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The new home for your company’s content.
Not just some of your content — all of it.
From decks, PDFs, videos, spreadsheets, web pages, and case studies to the things you forgot even existed — everything lives in one organized place.
Because when your content is everywhere, your teams slow down.
When it’s unified, everything — and everyone — moves faster.
Why a unified library matters
Every company’s content is scattered — across drives, inboxes, and tools.
Marketing’s in one system. Sales has its own stash. Success teams share links in Slack.
That chaos costs more than time — it costs momentum.
It means redoing work that’s already done, missing opportunities, and watching great content disappear into folders no one opens.
The Unified Content Library is where that ends.
It’s where your organization finally gets control of its knowledge, creative, and collateral — and makes it all actually usable.
Works with the tools you already use
The Unified Content Library isn’t just a new home for your content — it’s connected to all the places your content already lives.
Masset integrates seamlessly with your existing stack, syncing assets automatically and keeping everything up to date across your workflows.
Here’s a look at what connects:
Featured Integrations
- Google Drive — Sync your entire Drive so every doc, deck, and asset is searchable inside Masset.
[Learn more →] - HubSpot — Track views, downloads, and content performance for every deal right from your CRM.
[Learn more →] - Slack — Find and share the right content without ever leaving your workspace.
[Learn more →] - Microsoft Teams — Bring your company’s content directly into the conversations where work happens.
[Learn more →] - Intercom — Give your customers better answers faster by connecting help content directly from Masset.
[Learn more →] - YouTube — Centralize and search your video content alongside every other format.
[Learn more →] - Salesforce (Coming Soon) — Bring sales enablement and CRM data together to see what content drives deals.
[Learn more →] - Google Workspace (Coming Soon) — Unified access and permissions across your entire organization.
[Learn more →]
How it works
The Unified Content Library connects to all your existing sources —
Google Drive, SharePoint, Notion, Slack, websites, and more.
Once your content is connected:
- It becomes instantly searchable through natural language.
- It’s automatically organized and kept current.
- And it powers analytics, AI, and automation across the company.
Everything Masset does — from content analytics to version control — starts here.
1. Asset Requests
Stop endless requests for content you’ve already made.
When everything is centralized, your team can find, request, and reuse the content they need — without pinging marketing or recreating assets.
[Link to Asset Requests →]
2. ContentGPS
Know exactly where your content is showing up.
Once your files are stored in Masset, you can see where they’re used across the web and track engagement, helping you prove ROI and protect brand consistency.
[Link to ContentGPS →]
3. Content Analytics
Finally see what’s being used — and what’s not.
The Unified Content Library powers real-time analytics so you know which assets actually drive impact, letting you retire what’s stale and double down on what works.
[Link to Content Analytics →]
4. Content Flagger
Keep your content fresh, before it goes stale.
The system automatically flags outdated or off-brand materials so your library stays clean, current, and accurate.
[Link to Content Flagger →]
5. User Analytics
See who’s using what, and how often.
Track engagement across teams to understand how content flows through your organization — so leaders, marketers, and sellers can all see what’s actually making an impact.
[Link to User Analytics →]
6. Version Control
One version. Always the right one.
No more “final_v3_really_final” chaos. Keep every asset up to date with one click so everyone always uses the latest approved version.
[Link to Version Control →]
7. Public Sharing
Share safely, without losing control.
Whether you’re sending to customers, partners, or prospects, Masset lets you share directly from your library — with full visibility into views, downloads, and engagement.
[Link to Public Sharing →]
8. MassetBot + MyCA
Your content’s built-in intelligence.
Once your assets live in the Unified Content Library, AI can find, suggest, and even create from them — turning your stored content into an always-learning assistant.
[Link to MassetBot →]
[Link to MyCA →]
What it unlocks
When everything’s connected, your company gains:
- Visibility. Know what content exists, where it lives, and how it’s performing.
- Alignment. Every team works from the same, current, approved version.
- Confidence. No more wondering what’s right or who has the latest link.
- Speed. Content is no longer a bottleneck — it’s a driver.
A single source of truth — not another storage place
The Unified Content Library isn’t another tool to manage.
It’s the foundation that connects the ones you already have.
It doesn’t replace your existing systems — it makes them smarter by pulling everything into one searchable, trackable, AI-powered layer that finally lets your content work together.
Secure by design
Masset is built on secure AWS infrastructure with encryption, role-based access controls, and audit logs — so you can unify your content without sacrificing control.
Ready to see what happens when your content works together?
Stop wasting great content.
Start using it to drive results.
