See Which Content Drives Revenue and Which Collects Dust
Content Analytics, User Analytics, Conversation Analytics, and ContentGPS give you complete visibility into how your content is used, who uses it, and where it appears across the web.
The best home shows you what is working. See what is used and ignored, tie engagement to pipeline through HubSpot and Salesforce, and watch where your content appears across the public web with ContentGPS.
Masset Analytics provides B2B organizations with comprehensive content intelligence through four integrated modules: Content Analytics (tracking access, sharing, and downloads), User Analytics (measuring team engagement and adoption), Conversation Analytics (showing admins how AI content conversations are happening across the web app, Slack, and Microsoft Teams, with configurable breakdowns and filters), and ContentGPS (monitoring where company images and content appear across the web for SEO, PR, and brand monitoring). With 60-70% of B2B marketing content going unused according to industry research, Masset Analytics helps teams identify underperforming assets and optimize content investment, with customers reporting an average 35% improvement in content utilization within 90 days.
Before Masset vs. After Masset
Without Masset
- 60-70% of marketing content goes unused, but you don't know which 60-70%
- No visibility into which content actually influences deals
- Team adoption is a black box — you can't tell who's using the system
- No idea where your images and content appear across the web
With Masset
- See exactly which assets are accessed, shared, and downloaded — and by whom
- Identify content that drives pipeline and content that needs to be retired
- User analytics show adoption by team, role, and individual
- ContentGPS tracks where your images appear across the web for brand monitoring
Get Started in Minutes
Content starts generating data automatically
Every view, share, download, and interaction is tracked automatically. No tags to add, no tracking codes to configure — analytics start working the moment content enters your library.
Review content performance dashboards
See which assets are most accessed, shared, and engaged with. Identify top-performing content and underutilized assets that need attention or retirement.
Monitor team adoption and engagement
User Analytics show who's using Masset, how often, and what they're accessing. Identify power users, spot teams that need enablement, and track adoption over time.
Track your content across the web
ContentGPS monitors where your images and content appear online — press mentions, partner sites, unauthorized usage. Protect your brand and discover PR opportunities.
Everything Under the Hood
01Content Analytics
- Track views, shares, and downloads per asset
- Identify most and least accessed content
- See content engagement trends over time
- Filter by content type, source, author, and date
- Export analytics reports for stakeholder presentations
02User Analytics
- Measure adoption by team, department, and role
- Track individual user engagement and activity
- Identify power users and under-engaged teams
- Monitor login frequency and session duration
- Benchmark adoption against organizational goals
03Conversation Analytics
- See how AI content conversations happen across the web app, Slack, and Teams
- Choose your breakdowns: by channel, team, or time period
- Filter to the conversations that matter to you
- Understand what your team is asking for, not just what they download
- Spot content gaps from real questions, then fix them
04ContentGPS
- Track where your images appear across the web
- Monitor press mentions and media coverage
- Identify unauthorized content usage
- Track SEO performance of shared content
- Discover partnership and PR opportunities
05Reporting & Insights
- Pre-built dashboard for instant insights
- Custom date ranges and comparison periods
- Automated reports delivered via email
- Integration with CRM for revenue attribution
- Real-time alerts for significant engagement changes
“Being able to see what people actually engage in is so valuable.”
Samantha Chronister
VP of Marketing
Built for your team.
See how teams like yours use MassetCommon Questions
Stop Guessing. Start Measuring.
See exactly which content drives revenue and which needs to be retired. Book a demo to explore Masset Analytics.