Free Tool

How clearly does your story come through?

Story drift happens when your message degrades across pages, teams, and handoffs. Enter your URL and find out how much drift is costing you.

Free · Results emailed in ~2 minutes · No account needed

How it works

Three steps to your story drift score

Enter your URL

We crawl your website — up to 6 pages of content.

AI analysis

Claude reads every page and scores your story across 6 dimensions.

Get your report

We email you the results — usually within 2 minutes.

Sample Output

Here's what you'll get

A full breakdown of where your story is drifting — on your site, in AI, and across your team.

Story Drift Report for

blorpify.com

Website Story

44/100
High Drift

AI Perception

31/100
Minimal Presence

People Score

58/100
Moderate Drift

Blorpify's pages tell different stories, AI barely recognizes the brand, and employees describe it differently than the website does.

Dimension Scores

Message Consistency48

Homepage leads with 'The all-in-one revenue platform' but the pricing page opens with 'Simple tools for growing teams' — two different value props competing for the same visitor.

Audience Clarity39

The homepage targets enterprise sales teams while the blog addresses solopreneurs and early-stage founders. Visitors can't tell who this is really built for.

Language Consistency61

The core product is called 'Workspaces' on the homepage, 'Projects' in the docs, and 'Accounts' in the pricing table. Same thing, three names.

Differentiation Clarity33

'Powerful, flexible, and easy to use' appears verbatim on the homepage. Any of your top 10 competitors could swap in their logo and this sentence wouldn't change.

AI Perception Gaps

Core Product

high

AI thinks

A project management tool for small teams, focused on task tracking and collaboration.

You say

An AI-powered revenue platform that connects sales activity to pipeline outcomes.

Target Customer

medium

AI thinks

Freelancers and small business owners who need to organize their work.

You say

Mid-market B2B sales teams at companies with 50–500 employees.

People vs. Website

Team says

We help companies close more deals by making it easy to find the right content.

Website says

The AI-powered revenue platform that turns content chaos into closed won.

Team members emphasize content findability while the website leads with revenue outcomes.

+ drift examples, key findings, 6 recommendations, and page breakdown
Example Report
The Framework

Three dimensions of story drift

We measure how consistently your story comes through across your website, AI tools, and your own team.

01

Message Consistency

Website

Does your core value prop say the same thing everywhere?

02

Audience Clarity

Website

Are you speaking to the same buyer on every page?

03

Language Consistency

Website

Do you use the same terms for the same concepts?

04

Proof Point Distribution

Website

Is your evidence spread throughout, or buried?

05

CTA Alignment

Website

Does every page agree on what visitors should do next?

06

Differentiation Clarity

Website

Does your language stand out, or sound like everyone else?

07

AI Perception Score

AI Perception

How accurately does AI represent your brand vs. what you say?

08

People Consistency

People Survey

Does your team describe the company the same way the website does?

The Report

Real insights, not vague advice

We pull direct quotes from your site to show you exactly where the drift is happening.

Overall drift score

A single number (0–100) that captures how aligned your story is across your site.

Dimension breakdown

Scores for all 6 dimensions with specific insights drawn from your actual content.

Drift examples

Side-by-side quotes from your own site showing exactly where contradictions exist.

Prioritized fixes

Ranked recommendations — high, medium, low — so you know what to tackle first.

Page-by-page breakdown

See how each page contributes to or fights against your overall story clarity.

Shareable report URL

Share results with your team or leadership without anyone needing an account.

Ready to find your drift score?

Free, no signup required. Results emailed in about 2 minutes.

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