What this is

On May 27, 2026 I started a public challenge: 100 days to become a better marketer, and honestly a better person too. It ends on September 3, my 40th birthday. The deal is simple. Every day I learn something new about AI and write up exactly what I learned, so you can skip my mistakes and do it faster. Alongside that, my co-founder Tyler ships new features to Masset, and I try to lose 50 pounds.

This page is the index to everything I have published, broken down week by week so you can follow the whole journey. The builds and the Masset product releases are listed together for each week. I add to it every week. If you are brand new, three good ones to start with are the complete guide to Claude Skills, the honest log of building a real product with AI, and why marketers are builders now.

Goal 1
Lose 50 pounds
Goal 2
Build one thing with AI a day
Goal 3
Ship new Masset features
Three goals, 100 days, all in the open.

Week 1: Days 1 to 7

May 27 to June 2. Out of the gate, learning the tools and shipping the Teams launch.

Teams reaches full parity with Slack, Training included.
The definitive guide to building usable things with Claude Artifacts.
Myca moved onto the MCP server, in Slack and Teams.
A zero-to-running setup for your first hour in Claude Code.
Bring Masset content into Glean search.
Package what already works into a skill you can run again and again.
Turn a raw call transcript into a real, usable case study with AI.
Why a little GitHub is worth it, from someone who avoided it for years.
Stop prompting for drafts. Let the AI interview you first, then write.

Week 2: Days 8 to 14

June 3 to June 9. Codex, AI search, agents that stay alive, and the Claude Skills cornerstone.

What Codex can build fast, and the honest catch when you try to share it.
Seven rules for writing the kind of listicle AI search will actually cite.
The small free fix that keeps long-running AI agents alive.
The complete, living guide to Claude Skills. A cornerstone read.
An agent that keeps published articles fresh instead of letting them decay.
A 14-page children's book that explains how a language model actually works.

Week 3: Days 15 to 21

June 10 to June 16. AI search visibility, Resend, and the case that marketers are builders now.

A quick audit to see what ChatGPT actually tells people about your brand.
How a developer email tool became a marketer's dream once AI drives it.
Why the line between marketer and builder is gone. A cornerstone read.

Week 4: Days 22 to 28

June 17 to June 23. A heads-down week. I was building Seek, an open SEO and analytics tool, mostly in private, so there were no daily articles. I wrote the whole thing up the following week as the honest build log below.

Week 5: Days 29 to 35

June 24 to June 30. The busiest week: the Seek build log, the looping idea, and four more builds.

The honest, day-by-day log of building Seek with AI. A cornerstone read.
A big mid-June batch, from a new Modern layout to running Masset from your AI.
The single biggest shift: hand the AI a goal and a way to check itself, not a task.
Turning raw fire data into something I could understand in one glance.
One AI template, 15 industry landing pages, and the honest result five days later.
An agent with a standing weekly job on a live page, that grades its own work.
BuildUpdated Seek, the SEO tool
A batch of improvements to Seek, the SEO and analytics tool I am building in the open. No write-up this day, just the work.
A real review of building marketing videos with AI, for non-developers.

Week 6: Days 36 to 42

July 1 onward. In progress. This is where the newest work lands.

Smarter search, Boards tables of contents, asset expiration, referrals, and more.

Follow along

I add to this page every week through September 3. The fastest way to keep up is to follow me on LinkedIn, where I post each build as it goes live. And if any of these would help your team, or you just want to talk through how to start, reach out. I answer.

Key Takeaways

  • This is the running index to Ben Ard's 100-day public challenge: learn something new about AI every day and share exactly what was learned.
  • The challenge runs May 27 to September 3, 2026, across three goals: lose 50 pounds, build one thing with AI a day, and ship new Masset features.
  • Start with the cornerstones: the Claude Skills guide, the honest product build log, and why marketers are builders now.
  • It is broken down week by week, with the builds and the Masset product releases for each week listed together, so you can follow the whole journey.
  • The page is updated every week, so it stays current through the end of the challenge.

Frequently Asked Questions

It is a public challenge by Ben Ard, co-founder and CEO of Masset, running from May 27 to September 3, 2026. Every day he learns something new about AI and shares exactly what he learned, his co-founder Tyler ships new Masset features, and Ben works toward a 50-pound weight goal. This page is the running index of everything published.
Start with the three cornerstones: the complete guide to Claude Skills, the honest log of building a real product with AI, and the piece on why marketers are builders now. From there, the page is laid out week by week, so you can follow the whole 100-day journey from Day 1.
Yes. New articles are added every week through the end of the challenge on September 3, 2026, so the index stays current. Bookmark it or share it, and you will always have the full list.
Topics:100 days to a better marketerai for marketersbuilding with aiindexclaudeai search
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Benjamin Ard

About Benjamin Ard

Benjamin Ard is the Co-Founder and CEO of Masset, the content home for B2B marketing teams. He writes about AI, content, and the changing shape of go-to-market.

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