"The onboarding process was simple, and it's been a frictionless experience when it comes to just using Masset."
And the onboarding process was simple, and it's been really a frictionless experience when it comes to just using it, using Masset.
As far as adoption goes, people love it. It's giving them the ability to share content and get insights on a micro level. And it gives me, as a head of marketing, the opportunity to look at that content on a macro level.