Power User — Account Executive

Spend More Time Selling, Less Time Searching

You're not paid to dig through Google Drive. Masset puts the right case study, battle card, or proposal in your hands in seconds — and tells you the moment your prospect opens it.

Masset helps Account Executives find relevant content instantly via AI search in Slack, track prospect engagement with shared content in real-time, and reclaim 28+ hours/month previously spent searching for sales materials.

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Claude

I have a call with a mid-market healthcare prospect in 15 minutes. What should I bring?

Finding top healthcare content...
masset.semantic_searchmasset.analytics_search
Found 4 healthcare-specific assets. Ranked by engagement and deal correlation.
Recommended for Healthcare Call
1. Memorial Health Case Study — 40% faster onboarding, 68% open rate
2. Healthcare Compliance One-Pager — shared in 12 deals this quarter
3. ROI Calculator (pre-filled for healthcare) — 81% open rate
Shareable links ready. Engagement tracking enabled.
3 assets ready — links copied. You'll get notified when they open.
Reply to Claude...
Real-World Scenarios

See It In Action

You're prepping for a discovery call with a mid-market healthcare prospect in 20 minutes.

“What case studies and ROI data do we have for mid-market healthcare?”

Outcome

Walk into the call with specific proof points. Reference a case study where a similar company saw 40% faster onboarding. Prospect asks you to send it over.

Claude

What case studies and ROI data do we have for mid-market healthcare?

Searching healthcare content by relevance...
masset.semantic_search
Found 4 healthcare assets. Ranked by engagement and deal correlation.
Healthcare Content — Ready to Share
1. Memorial Health: 40% Faster Onboarding — $1.2M savings, 95% satisfaction
2. Regional Health System ROI Report — 3x content utilization
3. Healthcare Compliance Overview — most shared in Q1
4. Competitive Battle Card (vs. Seismic) — updated this week
🔗 Shareable links ready for all 4 assets
4 assets found in 5 seconds — links ready to share.
Reply to Claude...

You sent a proposal to the VP of Operations last Tuesday. Radio silence since.

“Has anyone viewed the Acme proposal I shared last week?”

Outcome

Proposal has been viewed 3 times and downloaded once this week. Call while it's top of mind.

Claude

Has anyone viewed the Acme proposal I shared last week?

Checking engagement on shared proposal...
masset.get_asset_activity
Proposal activity found. Engagement detected this week.
Acme Proposal — Engagement
Asset: Acme Enterprise Proposal
Views: 3 (since last Tuesday)
Downloads: 1
Shares: 1 (forwarded internally)
Activity this week after 5 days of silence — they're reviewing it now.
3 views + 1 download this week. They're actively reviewing. Call now.
Reply to Claude...

A competitive deal just surfaced — the prospect is also evaluating Seismic.

“Give me the Seismic battle card — what are our key differentiators?”

Outcome

Counter every competitor talking point with specific, up-to-date data. Win the deal on content infrastructure and AI integration advantages.

Claude

Give me the Seismic battle card — what are our key differentiators?

Finding competitive battle card...
masset.semantic_searchmasset.get_asset_content
Battle card found. Last updated 3 days ago. Extracting key differentiators.
Masset vs. Seismic — Key Differentiators
✓ 4-hour onboarding vs. 3-6 month implementation
✓ Month-to-month pricing vs. annual contracts
✓ MCP connects to 14+ AI tools (Seismic: 0)
✓ Transparent pricing vs. custom quotes only
Top objection handler: 'We need enterprise features'
→ Masset has version control, analytics, and governance — without enterprise complexity.
Battle card ready — updated 3 days ago. Link copied.
Reply to Claude...
The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • Spending hours digging through drives and Slack threads for the right case study
  • Sending prospects outdated decks because you can't find the latest version
  • No idea if your prospect actually read the proposal you sent
  • Asking marketing for content that already exists — they're just slow to respond

With Masset

  • Ask Myca in Slack: 'healthcare case study with ROI data' — get it in 5 seconds
  • Version control means you always send the latest, approved version
  • Real-time notifications when your prospect opens, reads, and re-opens your content
  • Self-serve access to every asset marketing has ever created
How It Works

How Account Executives Use Masset

01

Ask for what you need

Type a question in Slack, Teams, or the Masset app: 'Do we have a case study for mid-market fintech?' Myca finds it instantly.

02

Share with tracking

Generate a Masset Share link for any asset. Your prospect gets a clean, branded experience. You get real-time engagement data.

03

Get notified on engagement

The moment your prospect opens your deck and spends 8 minutes on the pricing slide — you know. Call while it's still top of mind.

04

Always send the latest version

Version control means every link you've ever shared auto-updates when content is refreshed. No more 'sorry, here's the right one' follow-ups.

Key Features

Built for Account Executives

Dan Posner
“As someone who uses it daily — pulling case studies, examples, or just managing the sales process — it's been a game changer for us.”

Dan Posner

EVP of Strategic Partnerships

28 hrs/month saved

95% faster content search

Real-time engagement alerts

FAQ

Common Questions

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See how top reps use Masset

Watch a 3-minute demo showing AI-powered content search, prospect engagement tracking, and always-current content. Start using it in Slack today.

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