02 / ANYONE CAN FIND ANYTHING

Find the Right Content Instantly, Just by Asking

Myca is your AI content assistant, available in Slack, Teams, and the Masset app. Ask in plain language, get the latest approved asset in seconds.

The best home is one where nobody ever loses anything. Ask Myca in plain language, in Slack, Microsoft Teams, or the app, and get the current approved version back in seconds.

Masset's AI content assistant, Myca (My Content Assistant), enables B2B teams to find approved sales and marketing content through natural language queries across Slack, Microsoft Teams, and the Masset platform. Myca reduces content search time by up to 95%, from an average of 28 hours per month to under 2 hours. Content conversations are shareable: any user can click Share on a conversation and send a link to a colleague. Admins get conversation analytics across the web app, Slack, and Teams, with breakdowns and filters. The Slack integration automatically syncs Slack users into Masset, so admins can map Slack users to Masset accounts without each person configuring it themselves, which makes company-wide rollouts fast. MassetBot, the in-app AI companion, extends this capability by generating sales emails, content descriptions, and social posts directly from the company's content library.

Myca is the AI assistant built into Masset. MCP connects the AI tools you already use.

Most teams use both.

Watch a Demo See how Myca works
Myca product screenshot
The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • Reps spend 28+ hours/month searching for content across drives, Slack threads, and email
  • New hires have no idea what content exists or where to find it
  • Marketing creates great assets that nobody can find
  • Teams resort to recreating content they know exists somewhere

With Masset

  • Ask Myca in Slack: "What case studies do we have for healthcare?" and get answers instantly
  • New hires are productive on day one with AI-powered content discovery
  • Every asset is findable by anyone, in the tools they already use
  • MassetBot generates emails and social posts from your real content library
How It Works

Get Started in Minutes

01

Ask in natural language

Type your question in Slack, Teams, or the Masset app — just like you'd ask a colleague. "What's our latest pricing one-pager?" or "Do we have a case study for fintech companies?"

02

Myca searches your entire library

Myca understands context, not just keywords. It searches across all connected sources — Google Drive, SharePoint, Notion, your website — and finds the most relevant, up-to-date content.

03

Get the right asset, right there

Myca delivers the answer directly in the channel or app where you asked. No switching tabs, no digging through folders. Links, previews, and context — all in one response.

04

Generate new content from your library

Use MassetBot to draft sales emails, write content descriptions, create social posts — all grounded in your actual approved content, not generic AI output.

Capabilities

Everything Under the Hood

01
Natural Language Search

  • Ask questions in plain English, not keywords
  • Works in Slack, Microsoft Teams, and Masset app
  • Understands intent: "something for a healthcare prospect" works
  • Returns links, previews, and context in-line
  • Supports follow-up questions for refined results
  • Share any conversation with colleagues: click Share, send the link, and they see the whole exchange

02
Team-Specific Intelligence

  • Sales: "What objection-handling content do we have for enterprise?"
  • Marketing: "Show me all assets created for the Q4 campaign"
  • CS: "What's our onboarding guide for new customers?"
  • Leadership: "What content is performing best this quarter?"
  • Enablement: "What training materials do we have for the new product?"

03
MassetBot Content Generation

  • Generate sales emails grounded in your case studies and collateral
  • Create content descriptions from asset contents automatically
  • Draft social media posts referencing real company content
  • Produce custom summaries of long-form content
  • All outputs cite actual sources from your library

04
Administration & Control

  • Control which content sources Myca can access
  • Set permissions by team, role, or content type
  • Conversation analytics across the web app, Slack, and Teams, with breakdowns and filters
  • Slack user syncing: Slack users sync into Masset automatically, so admins map accounts without per-user setup
  • Configure Slack and Teams integrations in minutes

Built for your team.

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FAQ

Common Questions

Related Features

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Stop Searching. Start Asking.

Give every team member an AI assistant that knows your entire content library. Book a demo to see Myca in action.

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