) — Published 2025-08-19. Guest: David Beach, Actor, Variety Performer & Podcaster. Topics: Grassroots marketing in the digital age; Building organic audiences without paid advertising; Finding passionate brand advocates; Authenticity through personality-driven content; Measuring success beyond vanity metrics. Summary: David Beach, actor, variety performer, and host of the Awesome News Daily podcast, makes the case that grassroots marketing is still alive and powerful — drawing from his career as a theme park busker who built crowds by doing something worth watching rather than yelling for attention. He argues that natural, passion-driven growth creates more loyal audiences than paid advertising, and that finding passionate voices is the key to authentic marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18013238-are-press-releases-still-alive.
- [Ep. 360: How Do You Build Marketing From Zero?](https://www.getmasset.com/resources/podcast/360-masha-tarasyuk) — Published 2025-08-14. Guest: Masha Tarasyuk, Director of Product Marketing at Codecademy. Topics: Building marketing foundations from scratch; Establishing and maintaining brand voice; Authentic customer storytelling at scale; Amplifying internal employee voices; Standing out in an AI-saturated content landscape. Summary: Masha Tarasyuk, Director of Product Marketing at Codecademy, explains that building marketing from zero starts with three fundamentals: establishing a clear brand voice, maintaining the real human message behind your content, and anchoring everything in authentic customer stories. She emphasizes that in a world where AI has exploded content volume 260x, brands stand out by having a distinct voice, staying positive, and amplifying real people from inside and outside the organization. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18013201-how-do-you-build-marketing-from-zero.
- [Ep. 359: Can a Play Teach Content Strategy?](https://www.getmasset.com/resources/podcast/359-lauren-sawyer) — Published 2025-08-13. Guest: Lauren Sawyer, Events Marketing Leader at dual.tech. Topics: Customer advocacy as a marketing strategy; Creating exceptional small-scale event experiences; Personalization at in-person and virtual events; Building relationships before selling; Measuring and proving ROI of advocacy programs. Summary: Lauren Sawyer, Events Marketing Leader at dual.tech who has produced over 300 virtual events, makes the case that customer advocacy should drive all marketing — not just testimonials, but every interaction with the brand. Her approach centers on creating exceptional, personalized experiences at small, intentional events where customers tell their own stories, building relationships before selling, and tracking advocacy impact with data to prove ROI to leadership. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/18006214-can-a-play-teach-content-strategy.
- [Ep. 358: How Do You Tell a Century of Stories](https://www.getmasset.com/resources/podcast/358-vikram-maram) — Published 2025-08-12. Guest: Vikram Maram, Marketing Leader. Topics: Brand storytelling for legacy and heritage companies; Mining institutional knowledge for content; Balancing heritage and innovation in brand narratives; Making century-old brands relevant to modern audiences. Summary: Vikram Maram, a marketing leader specializing in brand storytelling, explores how companies with decades or even a century of history can find and tell the stories that make legacy brands relevant to modern audiences. The episode covers strategies for mining institutional knowledge, balancing heritage with innovation, and creating narratives that honor the past while speaking to today's customers. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17980206-how-do-you-tell-a-century-of-stories.
- [Ep. 357: Is Product Market Fit Still Enough?](https://www.getmasset.com/resources/podcast/357-evan-read) — Published 2025-08-07. Guest: Evan Read, Head of Marketing at Quiply. Topics: Productizing content into interactive tools and calculators; Using AI coding tools for non-technical marketing teams; Hedging against zero-click search with interactive resources; Building distribution moats through free micro-SaaS products; Vertical SaaS content strategy for hands-on audiences. Summary: Evan Read, Head of Marketing at Quiply, reveals how his team uses AI coding tools like Replit, v0, and Bolt to turn blog content into interactive micro-SaaS products — free tools like ROI calculators and inventory trackers that prospects use for months before converting to the paid platform. This productized content strategy has driven a 200-300% year-over-year increase in organic inbound revenue and created a distribution moat against AI-driven zero-click search. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17977747-is-product-market-fit-still-enough.
- [Ep. 356: Can Guerrilla Marketing Still Work Today?](https://www.getmasset.com/resources/podcast/356-amit-gupta) — Published 2025-08-06. Guest: Amit Gupta, Marketing Leader at Fortanix. Topics: How AI is changing content consumption patterns; The shift from keyword search to conversational AI queries; The ABM and intent data crisis created by AI search; Writing content for AI agents versus human readers; The future of email marketing in an AI-intermediated world. Summary: Amit Gupta, Marketing Leader at Fortanix with 11 years of experience, warns that AI is fundamentally changing not just content creation but content consumption — and most marketers are unprepared. As prospects increasingly use AI agents to research, summarize, and even reply to emails on their behalf, the entire inbound engine needs to be rethought around FAQ-style conversational content, because marketers may soon not know whether they are communicating with a human or a bot. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17968520-can-guerrilla-marketing-still-work-today.
- [Ep. 355: What Makes Marketing Actually Work?](https://www.getmasset.com/resources/podcast/355-david-kyle-choe) — Published 2025-08-05. Guest: David Kyle Choe, Director of Product Marketing. Topics: Research and behind-the-scenes content as brand building; Authenticity as a competitive advantage against AI-generated content; Showing process over polish in marketing; Why obsession with your product creates compelling stories; Where and how to publish raw, authentic content. Summary: David Kyle Choe, Director of Product Marketing, argues that the most effective marketing today is showing the messy, authentic process behind your products — not the polished end result. Drawing on examples from brands like StoryMFG, Anthropic, and Craighill, he makes the case that research and behind-the-scenes content is the best form of marketing in an era of AI slop, because you cannot fake obsession and you cannot replicate documentation of real experiments. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17927427-what-makes-marketing-actually-work.
- [Ep. 354: Is Shopping Becoming Social Again?](https://www.getmasset.com/resources/podcast/354-matt-holden) — Published 2025-07-31. Guest: Matt Holden, Digital Manager at Lucas Oil Products. Topics: Defining alignment as understanding the why behind campaigns; Aligning content and promotional calendars; Bringing stakeholders into planning early; Creative work within clear guardrails and brand guidelines; Double benchmarking for content performance measurement. Summary: Matt Holden, Digital Manager at Lucas Oil Products, defines true alignment as everyone understanding the 'why' behind a campaign — not just the deadline. His approach to aligning content and promotional strategy involves bringing all stakeholders in early, building a unified calendar that ties promotional opportunities to content pillars, and benchmarking performance both against industry standards and your own company's past results. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17927420-is-shopping-becoming-social-again.
- [Ep. 353: Can AI Make Marketing More Human?](https://www.getmasset.com/resources/podcast/353-mick-essex) — Published 2025-07-29. Guest: Mick Essex, Head of Growth Marketing at Power. Topics: Building custom GPTs for marketing automation; Scaling content operations with small teams; AI-powered email spam checking and AEO optimization; Knowledge base training for custom GPTs; When to use a custom GPT versus a standard prompt. Summary: Mick Essex, Head of Growth Marketing at Power, demonstrates how custom GPTs can dramatically scale marketing operations for small teams. By identifying repetitive, time-consuming tasks — from article editing to email spam checking to AEO optimization — and converting them into purpose-built GPTs with rich knowledge bases, his team went from a three-month content backlog to scheduling articles months in advance. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17927392-can-ai-make-marketing-more-human.
- [Ep. 352: Is LinkedIn Still Worth Your Time?](https://www.getmasset.com/resources/podcast/352-katie-hickey) — Published 2025-07-22. Guest: Katie Hickey, Senior Director of Revenue & Growth Marketing at dscout. Topics: Customer-led growth as a B2B revenue strategy; Turning customers into brand ambassadors; Building and maintaining engaged Slack communities; The community marketing manager role; Using intent signals from community engagement to inform sales. Summary: Katie Hickey, Senior Director of Revenue and Growth Marketing at dscout, reveals that customer-led growth is her secret weapon for driving revenue. By turning customers into brand ambassadors through community programs, webinars, Slack meetups, and referral incentives, she has built a growth engine where customers become the lead drivers — closing deals, expanding accounts, and advocating for the brand organically. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17888799-is-linkedin-still-worth-your-time.
- [Ep. 351: Introducing... Connor the Content Octopus](https://www.getmasset.com/resources/podcast/351-david-malmborg) — Published 2025-07-17. Guest: David Malmborg, VP of Marketing & Sales at Boostability. Topics: Bridging the gap between sales and marketing teams; Creating shared definitions and unified language across departments; Revenue requirements modeling for pipeline forecasting; Unified customer experience from marketing through customer success; Using AI for real-time call sentiment analysis. Summary: David Malmborg, VP of Marketing and Sales at Boostability, shares how running both sales and marketing teams gives him a unique perspective on bridging the gap between the two departments. His approach centers on shared definitions, a revenue requirements document that works backwards from closed deals, consistent customer experience across every touchpoint, and regular cross-team communication to eliminate operational gaps. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17888791-introducing-connor-the-content-octopus.
- [Ep. 350: Is Top of Funnel Content Still Worth It?](https://www.getmasset.com/resources/podcast/350-sean-huntington) — Published 2025-07-16. Guest: Sean Huntington, Marketing Director at Strive. Topics: The three-tier value pyramid for brand building; Creating one-to-one value before scaling; Building community around shared values and principles; Using surveys to validate content strategy assumptions; Why sustainable growth requires value-first marketing. Summary: Sean Huntington, Marketing Director at Strive, argues that the brands with real staying power are those that build around value and community rather than quick conversions. He introduces a three-tier value pyramid — primary product value, secondary educational value, and tertiary community value — where the compounding effect of shared value between customers creates sustainable, long-term growth. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17888783-is-top-of-funnel-content-still-worth-it.
- [Ep. 349: Are We Still Writing for Humans?](https://www.getmasset.com/resources/podcast/349-daniel-nasaw) — Published 2025-07-15. Guest: Daniel Nasaw, Head of Content at Altana. Topics: Applying journalism principles to B2B content marketing; Covering your company like a reporter covers a beat; The value of radical collaboration in content teams; Why the editor role is missing from B2B marketing; Connecting brand content to broader industry narratives. Summary: Daniel Nasaw, Head of Content at Altana and former Wall Street Journal national security news editor, argues that content marketers should cover their companies like a journalist covers a beat — immersing themselves in the subject matter, cultivating internal sources, and connecting their company's mission to broader industry currents. His approach emphasizes curiosity, radical collaboration, and the critical role of editorial thinking in elevating B2B content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17864656-are-we-still-writing-for-humans.
- [Ep. 348: What If Your Audience Chose Your Content?](https://www.getmasset.com/resources/podcast/348-justin-cruz) — Published 2025-07-10. Guest: Justin Cruz, Director of Digital Marketing at TSIA. Topics: Building personalized B2B demand generation systems; The five stages of awareness framework for content mapping; Defining ideal customer profiles beyond traditional personas; Scalable content strategies that compound over time; Auditing and optimizing your marketing technology stack. Summary: Justin Cruz, Director of Digital Marketing at TSIA, explains that building a B2B demand engine that is both personal and scalable starts with deeply understanding your ideal customers — not just personas, but who is actually buying right now. His framework maps content to the five stages of awareness, so a small number of highly relevant assets can be personalized across segments and compounded over time. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17856448-what-if-your-audience-chose-your-content.
- [Ep. 347: Should your B2B business have a mascot?](https://www.getmasset.com/resources/podcast/347-b2b-mascot) — Published 2025-07-09. Categories: Content Strategy. Summary: Evaluates the effectiveness of brand mascots in B2B marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17473394-should-your-b2b-business-have-a-mascot.
- [Ep. 346: Are In Person Events Still Worth It?](https://www.getmasset.com/resources/podcast/346-in-person-events) — Published 2025-07-08. Categories: Content Strategy. Summary: Evaluates the ROI and value of in-person events for B2B marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17466967-are-in-person-events-still-worth-it.
- [Ep. 345: Don't swing at every pitch, staying strategic when everything feels urgent](https://www.getmasset.com/resources/podcast/345-staying-strategic) — Published 2025-07-03. Categories: Content Strategy. Summary: Discusses maintaining strategic focus when marketing demands feel urgent and overwhelming. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17426694-don-t-swing-at-every-pitch-staying-strategic-when-everything-feels-urgent.
- [Ep. 344: What Makes a Real Community Work?](https://www.getmasset.com/resources/podcast/344-real-community) — Published 2025-07-02. Categories: Content Strategy. Summary: Explores the elements that make community building genuine and effective. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17426690-what-makes-a-real-community-work.
- [Ep. 343: What Is Expert Influencer Marketing?](https://www.getmasset.com/resources/podcast/343-expert-influencer) — Published 2025-07-01. Categories: Content Strategy. Summary: Defines expert influencer marketing and how it differs from traditional influencer strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17426677-what-is-expert-influencer-marketing.
- [Ep. 342: Are You Wasting Money on SEO?](https://www.getmasset.com/resources/podcast/342-wasting-money-seo) — Published 2025-06-25. Categories: Content Strategy. Summary: Challenges common SEO spending practices and identifies where money is wasted. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17392435-are-you-wasting-money-on-seo.
- [Ep. 341: How Can Community Supercharge B2B Content?](https://www.getmasset.com/resources/podcast/341-community-b2b-content) — Published 2025-06-24. Categories: Content Strategy. Summary: Explores how community engagement can amplify B2B content marketing efforts. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17382155-how-can-community-supercharge-b2b-content.
- [Ep. 340: How to Lead Outbound with Content](https://www.getmasset.com/resources/podcast/340-outbound-content) — Published 2025-06-19. Categories: Content Strategy. Summary: Strategies for using content to lead outbound sales efforts. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17349710-how-to-lead-outbound-with-content.
- [Ep. 339: How Do You Write With AI Authentically?](https://www.getmasset.com/resources/podcast/339-write-ai-authentically) — Published 2025-06-18. Categories: Content Strategy. Summary: Deep dive into writing authentically with AI assistance. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17349701-how-do-you-write-with-ai-authentically.
- [Ep. 338: What Makes Content Truly Credible?](https://www.getmasset.com/resources/podcast/338-content-credible) — Published 2025-06-17. Categories: Content Strategy. Summary: Identifies the elements that make content genuinely credible to audiences. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17349679-what-makes-content-truly-credible.
- [Ep. 337: How Do You Build Content Without Ads?](https://www.getmasset.com/resources/podcast/337-content-without-ads) — Published 2025-06-12. Categories: Content Strategy. Summary: Explores organic content strategies that don't rely on paid advertising. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17321975-how-do-you-build-content-without-ads.
- [Ep. 336: Is Content Marketing Driving B2B Growth?](https://www.getmasset.com/resources/podcast/336-content-marketing-b2b-growth) — Published 2025-06-11. Categories: Content Strategy. Summary: Examines the current state of content marketing as a B2B growth driver. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17316242-is-content-marketing-driving-b2b-growth.
- [Ep. 335: Can Businesses Truly Build Trust Internally](https://www.getmasset.com/resources/podcast/335-build-trust-internally) — Published 2025-06-10. Categories: Content Strategy. Summary: Explores internal trust-building strategies within organizations. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17305389-can-businesses-truly-build-trust-internally.
- [Ep. 334: What Can B2B Teams Learn from Radio?](https://www.getmasset.com/resources/podcast/334-b2b-learn-radio) — Published 2025-06-03. Categories: Content Strategy. Summary: Draws lessons from radio broadcasting that apply to B2B content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17271617-what-can-b2b-teams-learn-from-radio.
- [Ep. 333: What Makes Content Actually Convert?](https://www.getmasset.com/resources/podcast/333-content-convert) — Published 2025-05-29. Categories: Content Strategy. Summary: Identifies the elements that make content genuinely convert readers into leads and customers. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17227862-what-makes-content-actually-convert.
- [Ep. 332: Are You Balancing Art and Science of Content?](https://www.getmasset.com/resources/podcast/332-art-science-content) — Published 2025-05-28. Categories: Content Strategy. Summary: Explores the balance between creative and analytical approaches to content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17227853-are-you-balancing-art-and-science-of-content.
- [Ep. 331: How Do You Make B2B Content Fun](https://www.getmasset.com/resources/podcast/331-b2b-content-fun) — Published 2025-05-27. Categories: Content Strategy. Summary: Strategies for injecting personality and fun into traditionally dry B2B content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17227818-how-do-you-make-b2b-content-fun.
- [Ep. 330: How Do You Earn Client Content Trust?](https://www.getmasset.com/resources/podcast/330-client-content-trust) — Published 2025-05-22. Categories: Content Strategy. Summary: Discusses building trust with clients around content creation and collaboration. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17193073-how-do-you-earn-client-content-trust.
- [Ep. 329: What Content Does Sales Actually Use?](https://www.getmasset.com/resources/podcast/329-content-sales-use) — Published 2025-05-21. Categories: Content Strategy. Summary: Reveals what types of content sales teams actually use versus what marketers think they use. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17193055-what-content-does-sales-actually-use.
- [Ep. 328: What Makes Great Product Marketing Work?](https://www.getmasset.com/resources/podcast/328-product-marketing) — Published 2025-05-20. Categories: Content Strategy. Summary: Explores the fundamentals of effective product marketing strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17193034-what-makes-great-product-marketing-work.
- [Ep. 327: Is Video More Powerful Than Text?](https://www.getmasset.com/resources/podcast/327-video-vs-text) — Published 2025-05-14. Categories: Content Strategy. Summary: Compares the effectiveness of video versus text content in marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17155469-is-video-more-powerful-than-text.
- [Ep. 326: Is SEO Still Worth It in 2025?](https://www.getmasset.com/resources/podcast/326-seo-worth-it-2025) — Published 2025-05-13. Categories: Content Strategy. Summary: Evaluates the ROI of SEO investment in 2025's changing search landscape. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17147703-is-seo-still-worth-it-in-2025.
- [Ep. 325: How Do You Make Content Unforgettable?](https://www.getmasset.com/resources/podcast/325-content-unforgettable) — Published 2025-05-09. Categories: Content Strategy. Summary: Strategies for creating memorable content that sticks with audiences. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17125978-how-do-you-make-content-unforgettable.
- [Ep. 324: What Makes Content Worth Sharing](https://www.getmasset.com/resources/podcast/324-content-worth-sharing) — Published 2025-05-07. Categories: Content Strategy. Summary: Identifies the elements that make content genuinely shareable. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17112101-what-makes-content-worth-sharing.
- [Ep. 323: Is Branding Worth the Investment Today?](https://www.getmasset.com/resources/podcast/323-branding-investment) — Published 2025-05-06. Categories: Content Strategy. Summary: Evaluates branding investment ROI in the current business environment. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17106585-is-branding-worth-the-investment-today.
- [Ep. 322: Are You Hallucinating Your Marketing?](https://www.getmasset.com/resources/podcast/322-hallucinating-marketing) — Published 2025-05-02. Categories: Content Strategy. Summary: Explores the concept of marketing hallucination and disconnected strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17082371-are-you-hallucinating-your-marketing.
- [Ep. 321: Can Improv Make You a Better Marketer?](https://www.getmasset.com/resources/podcast/321-improv-marketer) — Published 2025-04-30. Categories: Content Strategy. Summary: Draws connections between improv comedy skills and marketing effectiveness. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17068342-can-improv-make-you-a-better-marketer.
- [Ep. 320: Can Storytelling Be the Key to Growth?](https://www.getmasset.com/resources/podcast/320-storytelling-growth) — Published 2025-04-29. Categories: Content Strategy. Summary: Explores storytelling as a primary driver of business growth. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17061228-can-storytelling-be-the-key-to-growth.
- [Ep. 319: How Do You Scale Content Creatively?](https://www.getmasset.com/resources/podcast/319-scale-content-creatively) — Published 2025-04-25. Categories: Content Strategy. Summary: Strategies for scaling content production without sacrificing creativity. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17040947-how-do-you-scale-content-creatively.
- [Ep. 318: How Do You Build ABM That Works?](https://www.getmasset.com/resources/podcast/318-abm-that-works) — Published 2025-04-24. Categories: Content Strategy. Summary: Practical guide to building account-based marketing programs that deliver results. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17031080-how-do-you-build-abm-that-works.
- [Ep. 317: What Makes Thought Leadership Actually Work?](https://www.getmasset.com/resources/podcast/317-thought-leadership-work) — Published 2025-04-23. Categories: Content Strategy. Summary: Identifies what separates effective thought leadership from content noise. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17025123-what-makes-thought-leadership-actually-work.
- [Ep. 316: How Do You Inspire With Short Videos?](https://www.getmasset.com/resources/podcast/316-inspire-short-videos) — Published 2025-04-22. Categories: Content Strategy. Summary: Techniques for creating inspiring short-form video content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17018551-how-do-you-inspire-with-short-videos.
- [Ep. 315: Is Thought Leadership Worth the Effort?](https://www.getmasset.com/resources/podcast/315-thought-leadership-effort) — Published 2025-04-21. Categories: Content Strategy. Summary: Evaluates the ROI of thought leadership content investments. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/17013797-is-thought-leadership-worth-the-effort.
- [Ep. 314: How to B2C your B2B content](https://www.getmasset.com/resources/podcast/314-b2c-your-b2b) — Published 2025-04-18. Categories: Content Strategy. Summary: Applies B2C content strategies to B2B marketing for greater engagement. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16999429-how-to-b2c-your-b2b-content.
- [Ep. 313: Employees Aren't Just Part of the Brand. They Are the Brand.](https://www.getmasset.com/resources/podcast/313-employees-are-brand) — Published 2025-04-17. Categories: Content Strategy. Summary: Argues that employees are the primary embodiment of brand values. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16993779-employees-aren-t-just-part-of-the-brand-they-are-the-brand.
- [Ep. 312: What Makes Thought Leadership Actually Work?](https://www.getmasset.com/resources/podcast/312-thought-leadership-work-2) — Published 2025-04-15. Categories: Content Strategy. Summary: Continued exploration of effective thought leadership strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16980653-what-makes-thought-leadership-actually-work.
- [Ep. 311: How Do You Build a Creative Team?](https://www.getmasset.com/resources/podcast/311-build-creative-team) — Published 2025-04-11. Categories: Content Strategy. Summary: Strategies for building and managing creative marketing teams. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16955851-how-do-you-build-a-creative-team.
- [Ep. 310: Are You Telling the Right Story? In the Right Way?](https://www.getmasset.com/resources/podcast/310-right-story-right-way) — Published 2025-04-10. Categories: Content Strategy. Summary: Examines both story selection and story delivery in marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16950026-are-you-telling-the-right-story-in-the-right-way.
- [Ep. 309: What Content Do Partners Actually Use?](https://www.getmasset.com/resources/podcast/309-partner-content) — Published 2025-04-09. Categories: Content Strategy. Summary: Reveals which content types channel partners actually leverage. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16942275-what-content-do-partners-actually-use.
- [Ep. 308: The RopeBridge Marketing Analogy.](https://www.getmasset.com/resources/podcast/308-ropebridge-analogy) — Published 2025-04-08. Categories: Content Strategy. Summary: Introduces the RopeBridge analogy for understanding marketing strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16936541-the-ropebridge-marketing-analogy.
- [Ep. 307: Are You Trapped in Generic Content?](https://www.getmasset.com/resources/podcast/307-generic-content) — Published 2025-04-04. Categories: Content Strategy. Summary: Identifies the generic content trap and how to escape it. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16913774-are-you-trapped-in-generic-content.
- [Ep. 306: Is Video the Key to Mind Share?](https://www.getmasset.com/resources/podcast/306-video-mind-share) — Published 2025-04-03. Categories: Content Strategy. Summary: Explores video's role in capturing and maintaining audience mindshare. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16907474-is-video-the-key-to-mind-share.
- [Ep. 305: OpenAI Goes Open Source and Meta Doubles Down on AI Ads](https://www.getmasset.com/resources/podcast/305-openai-meta-ai-ads) — Published 2025-04-02. Categories: Content Strategy. Summary: News roundup covering OpenAI's open source move and Meta's AI advertising expansion. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16901082-openai-goes-open-source-and-meta-doubles-down-on-ai-ads.
- [Ep. 304: Are You Measuring Paid Ads All Wrong?](https://www.getmasset.com/resources/podcast/304-measuring-paid-ads) — Published 2025-03-31. Categories: Content Strategy. Summary: Challenges common paid advertising measurement practices. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16890131-are-you-measuring-paid-ads-all-wrong.
- [Ep. 303: Get your Content Aligned to Growth](https://www.getmasset.com/resources/podcast/303-content-aligned-growth) — Published 2025-03-28. Categories: Content Strategy. Summary: Strategies for aligning content strategy with business growth objectives. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16869622-get-your-content-aligned-to-growth.
- [Ep. 302: Inside the Workflow of an AI-Backed Solo Podcast Team](https://www.getmasset.com/resources/podcast/302-ai-solo-podcast) — Published 2025-03-26. Categories: Content Strategy. Summary: Behind-the-scenes look at running a podcast with AI-assisted workflows. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16861047-inside-the-workflow-of-an-ai-backed-solo-podcast-team.
- [Ep. 301: What Makes Content Strategy Truly Scalable?](https://www.getmasset.com/resources/podcast/301-content-strategy-scalable) — Published 2025-03-24. Categories: Content Strategy. Summary: Identifies the elements that make content strategies genuinely scalable. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16849826-what-makes-content-strategy-truly-scalable.
- [Ep. 300: How Do You Cut Through the Noise?](https://www.getmasset.com/resources/podcast/300-cut-through-noise) — Published 2025-03-21. Categories: Content Strategy. Summary: Strategies for making content stand out in a noisy digital landscape. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16835129-how-do-you-cut-through-the-noise.
- [Ep. 299: Is AI getting too cheap to ignore? Wednesday AI Update](https://www.getmasset.com/resources/podcast/299-ai-too-cheap) — Published 2025-03-19. Categories: Content Strategy. Summary: Brief AI news update on falling AI costs and implications for marketers. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16823047-is-ai-getting-too-cheap-to-ignore-wednesday-ai-update.
- [Ep. 298: How Can Social Comments Improve Marketing?](https://www.getmasset.com/resources/podcast/298-social-comments-marketing) — Published 2025-03-18. Categories: Content Strategy. Summary: Explores how social media comments can inform and improve marketing strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16815354-how-can-social-comments-improve-marketing.
- [Ep. 297: How Do You Find Your Brand Voice?](https://www.getmasset.com/resources/podcast/297-brand-voice) — Published 2025-03-13. Categories: Content Strategy. Summary: Guide to discovering and defining your brand's unique voice. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16786433-how-do-you-find-your-brand-voice.
- [Ep. 296: This Week in B2B Marketing](https://www.getmasset.com/resources/podcast/296-weekly-b2b-marketing) — Published 2025-03-12. Categories: Content Strategy. Summary: Weekly roundup of B2B marketing news and trends. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16779357-this-week-in-b2b-marketing.
- [Ep. 295: How Can You Align Content to Your Audience?](https://www.getmasset.com/resources/podcast/295-align-content-audience) — Published 2025-03-11. Categories: Content Strategy. Summary: Strategies for aligning content with audience needs and preferences. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16772494-how-can-you-align-content-to-your-audience.
- [Ep. 294: How Can 'Content Led Sales' Transform Your Business?](https://www.getmasset.com/resources/podcast/294-content-led-sales) — Published 2025-03-10. Categories: Content Strategy. Summary: Explores the content-led sales methodology and its business impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16764455-how-can-content-led-sales-transform-your-business.
- [Ep. 293: Weekly AI News and What Marketers Need to Know - GPT 4.5, Google's Ad Image Generator and More](https://www.getmasset.com/resources/podcast/293-weekly-ai-news) — Published 2025-03-07. Categories: Content Strategy. Summary: Quick AI news roundup covering GPT 4.5 and Google's ad image generator. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16751267-weekly-ai-news-and-what-marketers-need-to-know-gpt-4-5-google-s-ad-image-generator-and-more.
- [Ep. 292: Do you have a case of content narcissism?](https://www.getmasset.com/resources/podcast/292-content-narcissism) — Published 2025-03-06. Categories: Content Strategy. Summary: Identifies and addresses the problem of self-centered content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16745309-do-you-have-a-case-of-content-narcissism.
- [Ep. 291: How to Find Your Brand Story [with awesome example]](https://www.getmasset.com/resources/podcast/291-find-brand-story) — Published 2025-03-05. Categories: Content Strategy. Summary: Practical guide to discovering your brand story with a compelling example. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16735804-how-to-find-your-brand-story-with-awesome-example.
- [Ep. 290: How Can You Make Content Timely and Impactful?](https://www.getmasset.com/resources/podcast/290-content-timely-impactful) — Published 2025-03-04. Categories: Content Strategy. Summary: Strategies for creating content that is both timely and makes a lasting impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16731636-how-can-you-make-content-timely-and-impactful.
- [Ep. 289: How do you test and learn in marketing?](https://www.getmasset.com/resources/podcast/289-test-learn-marketing) — Published 2025-03-03. Categories: Content Strategy. Summary: Frameworks for testing and learning in marketing strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16724078-how-do-you-test-and-learn-in-marketing.
- [Ep. 288: How Do You Turn Product Knowledge Into Marketing & Sales?](https://www.getmasset.com/resources/podcast/288-product-knowledge-marketing-sales) — Published 2025-02-28. Categories: Content Strategy. Summary: Translating deep product knowledge into effective marketing and sales content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16706934-how-do-you-turn-product-knowledge-into-marketing-and-sales.
- [Ep. 287: How Can You Build a Personal Brand on LinkedIn?](https://www.getmasset.com/resources/podcast/287-personal-brand-linkedin) — Published 2025-02-27. Categories: Content Strategy. Summary: Strategies for building a compelling personal brand on LinkedIn. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16703184-how-can-you-build-a-personal-brand-on-linkedin.
- [Ep. 286: How Can Marketing Impact the Entire Customer Journey?](https://www.getmasset.com/resources/podcast/286-marketing-customer-journey) — Published 2025-02-26. Categories: Content Strategy. Summary: Explores marketing's role across the full customer journey. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16693497-how-can-marketing-impact-the-entire-customer-journey.
- [Ep. 285: How Can You Make Content Snackable?](https://www.getmasset.com/resources/podcast/285-content-snackable) — Published 2025-02-25. Categories: Content Strategy. Summary: Techniques for creating bite-sized content that drives engagement. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16689820-how-can-you-make-content-snackable.
- [Ep. 284: How Can Partnerships Elevate Your Marketing?](https://www.getmasset.com/resources/podcast/284-partnerships-marketing) — Published 2025-02-24. Categories: Content Strategy. Summary: Explores how strategic partnerships can enhance marketing effectiveness. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16682255-how-can-partnerships-elevate-your-marketing.
- [Ep. 283: How do you thrive as a one-person marketing team?](https://www.getmasset.com/resources/podcast/283-one-person-marketing) — Published 2025-02-21. Categories: Content Strategy. Summary: Practical advice for solo marketers managing all aspects of marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16668494-how-do-you-thrive-as-a-one-person-marketing-team.
- [Ep. 282: How Can Storytelling Transform a Brand? [Amazing creative campaign story]](https://www.getmasset.com/resources/podcast/282-storytelling-transform-brand) — Published 2025-02-20. Categories: Content Strategy. Summary: Features an amazing creative campaign story demonstrating brand transformation through storytelling. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16662542-how-can-storytelling-transform-a-brand-amazing-creative-campaign-story.
- [Ep. 281: Are Communities the Future of Engagement?](https://www.getmasset.com/resources/podcast/281-communities-future) — Published 2025-02-19. Categories: Content Strategy. Summary: Explores community-driven engagement as the future of marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16652482-are-communities-the-future-of-engagement.
- [Ep. 280: Can personalization scale without losing impact?](https://www.getmasset.com/resources/podcast/280-personalization-scale) — Published 2025-02-18. Categories: Content Strategy. Summary: Examines whether personalization can maintain impact at scale. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16644719-can-personalization-scale-without-losing-impact.
- [Ep. 279: Can AI Enhance Your Storytelling?](https://www.getmasset.com/resources/podcast/279-ai-enhance-storytelling) — Published 2025-02-17. Categories: Content Strategy. Summary: Brief exploration of AI's role in enhancing storytelling capabilities. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16637974-can-ai-enhance-your-storytelling.
- [Ep. 278: Can creativity beat big budgets?](https://www.getmasset.com/resources/podcast/278-creativity-big-budgets) — Published 2025-02-14. Categories: Content Strategy. Summary: Explores how creative thinking can outperform large marketing budgets. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16622326-can-creativity-beat-big-budgets.
- [Ep. 277: Listening to your audience (amazing story!) - Part 1](https://www.getmasset.com/resources/podcast/277-listening-audience-pt1) — Published 2025-02-13. Categories: Content Strategy. Summary: Part 1 of a compelling story about the power of audience listening. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16615921-listening-to-your-audience-amazing-story-part-1.
- [Ep. 276: How Do You Create Buyer-First Content?](https://www.getmasset.com/resources/podcast/276-buyer-first-content) — Published 2025-02-12. Categories: Content Strategy. Summary: Strategies for creating content that puts the buyer's needs first. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16609874-how-do-you-create-buyer-first-content.
- [Ep. 275: How Can Empathy Transform Content Marketing?](https://www.getmasset.com/resources/podcast/275-empathy-content-marketing) — Published 2025-02-11. Categories: Content Strategy. Summary: Explores how empathy-driven approaches transform content marketing effectiveness. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16599336-how-can-empathy-transform-content-marketing.
- [Ep. 274: Why Are Marketers Afraid of Demos?](https://www.getmasset.com/resources/podcast/274-afraid-of-demos) — Published 2025-02-10. Categories: Content Strategy. Summary: Examines why marketers often shy away from product demos in content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16594544-why-are-marketers-afraid-of-demos.
- [Ep. 273: How is AI Transforming Marketing Teams?](https://www.getmasset.com/resources/podcast/273-ai-transforming-teams) — Published 2025-02-07. Categories: Content Strategy. Summary: Discusses how AI is reshaping marketing team structures and workflows. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16580903-how-is-ai-transforming-marketing-teams.
- [Ep. 272: How Can Partnerships Amplify Your Marketing?](https://www.getmasset.com/resources/podcast/272-partnerships-amplify) — Published 2025-02-06. Categories: Content Strategy. Summary: Explores partnership strategies for amplifying marketing reach and impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16574355-how-can-partnerships-amplify-your-marketing.
- [Ep. 271: How Do You Prove Content's Value?](https://www.getmasset.com/resources/podcast/271-prove-content-value) — Published 2025-02-05. Categories: Content Strategy. Summary: Frameworks for proving the business value of content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16568409-how-do-you-prove-content-s-value.
- [Ep. 270: The 'Hearts and Smarts' Content Philosophy](https://www.getmasset.com/resources/podcast/270-hearts-smarts) — Published 2025-02-04. Categories: Content Strategy. Summary: Introduces the Hearts and Smarts philosophy for content creation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16560337-the-hearts-and-smarts-content-philosophy.
- [Ep. 269: Does a Blog-First Content Strategy Still Work in 2025?](https://www.getmasset.com/resources/podcast/269-blog-first-strategy) — Published 2025-02-03. Categories: Content Strategy. Summary: Evaluates whether blog-first content strategies remain effective in 2025. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16552653-does-a-blog-first-content-strategy-still-work-in-2025.
- [Ep. 268: The Three Levels of ABM](https://www.getmasset.com/resources/podcast/268-three-levels-abm) — Published 2025-01-31. Categories: Content Strategy. Summary: Breaks down the three levels of account-based marketing maturity. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16537058-the-three-levels-of-abm.
- [Ep. 267: What is the difference between strategy and planning?](https://www.getmasset.com/resources/podcast/267-strategy-vs-planning) — Published 2025-01-30. Categories: Content Strategy. Summary: Distinguishes between marketing strategy and marketing planning. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16529791-what-is-the-difference-between-strategy-and-planning.
- [Ep. 266: How Can Marketers Win with First Party Data?](https://www.getmasset.com/resources/podcast/266-first-party-data) — Published 2025-01-29. Categories: Content Strategy. Summary: Strategies for leveraging first-party data in marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16523184-how-can-marketers-win-with-first-party-data.
- [Ep. 265: How Does Data Inspire Creativity?](https://www.getmasset.com/resources/podcast/265-data-inspire-creativity) — Published 2025-01-28. Categories: Content Strategy. Summary: Explores the relationship between data insights and creative content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16514987-how-does-data-inspire-creativity.
- [Ep. 264: Is AI Helping or Hurting Sales?](https://www.getmasset.com/resources/podcast/264-ai-helping-hurting-sales) — Published 2025-01-27. Categories: Content Strategy. Summary: Examines AI's dual impact on sales effectiveness. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16499131-is-ai-helping-or-hurting-sales.
- [Ep. 263: Are Growth Hacks Holding Your Business Back?](https://www.getmasset.com/resources/podcast/263-growth-hacks) — Published 2025-01-24. Categories: Content Strategy. Summary: Challenges the growth hacking mentality and its long-term consequences. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16492895-are-growth-hacks-holding-your-business-back.
- [Ep. 262: How Can Subject Matter Experts Drive Content?](https://www.getmasset.com/resources/podcast/262-sme-drive-content) — Published 2025-01-23. Categories: Content Strategy. Summary: Strategies for leveraging SMEs as content creation partners. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16479438-how-can-subject-matter-experts-drive-content.
- [Ep. 261: What Makes Content Strategy Effective?](https://www.getmasset.com/resources/podcast/261-content-strategy-effective) — Published 2025-01-22. Categories: Content Strategy. Summary: Identifies the core elements of an effective content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16481273-what-makes-content-strategy-effective.
- [Ep. 260: How Can Email Marketing Drive Engagement?](https://www.getmasset.com/resources/podcast/260-email-marketing-engagement) — Published 2025-01-21. Categories: Content Strategy. Summary: Explores email marketing strategies that drive genuine engagement. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16457948-how-can-email-marketing-drive-engagement.
- [Ep. 259: How Do You Show Empathy Through Content?](https://www.getmasset.com/resources/podcast/259-empathy-content) — Published 2025-01-17. Categories: Content Strategy. Summary: Practical ways to demonstrate empathy in content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16451387-how-do-you-show-empathy-through-content.
- [Ep. 258: New Content Marketing Technologies Other Than AI](https://www.getmasset.com/resources/podcast/258-new-content-tech) — Published 2025-01-16. Categories: Content Strategy. Summary: Explores emerging content marketing technologies beyond AI. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16446502-new-content-marketing-technologies-other-than-ai.
- [Ep. 257: Interview-Focused Content Marketing](https://www.getmasset.com/resources/podcast/257-interview-content) — Published 2025-01-15. Categories: Content Strategy. Summary: Deep dive into interview-based content marketing strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16439516-interview-focused-content-marketing.
- [Ep. 256: How Do You Create Content That Converts?](https://www.getmasset.com/resources/podcast/256-content-converts) — Published 2025-01-14. Categories: Content Strategy. Summary: Frameworks for creating content designed to convert. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16432694-how-do-you-create-content-that-converts.
- [Ep. 255: How Can Storytelling Boost Your Marketing?](https://www.getmasset.com/resources/podcast/255-storytelling-boost-marketing) — Published 2025-01-13. Categories: Content Strategy. Summary: Explores how storytelling enhances marketing effectiveness. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16416747-how-can-storytelling-boost-your-marketing.
- [Ep. 254: How Does ABM Influence Sales Success?](https://www.getmasset.com/resources/podcast/254-abm-sales-success) — Published 2025-01-10. Categories: Content Strategy. Summary: Examines ABM's direct influence on sales outcomes. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16412143-how-does-abm-influence-sales-success.
- [Ep. 253: Effective storytelling techniques that keep readers engaged](https://www.getmasset.com/resources/podcast/253-storytelling-techniques) — Published 2025-01-09. Categories: Content Strategy. Summary: Practical storytelling techniques for maintaining reader engagement. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16406543-effective-storytelling-techniques-that-keep-readers-engaged.
- [Ep. 252: How Can Brands Tell the Right Story?](https://www.getmasset.com/resources/podcast/252-brands-right-story) — Published 2025-01-08. Categories: Content Strategy. Summary: Guide to selecting and telling the right brand stories. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16399703-how-can-brands-tell-the-right-story.
- [Ep. 251: What Does Paid Advertising Look Like in a Zero Click Content World?](https://www.getmasset.com/resources/podcast/251-paid-ads-zero-click) — Published 2025-01-07. Categories: Content Strategy. Summary: Explores paid advertising strategies in a zero-click content environment. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16393400-what-does-paid-advertising-look-like-in-a-zero-click-content-world.
- [Ep. 250: How Are Decision Makers Changing Today?](https://www.getmasset.com/resources/podcast/250-decision-makers-changing) — Published 2025-01-06. Categories: Content Strategy. Summary: Examines how B2B decision-making processes are evolving. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16377099-how-are-decision-makers-changing-today.
- [Ep. 249: What Makes Data-Driven Content Unstoppable?](https://www.getmasset.com/resources/podcast/249-data-driven-content) — Published 2024-12-20. Categories: Content Strategy. Summary: Identifies what makes data-driven content particularly effective. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16312694-what-makes-data-driven-content-unstoppable.
- [Ep. 248: How Do You Market the Problem First?](https://www.getmasset.com/resources/podcast/248-market-problem-first) — Published 2024-12-18. Categories: Content Strategy. Summary: Explores problem-first marketing strategies over solution-first approaches. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16297929-how-do-you-market-the-problem-first.
- [Ep. 247: What Makes a Content Ecosystem Successful?](https://www.getmasset.com/resources/podcast/247-content-ecosystem) — Published 2024-12-17. Categories: Content Strategy. Summary: Identifies the components of a successful content ecosystem. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16291529-what-makes-a-content-ecosystem-successful.
- [Ep. 246: The 5 C's of Dating and Content Marketing](https://www.getmasset.com/resources/podcast/246-5cs-dating-content) — Published 2024-12-16. Categories: Content Strategy. Summary: Fun analogy connecting dating principles to content marketing strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16276108-the-5-c-s-of-dating-and-content-marketing.
- [Ep. 245: How Do You Master a Content Calendar?](https://www.getmasset.com/resources/podcast/245-content-calendar) — Published 2024-12-13. Categories: Content Strategy. Summary: Practical strategies for mastering content calendar management. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274893-how-do-you-master-a-content-calendar.
- [Ep. 244: How Can Affinity Content Boost Engagement?](https://www.getmasset.com/resources/podcast/244-affinity-content) — Published 2024-12-12. Categories: Content Strategy. Summary: Explores affinity content strategies for boosting audience engagement. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274894-how-can-affinity-content-boost-engagement.
- [Ep. 243: What Is Outside In Thinking?](https://www.getmasset.com/resources/podcast/243-outside-in-thinking) — Published 2024-12-11. Categories: Content Strategy. Summary: Introduces the concept of outside-in thinking for content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274953-what-is-outside-in-thinking.
- [Ep. 242: How Do You Build Buyer Confidence? (hint - it's data)](https://www.getmasset.com/resources/podcast/242-buyer-confidence-data) — Published 2024-12-10. Categories: Content Strategy. Summary: Explores how data builds buyer confidence in the purchasing process. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274954-how-do-you-build-buyer-confidence-hint-it-s-data.
- [Ep. 241: What Makes Content Truly Valuable?](https://www.getmasset.com/resources/podcast/241-content-truly-valuable) — Published 2024-12-09. Categories: Content Strategy. Summary: Defines what makes content genuinely valuable to audiences. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274955-what-makes-content-truly-valuable.
- [Ep. 240: How Can Content Align with Business Goals?](https://www.getmasset.com/resources/podcast/240-content-business-goals) — Published 2024-12-06. Categories: Content Strategy. Summary: Strategies for aligning content marketing with broader business objectives. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274956-how-can-content-align-with-business-goals.
- [Ep. 239: How Can One Event Generate Five Content Ideas?](https://www.getmasset.com/resources/podcast/239-event-five-ideas) — Published 2024-12-05. Categories: Content Strategy. Summary: Maximizing content output from single events. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274957-how-can-one-event-generate-five-content-ideas.
- [Ep. 238: How Do You Measure Content Strategy?](https://www.getmasset.com/resources/podcast/238-measure-content-strategy) — Published 2024-12-04. Categories: Content Strategy. Summary: Frameworks for measuring content strategy effectiveness. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274958-how-do-you-measure-content-strategy.
- [Ep. 237: How Can Demand Generation Drive Real Impact?](https://www.getmasset.com/resources/podcast/237-demand-gen-impact) — Published 2024-12-03. Categories: Content Strategy. Summary: Explores demand generation strategies that create meaningful business impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274959-how-can-demand-generation-drive-real-impact.
- [Ep. 236: Happy Thanksgiving!](https://www.getmasset.com/resources/podcast/236-happy-thanksgiving) — Published 2024-11-28. Categories: Content Strategy. Summary: Thanksgiving special episode. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274960-happy-thanksgiving.
- [Ep. 235: What Does Social Media Look Like Now?](https://www.getmasset.com/resources/podcast/235-social-media-now) — Published 2024-11-27. Categories: Content Strategy. Summary: Examines the current state of social media for marketers. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274961-what-does-social-media-look-like-now.
- [Ep. 234: How Do You Build Organic Growth?](https://www.getmasset.com/resources/podcast/234-organic-growth) — Published 2024-11-26. Categories: Content Strategy. Summary: Strategies for building sustainable organic growth. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274962-how-do-you-build-organic-growth.
- [Ep. 233: How To Scale Content?](https://www.getmasset.com/resources/podcast/233-scale-content) — Published 2024-11-25. Categories: Content Strategy. Summary: Practical approaches to scaling content production. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274963-how-to-scale-content.
- [Ep. 232: Why Should You Prioritize Video Content?](https://www.getmasset.com/resources/podcast/232-video-content-priority) — Published 2024-11-22. Categories: Content Strategy. Summary: Makes the case for prioritizing video in content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274964-why-should-you-prioritize-video-content.
- [Ep. 231: Why Is Brand Is Back in Style?](https://www.getmasset.com/resources/podcast/231-brand-back-style) — Published 2024-11-21. Categories: Content Strategy. Summary: Explores the resurgence of brand marketing in modern strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274965-why-is-brand-is-back-in-style.
- [Ep. 230: What does Demand Gen look like in 2024 and beyond?](https://www.getmasset.com/resources/podcast/230-demand-gen-2024) — Published 2024-11-20. Categories: Content Strategy. Summary: Forward-looking view of demand generation strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274966-what-does-demand-gen-look-like-in-2024-and-beyond.
- [Ep. 229: The Content Moat Framework](https://www.getmasset.com/resources/podcast/229-content-moat) — Published 2024-11-19. Categories: Content Strategy. Summary: Introduces the Content Moat framework for building competitive advantages. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274967-the-content-moat-framework.
- [Ep. 228: How Does Simplicity Drive Marketing Success?](https://www.getmasset.com/resources/podcast/228-simplicity-marketing) — Published 2024-11-18. Categories: Content Strategy. Summary: Explores how simplicity in messaging drives marketing results. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274968-how-does-simplicity-drive-marketing-success.
- [Ep. 227: Here's How You Run the Perfect ABM Campaign](https://www.getmasset.com/resources/podcast/227-perfect-abm-campaign) — Published 2024-11-15. Categories: Content Strategy. Summary: Step-by-step guide to running a perfect ABM campaign. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274969-here-s-how-you-run-the-perfect-abm-campaign.
- [Ep. 226: What Is Gamification in Marketing?](https://www.getmasset.com/resources/podcast/226-gamification-marketing) — Published 2024-11-14. Categories: Content Strategy. Summary: Introduces gamification concepts for marketing strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274970-what-is-gamification-in-marketing.
- [Ep. 225: Is Social Media the New Search?](https://www.getmasset.com/resources/podcast/225-social-media-new-search) — Published 2024-11-13. Categories: Content Strategy. Summary: Examines social media's growing role as a search platform. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274971-is-social-media-the-new-search.
- [Ep. 224: How Do You Cut Through The Content Noise?](https://www.getmasset.com/resources/podcast/224-cut-content-noise) — Published 2024-11-12. Categories: Content Strategy. Summary: Strategies for making content stand out in an oversaturated market. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274972-how-do-you-cut-through-the-content-noise.
- [Ep. 223: Is Organic Social Content the Future of Sales?](https://www.getmasset.com/resources/podcast/223-organic-social-sales) — Published 2024-11-11. Categories: Content Strategy. Summary: Explores organic social content's role in driving sales. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274973-is-organic-social-content-the-future-of-sales.
- [Ep. 222: Can AI Enhance Relationships?](https://www.getmasset.com/resources/podcast/222-ai-enhance-relationships) — Published 2024-11-08. Categories: Content Strategy. Summary: Explores using AI to enhance rather than replace business relationships. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274974-can-ai-enhance-relationships.
- [Ep. 221: How Can AI Supercharge Your SEO?](https://www.getmasset.com/resources/podcast/221-ai-supercharge-seo) — Published 2024-11-07. Categories: Content Strategy. Summary: Practical ways to use AI for SEO optimization. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274975-how-can-ai-supercharge-your-seo.
- [Ep. 220: Transforming Content with the Thanksgiving Turkey Method](https://www.getmasset.com/resources/podcast/220-thanksgiving-turkey-method) — Published 2024-11-06. Categories: Content Strategy. Summary: Content repurposing framework using the Thanksgiving Turkey analogy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274976-transforming-content-with-the-thanksgiving-turkey-method.
- [Ep. 219: Part 2: How To Master Marketing Workflow?](https://www.getmasset.com/resources/podcast/219-marketing-workflow-pt2) — Published 2024-11-05. Categories: Content Strategy. Summary: Part 2 of mastering marketing workflows for efficiency. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274977-part-2-how-to-master-marketing-workflow.
- [Ep. 218: How To Master Marketing Workflow?](https://www.getmasset.com/resources/podcast/218-marketing-workflow) — Published 2024-11-04. Categories: Content Strategy. Summary: Strategies for mastering and optimizing marketing workflows. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274978-how-to-master-marketing-workflow.
- [Ep. 217: Simplicity is a Marketer's Best Friend](https://www.getmasset.com/resources/podcast/217-simplicity-best-friend) — Published 2024-11-01. Categories: Content Strategy. Summary: Why simplicity is the most powerful tool in a marketer's arsenal. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274979-simplicity-is-a-marketer-s-best-friend.
- [Ep. 216: How Can Research Elevate Your Content?](https://www.getmasset.com/resources/podcast/216-research-elevate-content) — Published 2024-10-29. Categories: Content Strategy. Summary: Using research to elevate content quality and authority. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274980-how-can-research-elevate-your-content.
- [Ep. 215: Is Email Marketing Broken Beyond Repair?](https://www.getmasset.com/resources/podcast/215-email-marketing-broken) — Published 2024-10-28. Categories: Content Strategy. Summary: Examines the current challenges facing email marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274981-is-email-marketing-broken-beyond-repair.
- [Ep. 214: How to Use AI Video](https://www.getmasset.com/resources/podcast/214-ai-video) — Published 2024-10-25. Categories: Content Strategy. Summary: Practical guide to using AI for video content creation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274982-how-to-use-ai-video.
- [Ep. 213: How Do Jobs to Be Done Shape Content?](https://www.getmasset.com/resources/podcast/213-jobs-to-be-done) — Published 2024-10-24. Categories: Content Strategy. Summary: Applying Jobs to Be Done framework to content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274983-how-do-jobs-to-be-done-shape-content.
- [Ep. 212: How Do You Launch Products Internally?](https://www.getmasset.com/resources/podcast/212-launch-products-internally) — Published 2024-10-23. Categories: Content Strategy. Summary: Strategies for successful internal product launches. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274984-how-do-you-launch-products-internally.
- [Ep. 211: How Can Content and Demand Gen Teams Be Best Friends?](https://www.getmasset.com/resources/podcast/211-content-demand-gen-friends) — Published 2024-10-22. Categories: Content Strategy. Summary: Building collaboration between content and demand gen teams. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274985-how-can-content-and-demand-gen-teams-be-best-friends.
- [Ep. 210: How Do You Set Content Boundaries?](https://www.getmasset.com/resources/podcast/210-content-boundaries) — Published 2024-10-21. Categories: Content Strategy. Summary: Setting healthy boundaries for content scope and production. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274986-how-do-you-set-content-boundaries.
- [Ep. 209: Is Content the Core of Marketing?](https://www.getmasset.com/resources/podcast/209-content-core-marketing) — Published 2024-10-18. Categories: Content Strategy. Summary: Argues that content is at the core of all marketing activities. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274987-is-content-the-core-of-marketing.
- [Ep. 208: Storytelling Can Transform Your Content Marketing?](https://www.getmasset.com/resources/podcast/208-storytelling-transform) — Published 2024-10-17. Categories: Content Strategy. Summary: How storytelling transforms content marketing effectiveness. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274988-storytelling-can-transform-your-content-marketing.
- [Ep. 207: How Can Content Mimic TV Production?](https://www.getmasset.com/resources/podcast/207-content-tv-production) — Published 2024-10-16. Categories: Content Strategy. Summary: Applying TV production principles to content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274989-how-can-content-mimic-tv-production.
- [Ep. 206: How Can Technology Unlock Your Marketing Potential?](https://www.getmasset.com/resources/podcast/206-technology-marketing-potential) — Published 2024-10-15. Categories: Content Strategy. Summary: Leveraging technology to unlock marketing capabilities. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274990-how-can-technology-unlock-your-marketing-potential.
- [Ep. 205: How Do You Align Marketing with Sales?](https://www.getmasset.com/resources/podcast/205-align-marketing-sales) — Published 2024-10-14. Categories: Content Strategy. Summary: Practical strategies for marketing-sales alignment. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274991-how-do-you-align-marketing-with-sales.
- [Ep. 204: How Do You Turn Content Into Experiences?](https://www.getmasset.com/resources/podcast/204-content-into-experiences) — Published 2024-10-11. Categories: Content Strategy. Summary: Transforming static content into engaging experiences. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274992-how-do-you-turn-content-into-experiences.
- [Ep. 203: How Can Internal Experts Drive B2B Content?](https://www.getmasset.com/resources/podcast/203-internal-experts-b2b) — Published 2024-10-10. Categories: Content Strategy. Summary: Leveraging internal experts to create compelling B2B content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274993-how-can-internal-experts-drive-b2b-content.
- [Ep. 202: How to Pivot Your Marketing Career](https://www.getmasset.com/resources/podcast/202-pivot-marketing-career) — Published 2024-10-09. Categories: Content Strategy. Summary: Advice for pivoting your marketing career path. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274994-how-to-pivot-your-marketing-career.
- [Ep. 201: You Can't Just Be Better - Be Different](https://www.getmasset.com/resources/podcast/201-be-different) — Published 2024-10-08. Categories: Content Strategy. Summary: Why differentiation matters more than being incrementally better. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274995-you-can-t-just-be-better-be-different.
- [Ep. 200: Is AI Changing How We Write?](https://www.getmasset.com/resources/podcast/200-ai-changing-writing) — Published 2024-10-07. Categories: Content Strategy. Summary: Examines AI's impact on writing processes and quality. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274996-is-ai-changing-how-we-write.
- [Ep. 199: How Can Testimonials Build Audience Trust?](https://www.getmasset.com/resources/podcast/199-testimonials-trust) — Published 2024-10-04. Categories: Content Strategy. Summary: Leveraging testimonials for building audience trust. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274997-how-can-testimonials-build-audience-trust.
- [Ep. 198: Making your Content More Interactive](https://www.getmasset.com/resources/podcast/198-interactive-content) — Published 2024-10-03. Categories: Content Strategy. Summary: Quick tips for making content more interactive. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274998-making-your-content-more-interactive.
- [Ep. 197: Is AI Ready to Replace Human Creativity?](https://www.getmasset.com/resources/podcast/197-ai-replace-creativity) — Published 2024-10-02. Categories: Content Strategy. Summary: Examines whether AI can truly replace human creative thinking. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16274999-is-ai-ready-to-replace-human-creativity.
- [Ep. 196: Are You Writing Content for the Wrong Audience?](https://www.getmasset.com/resources/podcast/196-wrong-audience) — Published 2024-10-01. Categories: Content Strategy. Summary: Identifies common audience targeting mistakes in content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275000-are-you-writing-content-for-the-wrong-audience.
- [Ep. 195: How Does Brand Make Your Content Stand Out?](https://www.getmasset.com/resources/podcast/195-brand-stand-out) — Published 2024-09-30. Categories: Content Strategy. Summary: How strong branding makes content stand out from competitors. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275001-how-does-brand-make-your-content-stand-out.
- [Ep. 194: Everything You Wanted to Know About Content Calendars](https://www.getmasset.com/resources/podcast/194-content-calendars) — Published 2024-09-27. Categories: Content Strategy. Summary: Comprehensive guide to content calendar management. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275002-everything-you-wanted-to-know-about-content-calendars.
- [Ep. 193: How do you Learn Marketing Today?](https://www.getmasset.com/resources/podcast/193-learn-marketing-today) — Published 2024-09-26. Categories: Content Strategy. Summary: Modern approaches to learning marketing skills. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275003-how-do-you-learn-marketing-today.
- [Ep. 192: How Can Brands Win with Video?](https://www.getmasset.com/resources/podcast/192-brands-win-video) — Published 2024-09-25. Categories: Content Strategy. Summary: Strategies for winning with video content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275004-how-can-brands-win-with-video.
- [Ep. 191: What Makes a Winning Content Strategy?](https://www.getmasset.com/resources/podcast/191-winning-content-strategy) — Published 2024-09-24. Categories: Content Strategy. Summary: Elements of a winning content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275005-what-makes-a-winning-content-strategy.
- [Ep. 190: Repurpose your Content with Earned Media](https://www.getmasset.com/resources/podcast/190-repurpose-earned-media) — Published 2024-09-23. Categories: Content Strategy. Summary: Strategies for repurposing content through earned media. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275006-repurpose-your-content-with-earned-media.
- [Ep. 189: How Do Partnerships Elevate Your Content?](https://www.getmasset.com/resources/podcast/189-partnerships-content) — Published 2024-09-20. Categories: Content Strategy. Summary: How partnerships can elevate content quality and reach. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275007-how-do-partnerships-elevate-your-content.
- [Ep. 188: How Do You Create a High-Impact White Paper?](https://www.getmasset.com/resources/podcast/188-white-paper) — Published 2024-09-19. Categories: Content Strategy. Summary: Guide to creating high-impact white papers. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275008-how-do-you-create-a-high-impact-white-paper.
- [Ep. 187: Using AI to Trend Jack the News](https://www.getmasset.com/resources/podcast/187-ai-trend-jack) — Published 2024-09-18. Categories: Content Strategy. Summary: Leveraging AI for newsjacking and trend-based content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275009-using-ai-to-trend-jack-the-news.
- [Ep. 186: How Do You Create Content for All Audiences?](https://www.getmasset.com/resources/podcast/186-content-all-audiences) — Published 2024-09-17. Categories: Content Strategy. Summary: Creating content that resonates across different audience segments. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275010-how-do-you-create-content-for-all-audiences.
- [Ep. 185: How Does Content Drive Demand Generation?](https://www.getmasset.com/resources/podcast/185-content-demand-generation) — Published 2024-09-16. Categories: Content Strategy. Summary: Content's role in driving demand generation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275011-how-does-content-drive-demand-generation.
- [Ep. 184: Friday the 13th!](https://www.getmasset.com/resources/podcast/184-friday-13th) — Published 2024-09-13. Categories: Content Strategy. Summary: Fun Friday the 13th special episode. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275012-friday-the-13th.
- [Ep. 183: How Can You Thrive Amid Google's AI Changes?](https://www.getmasset.com/resources/podcast/183-google-ai-changes) — Published 2024-09-12. Categories: Content Strategy. Summary: Adapting to Google's AI-driven search changes. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275013-how-can-you-thrive-amid-google-s-ai-changes.
- [Ep. 182: How Can Psychology Transform Your Content?](https://www.getmasset.com/resources/podcast/182-psychology-content) — Published 2024-09-11. Categories: Content Strategy. Summary: Applying psychological principles to content creation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275014-how-can-psychology-transform-your-content.
- [Ep. 181: How Can Content Atomization Boost Your Marketing?](https://www.getmasset.com/resources/podcast/181-content-atomization) — Published 2024-09-10. Categories: Content Strategy. Summary: Content atomization strategies for marketing amplification. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275015-how-can-content-atomization-boost-your-marketing.
- [Ep. 180: How To Pick the Perfect Brand and Domain Name?](https://www.getmasset.com/resources/podcast/180-brand-domain-name) — Published 2024-09-09. Categories: Content Strategy. Summary: Guide to choosing brand and domain names. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275016-how-to-pick-the-perfect-brand-and-domain-name.
- [Ep. 179: Using Thought Leadership Content for Every Persona](https://www.getmasset.com/resources/podcast/179-thought-leadership-persona) — Published 2024-09-06. Categories: Content Strategy. Summary: Tailoring thought leadership for different buyer personas. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275017-using-thought-leadership-content-for-every-persona.
- [Ep. 178: How Can Systems Thinking Transform Your Marketing?](https://www.getmasset.com/resources/podcast/178-systems-thinking) — Published 2024-09-05. Categories: Content Strategy. Summary: Applying systems thinking to marketing strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275018-how-can-systems-thinking-transform-your-marketing.
- [Ep. 177: The Difference Between Performance and Search-Driven Content](https://www.getmasset.com/resources/podcast/177-performance-search-content) — Published 2024-09-04. Categories: Content Strategy. Summary: Distinguishing between performance and search-driven content approaches. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275019-the-difference-between-performance-and-search-driven-content.
- [Ep. 176: What Is Human-Centric Content?](https://www.getmasset.com/resources/podcast/176-human-centric-content) — Published 2024-09-03. Categories: Content Strategy. Summary: Defines and explores human-centric content creation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275020-what-is-human-centric-content.
- [Ep. 175: How Do You Become an Industry Expert?](https://www.getmasset.com/resources/podcast/175-industry-expert) — Published 2024-08-30. Categories: Content Strategy. Summary: Path to becoming a recognized industry expert. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275021-how-do-you-become-an-industry-expert.
- [Ep. 174: Why Is Content Marketing Hard to Measure?](https://www.getmasset.com/resources/podcast/174-content-marketing-measure) — Published 2024-08-29. Categories: Content Strategy. Summary: Explores the measurement challenges in content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275022-why-is-content-marketing-hard-to-measure.
- [Ep. 173: What Does SEO Look Like in 2024?](https://www.getmasset.com/resources/podcast/173-seo-2024) — Published 2024-08-28. Categories: Content Strategy. Summary: State of SEO in 2024 and what's changing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275023-what-does-seo-look-like-in-2024.
- [Ep. 172: Is Your Marketing Missing a Journalistic Approach?](https://www.getmasset.com/resources/podcast/172-journalistic-approach) — Published 2024-08-27. Categories: Content Strategy. Summary: Applying journalistic techniques to marketing content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275024-is-your-marketing-missing-a-journalistic-approach.
- [Ep. 171: Is Function or Form More Crucial in Content?](https://www.getmasset.com/resources/podcast/171-function-form-content) — Published 2024-08-26. Categories: Content Strategy. Summary: Debates the importance of function versus form in content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275025-is-function-or-form-more-crucial-in-content.
- [Ep. 170: Marketing-Hosted Dinners](https://www.getmasset.com/resources/podcast/170-marketing-dinners) — Published 2024-08-23. Categories: Content Strategy. Summary: Explores marketing-hosted dinners as a B2B strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275026-marketing-hosted-dinners.
- [Ep. 169: What is True Thought Leadership?](https://www.getmasset.com/resources/podcast/169-true-thought-leadership) — Published 2024-08-22. Categories: Content Strategy. Summary: Defines authentic thought leadership. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275027-what-is-true-thought-leadership.
- [Ep. 168: How Does Data Shape Your Content Strategy?](https://www.getmasset.com/resources/podcast/168-data-content-strategy) — Published 2024-08-21. Categories: Content Strategy. Summary: Using data to shape and inform content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275028-how-does-data-shape-your-content-strategy.
- [Ep. 167: What Is Thought Leadership and Why It Matters?](https://www.getmasset.com/resources/podcast/167-thought-leadership-matters) — Published 2024-08-20. Categories: Content Strategy. Summary: Fundamentals of thought leadership and its importance. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275029-what-is-thought-leadership-and-why-it-matters.
- [Ep. 166: Is Diverse Thought Key to Better Marketing?](https://www.getmasset.com/resources/podcast/166-diverse-thought) — Published 2024-08-19. Categories: Content Strategy. Summary: The role of diverse perspectives in marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275030-is-diverse-thought-key-to-better-marketing.
- [Ep. 165: Why your content doesn't need a sales pitch](https://www.getmasset.com/resources/podcast/165-no-sales-pitch) — Published 2024-08-16. Categories: Content Strategy. Summary: Why removing sales pitches from content improves results. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275031-why-your-content-doesn-t-need-a-sales-pitch.
- [Ep. 164: How Do You Create Content that Resonates?](https://www.getmasset.com/resources/podcast/164-content-resonates) — Published 2024-08-15. Categories: Content Strategy. Summary: Creating content that genuinely resonates with audiences. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275032-how-do-you-create-content-that-resonates.
- [Ep. 163: How Do You Prioritize Content Over Channels?](https://www.getmasset.com/resources/podcast/163-prioritize-content-channels) — Published 2024-08-14. Categories: Content Strategy. Summary: Prioritizing content quality over channel quantity. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275033-how-do-you-prioritize-content-over-channels.
- [Ep. 162: Content from a Salesperson's Perspective](https://www.getmasset.com/resources/podcast/162-salesperson-perspective) — Published 2024-08-13. Categories: Content Strategy. Summary: Content marketing from a salesperson's viewpoint. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275034-content-from-a-salesperson-s-perspective.
- [Ep. 161: Making Relatable Content](https://www.getmasset.com/resources/podcast/161-relatable-content) — Published 2024-08-12. Categories: Content Strategy. Summary: Strategies for creating relatable content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275035-making-relatable-content.
- [Ep. 160: How Can Creatives Stay in the Pocket?](https://www.getmasset.com/resources/podcast/160-creatives-in-pocket) — Published 2024-08-09. Categories: Content Strategy. Summary: Keeping creative work aligned with business objectives. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275036-how-can-creatives-stay-in-the-pocket.
- [Ep. 159: How Can GIFs Elevate Your Brand?](https://www.getmasset.com/resources/podcast/159-gifs-brand) — Published 2024-08-08. Categories: Content Strategy. Summary: Using GIFs as a branding and engagement tool. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275037-how-can-gifs-elevate-your-brand.
- [Ep. 158: How to Make Technical Content Worth Reading](https://www.getmasset.com/resources/podcast/158-technical-content) — Published 2024-08-07. Categories: Content Strategy. Summary: Making technical content accessible and engaging. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275038-how-to-make-technical-content-worth-reading.
- [Ep. 157: How to Interview your Way to Amazing Content](https://www.getmasset.com/resources/podcast/157-interview-amazing-content) — Published 2024-08-06. Categories: Content Strategy. Summary: Interview techniques for creating outstanding content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275039-how-to-interview-your-way-to-amazing-content.
- [Ep. 156: How Can Marketing Have a Seat at the Table?](https://www.getmasset.com/resources/podcast/156-marketing-seat-table) — Published 2024-08-05. Categories: Content Strategy. Summary: Getting marketing a seat at the executive table. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275040-how-can-marketing-have-a-seat-at-the-table.
- [Ep. 155: 1% Better](https://www.getmasset.com/resources/podcast/155-one-percent-better) — Published 2024-08-02. Categories: Content Strategy. Summary: Brief episode on incremental improvement in marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275041-1-better.
- [Ep. 154: Use Competitor Insights to Rank Better](https://www.getmasset.com/resources/podcast/154-competitor-insights-rank) — Published 2024-08-01. Categories: Content Strategy. Summary: Using competitor analysis to improve search rankings. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275042-use-competitor-insights-to-rank-better.
- [Ep. 153: How do you Challenge your Audience?](https://www.getmasset.com/resources/podcast/153-challenge-audience) — Published 2024-07-31. Categories: Content Strategy. Summary: Creating content that challenges audience thinking. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275043-how-do-you-challenge-your-audience.
- [Ep. 152: How Does Copywriting Define Your Brand?](https://www.getmasset.com/resources/podcast/152-copywriting-brand) — Published 2024-07-30. Categories: Content Strategy. Summary: The role of copywriting in defining brand identity. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275044-how-does-copywriting-define-your-brand.
- [Ep. 151: Are You Missing These SEO Basics?](https://www.getmasset.com/resources/podcast/151-seo-basics) — Published 2024-07-29. Categories: Content Strategy. Summary: Common SEO basics that marketers overlook. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275045-are-you-missing-these-seo-basics.
- [Ep. 150: Balancing the scales of human-focused vs. algorithm-focused content](https://www.getmasset.com/resources/podcast/150-human-vs-algorithm) — Published 2024-07-26. Categories: Content Strategy. Summary: Finding balance between human and algorithm-optimized content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275046-balancing-the-scales-of-human-focused-vs-algorithm-focused-content.
- [Ep. 149: How Do You Create a New Category?](https://www.getmasset.com/resources/podcast/149-create-new-category) — Published 2024-07-25. Categories: Content Strategy. Summary: Category creation strategies for B2B businesses. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275047-how-do-you-create-a-new-category.
- [Ep. 148: Can AI Create Valuable Content?](https://www.getmasset.com/resources/podcast/148-ai-valuable-content) — Published 2024-07-24. Categories: Content Strategy. Summary: Evaluating AI's ability to create genuinely valuable content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275048-can-ai-create-valuable-content.
- [Ep. 147: How to align sales and marketing?](https://www.getmasset.com/resources/podcast/147-align-sales-marketing) — Published 2024-07-23. Categories: Content Strategy. Summary: Practical approaches to sales and marketing alignment. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275049-how-to-align-sales-and-marketing.
- [Ep. 146: How Does Consumer Research Drive Content?](https://www.getmasset.com/resources/podcast/146-consumer-research-content) — Published 2024-07-22. Categories: Content Strategy. Summary: Using consumer research to inform content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275050-how-does-consumer-research-drive-content.
- [Ep. 145: Are Founder-Led Brands a New Trend?](https://www.getmasset.com/resources/podcast/145-founder-led-brands) — Published 2024-07-19. Categories: Content Strategy. Summary: Explores the trend of founder-led brand building. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275051-are-founder-led-brands-a-new-trend.
- [Ep. 144: How to Market Events Effectively?](https://www.getmasset.com/resources/podcast/144-market-events) — Published 2024-07-18. Categories: Content Strategy. Summary: Effective event marketing strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275052-how-to-market-events-effectively.
- [Ep. 143: How Can Content Bridge Marketing and Sales?](https://www.getmasset.com/resources/podcast/143-content-bridge-marketing-sales) — Published 2024-07-17. Categories: Content Strategy. Summary: Using content to bridge the gap between marketing and sales. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275053-how-can-content-bridge-marketing-and-sales.
- [Ep. 142: How Can Content Segmentation Boost Engagement?](https://www.getmasset.com/resources/podcast/142-content-segmentation) — Published 2024-07-16. Categories: Content Strategy. Summary: Content segmentation strategies for boosting engagement. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275054-how-can-content-segmentation-boost-engagement.
- [Ep. 141: Are Loyalty Programs Worth the Investment?](https://www.getmasset.com/resources/podcast/141-loyalty-programs) — Published 2024-07-15. Categories: Content Strategy. Summary: Evaluating loyalty program ROI. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275055-are-loyalty-programs-worth-the-investment.
- [Ep. 140: How Can AI Boost Your Content?](https://www.getmasset.com/resources/podcast/140-ai-boost-content) — Published 2024-07-12. Categories: Content Strategy. Summary: Practical ways AI can boost content output and quality. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275056-how-can-ai-boost-your-content.
- [Ep. 139: How Do You Build a Personal Brand?](https://www.getmasset.com/resources/podcast/139-personal-brand) — Published 2024-07-11. Categories: Content Strategy. Summary: Building a personal brand in the B2B space. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275057-how-do-you-build-a-personal-brand.
- [Ep. 138: How to Use AI in Content Marketing?](https://www.getmasset.com/resources/podcast/138-ai-content-marketing) — Published 2024-07-10. Categories: Content Strategy. Summary: Practical guide to using AI in content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275058-how-to-use-ai-in-content-marketing.
- [Ep. 137: Is Branding Making a Comeback?](https://www.getmasset.com/resources/podcast/137-branding-comeback) — Published 2024-07-09. Categories: Content Strategy. Summary: The resurgence of branding in B2B marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275059-is-branding-making-a-comeback.
- [Ep. 136: Marketing Content Micro Funnels](https://www.getmasset.com/resources/podcast/136-micro-funnels) — Published 2024-07-08. Categories: Content Strategy. Summary: Introduction to micro funnel content strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275060-marketing-content-micro-funnels.
- [Ep. 135: Surround Sound Marketing](https://www.getmasset.com/resources/podcast/135-surround-sound-marketing) — Published 2024-07-03. Categories: Content Strategy. Summary: The surround sound marketing approach to content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275061-surround-sound-marketing.
- [Ep. 134: Relationship-Based Content Vs. Transactional Content](https://www.getmasset.com/resources/podcast/134-relationship-vs-transactional) — Published 2024-07-02. Categories: Content Strategy. Summary: Comparing relationship-based and transactional content approaches. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275062-relationship-based-content-vs-transactional-content.
- [Ep. 133: How to Run Effective Virtual Events?](https://www.getmasset.com/resources/podcast/133-virtual-events) — Published 2024-07-01. Categories: Content Strategy. Summary: Guide to running effective virtual events. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275063-how-to-run-effective-virtual-events.
- [Ep. 132: How to Segment Based on Content Interest?](https://www.getmasset.com/resources/podcast/132-segment-content-interest) — Published 2024-06-28. Categories: Content Strategy. Summary: Content interest-based segmentation strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275064-how-to-segment-based-on-content-interest.
- [Ep. 131: Are You Testing Boldly Enough?](https://www.getmasset.com/resources/podcast/131-testing-boldly) — Published 2024-06-27. Categories: Content Strategy. Summary: Encouraging bolder testing in marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275065-are-you-testing-boldly-enough.
- [Ep. 130: How to be a Successful Marketing Freelancer?](https://www.getmasset.com/resources/podcast/130-marketing-freelancer) — Published 2024-06-26. Categories: Content Strategy. Summary: Guide to successful marketing freelancing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275066-how-to-be-a-successful-marketing-freelancer.
- [Ep. 129: How Can Pillar Content Transform Your Strategy?](https://www.getmasset.com/resources/podcast/129-pillar-content) — Published 2024-06-25. Categories: Content Strategy. Summary: Using pillar content to transform content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275067-how-can-pillar-content-transform-your-strategy.
- [Ep. 128: How to Develop a Content Strategy](https://www.getmasset.com/resources/podcast/128-develop-content-strategy) — Published 2024-06-24. Categories: Content Strategy. Summary: Step-by-step guide to developing a content strategy. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275068-how-to-develop-a-content-strategy.
- [Ep. 127: How to Master Partner Marketing?](https://www.getmasset.com/resources/podcast/127-partner-marketing) — Published 2024-06-21. Categories: Content Strategy. Summary: Guide to mastering partner marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275069-how-to-master-partner-marketing.
- [Ep. 126: Should you Gate More Content?](https://www.getmasset.com/resources/podcast/126-gate-content) — Published 2024-06-20. Categories: Content Strategy. Summary: Evaluating gated vs ungated content strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275070-should-you-gate-more-content.
- [Ep. 125: How to Develop Content for Every Stage of the Funnel](https://www.getmasset.com/resources/podcast/125-content-every-stage) — Published 2024-06-19. Categories: Content Strategy. Summary: Creating content for each funnel stage. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275071-how-to-develop-content-for-every-stage-of-the-funnel.
- [Ep. 124: How to create more user-generated content?](https://www.getmasset.com/resources/podcast/124-user-generated-content) — Published 2024-06-18. Categories: Content Strategy. Summary: Strategies for increasing user-generated content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275072-how-to-create-more-user-generated-content.
- [Ep. 123: Stop Making One-Off Content](https://www.getmasset.com/resources/podcast/123-stop-one-off-content) — Published 2024-06-17. Categories: Content Strategy. Summary: Why one-off content hurts and how to build connected strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275073-stop-making-one-off-content.
- [Ep. 122: How Do I Tie Content to Revenue?](https://www.getmasset.com/resources/podcast/122-tie-content-revenue) — Published 2024-06-14. Categories: Content Strategy. Summary: Tying content efforts directly to revenue. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275074-how-do-i-tie-content-to-revenue.
- [Ep. 121: Are Your Emails Boring Subscribers?](https://www.getmasset.com/resources/podcast/121-boring-emails) — Published 2024-06-13. Categories: Content Strategy. Summary: Fixing boring email content for better engagement. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275075-are-your-emails-boring-subscribers.
- [Ep. 120: How Does Reception Marketing Work?](https://www.getmasset.com/resources/podcast/120-reception-marketing) — Published 2024-06-12. Categories: Content Strategy. Summary: Introduction to reception marketing concepts. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275076-how-does-reception-marketing-work.
- [Ep. 119: How Do You Get Internal Buy-In for content?](https://www.getmasset.com/resources/podcast/119-internal-buy-in) — Published 2024-06-11. Categories: Content Strategy. Summary: Getting organizational buy-in for content initiatives. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275077-how-do-you-get-internal-buy-in-for-content.
- [Ep. 118: How to align sales and marketing](https://www.getmasset.com/resources/podcast/118-align-sales-marketing-2) — Published 2024-06-10. Categories: Content Strategy. Summary: Sales and marketing alignment strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275078-how-to-align-sales-and-marketing.
- [Ep. 117: How Do You Drive Thought Leadership?](https://www.getmasset.com/resources/podcast/117-drive-thought-leadership) — Published 2024-06-07. Categories: Content Strategy. Summary: Strategies for driving thought leadership initiatives. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275079-how-do-you-drive-thought-leadership.
- [Ep. 116: Less is more when it comes to content](https://www.getmasset.com/resources/podcast/116-less-is-more) — Published 2024-06-03. Categories: Content Strategy. Summary: The case for producing fewer, higher-quality content pieces. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275080-less-is-more-when-it-comes-to-content.
- [Ep. 115: How to Create Effective Educational Content](https://www.getmasset.com/resources/podcast/115-educational-content) — Published 2024-05-30. Categories: Content Strategy. Summary: Creating educational content that engages and converts. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275081-how-to-create-effective-educational-content.
- [Ep. 114: How Do You Nail Content Distribution?](https://www.getmasset.com/resources/podcast/114-content-distribution) — Published 2024-05-28. Categories: Content Strategy. Summary: Mastering content distribution strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275082-how-do-you-nail-content-distribution.
- [Ep. 113: How Can You Master Content Attribution?](https://www.getmasset.com/resources/podcast/113-content-attribution) — Published 2024-05-22. Categories: Content Strategy. Summary: Content attribution mastery strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275083-how-can-you-master-content-attribution.
- [Ep. 112: How Does A/B Testing Improve Content?](https://www.getmasset.com/resources/podcast/112-ab-testing-content) — Published 2024-05-20. Categories: Content Strategy. Summary: Using A/B testing to improve content performance. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275084-how-does-a-b-testing-improve-content.
- [Ep. 111: Building a Story Bank](https://www.getmasset.com/resources/podcast/111-story-bank) — Published 2024-05-16. Categories: Content Strategy. Summary: How to build and maintain a story bank for content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275085-building-a-story-bank.
- [Ep. 110: What's Trending in Marketing for 2024?](https://www.getmasset.com/resources/podcast/110-trending-marketing-2024) — Published 2024-05-14. Categories: Content Strategy. Summary: Marketing trends for 2024. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275086-what-s-trending-in-marketing-for-2024.
- [Ep. 109: \"Be the TV show, not the advertisement\"](https://www.getmasset.com/resources/podcast/109-be-tv-show) — Published 2024-05-13. Categories: Content Strategy. Summary: Creating entertaining content rather than promotional content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275087-be-the-tv-show-not-the-advertisement.
- [Ep. 108: How can one event give you content for months?](https://www.getmasset.com/resources/podcast/108-event-content-months) — Published 2024-05-10. Categories: Content Strategy. Summary: Maximizing content from a single event over months. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275088-how-can-one-event-give-you-content-for-months.
- [Ep. 107: Can Partner Marketing Drive Business Growth?](https://www.getmasset.com/resources/podcast/107-partner-marketing-growth) — Published 2024-05-08. Categories: Content Strategy. Summary: Partner marketing as a business growth driver. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275089-can-partner-marketing-drive-business-growth.
- [Ep. 106: 7 Steps for Maximizing your Content Impact](https://www.getmasset.com/resources/podcast/106-maximize-content-impact) — Published 2024-05-07. Categories: Content Strategy. Summary: Seven actionable steps for maximizing content impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275090-7-steps-for-maximizing-your-content-impact.
- [Ep. 105: How to get the most value out of your internal experts?](https://www.getmasset.com/resources/podcast/105-internal-experts-value) — Published 2024-05-06. Categories: Content Strategy. Summary: Maximizing value from internal subject matter experts. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275091-how-to-get-the-most-value-out-of-your-internal-experts.
- [Ep. 104: How Does Employee Advocacy Boost Business?](https://www.getmasset.com/resources/podcast/104-employee-advocacy) — Published 2024-05-03. Categories: Content Strategy. Summary: Employee advocacy programs and their business impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275092-how-does-employee-advocacy-boost-business.
- [Ep. 103: How Can Brands Leverage Social Media?](https://www.getmasset.com/resources/podcast/103-leverage-social-media) — Published 2024-05-02. Categories: Content Strategy. Summary: Social media leverage strategies for brands. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275093-how-can-brands-leverage-social-media.
- [Ep. 102: Should every B2B business start a podcast?](https://www.getmasset.com/resources/podcast/102-b2b-podcast) — Published 2024-05-01. Categories: Content Strategy. Summary: Evaluating podcasting for B2B businesses. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275094-should-every-b2b-business-start-a-podcast.
- [Ep. 101: How Can We Reimagine News Through Storytelling?](https://www.getmasset.com/resources/podcast/101-reimagine-news) — Published 2024-04-30. Categories: Content Strategy. Summary: Reimagining news delivery through storytelling techniques. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275095-how-can-we-reimagine-news-through-storytelling.
- [Ep. 100: Is Middle-of-the-Funnel Content the Key to Better Leads?](https://www.getmasset.com/resources/podcast/100-mid-funnel-content) — Published 2024-04-29. Categories: Content Strategy. Summary: The importance of middle-of-funnel content for lead quality. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275096-is-middle-of-the-funnel-content-the-key-to-better-leads.
- [Ep. 99: Is AI Changing How We Search Online?](https://www.getmasset.com/resources/podcast/99-ai-search-online) — Published 2024-04-26. Categories: Content Strategy. Summary: AI's impact on online search behavior. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275097-is-ai-changing-how-we-search-online.
- [Ep. 98: How do you tell your customer's story?](https://www.getmasset.com/resources/podcast/98-tell-customer-story) — Published 2024-04-25. Categories: Content Strategy. Summary: Techniques for telling compelling customer stories. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275098-how-do-you-tell-your-customer-s-story.
- [Ep. 97: What is the current state of content marketing?](https://www.getmasset.com/resources/podcast/97-state-content-marketing) — Published 2024-04-24. Categories: Content Strategy. Summary: Overview of the current content marketing landscape. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275099-what-is-the-current-state-of-content-marketing.
- [Ep. 96: Do we really need more video?](https://www.getmasset.com/resources/podcast/96-more-video) — Published 2024-04-23. Categories: Content Strategy. Summary: Evaluating the need for more video content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275100-do-we-really-need-more-video.
- [Ep. 95: Can You Turn Blog Posts into Effective Video Content?](https://www.getmasset.com/resources/podcast/95-blog-to-video) — Published 2024-04-22. Categories: Content Strategy. Summary: Converting blog posts into effective video content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275101-can-you-turn-blog-posts-into-effective-video-content.
- [Ep. 94: How Can Content Shape the Future of Partnerships?](https://www.getmasset.com/resources/podcast/94-content-partnerships-future) — Published 2024-04-19. Categories: Content Strategy. Summary: Content's role in shaping future partnerships. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275102-how-can-content-shape-the-future-of-partnerships.
- [Ep. 93: How Can Personalized Content Transform Your Marketing Strategy?](https://www.getmasset.com/resources/podcast/93-personalized-content) — Published 2024-04-18. Categories: Content Strategy. Summary: Personalized content strategies for marketing transformation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275103-how-can-personalized-content-transform-your-marketing-strategy.
- [Ep. 92: Can Consumer Branding Techniques Revolutionize B2B Marketing?](https://www.getmasset.com/resources/podcast/92-consumer-branding-b2b) — Published 2024-04-18. Categories: Content Strategy. Summary: Applying consumer branding techniques to B2B. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275104-can-consumer-branding-techniques-revolutionize-b2b-marketing.
- [Ep. 91: How Can Short-Form Video Transform B2B Marketing?](https://www.getmasset.com/resources/podcast/91-short-form-video) — Published 2024-04-17. Categories: Content Strategy. Summary: Short-form video strategies for B2B marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275105-how-can-short-form-video-transform-b2b-marketing.
- [Ep. 90: How Can Design and Content Work Together?](https://www.getmasset.com/resources/podcast/90-design-content-together) — Published 2024-04-16. Categories: Content Strategy. Summary: Collaboration between design and content teams. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275106-how-can-design-and-content-work-together.
- [Ep. 89: How Can Customer Insights Transform Content Creation?](https://www.getmasset.com/resources/podcast/89-customer-insights-content) — Published 2024-04-15. Categories: Content Strategy. Summary: Using customer insights to transform content creation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275107-how-can-customer-insights-transform-content-creation.
- [Ep. 88: Are We Doing Partner Marketing Right?](https://www.getmasset.com/resources/podcast/88-partner-marketing-right) — Published 2024-04-05. Categories: Content Strategy. Summary: Evaluating partner marketing effectiveness. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275108-are-we-doing-partner-marketing-right.
- [Ep. 87: What is content marketing vs thought leadership?](https://www.getmasset.com/resources/podcast/87-content-vs-thought-leadership) — Published 2024-04-04. Categories: Content Strategy. Summary: Distinguishing content marketing from thought leadership. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275109-what-is-content-marketing-vs-thought-leadership.
- [Ep. 86: How Can One Webinar Fuel Your Entire Content Machine?](https://www.getmasset.com/resources/podcast/86-webinar-content-machine) — Published 2024-04-03. Categories: Content Strategy. Summary: Maximizing content from a single webinar. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275110-how-can-one-webinar-fuel-your-entire-content-machine.
- [Ep. 85: How Do You Navigate Marketing Challenges During Mergers and Acquisitions?](https://www.getmasset.com/resources/podcast/85-marketing-mergers-acquisitions) — Published 2024-04-02. Categories: Content Strategy. Summary: Marketing during M&A transitions. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275111-how-do-you-navigate-marketing-challenges-during-mergers-and-acquisitions.
- [Ep. 84: How to Pitch Your Content Program to Executives?](https://www.getmasset.com/resources/podcast/84-pitch-content-executives) — Published 2024-03-28. Categories: Content Strategy. Summary: Pitching content programs to executive stakeholders. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275112-how-to-pitch-your-content-program-to-executives.
- [Ep. 83: How we balance top and bottom of the funnel content?](https://www.getmasset.com/resources/podcast/83-top-bottom-funnel) — Published 2024-03-27. Categories: Content Strategy. Summary: Balancing top and bottom of funnel content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275113-how-we-balance-top-and-bottom-of-the-funnel-content.
- [Ep. 82: Can Amplifying Customer Voices Transform Your Marketing Strategy?](https://www.getmasset.com/resources/podcast/82-amplify-customer-voices) — Published 2024-03-25. Categories: Content Strategy. Summary: Customer voice amplification for marketing transformation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275114-can-amplifying-customer-voices-transform-your-marketing-strategy.
- [Ep. 81: How Can Storytelling Transform Your Brand's Connection with Consumers?](https://www.getmasset.com/resources/podcast/81-storytelling-brand-connection) — Published 2024-03-13. Categories: Content Strategy. Summary: Storytelling for deeper brand-consumer connections. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275115-how-can-storytelling-transform-your-brand-s-connection-with-consumers.
- [Ep. 80: How Can Content Creators Provide Real Value in a Saturated Market?](https://www.getmasset.com/resources/podcast/80-real-value-saturated-market) — Published 2024-03-13. Categories: Content Strategy. Summary: Standing out with real value in a saturated content market. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275116-how-can-content-creators-provide-real-value-in-a-saturated-market.
- [Ep. 79: How Can Content Solve Your Business Challenges That Your Customers Are Facing?](https://www.getmasset.com/resources/podcast/79-content-solve-business) — Published 2024-03-12. Categories: Content Strategy. Summary: Using content to solve customer-facing business challenges. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275117-how-can-content-solve-your-business-challenges-that-your-customers-are-facing.
- [Ep. 78: How Can Content Marketing Be Aligned with Revenue Goals for Business Growth?](https://www.getmasset.com/resources/podcast/78-content-revenue-goals) — Published 2024-03-11. Categories: Content Strategy. Summary: Aligning content marketing with revenue goals. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275118-how-can-content-marketing-be-aligned-with-revenue-goals-for-business-growth.
- [Ep. 77: How is Influencer Marketing Transforming the B2B Landscape?](https://www.getmasset.com/resources/podcast/77-influencer-b2b) — Published 2024-03-07. Categories: Content Strategy. Summary: B2B influencer marketing transformation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275119-how-is-influencer-marketing-transforming-the-b2b-landscape.
- [Ep. 76: How to Turn Data into Compelling Stories?](https://www.getmasset.com/resources/podcast/76-data-compelling-stories) — Published 2024-03-06. Categories: Content Strategy. Summary: Transforming data into compelling narrative content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275120-how-to-turn-data-into-compelling-stories.
- [Ep. 75: How to create content 'lightning strikes'?](https://www.getmasset.com/resources/podcast/75-content-lightning-strikes) — Published 2024-03-05. Categories: Content Strategy. Summary: Creating high-impact content moments. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275121-how-to-create-content-lightning-strikes.
- [Ep. 74: How to humanize your content?](https://www.getmasset.com/resources/podcast/74-humanize-content) — Published 2024-03-04. Categories: Content Strategy. Summary: Techniques for humanizing marketing content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275122-how-to-humanize-your-content.
- [Ep. 73: How Can Poetry Transform Content Marketing?](https://www.getmasset.com/resources/podcast/73-poetry-content-marketing) — Published 2024-02-28. Categories: Content Strategy. Summary: Drawing from poetry to transform content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275123-how-can-poetry-transform-content-marketing.
- [Ep. 72: How Does Bridging Creativity and Strategy Amplify Content?](https://www.getmasset.com/resources/podcast/72-creativity-strategy) — Published 2024-02-27. Categories: Content Strategy. Summary: Bridging creative and strategic thinking in content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275124-how-does-bridging-creativity-and-strategy-amplify-content.
- [Ep. 71: How Do Different Social Media Platforms Shape Marketing Strategies?](https://www.getmasset.com/resources/podcast/71-social-media-platforms) — Published 2024-02-26. Categories: Content Strategy. Summary: Platform-specific marketing strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275125-how-do-different-social-media-platforms-shape-marketing-strategies.
- [Ep. 70: Create more persuasive marketing messages: lessons learned from a competitive debater](https://www.getmasset.com/resources/podcast/70-persuasive-messages) — Published 2024-02-26. Categories: Content Strategy. Summary: Persuasive messaging lessons from competitive debate. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275126-create-more-persuasive-marketing-messages-lessons-learned-from-a-competitive-debater.
- [Ep. 69: How to align your content with the customer journey](https://www.getmasset.com/resources/podcast/69-align-customer-journey) — Published 2024-02-21. Categories: Content Strategy. Summary: Aligning content with the customer journey. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275127-how-to-align-your-content-with-the-customer-journey.
- [Ep. 68: How to build a repurposing content machine](https://www.getmasset.com/resources/podcast/68-repurposing-machine) — Published 2024-02-20. Categories: Content Strategy. Summary: Building a systematic content repurposing machine. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275128-how-to-build-a-repurposing-content-machine.
- [Ep. 67: How to turn one piece of content into an entire strategy?](https://www.getmasset.com/resources/podcast/67-one-piece-entire-strategy) — Published 2024-02-19. Categories: Content Strategy. Summary: Turning single content pieces into full strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275129-how-to-turn-one-piece-of-content-into-an-entire-strategy.
- [Ep. 66: Throw Away the Content Brief?](https://www.getmasset.com/resources/podcast/66-throw-away-brief) — Published 2024-02-08. Categories: Content Strategy. Summary: Challenging the traditional content brief process. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275130-throw-away-the-content-brief.
- [Ep. 65: Leveraging Micro Influencers for Maximum Brand Impact](https://www.getmasset.com/resources/podcast/65-micro-influencers) — Published 2024-02-06. Categories: Content Strategy. Summary: Micro influencer strategies for brand impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275131-leveraging-micro-influencers-for-maximum-brand-impact.
- [Ep. 64: How to Boost Your Site Engagement with GA4 Insights and Customized Visitor Journeys](https://www.getmasset.com/resources/podcast/64-ga4-visitor-journeys) — Published 2024-01-30. Categories: Content Strategy. Summary: Using GA4 for engagement optimization. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275132-how-to-boost-your-site-engagement-with-ga4-insights-and-customized-visitor-journeys.
- [Ep. 63: How to unlock global markets by mastering content localization](https://www.getmasset.com/resources/podcast/63-content-localization) — Published 2024-01-30. Categories: Content Strategy. Summary: Content localization for global markets. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275133-how-to-unlock-global-markets-by-mastering-content-localization.
- [Ep. 62: How to get a podcast started in your organization?](https://www.getmasset.com/resources/podcast/62-podcast-organization) — Published 2024-01-22. Categories: Content Strategy. Summary: Starting a podcast within your organization. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275134-how-to-get-a-podcast-started-in-your-organization.
- [Ep. 61: How to Build High-Performing Content Teams with AI and Expertise](https://www.getmasset.com/resources/podcast/61-content-teams-ai) — Published 2024-01-22. Categories: Content Strategy. Summary: Building content teams that leverage AI and expertise. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275135-how-to-build-high-performing-content-teams-with-ai-and-expertise.
- [Ep. 30: How Can I Best Use Email to Distribute Content?](https://www.getmasset.com/resources/podcast/30-email-distribute-content) — Published 2024-01-15. Categories: Content Strategy. Summary: Email-based content distribution strategies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275136-how-can-i-best-use-email-to-distribute-content.
- [Ep. 29: How Can I Get Started with SEO?](https://www.getmasset.com/resources/podcast/29-get-started-seo) — Published 2024-01-15. Categories: Content Strategy. Summary: Getting started with SEO fundamentals. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275137-how-can-i-get-started-with-seo.
- [Ep. 28: How to Turn Webinars into Narrative Gold](https://www.getmasset.com/resources/podcast/28-webinars-narrative-gold) — Published 2024-01-11. Categories: Content Strategy. Summary: Turning webinar content into compelling narratives. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275138-how-to-turn-webinars-into-narrative-gold.
- [Ep. 27: How to Leverage Every Piece of Content for Overdrive Performance](https://www.getmasset.com/resources/podcast/27-leverage-content-overdrive) — Published 2024-01-09. Categories: Content Strategy. Summary: Maximizing content performance at every touchpoint. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275139-how-to-leverage-every-piece-of-content-for-overdrive-performance.
- [Ep. 26: Mastering Marketing Goals: Balancing Strategy with Daily Execution for Success in 2024](https://www.getmasset.com/resources/podcast/26-marketing-goals-2024) — Published 2023-12-20. Categories: Content Strategy. Summary: Balancing strategic goals with daily marketing execution. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275140-mastering-marketing-goals-balancing-strategy-with-daily-execution-for-success-in-2024.
- [Ep. 25: Mastering Platform-Specific Algorithms for Enhanced Performance Marketing](https://www.getmasset.com/resources/podcast/25-platform-algorithms) — Published 2023-12-14. Categories: Content Strategy. Summary: Platform algorithm mastery for performance marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275141-mastering-platform-specific-algorithms-for-enhanced-performance-marketing.
- [Ep. 24: Maximizing Your Content Marketing Budget with Proven Strategies](https://www.getmasset.com/resources/podcast/24-marketing-budget) — Published 2023-12-12. Categories: Content Strategy. Summary: Strategies for maximizing content marketing budgets. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275142-maximizing-your-content-marketing-budget-with-proven-strategies.
- [Ep. 23: Mastering Marketing in Highly Technical and Regulated Industries](https://www.getmasset.com/resources/podcast/23-technical-regulated) — Published 2023-12-07. Categories: Content Strategy. Summary: Marketing strategies for technical and regulated industries. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275143-mastering-marketing-in-highly-technical-and-regulated-industries.
- [Ep. 22: Harnessing Subject Matter Experts for Effective Distribution](https://www.getmasset.com/resources/podcast/22-sme-distribution) — Published 2023-12-05. Categories: Content Strategy. Summary: Using SMEs for effective content distribution. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275144-harnessing-subject-matter-experts-for-effective-distribution.
- [Ep. 21: How Storytelling Amplifies Brand Engagement and Personal Growth](https://www.getmasset.com/resources/podcast/21-storytelling-engagement) — Published 2023-12-04. Categories: Content Strategy. Summary: Storytelling for brand engagement and personal growth. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275145-how-storytelling-amplifies-brand-engagement-and-personal-growth.
- [Ep. 20: 6 Content Repurposing Strategies to Maximize Impact](https://www.getmasset.com/resources/podcast/20-repurposing-strategies) — Published 2023-11-30. Categories: Content Strategy. Summary: Six content repurposing strategies for maximum impact. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275146-6-content-repurposing-strategies-to-maximize-impact.
- [Ep. 19: Launching a Successful Podcast in 2023](https://www.getmasset.com/resources/podcast/19-launching-podcast-2023) — Published 2023-11-13. Categories: Content Strategy. Summary: Guide to launching a successful podcast. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275147-launching-a-successful-podcast-in-2023.
- [Ep. 18: Mastering Customer Stories: Building Relationships and Listening for Success](https://www.getmasset.com/resources/podcast/18-customer-stories) — Published 2023-11-13. Categories: Content Strategy. Summary: Building customer story programs through relationship building. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275148-mastering-customer-stories-building-relationships-and-listening-for-success.
- [Ep. 17: 4 Key Strategies to Personalize Your Content for Better Engagement](https://www.getmasset.com/resources/podcast/17-personalize-content) — Published 2023-11-06. Categories: Content Strategy. Summary: Four strategies for content personalization. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275149-4-key-strategies-to-personalize-your-content-for-better-engagement.
- [Ep. 16: Boost Your SEO Content Creation: From Days to Under an Hour with AI](https://www.getmasset.com/resources/podcast/16-seo-ai-under-hour) — Published 2023-11-06. Categories: Content Strategy. Summary: Using AI to accelerate SEO content creation. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275150-boost-your-seo-content-creation-from-days-to-under-an-hour-with-ai.
- [Ep. 15: Transforming Research into Visual Stories: The Art of Infographic Creation](https://www.getmasset.com/resources/podcast/15-infographic-creation) — Published 2023-10-30. Categories: Content Strategy. Summary: Creating infographics from research data. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275151-transforming-research-into-visual-stories-the-art-of-infographic-creation.
- [Ep. 14: Navigating the Rapids of Content Marketing: Agency Perfection vs. Startup Speed](https://www.getmasset.com/resources/podcast/14-agency-vs-startup) — Published 2023-10-30. Categories: Content Strategy. Summary: Comparing agency and startup approaches to content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275152-navigating-the-rapids-of-content-marketing-agency-perfection-vs-startup-speed.
- [Ep. 13: How and why you should use expert sources in your content marketing](https://www.getmasset.com/resources/podcast/13-expert-sources) — Published 2023-10-23. Categories: Content Strategy. Summary: Using expert sources to elevate content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275153-how-and-why-you-should-use-expert-sources-in-your-content-marketing.
- [Ep. 12: How to get the most out of your content marketing budget](https://www.getmasset.com/resources/podcast/12-content-marketing-budget) — Published 2023-10-16. Categories: Content Strategy. Summary: Maximizing content marketing budget efficiency. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275154-how-to-get-the-most-out-of-your-content-marketing-budget.
- [Ep. 11: How to get more out of your Webinars through LinkedIn content](https://www.getmasset.com/resources/podcast/11-webinars-linkedin) — Published 2023-10-16. Categories: Content Strategy. Summary: Leveraging LinkedIn to amplify webinar content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275155-how-to-get-more-out-of-your-webinars-through-linkedin-content.
- [Ep. 10: How to leverage Reddit for your marketing content](https://www.getmasset.com/resources/podcast/10-leverage-reddit) — Published 2023-10-09. Categories: Content Strategy. Summary: Using Reddit for content marketing. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275156-how-to-leverage-reddit-for-your-marketing-content.
- [Ep. 9: Four ways to repurpose your first party data](https://www.getmasset.com/resources/podcast/9-repurpose-first-party-data) — Published 2023-10-09. Categories: Content Strategy. Summary: Four approaches to repurposing first-party data. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275157-four-ways-to-repurpose-your-first-party-data.
- [Ep. 8: How to get more of your customers to say \"Yes!\" to doing case studies](https://www.getmasset.com/resources/podcast/8-customers-case-studies) — Published 2023-10-02. Categories: Content Strategy. Summary: Getting customer buy-in for case studies. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275158-how-to-get-more-of-your-customers-to-say-yes-to-doing-case-studies.
- [Ep. 7: Why you shouldn't be afraid to give away your \"secret sauce\" in your marketing content](https://www.getmasset.com/resources/podcast/7-give-away-secret-sauce) — Published 2023-10-02. Categories: Content Strategy. Summary: Why sharing expertise freely builds trust and leads. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275159-why-you-shouldn-t-be-afraid-to-give-away-your-secret-sauce-in-your-marketing-content.
- [Ep. 6: How to make your physical event content stand out](https://www.getmasset.com/resources/podcast/6-physical-event-content) — Published 2023-09-27. Categories: Content Strategy. Summary: Creating standout content from physical events. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275160-how-to-make-your-physical-event-content-stand-out.
- [Ep. 5: Finding Content-Market Fit](https://www.getmasset.com/resources/podcast/5-content-market-fit) — Published 2023-09-25. Categories: Content Strategy. Summary: Applying the product-market fit concept to content. Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275161-finding-content-market-fit.
- [Ep. 4: Evergreen or timely content, which one should I use?](https://www.getmasset.com/resources/podcast/4-evergreen-timely) — Published 2023-09-21. Guest: Amy and Alexis, Co-Founders, MKTG Collective. Topics: How to define evergreen content vs. timely content; Using Google Trends, SEMrush, Ahrefs, Moz, and social listening for topic research; When urgency and immediate engagement call for timely content; Why evergreen pages should still be updated and repurposed; How evergreen and timely content support SEO and content planning together. Summary: Amy and Alexis argue that the best content strategies are built on both evergreen pillars and timely spikes. They explain how to use tools like Google Trends, SEMrush, Ahrefs, Moz, social listening, and even AI to spot ideas with long-term demand, when timely content makes more sense because you need urgency or immediate engagement, and why evergreen content still needs to be refreshed and redistributed over time. Their core point is simple: do not choose one or the other. Use timely content to capture attention... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275162-evergreen-or-timely-content-which-one-should-i-use.
- [Ep. 3: What content you shouldn't be focusing on](https://www.getmasset.com/resources/podcast/3-content-not-focus) — Published 2023-09-19. Guest: Madi Bullock, Content Marketing, PR, and Brand Communications Consultant. Topics: Why Instagram and TikTok are often poor default bets for B2B; How buyer intent should shape content-channel decisions; Why LinkedIn is the main exception for B2B social; Using influencer partnerships to test social before going all in; How to avoid salesy, out-of-place social content. Summary: Madi Bullock makes a provocative argument: for most B2B companies, the content you probably should not be focusing on is broad social media content for channels like Instagram and TikTok. Her reasoning is that B2B content has to be relevant to the buyer's stage and intent, and those channels are usually places people go to relax, not shop for software or evaluate vendors. She does make an important exception for LinkedIn, where educational, pain-point-driven content can still play a meaningful role. She also arg... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275163-what-content-you-shouldn-t-be-focusing-on.
- [Ep. 2: How to make product-led content interesting and helpful](https://www.getmasset.com/resources/podcast/2-product-led-content) — Published 2023-09-12. Guest: Megan Pratt, Fractional Product Marketing Consultant. Topics: Why product-led content often feels too rushed and too promotional; How product marketers should collaborate with product managers earlier; Mapping product-led content across the customer lifecycle; Using beta feedback, case studies, and checklists in launch content; How to keep product content aligned with real customer questions. Summary: Megan Pratt argues that product-led content becomes far more effective when marketers stop treating it as a rushed launch announcement and start treating it as a way to connect customers to the product across the full buying journey. Her three-part framework is to get closer to the product launch process so marketing has time to be creative, use that extra time to think beyond feature briefs and map content across the customer lifecycle, and stay close to real customer questions by listening to calls, scanning L... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275164-how-to-make-product-led-content-interesting-and-helpful.
- [Ep. 1: How to run your content dry](https://www.getmasset.com/resources/podcast/1-run-content-dry) — Published 2023-09-11. Guest: Jeremy McLerran, Founder, 1111 Consulting. Topics: Why marketers create too much new content too quickly; Adapting one strong asset across YouTube, social, email, and web; The three-to-four touch rule for content engagement; Using channel analytics to decide when content is worn out; Why clear and varied calls to action improve content ROI. Summary: Jeremy McLerran's core idea is that most teams are too quick to move on to the next new thing. Instead of constantly creating fresh assets, marketers should take their strongest content, adapt it for each channel, and keep distributing it until the data says it has truly stopped working. He argues that three to four touches is often the minimum needed before a buyer actually acts, and that marketers should use platform analytics, engagement trends, and call-to-action performance to decide when a piece is finally... Listen: https://podcasts.apple.com/us/podcast/content-amplified/id1706906416, https://open.spotify.com/show/1A6HbRusgWmfayfy9sgWyc?si=6ff5c439b33e4447, https://www.buzzsprout.com/2433510/episodes/16275165-how-to-run-your-content-dry.