When Not to use AI

AI is amazing, but not for everything. This is when you should and shouldn't use AI for content creation.

Benjamin Ard

I (Ben) spoke at a really cool local event hosted by Big Leap.

The whole subject I wanted to share was when not to use AI. Kind of a weird subject when you're talking at an AI conference.

But I do stand behind what I said.

If you're using AI to fake human connection - stop.

If you're using AI to augment your abilities, to really let your creativity and vision shine - go for it! 

Here are the slides I presented in case you're curious to check it out.

Benjamin Ard

Ben is the Co-founder and CEO of Masset.ai. He is also the host of the Content Amplified podcast. He has been in marketing for his entire career and seen what it takes to be a part of a unicorn. He loves marketing, content, storytelling, data, books & AI. He is a Husband and father of 4 boys. He loves Utah and supports local businesses.

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