Masset is the home for your home care recruiting and family content.
Today your recruiting flyers, family brochures, and service overviews sit in a folder only the corporate marketer can find, so every local agency makes its own version and the claims drift. Masset is the one home your agencies, your care coordinators, and the AI they use can all pull the current, approved version from.
CONTENT
COLLABORATION
ADMINISTRATION
Caregiver Pay & Benefits
Effective March 2026 · by role
Caregiver Pay & Benefits Sheet
Mar 5, 2026
Recruiting Flyer
Now Hiring
Caregivers
Sign-on bonus
$500
Shifts
You pick
Now Hiring Caregivers Flyer
Mar 1, 2026
The recruiting flyer agencies print and post, with current sign-on bonus.
Care That Feels Like Family
What to expect when care begins
Family Welcome Brochure
Feb 20, 2026
What families can expect when care starts, given at the first home visit.
Specialized Care
Memory Care
at Home
Trained caregivers for dementia and Alzheimer's
Dementia & Alzheimer's Care Deck
Feb 12, 2026
Our Home Care Services
Service Overview Guide
Jan 30, 2026
The Reyes Family"They gave us peace of mind"
Daily care for mom after her stroke
5-star review
Client Family Testimonial
Jan 15, 2026
A daughter's story about the caregiver who became part of the family.
Wellspring
HOME CARE
Wellspring Home Care Logo
Jan 7, 2026
New Caregiver Onboarding · 5:08New Caregiver Welcome Video
Dec 19, 2025
Everything a new caregiver needs for their first shift with a client.
Example library for a fictional home care brand. Your logo, your collections, your content.
Finding the right flyer wastes hours. And not just yours.
A new agency owner cannot find the current recruiting flyer, so they ask the regional director. The director does not have the latest one either, so they ping corporate marketing, who stops their work to go dig through the shared drive.
One question, three interruptions, an afternoon gone. It happens across two dozen agencies every week, and the people it pulls under are the ones already stretched thinnest.
Masset gives that time back. Every agency finds the approved flyer or brochure itself, in seconds, without bugging a soul.
real quick…
Where's the current caregiver recruiting flyer?
one question pulls in
You have to store your flyers and brochures somewhere. You might as well get the most out of them.
Your recruiting and family content has to live somewhere. The only real question is whether that somewhere also lets every agency and the AI they use pull the approved version, keep it current, and prove what actually fills shifts and books assessments. Here is how the usual options stack up.
Masset
the home for it all
Shared drive
Drive, the laptop
Corporate marketing
ask and wait
Traditional DAM
image libraries
Email threads
flyers attached
Every hour an agency spends rebuilding a flyer from scratch is an hour not spent recruiting caregivers or reassuring a family. A real home is where that time comes back.
Masset is the home for your home care recruiting and family content
if every agency should use the approved brochure and the right claims.
Home care lives and dies on trust and on what you are licensed to say. Update a brochure, a service claim, or a pay rate once in Masset, and every agency is on the approved version the same minute. No agency is handing a family last year's promises.
- Change a claim or a pay rate once, and it reaches every agency
- Every family sees the same approved brochure
- No agency is quoting licensing or services you no longer offer
UPDATED ONCE
Family Welcome Brochure · v-current
Masset is the home for your home care recruiting and family content
if your coordinators' AI should write from your real services and approved claims.
Your care coordinators already draft recruiting posts and family follow-ups with ChatGPT, Claude, and Gemini. Masset hands that same AI your approved service overviews and brochures through our MCP server, so every post and email it writes is real, on brand, and safe to send.
- Works in Claude, ChatGPT, Gemini, Copilot, and every MCP client
- The AI writes from your real services and approved claims
- Each agency sees only the material it is cleared to use
Masset is the home for your home care recruiting and family content
if anyone should be able to find the right brochure in seconds.
Plain-language search across every flyer, brochure, and service overview. A brand-new care coordinator finds the memory care deck or the Spanish family brochure in seconds, and your corporate team stops being the help desk.
- Search everything you have, in plain language
- The approved, current version comes back, every time
- Lives in Microsoft Teams, so nobody changes how they work
Masset is the home for your home care recruiting and family content
if a new caregiver should represent your brand from day one.
Turn your service overviews and care standards into a two-minute daily quiz in Microsoft Teams. A brand-new caregiver learns your services, your safety standards, and how you talk to families fast, and shows up to that first home visit ready.
- Two minutes a day, right in Teams, no login
- Built automatically from the onboarding material you already have
- New caregivers know your standards from their first week
What do we offer a family before any care begins?
Two minutes a day. New caregivers learn your standards without a binder.
Masset is the home for your home care recruiting and family content
…in a few more ways than one.
…if you
want a new agency productive from day one.
Hand them a Board with every recruiting flyer, family brochure, and service overview they need, in one place from their first day.
…if you
want to know the moment a family opens your brochure.
Share it as a tracked link. You see exactly when a family opens it, and which services they spent time reading.
…if you
want your care plans and family records to stay under your control.
Your files are never uploaded into the AI tools or other platforms. The AI reads approved content through Masset, and every download routes back through Masset.
…if you
want every agency and coordinator in, with no per-seat math.
The features doing the work, built for how home care grows.
Each one is a full part of the platform. Here is what it does for an in-home care brand, and where to go deeper.
Masset makes your flyers and brochures usable.
Point Masset at the Drive or SharePoint where your home care content already lives. You do not rip anything out. The pile you already have becomes searchable, current, and ready for the AI your agencies use.
+ every MCP-compatible AI clientA home care brand runs on trust.
So should the content your agencies recruit and reassure with. One home for your recruiting flyers, family brochures, and service overviews, and every agency, coordinator, and AI tool pulls the same approved version. That is what it means to give your home care content a home in the AI era.
Questions we hear from teams like yours.
What is digital asset management for home care?
Digital asset management (DAM) for home care is one searchable home for your recruiting flyers, family brochures, and service overviews. Instead of every local agency making its own version and letting the claims drift, your teams pull the current, approved version from one place. Masset adds the AI layer: the tools your agencies write with read from that same home.
Can our agencies' AI tools use our approved content?
Yes. Masset connects to Claude, ChatGPT, Copilot, and every other MCP-compatible AI client through its MCP server, which exposes 32 tools (20 reads, 12 writes). The AI reads your approved content and can write back, and your Masset permissions are enforced on every call, so each coordinator only reaches what they are cleared to see.
How long does it take to move our content in?
Hours, not months. Connectors pull your files in from Google Drive, SharePoint, and the other places they live today, and AI tagging organizes everything as it lands. Most teams are searching their own library the same day.
What does Masset cost?
Masset is $500/mo, unlimited seats, month-to-month, so every agency and care coordinator is covered without counting licenses. Larger networks that need more storage, Training, SSO, and dedicated support can ask us about the Enterprise plan.
Give your home care content one home.
Bring your toughest agency. We load its current recruiting flyer and family brochure, then a coordinator asks their own AI to draft a hiring post and a family follow-up, right there. Ten minutes, and you will see it come back on brand and approved.