--- title: "Myca: AI Content Assistant in Slack" slug: myca description: "Myca is Masset's Slack-native AI assistant. Ask it for content, get instant answers, and share on-brand assets — without leaving your workflow." canonical_url: "https://www.getmasset.com/software/myca" markdown_url: "https://www.getmasset.com/software/myca.md" updated_at: "2026-05-15" content_type: "product_feature_page" audience: ["b2b_marketing_teams", "sales_enablement", "revenue_teams", "ai_agents"] ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows." category: "AI Assistant" feature_name: "Myca" --- # Find the Right Content Instantly, Just by Asking Myca is your AI content assistant — available in Slack, Teams, and the Masset app. Ask in plain language, get the latest approved asset in seconds. ## At a Glance Masset's AI content assistant, Myca (My Content Assistant), enables B2B teams to find approved sales and marketing content through natural language queries across Slack, Microsoft Teams, and the Masset platform. Myca reduces content search time by up to 95%, from an average of 28 hours per month to under 2 hours. Content conversations are shareable: any user can click Share on a conversation and send a link to a colleague. Admins get conversation analytics across the web app, Slack, and Teams, with breakdowns and filters. The Slack integration automatically syncs Slack users into Masset, so admins can map Slack users to Masset accounts without each person configuring it themselves, which makes company-wide rollouts fast. MassetBot, the in-app AI companion, extends this capability by generating sales emails, content descriptions, and social posts directly from the company's content library. ## Primary Actions - [Watch a demo](https://www.getmasset.com/demo) - [Explore the platform](https://www.getmasset.com/software) ## Before vs. After ### Before Masset - Reps spend 28+ hours/month searching for content across drives, Slack threads, and email - New hires have no idea what content exists or where to find it - Marketing creates great assets that nobody can find - Teams resort to recreating content they know exists somewhere ### After Masset - Ask Myca in Slack: "What case studies do we have for healthcare?" and get answers instantly - New hires are productive on day one with AI-powered content discovery - Every asset is findable by anyone, in the tools they already use - MassetBot generates emails and social posts from your real content library ## How It Works ### 01 / Ask in natural language Type your question in Slack, Teams, or the Masset app — just like you'd ask a colleague. "What's our latest pricing one-pager?" or "Do we have a case study for fintech companies?" ### 02 / Myca searches your entire library Myca understands context, not just keywords. It searches across all connected sources — Google Drive, SharePoint, Notion, your website — and finds the most relevant, up-to-date content. ### 03 / Get the right asset, right there Myca delivers the answer directly in the channel or app where you asked. No switching tabs, no digging through folders. Links, previews, and context — all in one response. ### 04 / Generate new content from your library Use MassetBot to draft sales emails, write content descriptions, create social posts — all grounded in your actual approved content, not generic AI output. ## Benefits ### Reclaim 28 Hours Per Rep, Per Month Sales reps spend an average of 28 hours monthly searching for content. Myca reduces that to minutes, giving your team more time to sell. ### Every Team Gets a Content Expert Sales, CS, enablement, leadership, BizDev — every team member gets instant access to the right content, tailored to their role and context. ### Always Approved, Always Current Myca only surfaces content from your managed library. No outdated decks, no rogue versions — just the latest approved assets. ### Generate On-Brand Content in Seconds MassetBot creates sales emails, social posts, and descriptions using your real content as the source — not hallucinated AI output. ## Capabilities ### Natural Language Search - Ask questions in plain English, not keywords - Works in Slack, Microsoft Teams, and Masset app - Understands intent: "something for a healthcare prospect" works - Returns links, previews, and context in-line - Supports follow-up questions for refined results - Share any conversation with colleagues: click Share, send the link, and they see the whole exchange ### Team-Specific Intelligence - Sales: "What objection-handling content do we have for enterprise?" - Marketing: "Show me all assets created for the Q4 campaign" - CS: "What's our onboarding guide for new customers?" - Leadership: "What content is performing best this quarter?" - Enablement: "What training materials do we have for the new product?" ### MassetBot Content Generation - Generate sales emails grounded in your case studies and collateral - Create content descriptions from asset contents automatically - Draft social media posts referencing real company content - Produce custom summaries of long-form content - All outputs cite actual sources from your library ### Administration & Control - Control which content sources Myca can access - Set permissions by team, role, or content type - Conversation analytics across the web app, Slack, and Teams, with breakdowns and filters - Slack user syncing: Slack users sync into Masset automatically, so admins map accounts without per-user setup - Configure Slack and Teams integrations in minutes ## Use Cases ### Account Executive **Context:** Preparing for a prospect call with 15 minutes to spare **Usage:** Asks Myca in Slack: "What case studies and ROI data do we have for mid-market SaaS companies?" Myca returns three relevant case studies and a competitive battle card in seconds. **Outcome:** Walks into the call with the perfect content, closes the deal 2x faster than average. ### Content Marketing Manager **Context:** Needs to repurpose existing content for a new campaign **Usage:** Asks Myca: "What content do we have about data security and compliance?" Then uses MassetBot to generate social media posts and email copy from the top-performing assets. **Outcome:** Launches the campaign in 2 days instead of 2 weeks, with content grounded in proven assets. ### Customer Success Manager **Context:** Client asks a product question during a QBR **Usage:** Without leaving the video call, types in Slack: "What documentation do we have for API integrations?" Shares the link directly in the chat with the client. **Outcome:** Resolves the question in real-time, improving client satisfaction and trust. ## FAQs ### What does Myca stand for? Myca stands for "My Content Assistant." It's your personal AI that knows your entire content library and can find the right asset for any situation, instantly. ### How is Myca different from a regular search bar? Traditional search requires you to know exact filenames or keywords. Myca understands natural language and intent — you can ask questions like "What do we have for a CFO who cares about ROI?" and get relevant results. It also works directly in Slack and Teams, so you never leave your workflow. ### What content sources does Myca search across? Myca searches across your entire Masset library, which can include content from Google Drive, SharePoint, Notion, Slack, your website, and any other connected source. It provides a unified search experience across all your content repositories. ### Can Myca generate new content or just find existing content? Both. Myca finds existing content from your library, while MassetBot (the in-app AI companion) can generate new content — sales emails, social posts, content descriptions — all grounded in your real, approved company content rather than generic AI output. ### How long does it take to set up Myca for our team? Myca is available as soon as your Masset library is set up, which is typically completed in days, not months. The Slack and Teams integrations can be configured in minutes, and the Slack integration automatically syncs your Slack users into Masset, so admins can map everyone to a Masset account without each person setting it up themselves. Most teams are fully operational with Myca within their first week. ### Can I share a Myca conversation with a teammate? Yes. Every content conversation has a Share button in the top right. Click it and you get a link you can send to anyone in your company, so a useful answer gets found once and reused by the whole team. ## Related Features - [MCP](https://www.getmasset.com/software/mcp): Connect your content library to ChatGPT, Claude, and every MCP-compatible AI tool - [Central Library](https://www.getmasset.com/software/central-library): The unified content home that powers Myca's intelligence - [Analytics](https://www.getmasset.com/software/analytics): See which content Myca surfaces most and how it performs ## Related Pages - [Software hub](https://www.getmasset.com/software) - [Masset home](https://www.getmasset.com) - [Resources](https://www.getmasset.com/resources) - [Activation services](https://www.getmasset.com/activation) - [LLMs.txt](https://www.getmasset.com/llms.txt)