Masset is the home for your franchise brand and local-marketing content.
Today your promo kits, brand standards, and local-marketing templates sit on a portal nobody opens, so every location runs whatever flyer is saved on the back-office computer. Masset is the one home your locations, your owners, and the AI they use can all pull the current, on-brand version from.
CONTENT
COLLABORATION
ADMINISTRATION
Summer LTO Promo Pricing
Effective June 2026 · suggested retail
Summer LTO Promo Kit
Mar 6, 2026
Grand Opening Playbook
New Location
Launch, Week 1 to 6
Lead time
6 weeks
Local spend
$4,500
Grand Opening Playbook
Mar 3, 2026
The 6-week countdown a new location runs to open strong.
Brand Standards
On brand, every location
Brand Standards One-Pager
Feb 21, 2026
The non-negotiables every location follows on every piece.
Owner Playbook
Fill Your
Dining Room
Local marketing every owner can run
Local Marketing Playbook Deck
Feb 13, 2026
Social Media Kit
Social Media Kit
Jan 30, 2026
Owner SpotlightTempe, Arizona
Grew catering with one local campaign
+34% sales
Owner Spotlight Case Study
Jan 16, 2026
How the Tempe owner grew catering with one local campaign.
Sunridge
KITCHEN
Sunridge Kitchen Logo
Jan 8, 2026
New Owner Onboarding · 5:08New Owner Welcome Video
Dec 20, 2025
Everything a new owner needs to market their location.
Example library for a fictional franchise brand. Your logo, your collections, your content.
Finding the right kit wastes hours. And not just yours.
An owner cannot find the current summer promo kit, so they email their field marketing rep. The rep does not have the final version either, so they ping the brand team, who stops their work to go dig through the portal.
One question, three interruptions, an afternoon gone. It happens across hundreds of locations every week, and your brand team is the one it pulls under.
Masset gives that time back. Every owner finds what they need themselves, in seconds, without bugging a soul.
real quick…
Where's the final summer promo kit?
one question pulls in
You have to store your promo kits somewhere. You might as well get the most out of them.
Your brand content has to live somewhere. The only real question is whether that somewhere also lets every location and the AI they use pull the current kit, keep it on brand, and prove what drives sales. Here is how the usual options stack up.
Masset
the home for it all
Franchise portal
the intranet
Field marketing rep
ask around
Traditional DAM
image libraries
Email threads
kits attached
Every hour an owner spends hunting for the right promo kit is an hour not spent running their location. A real home is where that time comes back.
Masset is the home for your franchise brand and local-marketing content
if every location should run the right promo, on brand, the same day.
Update a promo or a brand standard once in Masset, and every location, every owner, and every AI answer is on the current, approved version the same minute. The whole system runs one campaign, the right way.
- Change a promo or a standard once, and it reaches every location
- The whole system runs from one current, on-brand source
- Every flyer and post goes out approved
UPDATED ONCE
Summer LTO Promo Kit · v-current
Masset is the home for your franchise brand and local-marketing content
if your owners' AI should write on-brand posts with the approved promo.
Your owners already draft local posts and offers with ChatGPT, Claude, and Gemini. Masset hands that same AI your approved promo kits and brand standards through our MCP server, so every post it writes is on brand, current, and uses the right offer.
- Works in Claude, ChatGPT, Gemini, Copilot, and every MCP client
- The AI writes with your approved promos and brand voice
- Each owner sees only the kits and material for their market
Masset is the home for your franchise brand and local-marketing content
if any owner should be able to find the right kit in seconds.
Plain-language search across every promo kit, brand standard, and template. A brand-new owner finds the grand opening playbook or the social kit in seconds, and your brand team stays focused on building the next campaign.
- Search everything you have, in plain language
- The approved, current version comes back, every time
- Lives in Microsoft Teams, so nobody changes how they work
Masset is the home for your franchise brand and local-marketing content
if a new owner should market like a pro from week one.
Turn your brand standards and playbooks into a two-minute daily quiz in Microsoft Teams. A brand-new owner learns your brand rules, your campaigns, and how you market them fast, and runs local marketing with confidence from the start.
- Two minutes a day, right in Teams, no login
- Built automatically from the playbooks you already have
- New owners market on brand from their first week
How far ahead should a new location start its grand opening marketing?
Two minutes a day. New owners learn your brand without a binder.
Masset is the home for your franchise brand and local-marketing content
…in a few more ways than one.
…if you
want a new location productive from day one.
Hand them a Board with every promo kit, brand standard, and playbook they need, in one place from their first day.
…if you
want to know which campaigns your locations actually run.
Share a kit as a tracked link. You see exactly which locations open it, and which pieces they use.
…if you
want your brand assets to stay under your control.
Your files are never uploaded into the AI tools or other platforms. The AI reads approved content through Masset, and every download routes back through Masset.
…if you
want every location and owner in, with no per-seat math.
The features doing the work, built for how franchises run.
Each one is a full part of the platform. Here is what it does for a franchise brand, and where to go deeper.
Masset makes your brand assets usable.
Point Masset at the Drive or SharePoint where your franchise content already lives. You do not rip anything out. The pile you already have becomes searchable, current, and ready for the AI your locations use.
+ every MCP-compatible AI clientA franchise brand runs on consistency.
So should the content your locations market with. One home for your promo kits, brand standards, and local-marketing templates, and every location, owner, and AI tool pulls the same current, on-brand version. That is what it means to give your franchise content a home in the AI era.
Questions we hear from teams like yours.
What is digital asset management for franchises?
Digital asset management (DAM) for franchising is one searchable home for your promo kits, brand standards, and local-marketing templates. Instead of every location running an old flyer saved on the back-office computer, your owners pull the current, on-brand version from one place. Masset adds the AI layer: the tools your locations write with read from that same home.
Can our locations' AI tools use our approved content?
Yes. Masset connects to Claude, ChatGPT, Copilot, and every other MCP-compatible AI client through its MCP server, which exposes 32 tools (20 reads, 12 writes). The AI reads your approved content and can write back, and your Masset permissions are enforced on every call, so each owner only reaches what they are cleared to see.
How long does it take to move our content in?
Hours, not months. Connectors pull your files in from Google Drive, SharePoint, and the other places they live today, and AI tagging organizes everything as it lands. Most teams are searching their own library the same day.
What does Masset cost?
Masset is $500/mo, unlimited seats, month-to-month, so every location and owner is covered without counting licenses. Larger franchise systems that need more storage, Training, SSO, and dedicated support can ask us about the Enterprise plan.
Give your franchise content one home.
Bring your next campaign. We load its promo kit and brand standards, then an owner asks their own AI to draft local posts for it, right there. Ten minutes, and you will see it come back on brand and current.