Filling move-in slots is the whole business. Your tour materials should not be a mess.
Senior living marketing software that keeps every community's tour packets, floor plans, and family handouts in one place, ready for the AI your sales directors already use. So every family gets fast, polished follow-up.
Masset is senior living marketing software that gives an operator one home for everything its communities use to fill move-in slots: tour packets, floor plans, pricing sheets, and family handouts. Tag each file by community, then reach it through the AI tools your sales directors already use, like Claude, ChatGPT, Slack, and Teams. Send a family a tracked tour packet and see the moment they open it. New sales directors learn each community fast, and leaders finally see the whole move-in funnel in one place.
Send the Maple Grove tour packet to the Carter family, the version we approved last week.
Open a community, and every tour material is right there.
Pick a community and see everything tagged to it in one place: floor plans, pricing sheets, dining menus, care-level guides, and the family handouts that move people to tour.
Communities
- Maple Grove24
- Cedar Ridge18
- Brookhaven31
- Sunrise Court12
- Willow Bend27
- Harbor Point9
- Stonecreek21
- Lakeside Manor15
Brand guide
Maple GroveVoice & tone
Maple GroveLogo pack
Maple GroveWelcome email
Maple GroveOffer one-pager
Maple GrovePast winners
Maple GroveYou run dozens of communities. Nobody can see the move-in funnel.
An operator is not one community. It is dozens at once, each with its own floor plans, its own pricing, and its own sales director working hard to fill move-in slots. Filling those slots is the whole business.
So a family tours, and the sales director rushes to send a follow-up packet. They grab whatever is on their desktop. It has last quarter's pricing and a floor plan from a wing that is now full. The family notices. And the home office has no idea who got what, or who is close to moving in.
The fix is not more folders. It is one place that holds every community's real, current materials, that your sales directors can reach through the AI they already use, and that shows leaders the whole funnel. Build that, and the busiest part of the job gets easy.
Masset is the brain. Your AI is the hands.
Watch a sales director fill a move-in slot.
Following up after a tour
“Send the Cedar Ridge tour packet to the Patel family and let me know when they open it.”
Outcome
A polished, current packet in the family's inbox in seconds, and the director sees the moment they open it.
Send the Cedar Ridge tour packet to the Patel family and let me know when they open it.
Seeing who is close to moving in
“Which families opened their tour packet this week and read the pricing page?”
Outcome
A short list of the warmest families across communities, ranked by what they actually read.
Which families opened their tour packet this week and read the pricing page?
A new sales director starts
“Help my new sales director learn the Brookhaven community.”
Outcome
A new director who can run a tour and send the right packet in days, not weeks.
Help my new sales director learn the Brookhaven community.
The same operator, before and after the move-in funnel was in one place.
Without Masset
- Each community's tour materials live on a sales director's desktop, and half of them are out of date.
- Families get follow-up packets with old pricing or a floor plan for a wing that is already full.
- Nobody at the home office can see who toured, who got a packet, or who is close to moving in.
- A new sales director takes weeks to learn the community, so move-in slots sit empty while they catch up.
With Masset
- Every community's current, approved materials sit in one place the whole team can reach.
- Send a family a tracked tour packet, and the version is always right, with no old pricing.
- See the moment a family opens the packet and which pages they read, so you know who is warm.
- A new sales director gets a home page for their community and a short daily quiz, so they learn it fast.
Set this up across your communities in an afternoon.
Put every community's materials in one place
Bring each community's tour packets, floor plans, pricing sheets, and family handouts into Masset. Keep only the current, approved versions.
Send each family a tracked tour packet
After a tour, send the family the right packet as a tracked link. The version is always current, so no family ever sees old pricing.
Watch engagement flow to your CRM
See the moment a family opens the packet and which pages they read. That signal flows to your CRM, so you know who is ready for the next call.
Connect the AI your sales directors use
Add Claude, ChatGPT, Slack, or Teams. Each director only sees the communities they handle, and the AI pulls the right materials in plain words.
Everything a senior living operator needs to fill move-in slots.
Every community's tour materials in one place
Families get the right packet, the first time
Leaders see the whole move-in funnel
Questions operators ask before they switch.
Bring one community's tour materials. You will see the difference in ten minutes.
We add a community, tag its materials, and you send a tracked tour packet right there. Ten minutes, and you will see who opened it.