Your brand is flawless. Your field's posts are not.
Thousands of sellers write their own posts now, and their AI invents the income and health claims you are not allowed to make. Direct sales marketing compliance software puts your approved words where their AI can read them, so what they post stays on brand and inside the rules.
Masset is direct selling brand management for direct sales and network marketing brands. The corporate team puts approved assets and approved claims in one place, then connects them to the field's AI tools (a connection called MCP). When a distributor asks their AI to write a post, it pulls only the words and claims you have approved, so income and health claims stay inside the rules. Update a claim once and it reaches every seller. New sellers learn the brand fast with a short daily quiz. Built to keep distributor AI posts inside the rules across your whole field, no matter how many sellers you have.
Write a post about the new shake for my page, the way the company says I can.
Open a team, and only the approved stuff is there.
Pick a field team and see what they are cleared to use: the approved posts, the brand voice, and the exact list of claims they are allowed to make.
Teams
- Pure Vitality24
- Lumina Beauty18
- Summit Wellness31
- EverGreen Living12
- Bright Path27
- TrueNorth Nutrition9
- Willow & Sage21
- Coastline Co15
Brand guide
Pure VitalityVoice & tone
Pure VitalityLogo pack
Pure VitalityWelcome email
Pure VitalityOffer one-pager
Pure VitalityPast winners
Pure VitalityThe problem is not your brand. It is that your AI is in thousands of hands you do not control.
A direct sales company is not one voice. It is one perfect brand at the top and thousands of independent sellers in the field, each posting from their own kitchen table. You wrote every word at headquarters. They did not.
Now every seller has an AI that writes their posts for them. Ask it for a post about the new shake and it sounds great, sure of itself, and full of claims you would never approve. It promises a big income. It says the product cures things. Those are the exact claims the FTC watches, and one of them is a legal problem with your name on it.
You cannot read ten thousand posts a day. You do not have to. Put your approved words and approved claims where the field's AI can read them, and the AI stops guessing. It writes from what you cleared, not what it made up.
Masset is the rulebook your field's AI actually reads.
Watch the field's AI write a post that stays inside the rules.
A seller writes a product post
“Write me an Instagram post about the new shake, the way the company says I can.”
Outcome
A ready-to-post draft that is on brand and on-claim, without anyone at headquarters reading it first.
Write me an Instagram post about the new shake, the way the company says I can.
A claim changes overnight
“Update the approved claims for the protein bar and make sure the whole field gets the new wording.”
Outcome
The whole field is on the new, safe claim within minutes, with no mass email and no stragglers posting the old one.
Update the approved claims for the protein bar and make sure the whole field gets the new wording.
A new seller joins
“Help my new seller learn what they can and cannot say.”
Outcome
A new seller who knows what is on-claim in days, so their very first posts stay inside the rules.
Help my new seller learn what they can and cannot say.
The same field, before and after the AI could only use approved words.
Without Masset
- Every seller writes their own posts with AI, and it invents income and health claims you never approved.
- You find out about a bad claim after it is already public and a complaint comes in.
- Your approved materials live in PDFs and emails the field never opens.
- When a claim changes, half the field is still posting the old one for months.
With Masset
- The field's AI writes from only the words and claims you have approved.
- Income and health claims that are off-limits are simply not there for the AI to grab.
- Your approved posts and brand voice are the easy thing for a seller to reach, so they use them.
- Change a claim once at headquarters and every seller's AI uses the new one right away.
Get your approved claims in front of the field in an afternoon.
Put your approved assets and claims in one place
Bring your approved posts, brand voice, and the exact list of claims sellers are allowed to make into Masset. Off-limits claims stay out.
Connect the field's AI over MCP
Hook up the AI tools your sellers already use, like Claude, ChatGPT, Slack, or Teams. Each seller only sees what they are cleared to use.
Update a claim once, it reaches everyone
When a claim or product changes, fix it in one place. Every seller's AI uses the new wording right away. No mass email, no stragglers.
Train new sellers on the rules
Turn your approved materials into a short daily quiz in Slack or Teams, so a brand-new seller learns what they can and cannot say in days.
Everything a direct sales brand needs to keep the field on-claim.
On brand and on-claim by default
One fix reaches the whole field
New sellers know the rules in days
Questions direct sales and network marketing brands ask before they switch.
Bring your riskiest product. You will know in ten minutes.
We load its approved copy and approved claims, then a seller asks their own AI to write a post for it, right there. Ten minutes, and you will see it stay on-claim.