One stretched logo, and the maker claws back your co-op money.
Auto dealer co-op marketing software that keeps every rooftop on brand. The approved creative is locked in one place, and each store's AI can only localize inside the maker's rules.
Masset is dealership marketing asset management for multi-rooftop dealer groups. The group's marketing team puts the maker-approved, locked creative in one place. Each rooftop reaches it through the AI tools they already use, and the AI can only change the parts the rules allow, like the store name, address, and offer. The logo, the legal line, and the disclaimer stay locked. So no store breaks brand and triggers a co-op clawback. This is on-brand AI for dealership marketing and dealer group brand management in one place.
Make this month's truck ad for our Ogden store, with our hours and our $0-down offer.
Open a rooftop, and the right approved creative is right there.
Pick a store and see what it is allowed to use: the locked maker creative, the parts it can localize, and the legal lines it must keep.
Rooftops
- Ogden Ford24
- Layton Chevrolet18
- Provo Toyota31
- Sandy Honda12
- Lehi Nissan27
- Orem Kia9
- Logan GMC21
- Murray Subaru15
Brand guide
Ogden FordVoice & tone
Ogden FordLogo pack
Ogden FordWelcome email
Ogden FordOffer one-pager
Ogden FordPast winners
Ogden FordTwenty rooftops. Twenty chances to break the maker's rules.
A dealer group is not one store. It is twenty at once. The maker hands you ad money, called co-op, but only if every ad follows the rules. Right logo, right color, the exact legal line. Break one rule and the maker can take the money back.
So a store wants a local ad. Someone there opens an AI tool and asks it to make one. It comes back fast and looks great, and the logo is stretched, or the disclaimer is gone. The store posts it because they did not know. Now you are policing twenty stores by hand, and chasing clawbacks.
The fix is not a sterner email. It is putting the locked, approved creative where every store's AI can read it, and letting the AI change only the parts the rules allow. The store still moves fast. The brand never breaks.
Lock the creative once. Let every rooftop localize inside the lines.
Watch a rooftop localize an ad without breaking brand.
A store makes a local ad
“Make a local version of the maker's SUV ad for our Layton store, with our address and our lease offer.”
Outcome
A local ad that is still fully on brand, so there is nothing for the maker to claw back.
Make a local version of the maker's SUV ad for our Layton store, with our address and our lease offer.
Catching an off-brand ad
“Show me every rooftop using an old logo or a creative that is not approved.”
Outcome
A fix made before the maker ever notices, so the co-op money stays.
Show me every rooftop using an old logo or a creative that is not approved.
A new manager starts at a rooftop
“Help the new manager at our Provo store learn our brand rules.”
Outcome
A new manager who knows the rules in days, and a rooftop that does not break brand while they learn.
Help the new manager at our Provo store learn our brand rules.
The same dealer group, before and after the creative was locked.
Without Masset
- Each store grabs whatever logo file it can find, and half of them are wrong.
- A store's AI makes a slick local ad and quietly drops the legal disclaimer.
- You only find a broken ad after the maker does, and the co-op money is already gone.
- Keeping twenty rooftops on brand is one person checking every ad by hand.
With Masset
- There is one approved, locked file for each piece of creative, and the wrong ones are gone.
- A store's AI can change the name, hours, and offer, but never the logo, color, or legal line.
- Every local ad is built from approved creative, so there is nothing for the maker to claw back.
- One place shows what each rooftop is allowed to use, so no one has to police by hand.
Lock your approved creative in an afternoon.
Lock the approved creative at the source
Put the maker-approved ads, logos, and legal lines in Masset and lock them. One approved file for each piece. No stray copies.
Let the AI localize only inside the rules
Each store's AI can swap in the store name, address, hours, and offer. The logo, color, headline, and disclaimer stay locked.
Give every rooftop its own page
Each store gets a Board with the creative it is allowed to use, so staff never go hunting for the right file again.
Send the ad and see what works
Share a finished ad as a tracked link. Who opened it and clicked writes back to your CRM, so you know what is landing.
Everything a dealer group needs to stay on brand.
Every rooftop on the same approved creative
Local ads that stay inside the maker's rules
No clawbacks from a stretched logo or a missing disclaimer
Questions dealer groups ask before they switch.
Bring one maker's creative. We will show you a locked local ad in ten minutes.
We lock the approved creative, then your store's own AI builds a local ad that stays inside the rules, right there. Ten minutes, and you will know.