Power User — Content Marketer

Create Content That Actually Gets Used

You pour hours into case studies, decks, and guides that disappear into a drive. Masset shows you which content gets used, which gets ignored, and what your team actually needs — so every piece you create drives results.

Masset helps Content Marketers reduce ad-hoc content requests by 60%, see which content drives engagement and pipeline, repurpose content faster with AI, and ensure every asset stays current with version control.

Watch a Demo See How It Works
Claude

Which content has high internal views but never gets shared externally? That's what we need to fix.

Comparing internal views vs. external shares...
masset.asset_analytics_search
Ranked 287 assets. Found content with high internal interest but low external reach.
Underutilized Content — High Views, Low Shares
1. Fintech ROI Case Study — 89 internal views, 2 external shares
2. Competitive Pricing Guide — 67 views, 4 shares
3. Security Whitepaper — 54 views, 1 share
Meanwhile: 172 assets (60%) had zero views in 90 days.
Recommendation: Make top-viewed content easier to share. Archive zero-view assets.
3 high-value assets need better discoverability. 172 assets are dead weight.
Reply to Claude...
Real-World Scenarios

See It In Action

Q2 planning — need to decide what content to create next quarter.

“Show me our most-shared content vs. least-viewed. Where should I focus next quarter?”

Outcome

Data-driven content plan: double down on case studies (highest share rate), refresh 3 stale guides, and archive 40+ zero-engagement assets.

Claude

Show me our most-shared content vs. least-viewed. Where should I focus next quarter?

Ranking assets by shares and views...
masset.asset_analytics_search
Ranked 287 assets by external shares and internal views. Identified top performers and dead weight.
Content Performance — Top vs. Bottom
Last 90 days · 287 assets
#AssetExtIntDownloadsShares
1
Healthcare ROI Case Study
TopCase Study · Healthcare
3128926742
2
Enterprise Security Deck
TopSales · Security
19834115631
3
ROI Calculator
TopSales · Tool
176948828
4
Brand Guidelines v2
ZeroBrand · Internal
0200
💡Case studies drive 3x more shares than any other format. 172 assets (60%) had zero external views — candidates for archive or refresh.
Case studies are the top format. 60% of content is dead weight. Focus Q2 on case studies.
Reply to Claude...

Marketing just published a comprehensive industry report — need to maximize its reach.

“Take our new State of Content report and draft 5 LinkedIn posts and an email nurture sequence from it.”

Outcome

One report becomes 12 social posts, 3 email sequences, and a blog post — all created in 2 hours instead of 2 weeks.

Claude

Take our new State of Content report and draft 5 LinkedIn posts and an email nurture sequence from it.

Reading report and extracting key insights...
masset.semantic_searchmasset.get_asset_content
Report analyzed: 24 pages, 8 key findings, 12 data points. Drafting derivative content.
Content Repurposing — Ready to Review
5 LinkedIn posts drafted (stat-led, question-led, quote-led, contrarian, CTA)
3-email nurture sequence drafted (teaser → key findings → full report CTA)
Blog summary drafted (800 words with embedded stats)
All derivative content pulls from the approved report — consistent messaging guaranteed.
8 content pieces drafted in 3 minutes. Ready for review.
Reply to Claude...

Sales keeps asking for 'the latest fintech case study' — but you updated it last month.

“Is the updated fintech case study in the library? Can Myca find it?”

Outcome

Zero follow-up needed. Myca now surfaces the updated case study whenever anyone asks. Ad-hoc requests for this asset drop to zero.

Claude

Is the updated fintech case study in the library? Can Myca find it?

Searching for fintech case study...
masset.semantic_searchmasset.get_asset_metadata
Found: 'Nexio Fintech Case Study' — updated March 2025. Myca can surface it.
Fintech Case Study — Status
Asset: Nexio Fintech Case Study
Last updated: March 12, 2025 (current version)
Myca findability: ✓ Surfaces for 'fintech', 'case study', 'Nexio', 'payments'
Usage: 23 views, 8 shares this month
The issue isn't the content — reps are searching Slack and Drive instead of asking Myca.
Content is current and findable. Discoverability problem, not a content gap.
Reply to Claude...
The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • No idea if anyone actually uses the case study you spent 2 weeks creating
  • Drowning in ad-hoc requests for content that already exists somewhere
  • Content goes stale in shared drives — no way to track or update distributed copies
  • Repurposing content for new channels takes days of manual work

With Masset

  • Analytics shows exactly which content gets used, shared, and drives engagement
  • Myca directs requesters to existing content — requests drop by 60%
  • Version control keeps every instance of your content current, automatically
  • Myca helps repurpose content for emails, social, and campaigns in minutes
How It Works

How Content Marketers Use Masset

01

Publish to the Central Library

New content syncs automatically from your connected sources — Google Drive, SharePoint, Notion. Or upload directly. Either way, it's instantly discoverable.

02

See who uses it

Analytics tracks every access, share, and engagement event. See which teams use your content, how often, and what resonates with external audiences.

03

Let Myca handle requests

When sales asks 'do we have a fintech case study?' Myca answers before you see the message. Your time goes back to creating, not fulfilling.

04

Repurpose with AI

Ask Myca to draft social posts, email copy, or campaign briefs based on your existing content. Minutes instead of days.

Key Features

Built for Content Marketers

Bronson Dameron
“I've used several content management solutions, and Masset offers a ton of value compared to the cost of the other solutions that are out there.”

Bronson Dameron

Director of Content

60% fewer ad-hoc requests

Content usage visibility

Minutes to repurpose

FAQ

Common Questions

Compare

Evaluating Alternatives?

See how content marketers use Masset

Watch a demo showing content analytics, AI-powered repurposing, and self-serve discovery. 4-hour onboarding.

Watch a Demo Explore All Roles