Your directors comfort families. They were never meant to do marketing.
Funeral home marketing software that keeps every location's brand and preneed materials in one place your AI can use, so each home stays on brand and directors can grow preneed without the busywork.
Masset gives a funeral home group one home for everything it knows about every location: the brand, the files, and the preneed materials families need before a loss. Tag each file by location, then reach it through the AI tools your team already uses, like Claude, ChatGPT, Slack, and Teams. New homes get onboarded onto the brand fast, directors send tracked preneed packets and see which families are ready to talk, and every location offers the same gentle, modern experience. This is AI for funeral home marketing and death care marketing, built for groups that keep acquiring homes.
Send the Riverside Chapel preneed packet to the Carter family, and let me see if they open it.
Open a home, and everything is right there.
Pick a location and see everything tagged to it in one place: its brand, its files, and the preneed materials its directors send to families.
Locations
- Riverside Chapel24
- Oakmont Funeral Home18
- Whitfield & Sons31
- Mercy Memorial12
- Bellaire Chapel27
- Greenlawn Funeral Care9
- Sunset Memorial21
- Harmon Family Home15
Brand guide
Riverside ChapelVoice & tone
Riverside ChapelLogo pack
Riverside ChapelWelcome email
Riverside ChapelOffer one-pager
Riverside ChapelPast winners
Riverside ChapelYou keep buying homes. Each one is its own brand, run by a caregiver.
A funeral home group is not one business. It is dozens at once. You buy a home, and it keeps its name, its look, and the trust the town built around it over a hundred years. The next month you buy another. Each one is different.
The people running them are caregivers, not marketers. A funeral director's whole day is sitting with grieving families. They were never meant to build a brand or chase preneed, which is the part of the business that actually grows: the plans families set up in advance, before a loss.
So the brand drifts and the preneed materials go stale. A director hands a family a packet that is three years old and looks nothing like the rest of the group. Families notice. Put every home's brand and packets in one place the AI can read, and every director can offer the same gentle, modern care without learning marketing.
Masset holds the brand. Your directors hold the family's hand.
Watch a director arm a family to plan ahead.
A director helps a family plan ahead
“Send the Riverside Chapel preneed packet to the Carter family, and let me see if they open it.”
Outcome
The family gets the right packet in seconds, and the group sees they are ready to plan ahead.
Send the Riverside Chapel preneed packet to the Carter family, and let me see if they open it.
A newly bought home joins the group
“Set up Oakmont Funeral Home on our brand, and help their directors learn it.”
Outcome
A home onboarded onto the brand the same week, with directors learning it a little each day.
Set up Oakmont Funeral Home on our brand, and help their directors learn it.
Keeping every packet on brand
“We changed our preneed pricing. Update the packet for every location.”
Outcome
Every location's preneed packet is current and on brand the moment the change is made.
We changed our preneed pricing. Update the packet for every location.
The same group, before and after every home was in one place.
Without Masset
- Every acquired home has its own brand, its own folder, and its own outdated preneed packet.
- Directors are caregivers, so marketing sits at the bottom of the pile and the brand drifts.
- Onboarding a new home onto the group brand takes months and a lot of back and forth.
- A preneed packet goes out and nobody knows if the family ever opened it.
With Masset
- Every location's brand and files sit in one place the whole group can reach.
- A director sends the current, on-brand preneed packet in seconds, without building anything.
- A new home gets onboarded onto the brand with its own page, ready the same week.
- You see which families opened a packet, so directors know who is ready to talk.
Set this up in an afternoon.
Give each home its own page
Bring every location's brand, files, and preneed materials into Masset, and give each home its own page directors can open in one click.
Keep the brand current everywhere
Fix a logo or a preneed packet once, and it updates for every director at every location. No more stale, off-brand handouts.
Send tracked preneed packets
Directors send a preneed packet as a tracked link. You see who opened it and what they read, so you know which families are ready to talk.
Connect the AI you already use
Add Claude, ChatGPT, Slack, or Teams. Ask in plain words, and the AI pulls the right location's on-brand materials. Each home only sees what it should.
Everything a funeral home group needs, in one place.
Every location in one place
Preneed packets that are always current and on brand
New homes onboarded onto the brand the same week
Questions death-care groups ask before they switch.
Bring three of your newest homes. You will see it in ten minutes.
We set them up on your brand, and you ask your own AI to pull one home's preneed packet, right there. Ten minutes, and you will know.