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Insights on content strategy, brand storytelling, and the art of making sure your entire team tells the same winning story.
Content Amplified
Fresh episodes from the podcast archive, featuring marketers, sales leaders, and brand builders who refuse to let their story drift.
Blog
Fresh thinking, recent updates, and what we're learning
How to Build a Landing Page With Claude Design
Hands-on Claude Design tutorial: build a complete landing page in under an hour. No code, no Figma. Includes the brand guide and a live demo.
The evidence behind our DSO AI-Readiness Report
Every number in our DSO AI-Readiness Report, re-verified against the live web after publishing. 66 of 66 sites re-confirmed, the raw dataset, the errors we found in our own work, and the commands to check any claim yourself.
What AI can actually read about America's biggest dental groups
We crawled the websites of the 239 largest dental support organizations and 1,014 of their practice sites to test what AI can read about them. Almost none block AI. Most never tell it what they are.
Every Vendor Calls It Something Different. Here Are the 7 Franchise Marketing Portal Tools Worth Knowing in 2026.
Franchise marketing portal, brand-to-local, local marketing automation: vendors sell the same shelf under five names. Here are 7 tools compared honestly, with sourced pricing, co-op fund coverage, and which ones your AI can actually connect to.
We Put a Chess Board Inside Claude. You're Playing the Model Itself.
Check, Mate? is a free MCP tool that renders a playable chess board inside your AI chat. No engine, no accounts, nothing stored: Claude picks its own moves. Here is how MCP Apps makes that possible, and how to connect it in one minute.
We Put a Game Show Inside Claude. Nobody Asked For It.
Mystery Guest is a free daily guessing game played entirely inside Claude, over MCP. One mystery guest, the same for the whole world, every day. Here's how it works, and how the server keeps the secret Claude can't.
Articles
In-depth guides and buyer resources
Claude Skills: The Complete Guide to How They Work
What Claude Skills are, the SKILL.md format, progressive disclosure, how they run across the Claude apps, Claude Code, and the API, and how to build your own. Kept current by an AI agent.
Claude Artifacts for Marketers: The Definitive 2026 Guide
Build interactive marketing tools inside Claude. Calculators, lead-gen quizzes, dashboards from CSV uploads, persona explorers, A/B planners, and AI-powered apps. The full marketer playbook.
WebMCP: What It Means for Your Website
WebMCP is a new web standard that lets AI agents use your website, not just read it. What it is, what it means for marketers, and a free skill to implement it.
Content Repurposing Is a System, Not a Format Change
A source-backed framework from the Content Amplified archive for turning one strong idea into reusable assets across marketing, sales, customer stories, and AI-readable content.
The MCP Playbook for GTM Teams
MCP is the open standard that finally lets your AI tools reach into your CRM, content, inbox, and tickets. Here's what it is, what it changes for your team, and how to roll it out — with animated walkthroughs.
100 Days to a Better Marketer: Every Build in One Place
The running index for Ben Ard's 100-day public challenge to get better at AI. Every article, tutorial, build log, and tool, grouped week by week. Updated weekly.
Sales Enablement Software: The Complete Buyer's Guide for 2026
What is sales enablement software? Compare top platforms, features, pricing, and ROI data. Updated for 2026 with the latest market shifts and AI capabilities.
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