Power UserPartner / Channel Manager

Arm Every Partner Without Losing Control

Your partners need your content to sell effectively — but you can't have them using last quarter's messaging or off-brand materials. Masset gives you branded partner portals with version control, engagement tracking, and AI-powered content access.

Masset helps Partner and Channel Managers create branded partner portals with Boards, ensure partners always use current materials via version control, track partner engagement and content usage, and reduce partner support tickets by 70%.

Claude

Which of our channel partners are actually using the sales materials we gave them?

Analyzing partner content engagement...
masset.analytics_searchmasset.get_activity
Tracked engagement across 30 partner portals. Activity data for last 90 days.
Partner Content Engagement
Last 90 days · 30 partners
TechFlow
4712 deals sourced
DataBridge
388 deals sourced
CloudSync
316 deals sourced
NetVista
40 deals sourced
InfoScale
00 deals sourced
💡Top 3 partners source 85% of channel deals. 5 partners have zero engagement — re-enable or sunset.
5 dormant partners identified. Top 3 driving 85% of channel revenue.
Reply to Claude...
Real-World Scenarios

See It In Action

Onboarding 12 new channel partners this quarter — each needs sales materials, case studies, and co-branded decks.

What should go in a partner onboarding Board for our Gold tier partners?

Outcome

Partners are self-sufficient in days instead of weeks. Onboarding-related support tickets drop 70%.

Claude

What should go in a partner onboarding Board for our Gold tier partners?

Curating partner enablement content...
masset.semantic_searchmasset.asset_search
Found 22 partner-relevant assets. Filtered for Gold tier program.
Gold Partner Onboarding Board
Getting Started: Partner program overview, portal access guide, co-branding guidelines
Sales Materials: Product deck, pricing sheet, ROI calculator, demo script
Proof Points: 5 case studies (by vertical), customer testimonial collection
Competitive: Battle cards (Seismic, Highspot, Showpad)
Co-Marketing: Email templates, social assets, event-in-a-box
22 assets curated. One shareable link per partner.
Partner Board ready. One link replaces the onboarding email chain.
Reply to Claude...

Product positioning changed last month — need to ensure partners are accessing the updated deck.

Which partner collections include the positioning deck and how many views has it gotten since last week's update?

Outcome

Clear view of which partner collections have the deck and how many partners have accessed the latest version.

Claude

Which partner collections include the positioning deck and how many views has it gotten since last week's update?

Finding partner collections and recent views...
masset.list_collectionsmasset.get_asset_activity
Positioning deck found in 4 partner collections. Pulling view data since update.
Positioning Deck — Partner Access
Found in 4 partner collections:
• Gold Partners (12 partners)
• Silver Partners (10 partners)
• Strategic Partners (5 partners)
• New Partner Onboarding (3 partners)
Views since update: 22 views, 8 downloads across all partner collections.
Deck in 4 partner collections. 22 views since the update.
Reply to Claude...

QBR with the channel VP — need to show which partners are actively selling and which are dormant.

Show me partner engagement — who's active and who's dormant?

Outcome

Identify 5 dormant partners for re-engagement and 3 top performers for expanded programs.

Claude

Show me partner engagement — who's active and who's dormant?

Analyzing partner engagement across all portals...
masset.analytics_searchmasset.get_activity
Analyzed 30 partner portals. Engagement data for last 90 days.
Partner Content Activity
Last 90 days · 30 partners
TechFlow
4712 deals
DataBridge
388 deals
CloudSync
316 deals
Apex Partners
224 deals
NetVista
40 deals
InfoScale
0inactive
💡Top 3 partners source 85% of channel revenue. 5 partners have near-zero engagement — candidates for re-enablement or sunset.
3 top performers, 5 dormant. Data-driven partner strategy ready.
Reply to Claude...
The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • Partners using outdated or off-brand materials you can't track or control
  • Partner enablement means emailing ZIP files and hoping for the best
  • No visibility into which content partners actually use or share with their clients
  • Partner support tickets about finding content eat up your week

With Masset

  • Branded partner Boards with curated, version-controlled content by partner tier
  • One link gives partners everything they need — decks, case studies, co-branded materials
  • Analytics shows which partners are active, what content they use, and what they share
  • Self-serve content access reduces partner support tickets by 70%
How It Works

How Partner / Channel Managers Use Masset

01

Build partner portals

Create branded Boards for each partner tier or program. Curate decks, case studies, co-branded materials, and playbooks in one shareable hub.

02

Control the content

Version control ensures partners always use the latest approved materials. Update once — every partner portal updates automatically.

03

Track engagement

See which partners access content, what they share with their clients, and which materials drive engagement. Identify your most active partners.

04

Scale enablement

Myca lets partners self-serve content by asking questions in natural language. Reduce support tickets and scale enablement without scaling headcount.

Dan Posner
As someone who uses it daily — pulling case studies, examples, or just managing the sales process — it's been a game changer for us.

Dan Posner

EVP of Strategic Partnerships

70% fewer partner support tickets

30 portals updated instantly

Partner engagement visibility

FAQ

Common Questions

See how partner teams use Masset

Watch a demo showing partner portals, version-controlled content, and engagement analytics. 4-hour onboarding. Month-to-month.