Masset lets you easily search, create, manage, and measure your content—without leaving your workflow.
Have you ever asked yourself these questions?
Connecting Masset with HubSpot answers your content questions and allows your Sales and Marketing teams to share the best content where they work... in HubSpot itself!
Share your company's content with Contacts, Companies, and Deals, no matter where it lives online!
Let your Sales and Marketing teams find the content most likely to help their prospects directly inside of HubSpot. Powered by Masset's AI analysis, results are tailored to your prospect's needs and what will help them progress.
Know what's happening with your prospects and when. Because each share link is unique for your CRM Objects, you can get realtime notifications to your inbox or HubSpot Timeline about prospect activity.
Help overcome objections or concerns by sharing content tailored to specific questions. Use Masset's content analysis engine to determine which objections content overcomes and where it can be used.
Stop guessing what's working. Understand what content is driving revenue, what content is popular at different funnel stages, and what content gaps might exist.
Gain invaluable insights about which content is being used both internally and externally. Know what content your most successful Sales Reps are sending their prospects.
Masset currently supports direct integration with Contacts, Companies, and Deals. Additional support for Tickets is currently on the roadmap for future implementation.
In its current state, the Masset for HubSpot Integration supports two primary workflows.
When used inside of HubSpot, users can search their company assets that they have access to inside of Masset. If results are found for a given search term, the user is provided the opportunity to share the resulting asset to their prospect. When an asset is shared, the currently displayed HubSpot Object is associated with the share. When a share is opened, shared, or downloaded, the association is used to tie actions back to the originating CRM Object. Masset will record these activities to the associated Timeline.
When used inside of Masset, the HubSpot integration provides users the ability to create shares directly from inside of Masset. It also provides Admin users the ability to aggregate metrics correlated to the type of CRM association.Based on user feedback, Masset expects to expand the HubSpot Integration functionality. As new functionality becomes available, Masset will notify all existing users of changes. Regardless of added functionality, permissions established inside of Masset will always apply to asset access through HubSpot..
The easiest way to install the HubSpot Integration is to install it directly from the HubSpot Marketplace or from the Masset Profile > Integrations page if you are a Masset Admin. In order for the integration to install correctly, the installer must be an Admin in both Masset and HubSpot.
Once installed, users of the integration will be required to associate their HubSpot account with their Masset accounts. This ensures that proper access to assets is maintained as employees search for assets in HubSpot and Masset.
In order to provide the described functionality, the Masset for HubSpot integration requires the following permissions inside of HubSpot. The reason for each permission is given as well.
When using the integration, the majority of Masset data never leaves the Masset system. In order to visually display search results in HubSpot, the integration will include the following pieces of information in the HubSpot UI extension.
The raw asset itself is never uploaded or shared to HubSpot directly, only the search result. All links and downloads are routed through the Masset system to ensure that privacy and access controls are maintained.
Masset only consumes to the following HubSpot data:
Outside of these pieces of data, Masset does not access any other HubSpot information. The consumption of this data is used solely for the purpose of responding to transactional, user-driven requests, as described in this document and the Masset Privacy Policy.
Absolutely! In order to operate, the Masset integration must have read permission on each of the designated HubSpot Objects: Contacts, Companies, and Deals. These are required in order to be displayed in the HubSpot UI. But it doesn't actually need any information other than the HubSpot object id.
You can limit the bidirectional synchronization of data between Masset and HubSpot by reaching out to support@getmasset.com. Our support team will help determine what pieces of data you do and do not want synchronized. Because disabling synchronization negatively impacts usability for your users, we only recommended it for companies that have stringent data privacy concerns.
The HubSpot Integration does not currently use or require any additional sub-processors beyond the default set used by the Masset platform. If you wish to see the list of default Masset sub-processors, it can be found here. We understand and respect the concerns that companies have about allowing third-party sub-processors access to your data.
Based on customer feedback, the scope of the HubSpot Integration may expand over time. For example, many customers have requested the ability to use conversational language to searcg for assets. Our goal is always to build such features internally without sub-processors. However, if Masset introduces functionality requiring sub-processors, these features will be explicitly opt-in for all Masset customers to ensure that data is protected.
Nope! The Masset for HubSpot Integration is meant to make sharing of your company assets as easy as possible. It does not use AI, LLMs, or any other machine learning to accomplish that goal.
If you feel you have questions that are not answered by those sources, please feel free to contact us directly at support@getmasset.com.
Great question! We love hearing from our customers and users! We strongly believe that we can only reach our goals through the feedback of people using our products. To reach out with feedback or bugs, simply send us an email at support@getmasset.com. If you prefer to have a live feedback session where you can talk to us on a call, we’d love to do that too!
If you wish to be notified of any updates to the HubSpot Integration, you can reach out to us at the same email (support@getmasset.com) and we’ll add you to our product update newsletter.
