Masset is the home for your hotel marketing and brand content.
Today your photography lives in folders named Shoot 2022, your banquet menus change faster than the PDFs do, and your team re-explains each property's voice to the AI every morning. Masset is the one home your properties, your team, and the AI they write with can all pull the current, on-brand version from.
CONTENT
COLLABORATION
ADMINISTRATION
The Wrenmore · Banquet Menus
Spring 2026 · per guest, plus service
The Wrenmore Banquet Menus · Spring
Mar 9, 2026
Group Sales
Hotel Ondelle
Meetings & Events
Event space
8,400 sq ft
Guest rooms
212
Hotel Ondelle Group Sales One-Sheet
Mar 4, 2026
The current meetings-and-events numbers planners ask for first.
Fernhollow House Fact Sheet
For press and partners
Fernhollow House Fact Sheet
Feb 24, 2026
The one-pager for press, planners, and partners.
Brand Guide
The Wrenmore
Brand & Voice
Luxury with quiet confidence, never stuffy
The Wrenmore Brand & Voice Guide
Feb 11, 2026
Photography Usage Guide
Photography Usage Guide
Jan 27, 2026
The Alvarez Wedding
A full-property buyout at The Wrenmore
220 guests
Event Story · The Alvarez Wedding
Jan 13, 2026
A full-property wedding at The Wrenmore, told in photos.
Wrenmore
HOTELS
Wrenmore Hotels Logo
Jan 6, 2026
Ondelle Rooftop Walkthrough
Dec 18, 2025
A ninety-second walkthrough planners can watch before a site visit.
Example library for a fictional hotel group. Your logo, your properties, your content.
The folders are named Shoot 2022. The person who named them left.
A travel writer asks for rooftop shots by Friday. Your property marketer opens the image library and finds Shoot 2022, Food Shoot 23, New Beverage List 23. Every role has turned over at least once, so nobody remembers which folder holds the approved dusk shots, and the afternoon goes to folder archaeology.
The same thing happens with menus. Banquet menus run thirty pages and change every season, but the old PDF is still on someone's desktop, so it is the old PDF that gets sent to the planner.
Masset gives that time back. Anyone finds the right shot or the current menu themselves, in seconds, and it is always the approved version.
real quick…
Where are the approved rooftop shots for the travel writer?
one question pulls in
You have to store your photography and menus somewhere. You might as well get the most out of them.
Your hotel content has to live somewhere. The only real question is whether that somewhere also keeps every property on its own voice, keeps the menus current, and shows you what press and planners actually open. Here is how the usual options stack up.
Masset
the home for it all
Shared drive
Drive, Dropbox
Photo library
images only
The agency
ask and wait
Email threads
files attached
A small team runs the marketing for every property. Every hour lost to folder archaeology is an hour the properties feel. A real home is where that time comes back.
Masset is the home for your hotel marketing and brand content
if the menu should be current everywhere, the day it changes.
Banquet menus run thirty pages and change every season. Update the menu once in Masset, and every share, every Board, every property page hand-off, and every AI answer serves the new version the same minute. The stale PDF stops traveling.
- Change a menu or a rate sheet once, and it reaches every surface
- Planners and press always get the current, approved version
- No more spring menu quoting last fall's prices
UPDATED ONCE
Spring Banquet Menus · v-current
Masset is the home for your hotel marketing and brand content
if your team's AI should write in each property's own voice.
Your team already drafts in ChatGPT and Claude, and today someone re-uploads the brand guide to every new chat. Masset hands the AI each property's approved brand and voice guide through our MCP server, so the luxury flag stays luxury, the lifestyle flags stay lifestyle, and nobody pastes the guide in again.
- Works in Claude, ChatGPT, Gemini, Copilot, and every MCP client
- The AI drafts from each property's approved brand and voice guide
- One team writes for three properties without crossing the voices
Masset is the home for your hotel marketing and brand content
if anyone should find the right shot in seconds, not in Shoot 2022.
Plain-language search across every shoot, menu, fact sheet, and press kit. A journalist's Friday deadline becomes a one-minute answer, and it works no matter who named the folder or who has since left.
- Search everything you have, in plain language
- The approved, current version comes back, every time
- Turnover stops erasing the map to your own content
Masset is the home for your hotel marketing and brand content
if the whole property should know it like the GM does.
Hotel teams turn over fast, and the knowledge walks out with them. Turn your fact sheets and brand guides into a two-minute daily quiz in Slack or Teams, so the front desk, sales, and F&B answer guests and planners like they have been there for years.
- Two minutes a day, right in Slack or Teams, no login
- Built automatically from the fact sheets you already have
- New hires sound like veterans in their first weeks
When is the Ondelle Rooftop open on weekends?
Two minutes a day. The whole property answers like the GM.
Masset is the home for your hotel marketing and brand content
…in a few more ways than one.
…if you
want to know the moment the journalist opens the press kit.
Send shots and fact sheets as a tracked link. You see exactly when they open it, and which images they spend time on.
…if you
want to send planners one page, not eleven attachments.
Build a Board for the RFP, the wedding, or the press request: photos, menus, and the fact sheet on one page, always current.
…if you
want each property's content to stay in its lane.
Permissions follow every file. Each property team sees its own content, and your raw files are never uploaded into the AI tools or other platforms.
…if you
want every GM, F&B lead, and front desk in, with no per-seat math.
The features doing the work, built for how properties run.
Each one is a full part of the platform. Here is what it does for a hotel group, and where to go deeper.
Masset makes the pile you already have usable.
Point Masset at the Drive or Dropbox where your shoots and menus already live. You do not rip anything out. The pile you already have becomes searchable, current, and ready for the AI your team writes with.
+ every MCP-compatible AI clientHotels save the best technology for the guest.
The team behind the brand runs on a shared drive held together with tape. One home for the photography, the menus, and the brand guides means the small team marketing every property finally has tooling as good as the guest experience they sell. That is what it means to give your hotel content a home in the AI era.
Give your hotel content one home.
Bring one property. We load its photography, menus, and brand guide, then you watch your own AI draft a press reply in that property's voice, right there. Ten minutes, and you will never want folder archaeology again.