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Masset + HubSpot Integration
Overview
Masset lets you easily search, create, manage, and measure your content—without leaving your workflow.
Have you ever asked yourself these questions?
- What content is best for this prospect?
- Is this person even opening the content I shared with them?
- What content are Sales Reps using?
- What content is driving closed revenue?
- How do I stop outdated content from being shared?
Connecting Masset with HubSpot answers your content questions and allows your Sales and Marketing teams to share the best content where they work—in HubSpot itself!
- Showcase Your Content – Don’t just attach documents; showcase them in beautiful content rooms.
- Track Usage – Track how content is being used. Don’t just track if it’s being used, but by whom and if it’s successful!
- Be Notified on Share Activity – Receive immediate notifications when shared content is opened or downloaded.
- Request What’s Missing – Automate content requests for missing content directly from HubSpot.
- Know What Content Your Sales Reps Are Using – Give your Marketing and Content teams access to the data they need to know what’s being used and what isn’t. Close the content feedback loop!
Features
Share directly with Contacts, Companies, and Deals
Share your company’s content with Contacts, Companies, and Deals, no matter where it lives online.
Find the right content with AI-powered search
Let your Sales and Marketing teams find the content most likely to help their prospects directly inside of HubSpot. Powered by Masset’s AI analysis, results are tailored to your prospect’s needs and what will help them progress.
Get realtime notifications about interactions
Know what’s happening with your prospects and when. Because each share link is unique for your CRM Objects, you can get realtime notifications to your inbox or HubSpot Timeline about prospect activity.
Answer questions and overcome objections
Help overcome objections or concerns by sharing content tailored to specific questions. Use Masset’s content analysis engine to determine which objections content overcomes and where it can be used.
Get detailed reports on usage
Stop guessing what’s working. Understand what content is driving revenue, what content is popular at different funnel stages, and what content gaps might exist.
Gain invaluable insights about which content is being used both internally and externally. Know what content your most successful Sales Reps are sending their prospects.
Frequently Asked Questions (FAQ)
What entities does the HubSpot integration support?
Masset currently supports direct integration with Contacts, Companies, and Deals. Additional support for Tickets is on the roadmap for future implementation.
What features of HubSpot does the integration use?
The Masset for HubSpot Integration supports two primary workflows:
- Inside HubSpot:
Users can search company assets they have access to inside Masset. If results are found, they can share them with prospects. Each share is tied to the HubSpot Object, and actions like opens, shares, or downloads are tracked to the HubSpot Timeline. - Inside Masset:
Users can create shares directly from Masset and view aggregated metrics correlated to CRM associations. Permissions established in Masset always apply.
How do I install the HubSpot Integration?
Install it from the HubSpot Marketplace or from Masset → Profile → Integrations (Admin only). The installer must be an Admin in both Masset and HubSpot.
After installation, users associate their HubSpot and Masset accounts to ensure proper access to assets.
Read the full installation guide →
What permissions (scopes) does the integration require?
To function correctly, the integration requires the following HubSpot permissions:
What Masset data is shared with HubSpot?
Only limited data is displayed visually in the HubSpot UI:
- Asset name
- Asset description
- 256x256 preview image
- System-generated questions the content may answer
The raw asset itself never leaves Masset. All access is routed through Masset to maintain privacy and control.
What HubSpot data does Masset have access to?
Masset accesses only:
- Contact ID, first name, last name
- Company ID and name
- Deal ID and name
This is used solely for user-driven requests as described in this document and the Masset Privacy Policy.
Can I limit the HubSpot data Masset accesses?
Yes. While read access is required for Contacts, Companies, and Deals, you can restrict synchronization. Contact support@getmasset.com for help customizing data sync.
Does the HubSpot integration use any sub-processors?
No additional sub-processors are used beyond Masset’s defaults, listed here.
If future features require sub-processors, they’ll be explicitly opt-in to maintain data protection.
Does the HubSpot integration use my data for AI training?
No. The integration does not use AI, LLMs, or any machine learning for training.
Where can I find more details?
If your question isn’t answered here, contact support@getmasset.com.
Where can I submit feedback?
We love hearing from customers! Send feedback or bug reports to support@getmasset.com.
Want a live call? We’d love that too.
You can also request to be added to our product update newsletter for integration updates.
