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Overview
Masset lets you easily search, create, manage, and measure your content—without leaving your workflow.
Have you ever asked yourself these questions?
- What content is best for this prospect?
- Is this person even opening the content I shared with them?
- What content are Sales Reps using?
- What content is driving closed revenue?
- How do I stop out-dated content from being shared?
Connecting Masset with HubSpot answers your content questions and allows your Sales and Marketing teams to share the best content where they work... in HubSpot itself!
- Showcase Your Content – Don’t just attach documents, showcase them in beautiful content rooms.
- Track Usage – Track how content is being used. Don’t just track if it’s being used, but by whom and if it’s successful.
- Be Notified on Share Activity – Receive immediate notifications when shared content is opened or downloaded.
- Request what’s missing – Automate content requests for missing content directly from HubSpot.
- Know what content your Sales Reps are using – Give your Marketing and Content teams access to the data they need to know what’s being used and what isn’t. Close the content feedback loop!
Features
Share directly with Contacts, Companies, and Deals
Share your company’s content with Contacts, Companies, and Deals, no matter where it lives online!
Find the right content with AI-powered search
Let your Sales and Marketing teams find the content most likely to help their prospects directly inside of HubSpot. Powered by Masset’s AI analysis, results are tailored to your prospect’s needs and what will help them progress.
Get realtime notifications about interactions
Know what’s happening with your prospects and when. Because each share link is unique for your CRM Objects, you can get realtime notifications to your inbox or HubSpot Timeline about prospect activity.
Answer questions and overcome objections
Help overcome objections or concerns by sharing content tailored to specific questions. Use Masset’s content analysis engine to determine which objections content overcomes and where it can be used.
Get detailed reports on usage
Stop guessing what’s working. Understand what content is driving revenue, what content is popular at different funnel stages, and what content gaps might exist.
Gain invaluable insights about which content is being used both internally and externally. Know what content your most successful Sales Reps are sending their prospects.
Frequently Asked Questions (FAQ)
What entities does the HubSpot integration support?
Masset currently supports direct integration with Contacts, Companies, and Deals. Additional support for Tickets is on the roadmap.
What features of HubSpot does the integration use?
Two primary workflows are supported:
- Inside HubSpot: Search Masset assets, share them, and track interactions directly in CRM objects and timelines.
- Inside Masset: Create shares, and Admins can aggregate metrics correlated to HubSpot CRM associations.
Read the full installation guide →
What permissions does the integration require?
crm.objects.contacts.read/writecrm.objects.companies.read/writecrm.objects.deals.read/writetimeline
(Each permission allows Masset to read CRM objects and write activity entries back to HubSpot.)
What Masset data is shared with HubSpot?
- Asset name
- Asset description
- 256x256 preview image
- Suggested questions the asset may answer
The raw asset itself is never uploaded to HubSpot. All links and downloads are routed through Masset.
What HubSpot data does Masset have access to?
- Contact ID, first name, last name
- Company ID, name
- Deal ID, name
Can I limit the HubSpot data Masset accesses?
Yes. Reach out to support@getmasset.com to configure.
Does the integration use sub-processors?
No additional sub-processors beyond the default Masset platform. See the list here →
Does the integration use my data for AI training?
No.
Where can I find more details?
Contact support@getmasset.com.
Where can I submit feedback?
Send an email to support@getmasset.com or request a live feedback session.
