Turn Content Chaos into a Governed, Efficient System
Asset Requests and Content Flagger ensure your team can signal what they need, flag what's outdated, and keep your content library accurate — without creating more busywork.
Masset Workflows includes two governance tools: Asset Requests and Content Flagger. Asset Requests are fully customizable: admins configure custom form fields (short text, long text, dropdown, multiple choice, and yes/no), rename and reorder them, and mark fields as required, so every request arrives with the information the team actually needs. Requests are routeable: route to specific users or groups based on the value of a field, whether the request needs more information, or AI-powered analysis of the request itself. Before a request is filed, an AI-powered duplicate check scans the library one final time with the completed form values to catch existing assets that already match, reducing duplicate content creation by up to 40%. Submitted values flow into tasks, emails, and other notifications. Content Flagger allows anyone in the organization to flag outdated or inaccurate content for admin review. Together, these workflows help B2B marketing teams maintain content accuracy, reduce redundant work, and prioritize content updates based on real user feedback and demand signals.
Before Masset vs. After Masset
Without Masset
- Teams request content that already exists because they can't find it
- Outdated content stays in circulation because nobody flags it
- Marketing has no demand signal for what content the team actually needs
- Content governance means heavy process that nobody follows
With Masset
- Custom request forms capture exactly the information your team needs, every time
- Requests route themselves to the right owner based on your rules or AI analysis
- AI runs a final duplicate check before any request is filed, so existing content gets found
- Marketing gets real demand data: what content is requested, by whom, and why
Get Started in Minutes
Users search before requesting
When a team member needs content, Asset Requests requires them to search the library first. If the content exists, they find it. If not, the request form captures exactly what they need and why.
Your custom form captures the details
Admins configure the request form with custom fields: short text, long text, dropdowns, multiple choice, and yes/no. Rename fields, reorder them, mark them required. Once all values are entered, AI scans the library one more time to catch any existing asset that already matches.
Requests route to the right owner
Route requests to users or groups based on the value of a field, whether the request needs more information, or AI-powered analysis of the request. Submitted values flow into tasks, emails, and other notifications, so the owner has full context from the start.
Requests become demand signals
Every request is logged with context: who requested it, what they searched for, the use case, and the urgency. Marketing gets a prioritized backlog based on real demand, not guesswork.
Anyone can flag outdated content
Content Flagger lets any user flag an asset as outdated, inaccurate, or needing review. One click adds a flag with optional notes. No need to track down the content owner manually.
Admins review and act
Flagged content and new requests appear in the admin dashboard with full context. Admins can prioritize, assign updates, and resolve flags — keeping the library accurate and current.
What You Get
Reduce Duplicate Requests by 40%
Search-first requests mean users find existing content before asking for it. Marketing creates less duplicate content and focuses on genuine gaps.
Crowdsource Content Quality
Your whole team becomes a content quality sensor. Anyone can flag outdated or inaccurate content, and admins get notified instantly to take action.
Build a Content Roadmap from Real Demand
Asset Requests generate a data-backed backlog of what content your team needs. Prioritize based on request frequency, requester role, and business impact.
Governance That People Actually Follow
Built directly into the content workflow — no extra tools, no heavy process. Users comply because it's the easiest path to getting what they need.
Everything Under the Hood
01Custom Asset Requests
- Configure custom form fields: short text, long text, dropdown, multiple choice, and yes/no
- Rename fields, set their order, and mark fields as required
- Search-first workflow: users must search before requesting
- Submitted values flow into tasks, emails, and other notifications
- Request tracking and status updates for requesters
- Also available via MCP: AI tools prompt users through your custom fields
02Routeable Requests + AI Duplicate Check
- Route requests to users or groups based on the value of any field
- Route based on whether the request needs more information
- AI-powered analysis of the request picks the right default recipient
- Smart duplicate final check: AI re-scans the library with completed form values before filing
- Analytics on request volume, topics, and requesting teams
03Content Flagger
- One-click flagging from any asset in the library
- Optional notes explaining what's wrong or outdated
- Instant admin notifications for new flags
- Flag history and resolution tracking
- Prioritization based on asset usage and flag frequency
04Admin Dashboard
- Unified view of all requests and flags
- Prioritization tools based on business impact
- Assignment and workflow management
- Resolution tracking and SLA monitoring
- Analytics on content governance health
05Smart Search Integration
- Cross-source search during the request process
- AI-powered suggestions for similar existing content
- Search analytics showing common unmet content needs
- Integration with Myca for conversational requests
See It In Action
Needs a case study for a specific industry but can't find one
Opens Asset Requests and is prompted to search first. Finds two case studies that partially match. Submits a request for an industry-specific version, referencing the existing assets as starting points.
Outcome
Marketing creates a targeted case study using existing assets as a foundation — in 3 days instead of 3 weeks. The rep's search context saves marketing time.
Notices a customer-facing guide references an old product name
Clicks the flag icon on the asset and adds a note: "Still references the old product name — section 3, page 7." Admin receives the notification with the specific location of the issue.
Outcome
Content team updates the guide within 24 hours. The CS manager gets notified when the flag is resolved and confirms the fix.
Planning next quarter's content calendar and needs demand data
Reviews the Asset Requests dashboard to see what content has been requested most frequently, by which teams, and for what use cases. Cross-references with Content Flagger data to see which existing assets need updates.
Outcome
Creates a Q2 content plan based on real demand signals: 5 new assets for the most-requested topics and 10 updates for the most-flagged existing content.
Common Questions
Governance That Works Because It's Simple.
Give your team an easy way to find what exists, request what's missing, and flag what's outdated. Book a demo to see Masset Workflows.