Your offices are run by nurses. You are asking them to be marketers.
Home care marketing software that hands every local office a ready way to recruit caregivers and win families. The office owner is a clinician, so Masset and your AI do the marketing part.
Masset is home care marketing software for franchises. Each local office is run by a nurse or operator, not a marketer, yet each one has to recruit caregivers and win families. Masset gives every office a ready kit: recruiting campaigns, family packets, and your current brand. Each kit is tagged by office. The AI tools they already use, like Claude, ChatGPT, Slack, and Teams, can reach it. The home office keeps the brand current in one place, and every office stays on brand. This is caregiver recruitment marketing and home care brand management an owner can actually run.
Every office
- Dayton office
- Mesa office
- Tampa office
- Boise office
context · content · tone
Your AI, everywhere
Open an office, and the whole kit is right there.
Pick a local office and see everything tagged to it: the recruiting campaigns, the family packets, and the brand files, all the current versions.
Offices
- Dayton office24
- Mesa office18
- Tampa office31
- Boise office12
- Raleigh office27
- Reno office9
- Akron office21
- Frisco office15
Brand guide
Dayton officeVoice & tone
Dayton officeLogo pack
Dayton officeWelcome email
Dayton officeOffer one-pager
Dayton officePast winners
Dayton officeThe problem is not the brand. Your offices cannot do marketing at all.
A home care franchise is a chain of small offices, and each one is run by a nurse or a caring operator. They are great at care. They were never trained to recruit or to market, and right now they have to do both to survive.
There are not enough caregivers, so every office is fighting to hire. There are families to win too. So the owner opens a free AI tool and asks it to write a job ad. What comes back is off brand and sounds like every other ad. They post it anyway, because they have no time, and it does not work.
A nicer brand book will not fix this. The owner is not lazy. They simply have no marketing in their hands. Put a ready kit where their AI can read it, and the nurse who runs the office can recruit and win families like a pro.
Masset is the marketer your nurses never had.
Watch a nurse who runs an office market like a pro.
An office has to hire caregivers fast
“I need to hire caregivers at my Mesa office. Give me a recruiting kit I can use today.”
Outcome
A full caregiver recruiting kit, ready to post that afternoon, made by an owner with zero marketing training.
I need to hire caregivers at my Mesa office. Give me a recruiting kit I can use today.
Winning a new family
“Send the Johnson family our welcome packet and tell me when they open it.”
Outcome
The family gets a clean, on-brand packet, and the office knows exactly when to follow up.
Send the Johnson family our welcome packet and tell me when they open it.
Keeping every office on brand
“We changed our logo. Make sure every office has the new flyers.”
Outcome
Every office is on the current brand the same day, with no chasing and no old logos in the wild.
We changed our logo. Make sure every office has the new flyers.
The same franchise, before and after every office had a marketer.
Without Masset
- Each office owner is a nurse, not a marketer, and has to recruit caregivers anyway.
- Owners paste a job ad into a free AI tool, and it comes back off brand and weak.
- Family packets are old PDFs in an email somewhere, different at every office.
- The home office updates the brand, and half the offices never get the memo.
With Masset
- Every office gets a ready recruiting kit and family packet, on brand, built for them.
- Owners ask their own AI for a caregiver ad, and it sounds right the first time.
- Family packets are tracked, so you see which family opened them and follow up.
- You fix the brand once at the home office, and every office has the new version.
Set this up in an afternoon.
Give each office a ready Board
Build a page per office holding its recruiting campaigns and its family packet, set up and on brand. The owner opens one page and everything is there.
Make family packets trackable
Send each family packet as a tracked link. You see who opened it, and it writes back to your CRM, so the office knows which family is warm.
Keep the current brand everywhere
Update a flyer or an ad once at the home office, and it changes in every office at once. No more old logos floating around.
Connect the AI your offices already use
Add Claude, ChatGPT, Slack, or Teams. Each office only sees its own files, and the AI builds from the real, approved kit.
Everything a home care franchise needs, in one place.
A ready recruiting kit for every office
On-brand work from owners who never trained in marketing
The current brand at every location
Questions home care franchises ask before they switch.
Bring three offices that are struggling to hire. You will see it work in ten minutes.
We set up their recruiting kits and family packets, and an owner asks their own AI for a caregiver ad, right there. Ten minutes, and you will know.