Get weekly updates on us building Masset in public. There's no better way to get to know us and see exactly what and why we do what we do.
June 25, 2025
Four books that shape how we build Masset—on purpose, pace, and enjoying the journey.
Read the Journal Entry
June 16, 2025
Big Win: Security That’s More Than Just a Checkbox
May 20, 2025
Tyler and Ben get into all sorts of topics in this journal entry.
April 28, 2025
New direct mailer ideas and big HubSpot integration progress. Building faster ways to find content and tie it directly to revenue.
April 21, 2025
We almost leased a mall tattoo parlor, hired our first SDR, and shared why we’re staying lean—real founder updates from the Masset build-in-public journey.
April 14, 2025
First downtime, new hires, Stripe wins, and preschool interruptions. A real week in startup life from the founders of Masset.
March 31, 2025
Progress on product, clarity on outreach. We’re building relationships over funnels — and doing things the content-first, human-first way.
March 24, 2025
We doubled down on paid ads, launched new features, started scaling demos with incentives, and felt real traction. A raw look at early SaaS growth.
March 10, 2025
Join Masset co-founders Ben & Tyler as they openly share SaaS product milestones, innovative marketing tactics, and honest customer-driven growth strategies.
March 3, 2025
Behind-the-scenes of building Masset: new features, performance upgrades, and why we ditched cold email for content-driven growth. Watch the update now.
February 24, 2025
New website launch, customer growth, HubSpot integration, and content alignment—this week’s behind-the-scenes look at building our SaaS in public.
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