Masset is the home for your home-services brand and sales content.
Today every brand you acquire arrives with its own brand kit, service menu, and financing flyers, scattered across drives you cannot search, so each location and tech sells from whatever file is on their tablet. Masset is the one home your brands, your locations, and the AI they use can all pull the current, approved version from.
CONTENT
COLLABORATION
ADMINISTRATION
HVAC Service Pricing
Effective March 2026 · flat-rate
HVAC Service Menu & Pricing
Mar 6, 2026
Financing Offer
0% APR
for 18 Months
On systems
$3,000+
Approval
Same day
0% Financing One-Pager
Mar 3, 2026
The financing offer techs hand homeowners at the kitchen table, with current terms.
Comfort Club
Annual maintenance membership
Comfort Club Membership One-Pager
Feb 21, 2026
What homeowners get when they join the maintenance plan, used on every call.
Acquired Brand Kit
Westside
Plumbing
Logos, colors, and voice for the local brand
Westside Plumbing Brand Kit
Feb 13, 2026
Electrical Service Guide
Electrical Service Guide
Jan 29, 2026
The Whitaker HomeFrom furnace to heat pump
Whole-home retrofit with rebate captured
$1,800 saved/yr
Heat Pump Conversion Case Study
Jan 16, 2026
A full heat pump retrofit that cut a homeowner's bill and earned a rebate.
Cornerstone
HOME SERVICES
Cornerstone Home Services Logo
Jan 8, 2026
New Technician Onboarding · 6:24New Tech Ride-Along Video
Dec 20, 2025
Everything a new tech needs to present pricing and financing at the door.
Example library for a fictional home-services platform. Your logo, your collections, your content.
Finding the right one-pager wastes hours. And not just yours.
A tech at a newly acquired brand cannot find the current financing one-pager, so they call dispatch. Dispatch does not have the latest terms either, so they ping platform marketing, who stops their work to go dig through three different acquisition drives.
One question, three interruptions, an afternoon gone. It happens across eighteen brands every week, and the people it pulls under are the ones already buried in integration work.
Masset gives that time back. Every brand and every tech finds the approved one-pager itself, in seconds, without bugging a soul.
real quick…
Where's the current 0% financing one-pager?
one question pulls in
You have to store your brand kits and service menus somewhere. You might as well get the most out of them.
Every brand you acquire arrives with content, and it has to live somewhere. The only real question is whether that somewhere also lets every location and the AI they use sell from it, keep it current, and prove what books jobs. Here is how the usual options stack up.
Masset
the home for it all
Acquisition drives
one per brand
Platform marketing
ask and wait
Traditional DAM
image libraries
Email threads
flyers attached
Every hour platform marketing spends re-sending the same financing one-pager to another brand is an hour not spent integrating the next acquisition. A real home is where that time comes back.
Masset is the home for your home-services brand and sales content
if every brand should sell from the current price and the live offer.
Home services lives on flat-rate pricing and the offer of the month. Update a price, a financing term, or a membership plan once in Masset, and every brand, every location, and every tech is on the current version the same minute. The whole platform sells from one source of truth.
- Change a price or a financing offer once, and it reaches every brand
- The whole field sells from one current source of truth
- No tech is quoting last quarter's price at the kitchen table
UPDATED ONCE
0% Financing One-Pager · v-current
Masset is the home for your home-services brand and sales content
if your techs' AI should sell with your real services and current offers.
Your techs and dispatchers already draft estimates and follow-ups with ChatGPT, Claude, and Gemini. Masset hands that same AI your approved service menus and financing offers through our MCP server, so every estimate and message it drafts is real, current, and on the right brand.
- Works in Claude, ChatGPT, Gemini, Copilot, and every MCP client
- The AI sells with your real services and current offers
- Each brand and tech sees only the material it is cleared for
Masset is the home for your home-services brand and sales content
if anyone should be able to find the right brand kit in seconds.
Plain-language search across every brand kit, service menu, and financing one-pager. The newest dispatcher finds the right acquired brand's logo pack or the Comfort Club sheet in seconds, and your platform team stops being the help desk for eighteen brands.
- Search everything you have, in plain language
- The approved, current version comes back, every time
- Lives in Microsoft Teams, so nobody changes how they work
Masset is the home for your home-services brand and sales content
if a new tech should present like a pro from week one.
Turn your service menus and financing offers into a two-minute daily quiz in Microsoft Teams. A brand-new tech learns your pricing, your membership plan, and how you present at the door fast, and closes with confidence from the start.
- Two minutes a day, right in Teams, no login
- Built automatically from the service menus you already have
- New techs present your offers right from their first week
What financing do we offer on a system replacement over $3,000?
Two minutes a day. New techs learn your offers without a binder.
Masset is the home for your home-services brand and sales content
…in a few more ways than one.
…if you
want a freshly acquired brand productive from day one.
Hand them a Board with the brand kit, service menu, and financing one-pagers they need, in one place from the first day after close.
…if you
want to know the moment a homeowner opens your estimate.
Share it as a tracked link. You see exactly when the homeowner opens it, and which options they spent time reading.
…if you
want your pricing and acquisition files to stay under your control.
Your files are never uploaded into the AI tools or other platforms. The AI reads approved content through Masset, and every download routes back through Masset.
…if you
want every brand, location, and tech in, with no per-seat math.
The features doing the work, built for how a roll-up sells.
Each one is a full part of the platform. Here is what it does for a PE-backed home-services platform, and where to go deeper.
Masset makes your acquired content usable.
Point Masset at the Drives and SharePoint sites your acquired brands already live on. You do not rip anything out. The piles you inherit with every deal become searchable, current, and ready for the AI your field uses.
+ every MCP-compatible AI clientA home-services platform runs on current pricing.
So should the content your brands sell with. One home for your brand kits, service menus, and financing one-pagers, and every brand, location, tech, and AI tool pulls the same current version. That is what it means to give your home-services content a home in the AI era.
Questions we hear from teams like yours.
What is digital asset management for home services?
Digital asset management (DAM) for a home-services platform is one searchable home for each brand's kit, service menus, and financing flyers. Instead of every acquired brand keeping its own scattered drive, your locations pull the current, approved version from one place. Masset adds the AI layer: the tools your teams write with read from that same home.
Can our locations' AI tools use our approved content?
Yes. Masset connects to Claude, ChatGPT, Copilot, and every other MCP-compatible AI client through its MCP server, which exposes 32 tools (20 reads, 12 writes). The AI reads your approved content and can write back, and your Masset permissions are enforced on every call, so each tech only reaches what they are cleared to see.
How long does it take to move our content in?
Hours, not months. Connectors pull your files in from Google Drive, SharePoint, and the other places they live today, and AI tagging organizes everything as it lands. Most teams are searching their own library the same day.
What does Masset cost?
Masset is $500/mo, unlimited seats, month-to-month, so every brand, location, and tech is covered without counting licenses. Larger platforms that need more storage, Training, SSO, and dedicated support can ask us about the Enterprise plan.
Give your home-services content one home.
Bring your newest acquisition. We load its brand kit and current financing one-pager, then a tech asks their own AI to draft an estimate and a follow-up, right there. Ten minutes, and you will see it come back on brand and current.