A hundred brands. A new shop almost every week. One branding free-for-all.
You buy HVAC, plumbing, roofing, and restoration shops faster than you can onboard them. Masset gives every brand one home your AI can reach, so each new shop gets on-brand in days, not months.
Masset is multi-location home services marketing software for platforms that grow by buying companies. It keeps every acquired brand's logo, colors, promos, and rules in one place your AI tools can read, like Claude, ChatGPT, Slack, and Teams. When you buy a new HVAC, plumbing, or roofing shop, you give it its own onboarding Board and it is on-brand in days. Every brand's promos stay current from one place, acquired staff learn the brand with a short daily quiz, and you replace four to seven scattered marketing vendors with one home for the whole house of brands.
We just bought Summit Heating & Air. Get them on-brand and ready to run ads.
Open a brand, and its whole kit is right there.
Pick any shop you own and see everything tagged to it: its logo, colors, current promo, ad templates, and the rules that keep it on-brand.
Brands
- Summit Heating & Air24
- Blue Ridge Plumbing18
- Ironclad Roofing31
- Rapid Dry Restoration12
- Comfort Pros HVAC27
- Hometown Drains9
- Peak Gutter & Exterior21
- Allbright Electric15
Brand guide
Summit Heating & AirVoice & tone
Summit Heating & AirLogo pack
Summit Heating & AirWelcome email
Summit Heating & AirOffer one-pager
Summit Heating & AirPast winners
Summit Heating & AirYou are not running one company. You are running a hundred, and a new one shows up every week.
You buy a shop. It comes with its own logo, its own colors, its own flyers a guy made in 2019, and a Facebook page only the old owner can log into. Multiply that by a hundred shops, and add a new one almost every week. Nobody owns the brand, so the brand is a free-for-all.
So onboarding drags. A new shop sits half-branded for months while your team chases logos and rewrites promos one at a time. To keep up, the platform juggles four to seven marketing vendors, and none of them can see all the brands at once. The work piles up faster than you can clear it.
The fix is not another vendor. It is one home for every brand that your AI can actually read. Tag each shop's kit, point your AI at it, and a brand-new acquisition gets on-brand in days. The backlog stops growing, because onboarding finally moves as fast as buying.
Masset is the brand brain. Your AI does the work.
Watch a brand-new shop go on-brand in days.
You just closed on a new shop
“We just bought Summit Heating & Air. Get them on-brand and ready to run ads.”
Outcome
A brand-new shop, on-brand and ready to advertise, in days instead of months.
We just bought Summit Heating & Air. Get them on-brand and ready to run ads.
The summer promo changes
“Push the new $79 tune-up promo to every HVAC brand we own.”
Outcome
Every HVAC brand runs the right deal the same day, with zero shops left on the old promo.
Push the new $79 tune-up promo to every HVAC brand we own.
The new shop's crew needs to learn the brand
“Set up brand training for the crew at our new plumbing shop.”
Outcome
A whole crew that knows the brand in a couple weeks, without pulling anyone off the trucks for training.
Set up brand training for the crew at our new plumbing shop.
The same platform, before and after every brand had one home.
Without Masset
- Every shop you buy arrives as brand chaos: old logo, random colors, flyers nobody can find the file for.
- Onboarding a new shop drags on for months while your team chases down brand pieces one at a time.
- Each brand's promos go stale because they live in a different person's inbox and a different vendor's tool.
- You pay four to seven marketing vendors, and not one of them can see all your brands in one place.
With Masset
- Every brand's logo, colors, promos, and rules sit in one home your AI can read.
- A new shop gets its own onboarding Board and is on-brand and ready to advertise in days.
- Change a promo once, and it updates everywhere that brand uses it.
- One home replaces the vendor sprawl, so you finally see the whole house of brands at once.
Get a new acquisition on-brand in days.
Make an onboarding Board for each new shop
When you buy a shop, spin up a Board with its brand kit, this month's promo, ad templates, and a checklist. The new shop has one place to start, day one.
Keep every brand's promos current from one place
Put each brand's promos in Masset and tag them by brand. Change a promo once and it updates everywhere, so no shop runs last month's deal.
Train the acquired staff
The crew at the new shop never opened a design tool. Turn the brand rules into a short daily quiz in Slack or Teams, so they learn the brand without a single meeting.
Replace the vendor sprawl
Pull every brand into one home your AI can reach. Drop the four to seven scattered tools and run the whole house of brands from one place.
Everything a multi-brand home services platform needs, in one place.
Every brand you own in one place
A new shop on-brand in days, not months
One home instead of four to seven vendors
Questions home services platforms ask before they switch.
Bring your last three acquisitions. You will see one on-brand in ten minutes.
We build an onboarding Board for one of your newest shops and run a promo across the rest, right there. Ten minutes, and you will see how fast onboarding can move.