A dozen states, dozens of practices, one brand that has to hold.
Masset is the dermatology marketing software that keeps every location's patient-education and cosmetic-service marketing in one approved place, ready for the AI your staff already use.
Masset is multi-location healthcare marketing software for dermatology, aesthetics, and rolled-up practice groups. It gives a group one home for every approved marketing file: patient handouts, cosmetic-service flyers, brand guides, and social posts. Each file is tagged by location. Staff and the AI tools they already use can find and share the right approved piece in seconds. So a dozen practices across many states stay on one brand. New and acquired locations learn the brand fast. This is about marketing content, not patient records.
Find the approved Botox patient handout and send it to the Cedar Valley front desk.
Open a location, and its approved marketing is right there.
Pick a practice and see everything tagged to it in one place: the approved patient handouts, the cosmetic-service flyers, the brand guide, and the social posts that did well.
Locations
- Cedar Valley Dermatology24
- Lakeshore Skin & Laser18
- Summit Aesthetics31
- Bayview Dermatology12
- Ridgeline Med Spa27
- Brookside Skin Care9
- Harbor Point Dermatology21
- Stonegate Aesthetics15
Brand guide
Cedar Valley DermatologyVoice & tone
Cedar Valley DermatologyLogo pack
Cedar Valley DermatologyWelcome email
Cedar Valley DermatologyOffer one-pager
Cedar Valley DermatologyPast winners
Cedar Valley DermatologyYou bought a dozen practices. You also bought a dozen brands.
A practice group is not one office. You rolled up a dozen practices across several states, and each one walked in with its own logo, its own old flyers, and its own way of talking about the same services. Now they all have to look like one brand.
So a front desk in another state needs a patient handout about a laser treatment. They cannot find the approved one, so they grab an old file or, more and more, they ask an AI tool to write one. What comes back sounds nothing like your brand and may not even be safe to hand a patient.
Tidier folders will not fix this. The problem is that nothing approved lives where your locations, or their AI, can reach it. Put it there once, and every practice pulls the same current, approved marketing.
One approved library. Every location on one brand.
Watch a location find and share the right approved piece in seconds.
A location needs an approved patient handout
“Find the approved laser hair removal handout and send it to the Lakeshore front desk.”
Outcome
The current approved handout in a location's hands in seconds, with no chance of grabbing last year's copy.
Find the approved laser hair removal handout and send it to the Lakeshore front desk.
AI writes a cosmetic-service post the safe way
“Write a social post about our new microneedling service the way our brand sounds.”
Outcome
An on-brand cosmetic-service post built from approved files, not an off-brand guess.
Write a social post about our new microneedling service the way our brand sounds.
A newly acquired practice comes on board
“Help our new Summit Aesthetics location learn the brand.”
Outcome
A new practice that knows the brand in days and pulls only approved marketing from day one.
Help our new Summit Aesthetics location learn the brand.
The same group, before and after one approved library.
Without Masset
- Each acquired practice kept its own logo, flyers, and handouts in a different folder.
- A front desk asks an AI tool for a patient handout, and it writes something off-brand with no guardrails.
- Marketing updates a cosmetic-service flyer, but half the locations still hand out last year's version.
- A new location takes weeks to learn the brand, and nobody is sure which file is the approved one.
With Masset
- One approved library holds every location's marketing, tagged by location.
- Staff and the AI they already use only ever reach the approved, current piece.
- Fix a flyer once, and every location is handing out the new version that day.
- A new or acquired practice gets its own home page and a short daily quiz, so the brand sticks fast.
Set this up in an afternoon.
Put every location's marketing in one place
Bring each practice's approved patient handouts, cosmetic-service flyers, brand guides, and social posts into Masset. No big move. No mess.
Find and share the right piece instantly
Ask in plain words, and the approved, current file comes back in a second. Send it to a location without digging through folders.
Keep it current everywhere at once
Update a handout in one place, and every location sees the new version. No more old flyers floating around.
Connect the AI your staff already use
Add Claude, ChatGPT, Slack, or Teams. Now AI writes patient-facing copy from your approved files, not a risky guess.
Everything a multi-location practice group needs, in one place.
Every location's marketing in one place
Only the approved, current version, everywhere
Acquired practices on brand in days, not weeks
Questions practice groups ask before they switch.
Bring three of your trickiest locations. You will know in ten minutes.
We bring in their approved marketing, tag it by location, and you ask your own AI to write a patient-facing post for one, right there. Ten minutes, and you will know.