Blog
Insights on content alignment, brand storytelling, and building go-to-market teams that win.
Every Vendor Calls It Something Different. Here Are the 7 Franchise Marketing Portal Tools Worth Knowing in 2026.
Franchise marketing portal, brand-to-local, local marketing automation: vendors sell the same shelf under five names. Here are 7 tools compared honestly, with sourced pricing, co-op fund coverage, and which ones your AI can actually connect to.
We Put a Chess Board Inside Claude. You're Playing the Model Itself.
Check, Mate? is a free MCP tool that renders a playable chess board inside your AI chat. No engine, no accounts, nothing stored: Claude picks its own moves. Here is how MCP Apps makes that possible, and how to connect it in one minute.
We Put a Game Show Inside Claude. Nobody Asked For It.
Mystery Guest is a free daily guessing game played entirely inside Claude, over MCP. One mystery guest, the same for the whole world, every day. Here's how it works, and how the server keeps the secret Claude can't.
Your AI Chat Just Learned to Show You Software. Here Is a Free Tool That Proves It.
MCP Apps became official in the July 28, 2026 MCP spec: tools can now render interactive cards inside your AI chat. Here is what changed, and a free A/B test verdict tool you can connect to Claude in one minute to see it live.
What does ChatGPT say about your company?
AI tools describe your company to buyers every day. Learn how to check what ChatGPT says about your brand, why it gets brands wrong, and how to fix the gaps with a free 2-minute audit.
How to run a brand audit in 10 minutes
A practical brand audit framework you can run in 10 minutes: seven checks, a free automated tool, and the real failures we found auditing live company websites this week.
Why AI Writes Generic Copy: It Has Never Met Your Business
AI writing sounds generic for two reasons: models average the internet and know nothing about your business. Prompts fix one, context fixes the other.
What AI Sales Enablement Software Actually Does in 2026
AI sales enablement software explained: the six jobs it does, generative vs agentic vs agent-accessible AI, and which vendors have real MCP servers.
What the Top 10 DAM Platforms Actually Cost in 2026
Digital asset management pricing in 2026 from real contracts: Bynder ~$41K, Aprimo ~$50K, Brandfolder ~$25K medians. Every figure sourced and dated.
The Seismic-Highspot Merger: What to Do Before Your Next Renewal
The Seismic-Highspot merger was announced February 12, 2026 and has not closed. What to ask, what to get in writing, and how to renew with leverage.
Does Highspot have an MCP server? Yes. Here is exactly what it does.
Yes, Highspot has an MCP server: announced July 2025, in ChatGPT since June 2026. What it does, what is not documented, and how it compares.
Does Seismic Have an MCP Server? Yes. Here's the Full Picture.
Yes, Seismic has an MCP server: 18 tools, Early Access, CSM-gated. Every claim checked against Seismic's own docs in July 2026, plus what's missing.
Every article
The complete archive, grouped by topic.
AI & Marketing
- What does ChatGPT say about your company?
- Why AI Writes Generic Copy: It Has Never Met Your Business
- Does Highspot have an MCP server? Yes. Here is exactly what it does.
- Does Seismic Have an MCP Server? Yes. Here's the Full Picture.
- Does Frontify Have an MCP Server? Yes, in Beta. Here Is the Full Picture
- Does Brandfolder Have an MCP Server? What Exists in 2026 (and What Doesn't)
- Does Canto Have an MCP Server? What We Found (July 2026)
- Does Acquia DAM have an MCP server? Not yet. Here's where Acquia's MCP work really stands.
- 100 Days to a Better Marketer: Every Build in One Place
- Marketers Are Builders Now. The 'I'm Not Technical' Excuse Is Dead.
- Resend Was Built for Developers. AI Made It a Marketer's Dream.
- Buyers Ask ChatGPT About Your Brand Every Day. This 10-Minute Audit Shows You What It Says.
- I Had AI Build a Children's Book That Explains How AI Works. Read It Here.
- Your Articles Start Dying the Day You Publish. So I Built an Agent to Stop That.
- Your AI Agents Die the Moment Your Mac Falls Asleep. Here's the Free Fix I Use.
- AI Search Sends Most of Its Traffic to Listicles. Here Are 7 Rules for Writing One It Will Actually Cite.
- I Said Codex's Walls Would Come Down. Five Weeks Later, They Did.
- The Best Way to Write Articles With AI Is to Let It Interview You
- A Marketer's Honest Case for Learning GitHub
- Write a Case Study From a Messy Call Transcript
- Turn Your Best-Performing Content Into a Reusable Claude Skill
- Your First Hour in Claude Code: A Marketer's Zero-to-Running Setup
AI Build Log
- We Put a Chess Board Inside Claude. You're Playing the Model Itself.
- We Put a Game Show Inside Claude. Nobody Asked For It.
- Your AI Chat Just Learned to Show You Software. Here Is a Free Tool That Proves It.
- I Dared Claude to Build a 4th of July Game in One Shot. Play It Here.
- I Built Skills for a Model I Was About to Lose. Then Anthropic Gave It Back.
- I Let AI Build My Marketing Videos. Here Is My Honest HyperFrames Review.
- I Built an AI Agent That Rewrites My Landing Page Every Week and Grades Itself
- I Built 15 Industry Landing Pages From One AI Template
- I Built a Live Map of Utah's Wildfires in an Afternoon
- Stop Giving Your AI Tasks. Give It a Goal.
- I Built a Real Product With AI. Here Is the Honest Log.
AI Search Optimization
AI Tutorial
Articles
- Your Distributors Just Got AI. The FTC Says Their Posts Are Your Problem.
- Hitting your 2026 goals
- Eating the Invader: How Maryland Turned an Ecological Crisis into a Viral Spectacle
- Awardco Rockets Past Unicorn Status with a $165 Million Series B
- Top Tools for AI-Powered Content Repurposing
- How Chatbots Simplify Content Workflows
- AI-Powered Content Scaling: Research Insights
- How AI Enhances CRM Access Control
- AI in Sales Enablement: Real-Time Content Insights
- AI-Powered Tools for Real-Time Content Collaboration
- Scaling Thought Leadership Content with AI
- Why Content Teams Struggle with Asset Organization
- Ultimate Guide to Content Performance Analytics
- How to Integrate Content Tools with Slack Workflows
- Content ROI Questions Every Manager Should Ask
- Centralized vs Distributed Content Storage Systems
- Content Repurposing Checklist: 12 Essential Steps
- Content Analytics vs Content Management: Key Differences
- How to Set Up Content Version Control Systems
- Best Tools for Monitoring Content Sync Errors
- 7 Ways AI Search Transforms Content Management
- When Not to use AI
- B2B Sales Enablement in 2025: Balancing AI and Human Connection
- The Importance of Visual Content in B2B Marketing
- 30 Expert Tips [Plus Examples] for Better B2B SaaS Content Writing
- Why Your 2025 Lead Goals Feel Impossible
- The prompt to help AI sound less like...AI
- How to write GOOD B2B content with AI
- How to Get More Marketing Resources
- How to Create Content in 2025 and Beyond
Buyer's Guides
Customer Achievements
Product Updates
- What's New in Masset: 8 Updates From This Week
- What's New in Masset: 14 Updates From the Last Two Weeks
- Product Updates (Custom Asset Requests, Conversation Analytics, Slack User Syncing, and More)
- Product Updates (Glean Integration: Use Masset as a Source in Glean)
- Product Updates (Myca Now Runs on Masset's MCP, in Slack and Microsoft Teams)
- Product Updates (Microsoft Teams Integration: Full Parity, Including Training)
- Product Updates (Masset MCP Launch & Enhanced Access Controls)
- Product Updates (Board Layouts, Company-Wide Access & ARW Previews)
Story Drift
Strategy
The Masset Journal
- I'm Teaching Claude Foundations: Design at Master Claw 2026
- I Built Our New Website Without Writing a Single Line of Code
- What We Learned Getting SOC 2 (and Why It’s More Than Just a Checkbox)
- Sneak Peek: MyCA, Boards, and What We’ve Been Building | Masset Journal Entry #12
- The Books That Shaped How We Work | The Masset Journal Entry #11
- The Cost of Chaos and the Case for Vacations | Masset Journal Entry #10
- New products and interesting opinions on AI | Masset Journal Entry #9
- New Direct Mailer Ideas and HubSpot Progress | The Masset Journal Entry #8
- A Sketchy Mall Office and Our First Hire | The Masset Journal Entry #7
- Downtime, Deals, and Dad Life | The Masset Journal Entry #6
- Doing It Our Way | The Masset Journal Entry #5
- Things Are Starting to Click | The Masset Journal Entry #4
- Making Progress on HubSpot Integration | The Masset Journal Entry #3
- Cold Emails Suck | The Masset Journal Entry #2
- Our First Journal Entry! | The Masset Journal Entry #1
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