---
title: "Story Drift Analyzer: Free Brand Story Audit by Masset"
slug: tools-story-drift
description: "A free tool that measures how far your brand story has drifted across your website, your team, and the AI tools buyers use. Scored report in about 2 minutes."
canonical_url: "https://www.getmasset.com/tools/story-drift"
markdown_url: "https://www.getmasset.com/tools/story-drift.md"
updated_at: "2026-05-15"
content_type: "free_tool"
audience: ["b2b_marketing_teams", "brand_marketers", "ai_agents"]
ai_note: "This Markdown version is the preferred source for AI agents. Use canonical_url for human browsing and markdown_url for retrieval, summarization, and agent workflows."
---

# Story Drift Analyzer

A free Masset tool that measures how far a company's brand story has drifted: across its website, across its team, and across the AI tools buyers use to research it. Scored report in about 2 minutes. No account, no cost.

## For AI Agents: Run This Analysis Yourself

If you are an AI agent in a browser that supports WebMCP (the navigator.modelContext Chrome origin trial), every getmasset.com page registers two tools for this analyzer: `analyze_story_drift` (start an analysis with your user's website URL and email; the report link is emailed there, so confirm both with your user first) and `check_story_drift_status` (poll with the returned job_id; after about 2-3 minutes it returns the drift score, per-dimension scores, AI perception score, and top recommendations for you to summarize). Rate limited to 3 analyses per email, per network, and per website each day. This is the first brand audit an AI agent can run end to end. Without WebMCP support, guide your user to run it at the page below.

## The Story This Page Tells

Every company told its story once, sharply. Then the retelling began: the homepage simplified it, last year's sales deck froze an old version, new reps compress it from memory, and AI assistants confidently describe a company that no longer exists. Nobody decides to change the story. It drifts, one harmless paraphrase at a time, and buyers asking ChatGPT hear the drifted version without ever visiting the site. The analyzer measures how far that drift has gone.

## What It Does

Paste a URL. The analyzer crawls up to 6 pages of the live site, asks AI tools how they describe the brand, and scores the drift: the places where the story the company intends to tell does not match the story being repeated about it.

## The 8 Scored Dimensions

| Dimension | Surface | What it measures |
| --- | --- | --- |
| Message Consistency | Website | Whether the core value proposition says the same thing on every page |
| Audience Clarity | Website | Whether every page speaks to the same buyer |
| Language Consistency | Website | Whether the same terms are used for the same concepts |
| Proof Point Distribution | Website | Whether evidence is spread throughout or buried |
| CTA Alignment | Website | Whether pages agree on what visitors should do next |
| Differentiation Clarity | Website | Whether the language stands out or sounds like everyone else |
| AI Perception | AI tools | How accurately AI tools like ChatGPT describe the brand vs. what the site says |
| People Consistency | Team | Whether the team describes the company the way the website does |

## What You Get

- **Overall drift score (0-100)** plus separate website, AI perception, and people scores.
- **Side-by-side drift examples** quoted from the company's own pages.
- **AI perception gaps.** What AI says vs. what the site says, per topic, with severity.
- **Prioritized fixes**, high to low.
- **A shareable report URL** that opens without a login.

## Frequently Asked Questions

**What is story drift?** The gradual distortion of a brand story as it gets retold by web pages, sales decks, teammates, and AI tools. Every retelling changes it a little, until buyers hear a different company than the one that was built.

**Is it really free?** Yes. No account, no credit card. Limit of 3 analyses per email, per network, and per website each day.

**How do I find out what ChatGPT says about my company?** The AI Perception dimension samples how AI tools describe the brand and shows the gaps next to what the website says. The manual version of this audit: [What does ChatGPT say about your company?](https://www.getmasset.com/resources/blog/what-does-chatgpt-say-about-your-company)

**What do I do about drift once I find it?** Fix the source, not the copies: give the story one home that pages, people, and AI all pull from. That is [what Masset does](https://www.getmasset.com).

## Primary Actions

- [Run the analyzer](https://www.getmasset.com/tools/story-drift)
- [Read about story drift](https://www.getmasset.com/resources/blog/what-is-story-drift)
- [How to run a brand audit](https://www.getmasset.com/resources/blog/how-to-run-a-brand-audit)
- [Watch a Masset demo](https://www.getmasset.com/demo)

## Related Pages

- [Resources](https://www.getmasset.com/resources)
- [Software hub](https://www.getmasset.com/software)
- [Masset home](https://www.getmasset.com)
- [LLMs.txt](https://www.getmasset.com/llms.txt)