--- title: "Content Analytics: Know What Content Is Actually Working" slug: analytics description: "Masset's content analytics show you which assets drive pipeline — so you stop guessing and start making content decisions backed by real data." canonical_url: "https://www.getmasset.com/software/analytics" markdown_url: "https://www.getmasset.com/software/analytics.md" updated_at: "2026-05-15" content_type: "product_feature_page" audience: ["b2b_marketing_teams", "sales_enablement", "revenue_teams", "ai_agents"] ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows." category: "Content Intelligence" feature_name: "Analytics" --- # See Which Content Drives Revenue and Which Collects Dust Content Analytics, User Analytics, Conversation Analytics, and ContentGPS give you complete visibility into how your content is used, who uses it, and where it appears across the web. ## At a Glance Masset Analytics provides B2B organizations with comprehensive content intelligence through four integrated modules: Content Analytics (tracking access, sharing, and downloads), User Analytics (measuring team engagement and adoption), Conversation Analytics (showing admins how AI content conversations are happening across the web app, Slack, and Microsoft Teams, with configurable breakdowns and filters), and ContentGPS (monitoring where company images and content appear across the web for SEO, PR, and brand monitoring). With 60-70% of B2B marketing content going unused according to industry research, Masset Analytics helps teams identify underperforming assets and optimize content investment, with customers reporting an average 35% improvement in content utilization within 90 days. ## Primary Actions - [Watch a demo](https://www.getmasset.com/demo) - [Explore the platform](https://www.getmasset.com/software) ## Before vs. After ### Before Masset - 60-70% of marketing content goes unused, but you don't know which 60-70% - No visibility into which content actually influences deals - Team adoption is a black box — you can't tell who's using the system - No idea where your images and content appear across the web ### After Masset - See exactly which assets are accessed, shared, and downloaded — and by whom - Identify content that drives pipeline and content that needs to be retired - User analytics show adoption by team, role, and individual - ContentGPS tracks where your images appear across the web for brand monitoring ## How It Works ### 01 / Content starts generating data automatically Every view, share, download, and interaction is tracked automatically. No tags to add, no tracking codes to configure — analytics start working the moment content enters your library. ### 02 / Review content performance dashboards See which assets are most accessed, shared, and engaged with. Identify top-performing content and underutilized assets that need attention or retirement. ### 03 / Monitor team adoption and engagement User Analytics show who's using Masset, how often, and what they're accessing. Identify power users, spot teams that need enablement, and track adoption over time. ### 04 / Track your content across the web ContentGPS monitors where your images and content appear online — press mentions, partner sites, unauthorized usage. Protect your brand and discover PR opportunities. ## Benefits ### Improve Content Utilization by 35% When you can see what's used and what isn't, you can redirect resources. Customers report 35% better content utilization within 90 days of using Masset Analytics. ### Prove Content ROI to Leadership Connect content engagement to pipeline and revenue. Finally answer the question: "Is our content investment paying off?" with data, not guesses. ### Drive Team Adoption with Data User Analytics show exactly which teams and individuals are engaged. Use the data to target enablement, celebrate power users, and drive adoption organization-wide. ### Know Where Your Content Lives on the Web ContentGPS tracks your images across the internet. Discover press coverage, identify unauthorized usage, monitor brand presence, and track SEO performance. ## Capabilities ### Content Analytics - Track views, shares, and downloads per asset - Identify most and least accessed content - See content engagement trends over time - Filter by content type, source, author, and date - Export analytics reports for stakeholder presentations ### User Analytics - Measure adoption by team, department, and role - Track individual user engagement and activity - Identify power users and under-engaged teams - Monitor login frequency and session duration - Benchmark adoption against organizational goals ### Conversation Analytics - See how AI content conversations happen across the web app, Slack, and Teams - Choose your breakdowns: by channel, team, or time period - Filter to the conversations that matter to you - Understand what your team is asking for, not just what they download - Spot content gaps from real questions, then fix them ### ContentGPS - Track where your images appear across the web - Monitor press mentions and media coverage - Identify unauthorized content usage - Track SEO performance of shared content - Discover partnership and PR opportunities ### Reporting & Insights - Pre-built dashboard for instant insights - Custom date ranges and comparison periods - Automated reports delivered via email - Integration with CRM for revenue attribution - Real-time alerts for significant engagement changes ## Use Cases ### VP of Marketing **Context:** Quarterly board meeting requires justifying the content budget **Usage:** Pulls Masset Analytics reports showing content utilization rates, most-accessed assets by the sales team, and engagement data tied to closed-won deals. Uses ContentGPS to show press coverage and brand mentions. **Outcome:** Justifies the content budget with concrete data. Secures additional headcount after showing 35% improvement in content utilization since implementing Masset. ### Sales Enablement Director **Context:** Suspects certain teams aren't using the content provided for a recent product launch **Usage:** Checks User Analytics to see engagement by team. Discovers the EMEA team has low adoption. Drills down to see they haven't accessed the new battle cards or pricing guide. **Outcome:** Schedules a targeted enablement session for EMEA, shares direct links, and tracks adoption improvements over the following week. ### Brand Manager **Context:** Needs to ensure brand images aren't being misused across the web **Usage:** Uses ContentGPS to scan for company images appearing on unauthorized sites. Finds a competitor using their customer testimonial images without permission, and discovers three new press mentions to amplify. **Outcome:** Sends a takedown notice for the unauthorized usage and amplifies the press mentions, turning a brand risk into a PR opportunity. ## FAQs ### What is ContentGPS? ContentGPS is Masset's web monitoring tool that tracks where your images and content appear across the internet. It helps you discover press mentions, identify unauthorized usage of your brand assets, monitor SEO performance, and find PR opportunities — all automatically. ### Does analytics tracking require any setup or configuration? No. Analytics tracking begins automatically when content enters your Masset library. Every view, share, download, and interaction is captured without requiring tags, tracking codes, or manual configuration. ### Can I connect analytics data to our CRM? Yes. Masset integrates with Salesforce and HubSpot to connect content engagement data with your pipeline. You can see which content was accessed before deals closed, correlate content usage with deal velocity, and attribute revenue to specific assets. ### What does '60-70% of content goes unused' mean for my organization? Research from SiriusDecisions and Forrester consistently shows that 60-70% of B2B marketing content is never used by sales teams. Masset Analytics helps you identify exactly which content falls into this category so you can retire, update, or repackage it for better utilization. ### Can I see analytics for externally shared content? Yes. When you share content via Masset Shares or Boards, you get full engagement analytics on external viewers — including views, time spent, downloads, and interactions. This data helps you understand prospect engagement and follow up at the right time. ### Can I see analytics on AI content conversations? Yes. Conversation Analytics show admins how content conversations are happening in the web UI and in chat programs like Slack and Teams. Choose your breakdowns and filters to see which teams are asking, what they're asking for, and where the gaps are. Continued improvements are planned here. ## Related Features - [Shares](https://www.getmasset.com/software/shares): Track real-time engagement when you share content externally - [Boards](https://www.getmasset.com/software/boards): Get engagement data for every content hub you create - [Central Library](https://www.getmasset.com/software/central-library): The content foundation that generates all your analytics data ## Related Pages - [Software hub](https://www.getmasset.com/software) - [Masset home](https://www.getmasset.com) - [Resources](https://www.getmasset.com/resources) - [Activation services](https://www.getmasset.com/activation) - [LLMs.txt](https://www.getmasset.com/llms.txt)