Decision-Maker — VP of Marketing

Stop Guessing Which Content Drives Pipeline

You invest heavily in content, but have no visibility into what your team actually uses — or what moves deals forward. Masset gives you the analytics, governance, and AI infrastructure to turn content into a measurable revenue lever.

Masset helps VPs of Marketing prove content ROI with engagement analytics, ensure brand consistency across teams and AI tools via MCP, and eliminate the 60-70% of content that goes unused by making every asset findable in seconds.

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Claude

Which of our content is actually moving deals forward this quarter?

Analyzing content engagement across pipeline...
masset.analytics_searchmasset.get_activity
Matched engagement data to 34 active opportunities. 3 assets appear in 80%+ of advancing deals.
Top Pipeline-Driving Content
1. Healthcare ROI Case Study — 28 deals, 72% open rate
2. Enterprise Security Deck — 24 deals, 68% open rate
3. ROI Calculator — 19 deals, 81% open rate
172 assets (60%) had zero engagement this quarter.
3 assets driving 80% of pipeline. 60% of content unused.
Reply to Claude...
Real-World Scenarios

See It In Action

Board meeting next week — CMO needs content ROI data for the quarterly review.

“Show me our content performance for Q1 — what's getting used and what's driving pipeline?”

Outcome

Present a clear narrative: 40% increase in content utilization, 3 specific case studies linked to $2.1M in closed-won deals this quarter.

Claude

Show me our content performance for Q1 — what's getting used and what's driving pipeline?

Pulling Q1 content engagement and pipeline data...
masset.analytics_searchmasset.get_activityhubspot.search_deals
Analyzed 287 assets across 4 teams. Cross-referenced engagement with 52 closed-won deals in Q1.
Q1 Content Performance
Jan–Mar 2025 · 287 assets · 4 teams
#AssetExtIntDownloadsShares
1
Healthcare ROI Case Study
PDFSales · Case Study
3128926742
2
Enterprise Security Deck
SlidesSales · Security
19834115631
3
ROI Calculator
LinkSales · Tool
176948828
4
Competitive Battle Card
PDFEnablement · Q1
6741239815
5
Product Overview Video
VideoMarketing · Brand
54312708
💡Healthcare Case Study influenced $2.1M in closed-won revenue. 60% of Q1 content went unused — 172 assets had zero external views.
Report ready — exportable for the board deck.
Reply to Claude...

New product positioning rolls out Monday — 47 reps across 3 regions need to be on the same page.

“Our positioning just changed. How do I make sure every rep and AI tool is using the new messaging by Monday?”

Outcome

100% of reps using the new positioning by Tuesday. Zero 'did you see the email' follow-ups.

Claude

Our positioning just changed. How do I make sure every rep and AI tool is using the new messaging by Monday?

Finding all assets with current positioning...
masset.asset_searchmasset.get_asset_metadata
Found 14 assets containing current positioning language. 6 have been shared externally in the last 30 days.
Positioning Update Impact
14 assets contain current positioning
6 shared externally in last 30 days (auto-update via version control)
3 Boards include positioning decks (will update automatically)
MCP will serve new messaging to Claude, ChatGPT, and 12 other AI tools
Action: Upload the new positioning deck to replace the current version.
Version control will propagate to all 14 assets, 6 external links, and 3 Boards instantly.
One upload updates everything — reps, partners, Boards, and AI tools.
Reply to Claude...

Marketing team is drowning in ad-hoc content requests from sales.

“What content gets the most internal views but rarely gets shared externally?”

Outcome

Discover that top-searched content already exists but has low external sharing — it's a discoverability problem, not a content gap.

Claude

What content gets the most internal views but rarely gets shared externally?

Comparing internal views vs. external shares...
masset.asset_analytics_search
Ranked 287 assets by internal views and external shares. Identified high-search, low-share assets.
High Views, Low Shares — Discoverability Gaps
287 assets · internal views vs. external shares
Fintech case study
892 shares
Pricing comparison
674 shares
Security whitepaper
541 share
Healthcare ROI data
483 shares
API integration guide
410 shares
💡These 5 assets have high internal interest but almost no external sharing. Reps are looking for this content but can't find the right version to send. Myca solves this.
Top-searched content exists but isn't getting shared. It's a findability problem.
Reply to Claude...
The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • No visibility into which content reps actually use or share
  • 60–70% of marketing content goes unused and you can't prove ROI
  • Brand messaging fragments with every new hire, channel, and AI tool
  • Content requests flood your team because nobody can find what exists

With Masset

  • Real-time dashboards showing content usage, sharing, and engagement by team
  • Clear line of sight from content to pipeline — know what drives revenue
  • One brand story across every team, tool, and AI interaction via MCP
  • Self-serve content discovery reduces requests by 60% and frees your team
How It Works

How VPs of Marketing Use Masset

01

Connect your content sources

Masset aggregates content from Google Drive, SharePoint, Notion, and your website into one searchable library — no migration needed.

02

Set governance guardrails

Version control and workflows ensure only approved, current content is discoverable. Outdated assets get flagged automatically.

03

Enable AI-powered access

Your team finds content by asking Myca in Slack or Teams. Your AI tools pull from approved content via MCP. One story, everywhere.

04

Measure what matters

Analytics shows which content gets used, shared, and engaged with — by team, by role, by deal stage. Finally, content tied to revenue.

Key Features

Built for VPs of Marketing

Mehmet Dogan
“Everything is one click away, always up to date, and actually driving results.”

Mehmet Dogan

VP of Marketing

60% fewer content requests

95% faster content search

3x content utilization

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Get a personalized demo and see content analytics, AI integration, and version control in action. 4-hour onboarding. Month-to-month. No BS.

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