Masset is the home for every client brand you run.
Today each client's brand guide, voice, and best work lives in a different Drive folder and a different account lead's head, so a new strategist guesses the tone and the AI drafts off brand. Masset is the one home where your whole team, and the AI they use, can pull the right client's current brand and content every time.
CONTENT
COLLABORATION
ADMINISTRATION
Northwind Outdoor
Brand standards · v4.2
Northwind Outdoor Brand Guide
Mar 6, 2026
Client Voice Doc
Lumen Skincare
Brand Voice
Tone
Warm, candid
Never
Clinical jargon
Lumen Skincare Voice Guide
Mar 3, 2026
How Lumen sounds: warm, plainspoken, never clinical. Read this before you write a word.
Social Launch Kit
Repeatable across clients
Social Launch Playbook
Feb 21, 2026
Our repeatable kit for launching a client across social.
New Business
Why
Halcyon
Our approach, our work, our results
New Business Pitch Deck
Feb 12, 2026
Brand Strategy Service Guide
Brand Strategy Service Guide
Jan 30, 2026
Lumen RebrandLumen Skincare
Full rebrand and relaunch in six weeks
+212% engaged
Rebrand Case Study · Lumen
Jan 16, 2026
Full rebrand and relaunch for Lumen Skincare, six weeks start to finish.
Halcyon
& CO.
Halcyon & Co. Logo
Jan 7, 2026
New Account Lead Onboarding · 5:08New Account Lead Welcome
Dec 19, 2025
Everything a new account lead needs to run a client the Halcyon way.
Example library for a fictional creative agency. Your logo, your clients, your content.
Finding the right client file wastes hours. And not just yours.
A new strategist cannot find Lumen's current voice guide, so they ask the account lead. The account lead is on a call, so they ping the creative director, who stops designing to go dig through a client folder.
One question, three interruptions, an afternoon gone. It happens across every account, every day, and your best people are the ones it keeps pulling under.
Masset gives that time back. Everyone finds the right client's brand and work themselves, in seconds, without interrupting a soul.
real quick…
Where's Lumen's current voice guide?
one question pulls in
You have to store every client's brand somewhere. You might as well get the most out of it.
Your client brands, voice docs, and best work have to live somewhere. The only real question is whether that somewhere also lets the whole team and the AI they use draft on brand, keep each client current, and prove what wins new business. Here is how the usual options stack up.
Masset
the home for it all
Client folders
Drive, per account
Account lead
ask around
Jasper
AI copy, brand voice
Slack threads
files attached
Every hour your team spends hunting for a client's brand is an hour not spent doing the work that client pays for. A real home is where that time comes back.
Masset is the home for every client brand you run
if every project should start from the current client brand, every time.
Update a client's brand guide or voice doc once in Masset, and every account lead, every designer, and every AI draft is on the current version the same minute. The whole team works from one source of truth per client.
- Update a client's brand or voice once, and it reaches the whole team
- Every account works from one current source of truth
- Nobody designs off last quarter's guide again
UPDATED ONCE
Lumen Skincare Brand Guide · v-current
Masset is the home for every client brand you run
if your team's AI should draft in each client's real brand and voice.
Your team already drafts with ChatGPT, Claude, and Jasper. Masset hands that same AI each client's approved brand guide and voice doc through our MCP server, so every caption, deck, and email it writes is on brand for the right client.
- Works in Claude, ChatGPT, Gemini, Copilot, and every MCP client
- The AI drafts in each client's real brand and voice
- Each person sees only the clients they are cleared to work on
Masset is the home for every client brand you run
if anyone should be able to find the right case study in seconds.
Plain-language search across every client's brand guide, case study, and deck. The newest strategist finds the Lumen rebrand or the right pitch slide in seconds, and your account leads stay focused on the work.
- Search every client's content, in plain language
- The approved, current version comes back, every time
- Lives in Slack, so nobody changes how they work
Masset is the home for every client brand you run
if a new hire should know your clients from week one.
Turn your client brand and voice docs into a two-minute daily quiz in Slack. A brand-new account lead learns each client's voice, positioning, and standards fast, and works on brand from the start.
- Two minutes a day, right in Slack, no login
- Built automatically from the brand docs you already have
- New hires know your clients from their first week
Which tone does Lumen Skincare's brand voice call for?
Two minutes a day. New hires learn your clients without a binder.
Masset is the home for every client brand you run
…in a few more ways than one.
…if you
want a new client onboarded in a day, not a month.
Hand the team a Board with that client's brand guide, voice doc, and best work, in one place from day one of the account.
…if you
want to know the moment a prospect opens your pitch.
Share the deck as a tracked link. You see exactly when the prospect opens it, and which slides they spent time on.
…if you
want each client's raw files to stay under your control.
Your client files are never uploaded into the AI tools or other platforms. The AI reads approved content through Masset, and every download routes back through Masset.
…if you
want every strategist, designer, and freelancer in, with no per-seat math.
The features doing the work, built for how agencies run clients.
Each one is a full part of the platform. Here is what it does for an agency, and where to go deeper.
Masset makes your client folders usable.
Point Masset at the Drive or SharePoint where your client content already lives. You do not rip anything out. The folders you already have become searchable, current, and ready for the AI your team uses on every account.
+ every MCP-compatible AI clientAn agency runs on knowing every client cold.
So should the content your team works from. One home for every client's brand, voice, and best work, and every strategist, designer, and AI tool pulls the same current version for the right client. That is what it means to give your agency's content a home in the AI era.
Questions we hear from teams like yours.
What is digital asset management for agencies?
Digital asset management (DAM) for agencies is one searchable home for every client's brand guide, voice notes, templates, and approved work. Instead of digging through a different Drive folder per client, your team pulls the right client's current material from one place. Masset adds the AI layer: your team's AI drafts in each client's voice because it reads from that same home.
Can our account teams' AI tools use our approved content?
Yes. Masset connects to Claude, ChatGPT, Copilot, and every other MCP-compatible AI client through its MCP server, which exposes 32 tools (20 reads, 12 writes). The AI reads your approved content and can write back, and your Masset permissions are enforced on every call, so each person only reaches what they are cleared to see.
How long does it take to move our content in?
Hours, not months. Connectors pull your files in from Google Drive, SharePoint, and the other places they live today, and AI tagging organizes everything as it lands. Most teams are searching their own library the same day.
What does Masset cost?
Masset is $500/mo, unlimited seats, month-to-month, so every strategist and account lead is covered without counting licenses. Larger agencies that need more storage, Training, SSO, and dedicated support can ask us about the Enterprise plan.
Give every client brand one home.
Bring your trickiest client. We load their current brand guide and voice doc, then a strategist asks their own AI to draft a launch caption for them, right there. Ten minutes, and you will see it come back on brand and current.