You told your story once. It was perfect.
The sentence you would say if a buyer asked you directly. Then it left the room, and the retelling began.
SKIP THE STORY, RUN THE FREE ANALYZERThen every page retold it a little differently.
YOUR STORY · DAY ONE
“We give growing teams one home for their content, so every person and every AI tells the same story.”
HOMEPAGE · V3
“The all-in-one platform for modern content teams.”
82% OF THE STORY LEFT
SALES DECK · LAST YEAR
“A smarter way to organize your digital assets.”
60%
NEW REP · FROM MEMORY
“It's basically cloud storage, but nicer?”
34%
AI ASSISTANT · TO A BUYER
“A file sharing tool for small businesses.”
12%
Nobody decided to change the story. It drifted, one harmless paraphrase at a time.
Your team retells it from memory.
Every new hire learns the story secondhand. Every rep compresses it a little more. None of them are wrong on purpose.
Priya Shah 9:47 AM
Marcus Cole 9:49 AM
Priya Shah 9:50 AM
And AI retells it to buyers you never meet.
Buyers ask ChatGPT about you before they ever visit your site. Whatever version it learned is the version they hear. Story drift, at machine speed, out of your sight.
THE BUYER NEVER SAW YOUR SITE. THIS IS THE ONLY STORY THEY HEARD.
FREE · ABOUT 2 MINUTES · NO ACCOUNT
How far has your story drifted?
There is one way to know. Point the analyzer at your website and see the drift, with quotes.
Run the free Story Drift analysis.
Enter your URL. We read your site, ask AI tools how they describe you, and email you the drift, with quotes.
Three steps to your story drift score
Enter your URL
We crawl up to 6 pages of your website.
AI analysis
Claude reads every page, asks AI tools about your brand, and scores the drift.
Get your report
Results in your inbox, usually within 2 minutes.
Here's what you'll get
A full breakdown of where your story is drifting: on your site, in AI, and across your team.
Story Drift Report for
blorpify.com
Website Story
AI Perception
People Score
Blorpify's pages tell different stories, AI barely recognizes the brand, and employees describe it differently than the website does.
Dimension Scores
Homepage leads with 'The all-in-one revenue platform' but the pricing page opens with 'Simple tools for growing teams': two different value props competing for the same visitor.
The homepage targets enterprise sales teams while the blog addresses solopreneurs and early-stage founders. Visitors can't tell who this is really built for.
The core product is called 'Workspaces' on the homepage, 'Projects' in the docs, and 'Accounts' in the pricing table. Same thing, three names.
'Powerful, flexible, and easy to use' appears verbatim on the homepage. Any of your top 10 competitors could swap in their logo and this sentence wouldn't change.
AI Perception Gaps
Core Product
highAI thinks
A project management tool for small teams, focused on task tracking and collaboration.
You say
An AI-powered revenue platform that connects sales activity to pipeline outcomes.
Target Customer
mediumAI thinks
Freelancers and small business owners who need to organize their work.
You say
Mid-market B2B sales teams at companies with 50-500 employees.
People vs. Website
Team says
We help companies close more deals by making it easy to find the right content.
Website says
The AI-powered revenue platform that turns content chaos into closed won.
Team members emphasize content findability while the website leads with revenue outcomes.
Three dimensions of story drift
We measure how consistently your story comes through across your website, AI tools, and your own team.
Message Consistency
WebsiteDoes your core value prop say the same thing everywhere?
Audience Clarity
WebsiteAre you speaking to the same buyer on every page?
Language Consistency
WebsiteDo you use the same terms for the same concepts?
Proof Point Distribution
WebsiteIs your evidence spread throughout, or buried?
CTA Alignment
WebsiteDoes every page agree on what visitors should do next?
Differentiation Clarity
WebsiteDoes your language stand out, or sound like everyone else?
AI Perception Score
AI PerceptionHow accurately does AI represent your brand vs. what you say?
People Consistency
People SurveyDoes your team describe the company the same way the website does?
Real insights, not vague advice
We pull direct quotes from your site to show you exactly where the drift is happening.
Overall drift score
A single number (0-100) that captures how aligned your story is across your site.
Dimension breakdown
Scores for all dimensions with specific insights drawn from your actual content.
Drift examples
Side-by-side quotes from your own site showing exactly where contradictions exist.
Prioritized fixes
Ranked recommendations, high to low, so you know what to tackle first.
Page-by-page breakdown
See how each page contributes to or fights against your overall story clarity.
Shareable report URL
Share results with your team or leadership without anyone needing an account.
Story drift, answered
What is story drift?
Story drift is the gradual distortion of your brand story as it gets retold by web pages, sales decks, teammates, and AI tools. Every retelling changes it a little, until buyers hear a different company than the one you built. Read more about what story drift is, or run the analyzer above to measure yours.
What does the Story Drift Analyzer check?
It crawls up to 6 pages of your website, asks AI tools how they describe your company, and scores 8 dimensions: message consistency, audience clarity, language consistency, proof point distribution, CTA alignment, differentiation clarity, AI perception, and people consistency. You get a 0 to 100 drift score with direct quotes from your own site and prioritized fixes.
Is this brand story audit really free?
Yes. No account, no credit card. Enter your URL and email, and the report lands in your inbox in about 2 minutes with a shareable link your team can open without logging in. To keep it fair, each email, network, and website is limited to 3 analyses per day.
How do I find out what ChatGPT says about my company?
The analyzer's AI Perception dimension does exactly that: it samples how AI tools describe your brand and shows the gaps side by side with what your website actually says. If you would rather do it by hand, our 10-minute manual audit guide walks through the prompts to ask.
Can my AI agent run this analysis for me?
Yes. Every getmasset.com page registers WebMCP tools (analyze_story_drift and check_story_drift_status), so a browser AI agent can start an analysis with your URL and email, poll the job, and read your scores back to you in conversation. The Story Drift Analyzer is the first brand audit an AI agent can run end to end.
My story drifted. Now what?
Fix the source, not the copies. Drift happens because your story lives in many places at once, so give it one home that your pages, your team, and your AI all pull from. That is what Masset does, and your report's prioritized recommendations show exactly where to start.
Drift is what happens when your story has no home. Masset gives your content one home that your team and your AI both pull from, so the story stops drifting at the source.
See how Masset stops the drift