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Insights on content strategy, brand storytelling, and the art of making sure your entire team tells the same winning story.
Content Amplified
Fresh episodes from the podcast archive, featuring marketers, sales leaders, and brand builders who refuse to let their story drift.
Blog
Fresh thinking, recent updates, and what we're learning
How to Build a Landing Page With Claude Design
Hands-on Claude Design tutorial: build a complete landing page in under an hour. No code, no Figma. Includes the brand guide and a live demo.
I Built a Live Map of Utah's Wildfires in an Afternoon
Utah's wildfire season got personal, so I had AI build me a map of every active fire, drawn to real size from official NIFC data. Here is how it came together, the version I got wrong first, and the one move it teaches every marketer about turning data into something you can actually understand.
Stop Giving Your AI Tasks. Give It a Goal.
When you give an AI a real goal tied to your analytics, it can run, optimize, and improve on its own. Here is what happened when I let an agent optimize a live page against its own numbers, and how to try it on your own work.
What's New in Masset: 14 Updates From the Last Two Weeks
A tour of the 14 updates we shipped to Masset over the last two weeks, from a new Modern layout to uploading and updating assets straight from Claude or ChatGPT, plus Myca in Teams group chats and routed asset requests.
I Built a Real Product With AI. Here Is the Honest Log.
A marketer's honest, day-by-day log of building s33k, a real SEO and analytics product, almost entirely with AI. The wins, the mistakes, what broke when a friend tested it, and what you actually have to learn.
Marketers Are Builders Now. The 'I'm Not Technical' Excuse Is Dead.
The marketer's job description quietly changed: strategy and execution collapsed into one person, and AI is the bridge. What a builder's mindset actually means, why the old excuses are dead, and the one question to ask AI this week.
Articles
In-depth guides and buyer resources
Claude Skills: The Complete Guide to How They Work
What Claude Skills are, the SKILL.md format, progressive disclosure, how they run across the Claude apps, Claude Code, and the API, and how to build your own. Kept current by an AI agent.
Claude Artifacts for Marketers: The Definitive 2026 Guide
Build interactive marketing tools inside Claude. Calculators, lead-gen quizzes, dashboards from CSV uploads, persona explorers, A/B planners, and AI-powered apps. The full marketer playbook.
WebMCP: What It Means for Your Website
WebMCP is a new web standard that lets AI agents use your website, not just read it. What it is, what it means for marketers, and a free skill to implement it.
Content Repurposing Is a System, Not a Format Change
A source-backed framework from the Content Amplified archive for turning one strong idea into reusable assets across marketing, sales, customer stories, and AI-readable content.
The MCP Playbook for GTM Teams
MCP is the open standard that finally lets your AI tools reach into your CRM, content, inbox, and tickets. Here's what it is, what it changes for your team, and how to roll it out — with animated walkthroughs.
Sales Enablement Software: The Complete Buyer's Guide for 2026
What is sales enablement software? Compare top platforms, features, pricing, and ROI data. Updated for 2026 with the latest market shifts and AI capabilities.
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