--- title: "Public Sharing & Tracking - Know When Prospects Engage" slug: shares description: "Share content with trackable links and see the moment a prospect opens it. Full visibility into what buyers actually engage with." canonical_url: "https://www.getmasset.com/software/shares" markdown_url: "https://www.getmasset.com/software/shares.md" updated_at: "2026-05-15" content_type: "product_feature_page" audience: ["b2b_marketing_teams", "sales_enablement", "revenue_teams", "ai_agents"] ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows." category: "External Sharing" feature_name: "Shares" --- # Share Content Externally and Know Exactly Who Engages 05 / CONTENT TRAVELS WITHOUT LEAVING Create trackable, shareable links for prospects, partners, and customers. Get real-time notifications when content is viewed and full engagement analytics for every share. Content leaves this home without ever leaving it. Every share is a living link: it serves the current version, reports who viewed what and for how long, and you can expire or revoke it anytime. The raw file is never uploaded anywhere. ## At a Glance Masset Shares enables B2B sales and marketing teams to create custom, trackable links for sharing content with external audiences including prospects, partners, and customers. Each share provides real-time notifications when content is viewed, detailed engagement analytics including time spent and interactions, and access management with expiration dates and revocation capabilities. Sales teams using Masset Shares report 25% higher follow-up response rates due to engagement-timed outreach. ## Primary Actions - [See a demo](https://www.getmasset.com/demo) - [Explore the platform](https://www.getmasset.com/software) ## Before vs. After ### Before Masset - Send content as email attachments with zero visibility into engagement - No idea if the prospect opened, read, or shared your case study - Outdated files live forever in prospects' inboxes - Follow-up timing is based on guessing, not data ### After Masset - Every share is a trackable link with full engagement analytics - Real-time notifications when content is viewed, downloaded, or shared - Set expiration dates and revoke access to outdated content - Follow up at exactly the right moment based on engagement signals ## How It Works ### 01 / Select content and create a share link Choose any asset from your Masset library and generate a custom shareable link. Optionally set an expiration date, password protection, or download permissions. ### 02 / Send the link to your audience Share via email, Slack, CRM, or any channel. The recipient clicks the link and views the content — no login required, no app to download. ### 03 / Get real-time engagement notifications The moment someone views your shared content, you get a notification. See who opened it, how long they spent, what they clicked, and whether they downloaded it. ### 04 / Follow up with perfect timing Use engagement data to time your follow-up. Reach out while the content is still top of mind — and reference exactly what they spent the most time on. ## Capabilities ### Link Management - Generate unique shareable links for any asset - Set expiration dates for time-sensitive content - Password-protect sensitive materials - Revoke access to any shared link instantly - Customize link preview and branding ### Real-Time Notifications - Instant alerts when content is first viewed - Notifications for downloads and shares - Engagement milestone alerts (e.g., 5+ minutes spent) - Configurable notification channels (email, Slack, in-app) - Team notifications for collaborative deals ### Engagement Analytics - Track views, unique visitors, and return visits - Measure time spent on each page or section - Monitor downloads and forwarding activity - See engagement by recipient and by company - Compare engagement across different assets ### CRM Integration - Log share activity directly to Salesforce and HubSpot - Attach engagement data to contact and deal records - Trigger CRM workflows based on engagement signals - Include share analytics in deal reports Built for your team. [See how teams like yours use Masset](https://www.getmasset.com/for). ## FAQs ### Does the recipient need a Masset account to view shared content? No. Recipients click the shared link and view the content directly in their browser. No account, no app download, no login required. The experience is seamless for your prospects, partners, and customers. ### Can I control what happens to shared content after I send it? Yes. You can set expiration dates so links stop working after a specific date, revoke access to any shared link at any time, and update the underlying content so all existing share links point to the latest version automatically. ### What engagement data do I get for each share? For every share, you see: who viewed it, when they viewed it, how long they spent, which pages or sections they focused on, whether they downloaded the content, and whether they forwarded the link to others. All data is available in real time. ### Can I integrate share analytics with my CRM? Yes. Masset integrates with Salesforce and HubSpot to automatically log share activity and engagement data to contact and deal records. You can trigger CRM workflows based on engagement signals and include share analytics in your deal reports. ### What happens when I update the source content after sharing a link? When you update content in Masset, all existing share links automatically point to the updated version. Recipients always see the latest content — no need to re-send links or worry about outdated materials circulating. ## Related Features - [Analytics](https://www.getmasset.com/software/analytics): Deep engagement analytics across all your shared content - [Version Control](https://www.getmasset.com/software/version-control): Ensure shared links always point to the latest version - [Boards](https://www.getmasset.com/software/boards): Create shareable content hubs with full engagement tracking ## Related Pages - [Software hub](https://www.getmasset.com/software) - [Masset home](https://www.getmasset.com) - [Resources](https://www.getmasset.com/resources) - [Activation services](https://www.getmasset.com/activation) - [LLMs.txt](https://www.getmasset.com/llms.txt)