Masset is the home for your dealership marketing and sales content.
Today your co-op ad templates, model one-pagers, and offer sheets sit on a shared drive nobody can search, so every rooftop and salesperson sells from whatever file is on their desktop. Masset is the one home your stores, your salespeople, and the AI they use can all pull the current, co-op-compliant version from.
CONTENT
COLLABORATION
ADMINISTRATION
March Offer Sheet
Effective March 2026 · current incentives
March Model-Year Offer Sheet
Mar 3, 2026
Model One-Pager
Crossline
EV
EPA Range
318 miles
Lease
$389/mo
Crossline EV Model One-Pager
Mar 1, 2026
Range, charge time, and lead lease offer for the Crossline EV.
Co-op Ad Checklist
Keep the claim clean
Co-op Compliant Tier 3 Ad Checklist
Feb 20, 2026
What every co-op ad needs to keep the claim from getting clawed back.
Sales Deck
Summit 1500
Truck Lineup
Towing, payload, and trim walk
Summit 1500 Truck Sales Deck
Feb 12, 2026
OEM Brand Guidelines
OEM Brand & Logo Guidelines
Jan 27, 2026
Spring Tent SaleFour Rooftops, One Kit
Same approved creative, every store
412 units moved
Spring Tent Sale Case Study
Jan 15, 2026
A four-rooftop tent sale run off one approved campaign kit.
Summit
AUTO GROUP
Summit Auto Group Logo
Jan 7, 2026
New Hire Onboarding · 4:46New Salesperson Welcome Video
Dec 17, 2025
Everything a new salesperson needs to sell the lineup the Summit way.
Example library for a fictional dealer group. Your logo, your collections, your content.
Finding the right offer sheet wastes hours. And not just yours.
A salesperson cannot find this month's approved offer sheet, so they ask the sales manager. The manager does not have the current one either, so they ping the group marketing lead, who stops what they are doing to go dig through folders.
One question, three interruptions, an afternoon gone. It happens dozens of times a day across every rooftop, and your best people are the ones it pulls under.
Masset gives that time back. Every rooftop and salesperson finds what they need themselves, in seconds, without bugging a soul.
real quick…
Where's this month's approved offer sheet?
one question pulls in
You have to store your offer sheets and ad templates somewhere. You might as well get the most out of them.
Your dealership content has to live somewhere. The only real question is whether that somewhere also lets every rooftop and the AI they use sell from it, keep it current and co-op-compliant, and prove what wins. Here is how the usual options stack up.
Masset
the home for it all
Shared drive
Drive, the desktop
Sales manager
ask around
Traditional DAM
image libraries
Ad vendor portal
agency files
Every hour a salesperson spends hunting for the right offer sheet is an hour not spent selling. A real home is where that time comes back.
Masset is the home for your dealership marketing and sales content
if every rooftop should advertise with the current, co-op-compliant creative, every time.
Update an offer or an ad template once in Masset, and every rooftop, every salesperson, and every AI answer is on the current, approved version the same minute. The whole group runs from one source of truth, so co-op claims do not get clawed back over stale creative.
- Change an offer or a template once, and it reaches every rooftop
- The whole group advertises from one current, approved source
- Every ad goes out co-op-compliant, so claims do not get denied
UPDATED ONCE
March Co-op Ad Template · v-current
Masset is the home for your dealership marketing and sales content
if your team's AI should sell your real lineup and current offers.
Your salespeople already write with ChatGPT, Claude, and Gemini. Masset hands that same AI your approved model one-pagers and current offer sheets through our MCP server, so every email and ad it drafts is real, current, and co-op-compliant.
- Works in Claude, ChatGPT, Gemini, Copilot, and every MCP client
- The AI sells your real lineup and this month's current offers
- Each rooftop sees only the brands and material it is cleared for
Masset is the home for your dealership marketing and sales content
if anyone should be able to find the right offer sheet in seconds.
Plain-language search across every offer sheet, model one-pager, and ad template. The newest salesperson finds the truck deck or the co-op checklist in seconds, and your veterans stay focused on selling cars.
- Search everything you have, in plain language
- The approved, current version comes back, every time
- Lives in Microsoft Teams, so nobody changes how they work
Masset is the home for your dealership marketing and sales content
if a new salesperson should speak to your lineup from week one.
Turn your model one-pagers and sales training into a two-minute daily quiz in Microsoft Teams. A brand-new salesperson learns your trims, your current offers, and how you sell them fast, and works the lot with confidence from the start.
- Two minutes a day, right in Teams, no login
- Built automatically from the one-pagers you already have
- New salespeople speak to your lineup from their first week
What EPA range do we quote for the Crossline EV?
Two minutes a day. New salespeople learn your lineup without a binder.
Masset is the home for your dealership marketing and sales content
…in a few more ways than one.
…if you
want a new rooftop productive from day one.
Hand a new store a Board with every offer sheet, ad template, and one-pager they need, in one place from their first day.
…if you
want to know the moment a shopper opens your offer.
Share it as a tracked link. You see exactly when the shopper opens it, and which vehicles they spent time on.
…if you
want your raw ad files to stay under your control.
Your files are never uploaded into the AI tools or other platforms. The AI reads approved content through Masset, and every download routes back through Masset.
…if you
want every rooftop and salesperson in, with no per-seat math.
The features doing the work, built for how dealerships sell.
Each one is a full part of the platform. Here is what it does for a multi-rooftop dealer group, and where to go deeper.
Masset makes your offer sheets usable.
Point Masset at the Drive or SharePoint where your dealership content already lives. You do not rip anything out. The pile you already have becomes searchable, current, and ready for the AI your team uses.
+ every MCP-compatible AI clientA dealer group runs on current offers.
So should the content every rooftop sells with. One home for your offer sheets, model one-pagers, and co-op ad templates, and every store, salesperson, and AI tool pulls the same current, compliant version. That is what it means to give your dealership content a home in the AI era.
Questions we hear from teams like yours.
What is digital asset management for auto dealers?
Digital asset management (DAM) for auto dealers is one searchable home for your co-op ad templates, model one-pagers, offer sheets, and brand files. Instead of every rooftop selling from whatever file is on a desktop, your stores pull the current, co-op-compliant version from one place. Masset adds the AI layer: the tools your teams write with read from that same home.
Can our stores' AI tools use our approved content?
Yes. Masset connects to Claude, ChatGPT, Copilot, and every other MCP-compatible AI client through its MCP server, which exposes 32 tools (20 reads, 12 writes). The AI reads your approved content and can write back, and your Masset permissions are enforced on every call, so each salesperson only reaches what they are cleared to see.
How long does it take to move our content in?
Hours, not months. Connectors pull your files in from Google Drive, SharePoint, and the other places they live today, and AI tagging organizes everything as it lands. Most teams are searching their own library the same day.
What does Masset cost?
Masset is $500/mo, unlimited seats, month-to-month, so every rooftop and salesperson is covered without counting licenses. Larger dealer groups that need more storage, Training, SSO, and dedicated support can ask us about the Enterprise plan.
Give your dealership content one home.
Bring your trickiest rooftop. We load its current offer sheet and co-op ad template, then a salesperson asks their own AI to build an ad for it, right there. Ten minutes, and you will see it come back on brand and co-op-compliant.