New direct mailer ideas and big HubSpot integration progress. Building faster ways to find content and tie it directly to revenue.

We almost leased a mall tattoo parlor, hired our first SDR, and shared why we’re staying lean—real founder updates from the Masset build-in-public journey.

First downtime, new hires, Stripe wins, and preschool interruptions. A real week in startup life from the founders of Masset.

Progress on product, clarity on outreach. We’re building relationships over funnels — and doing things the content-first, human-first way.

We doubled down on paid ads, launched new features, started scaling demos with incentives, and felt real traction. A raw look at early SaaS growth.

Join Masset co-founders Ben & Tyler as they openly share SaaS product milestones, innovative marketing tactics, and honest customer-driven growth strategies.

Behind-the-scenes of building Masset: new features, performance upgrades, and why we ditched cold email for content-driven growth. Watch the update now.

New website launch, customer growth, HubSpot integration, and content alignment—this week’s behind-the-scenes look at building our SaaS in public.

We interviewed leading B2B sales enablement experts to get their take on the future of the industry.