Content Intelligence — Analytics

See Which Content Drives Revenue and Which Collects Dust

Content Analytics, User Analytics, and ContentGPS give you complete visibility into how your content is used, who uses it, and where it appears across the web.

Masset Analytics provides B2B organizations with comprehensive content intelligence through three integrated modules: Content Analytics (tracking access, sharing, and downloads), User Analytics (measuring team engagement and adoption), and ContentGPS (monitoring where company images and content appear across the web for SEO, PR, and brand monitoring). With 60-70% of B2B marketing content going unused according to industry research, Masset Analytics helps teams identify underperforming assets and optimize content investment, with customers reporting an average 35% improvement in content utilization within 90 days.

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The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • 60-70% of marketing content goes unused, but you don't know which 60-70%
  • No visibility into which content actually influences deals
  • Team adoption is a black box — you can't tell who's using the system
  • No idea where your images and content appear across the web

With Masset

  • See exactly which assets are accessed, shared, and downloaded — and by whom
  • Identify content that drives pipeline and content that needs to be retired
  • User analytics show adoption by team, role, and individual
  • ContentGPS tracks where your images appear across the web for brand monitoring
How It Works

Get Started in Minutes

01

Content starts generating data automatically

Every view, share, download, and interaction is tracked automatically. No tags to add, no tracking codes to configure — analytics start working the moment content enters your library.

02

Review content performance dashboards

See which assets are most accessed, shared, and engaged with. Identify top-performing content and underutilized assets that need attention or retirement.

03

Monitor team adoption and engagement

User Analytics show who's using Masset, how often, and what they're accessing. Identify power users, spot teams that need enablement, and track adoption over time.

04

Track your content across the web

ContentGPS monitors where your images and content appear online — press mentions, partner sites, unauthorized usage. Protect your brand and discover PR opportunities.

Outcomes

What You Get

Improve Content Utilization by 35%

When you can see what's used and what isn't, you can redirect resources. Customers report 35% better content utilization within 90 days of using Masset Analytics.

Prove Content ROI to Leadership

Connect content engagement to pipeline and revenue. Finally answer the question: "Is our content investment paying off?" with data, not guesses.

Drive Team Adoption with Data

User Analytics show exactly which teams and individuals are engaged. Use the data to target enablement, celebrate power users, and drive adoption organization-wide.

Know Where Your Content Lives on the Web

ContentGPS tracks your images across the internet. Discover press coverage, identify unauthorized usage, monitor brand presence, and track SEO performance.

Capabilities

Everything Under the Hood

01
Content Analytics

  • Track views, shares, and downloads per asset
  • Identify most and least accessed content
  • See content engagement trends over time
  • Filter by content type, source, author, and date
  • Export analytics reports for stakeholder presentations

02
User Analytics

  • Measure adoption by team, department, and role
  • Track individual user engagement and activity
  • Identify power users and under-engaged teams
  • Monitor login frequency and session duration
  • Benchmark adoption against organizational goals

03
ContentGPS

  • Track where your images appear across the web
  • Monitor press mentions and media coverage
  • Identify unauthorized content usage
  • Track SEO performance of shared content
  • Discover partnership and PR opportunities

04
Reporting & Insights

  • Pre-built dashboard for instant insights
  • Custom date ranges and comparison periods
  • Automated reports delivered via email
  • Integration with CRM for revenue attribution
  • Real-time alerts for significant engagement changes
Case Studies

See It In Action

VP of Marketing

Quarterly board meeting requires justifying the content budget

Pulls Masset Analytics reports showing content utilization rates, most-accessed assets by the sales team, and engagement data tied to closed-won deals. Uses ContentGPS to show press coverage and brand mentions.

Outcome

Justifies the content budget with concrete data. Secures additional headcount after showing 35% improvement in content utilization since implementing Masset.

Sales Enablement Director

Suspects certain teams aren't using the content provided for a recent product launch

Checks User Analytics to see engagement by team. Discovers the EMEA team has low adoption. Drills down to see they haven't accessed the new battle cards or pricing guide.

Outcome

Schedules a targeted enablement session for EMEA, shares direct links, and tracks adoption improvements over the following week.

Brand Manager

Needs to ensure brand images aren't being misused across the web

Uses ContentGPS to scan for company images appearing on unauthorized sites. Finds a competitor using their customer testimonial images without permission, and discovers three new press mentions to amplify.

Outcome

Sends a takedown notice for the unauthorized usage and amplifies the press mentions, turning a brand risk into a PR opportunity.

FAQ

Common Questions

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Stop Guessing. Start Measuring.

See exactly which content drives revenue and which needs to be retired. Book a demo to explore Masset Analytics.

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