Power User — Product Marketer

Launch Once. Update Everywhere.

You spend weeks perfecting positioning, battle cards, and launch materials — only to watch them go stale in a shared drive. Masset ensures your latest positioning reaches every rep, every partner, and every AI tool the moment you publish it.

Masset helps Product Marketers distribute launch materials instantly via Boards, ensure competitive battle cards stay current with version control, make positioning available to AI tools via MCP, and track which sales materials actually get used.

Watch a Demo See How It Works
Claude

How many reps have viewed the updated positioning deck since we published it yesterday?

Finding positioning deck and checking access...
masset.asset_searchmasset.get_asset_activity
Positioning deck found. Pulling view data since yesterday by team.
Positioning Deck — Access Since Update
Asset: Q2 Competitive Positioning Deck (updated yesterday)
Total views since update: 34
AMER: 18 views (all 18 reps)
EMEA: 12 views (12 of 14 reps)
APAC: 4 views (4 of 8 reps)
34/40 reps have accessed the new version (85%).
85% of reps have viewed the updated deck. APAC needs follow-up.
Reply to Claude...
Real-World Scenarios

See It In Action

New product tier launching in 3 weeks — need all 40 reps armed with battle cards, pricing, and talk tracks.

“How many reps have accessed the Enterprise launch Board? Who's missing?”

Outcome

38 of 40 reps access the Board within 48 hours. Myca handles 50+ questions about the new tier in week one — without PMM involvement.

Claude

How many reps have accessed the Enterprise launch Board? Who's missing?

Checking launch Board adoption...
masset.get_activitymasset.analytics_search
Board shared 48 hours ago. Tracking access for 40 reps.
Enterprise Launch Board Adoption
48 hours since launch · 40 reps
AMER
1818/18 (100%)
EMEA
1313/14 (93%)
APAC
77/8 (88%)
💡38/40 reps accessed (95%). 2 missing: Maria K. (EMEA) and James W. (APAC). Most viewed asset: competitive battle card (41 views).
95% adoption in 48 hours. 2 reps flagged for follow-up.
Reply to Claude...

Competitor just raised prices and changed their packaging — your battle card is now outdated.

“Which collections include the Highspot battle card, and who's accessed it since I updated it this morning?”

Outcome

Every rep has current competitive intel. Collections and AI tools automatically serve the latest version.

Claude

Which collections include the Highspot battle card, and who's accessed it since I updated it this morning?

Finding collections and recent access...
masset.list_collectionsmasset.get_asset_activity
Battle card found in 3 collections. Pulling access data since this morning.
Highspot Battle Card — Post-Update Status
Found in 3 collections:
• Enterprise Launch Board (shared with 40 reps)
• Competitive Intel Collection (shared with sales org)
• New Hire Onboarding (shared with 8 new reps)
Views since update: 28 views, 6 downloads
Any rep or AI tool accessing these collections gets the updated version.
Battle card in 3 collections. 28 views since this morning's update.
Reply to Claude...

Product leadership wants to know which launch materials had the most impact this quarter.

“Which launch materials drove the most prospect engagement this quarter?”

Outcome

Data shows the competitive battle card was shared 3x more than the product overview. Next launch, lead with competitive positioning.

Claude

Which launch materials drove the most prospect engagement this quarter?

Analyzing launch content performance...
masset.analytics_search
Analyzed 8 launch assets across Q1. Ranked by external sharing and prospect engagement.
Launch Content Performance
Q1 2025 · 8 launch assets
#AssetExtIntDownloadsShares
1
Competitive Battle Card
PDFSales · Competitive
18741239847
2
Pricing & Packaging Guide
PDFSales · Pricing
13428920131
3
Demo Script
DocumentSales · Demo
123563128
4
Product Overview Deck
SlidesSales · Overview
6719813415
💡Battle card shared 3x more than product overview. Reps lead with competitive positioning, not product features. Lean into this for next launch.
Battle card is the top performer. Lead with competitive positioning next launch.
Reply to Claude...
The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • Launch materials live in a Google Drive folder that reps forget to check
  • Battle cards go stale within weeks — reps use outdated competitive intel
  • No way to know if reps actually adopted the new positioning
  • AI tools hallucinate about your product because they don't have current messaging

With Masset

  • Launch Boards put everything in one place with 95% adoption in 48 hours
  • Update a battle card once — it updates everywhere, including AI tools
  • Analytics shows exactly which reps accessed launch materials and when
  • MCP ensures every AI interaction uses your approved, current positioning
How It Works

How Product Marketers Use Masset

01

Build your launch Board

Create a curated Board with positioning decks, battle cards, one-pagers, demo scripts, and FAQ documents. Everything a rep needs in one visual hub.

02

Publish and track adoption

Share the Board with your sales org. Analytics shows who accessed it, when, and which materials they downloaded or shared.

03

Update in real-time

Competitive landscape changed? Update the battle card once in Masset. Version control pushes the update to every Board, Share link, and AI tool response.

04

Arm AI with your positioning

MCP connects your positioning, battle cards, and case studies to Claude, ChatGPT, and 14+ AI tools. Reps get accurate answers when they ask AI for help with messaging.

Key Features

Built for Product Marketers

95% launch adoption in 48 hrs

Real-time battle card updates

14+ AI tools enabled

FAQ

Common Questions

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See how product marketers use Masset

Watch a demo showing launch Boards, real-time battle card updates, and AI-powered positioning. 4-hour onboarding. Month-to-month.

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