We're humbled and genuinely excited to share that Masset has been awarded 13 G2 badges for Spring 2026 across both the Digital Asset Management and Sales Enablement categories. Every single one of these came from real customers taking time out of their day to leave an honest review. That means more to us than any award ever could.

Here's a look at every badge — and why each one matters to us.

G2 High Performer G2 High Performer Mid-Market G2 Easiest to Use G2 Easiest to Use Mid-Market G2 Easiest Admin G2 Easiest Admin Mid-Market G2 Easiest to Do Business With G2 Easiest to Do Business With Mid-Market G2 Best Support G2 Best Support Mid-Market G2 Best Meets Requirements G2 Best Meets Requirements Mid-Market G2 Users Most Likely to Recommend Mid-Market

High Performer — Overall + Mid-Market

G2 High Performer G2 High Performer Mid-Market

The High Performer badge means Masset ranks above average in both customer satisfaction scores and market presence — and we earned it across both Digital Asset Management and Sales Enablement. It's a signal that our customers aren't just satisfied — they're vocal about it. For a company our size going up against enterprise platforms in two categories, earning this in both the overall and mid-market segments is something we're genuinely proud of.

Easiest to Use — Overall + Mid-Market

G2 Easiest to Use G2 Easiest to Use Mid-Market

We built Masset for the people who use it every day — not the IT admin who sets it up once. If a sales rep can't find content in under 10 seconds, something is wrong. Easiest to Use is one of the badges we care about most because it tells us that actual end users find Masset intuitive, fast, and frictionless. That doesn't happen by accident. It's the result of hundreds of iterations based on direct customer feedback.

Easiest Admin — Overall + Mid-Market

G2 Easiest Admin G2 Easiest Admin Mid-Market

We know that most of the people managing Masset don't have "content librarian" in their job title. They're marketing managers, sales ops leads, and enablement teams wearing five other hats. Easiest Admin means they're not burning hours maintaining the platform — they're spending that time on work that actually moves the needle. This badge is a direct reflection of how seriously we take administrative simplicity.

Easiest to Do Business With — Overall + Mid-Market

G2 Easiest to Do Business With G2 Easiest to Do Business With Mid-Market

From the first sales conversation through onboarding and renewal, our goal has always been to make working with Masset feel easy and honest. No surprise fees. No painful contract negotiations. No 6-month implementations. This badge covers the full buying and partnership experience — and hearing that customers find us genuinely easy to work with is one of the most meaningful things we can be recognized for.

Best Support — Overall + Mid-Market

G2 Best Support G2 Best Support Mid-Market

We don't have a support ticket queue that disappears into a void. When a customer has a question, a real person who actually knows Masset responds — fast. We treat support as a competitive advantage, not a cost center. Winning Best Support in both the overall and mid-market segments tells us that customers feel that difference. It's one of the things we'll never stop caring about, no matter how big we grow.

Best Meets Requirements — Overall + Mid-Market

G2 Best Meets Requirements G2 Best Meets Requirements Mid-Market

When a buyer builds their requirements list — whether they're shopping for a DAM or a Sales Enablement platform — Masset checks the boxes. But more importantly, it checks the right boxes. This badge is based on how well product features align with what customers actually needed when they bought it. For us, this is validation that we're solving real problems for real teams across both categories, not just shipping features that look good in a demo.

Users Most Likely to Recommend — Mid-Market

G2 Users Most Likely to Recommend Mid-Market

This one is our favorite. It's based on Net Promoter Score — meaning mid-market customers don't just use Masset, they tell their peers to use it too. Word of mouth has always been our best growth channel and the reason we've been able to build this company without relying on massive ad budgets. When a customer tells a colleague "you have to try Masset," that's the ultimate endorsement. This badge makes it official.

Thank You

None of this happens without customers who believe in what we're building and take the time to share their experience. If you've left a review on G2, thank you — you're directly shaping how we build, prioritize, and show up for the next generation of Masset customers.

If you haven't yet and you're a Masset customer, we'd love it if you'd share your experience on G2. It takes about 5 minutes and it means a lot to a team our size.

 

Thanks,

 

Ben and Tyler

Co-founders of Masset

Topics:awardsg2company newscustomer success
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Benjamin Ard

About Benjamin Ard

Benjamin Ard is the Co-Founder and CEO of Masset, a content enablement platform for B2B go-to-market teams. He hosts the Content Amplified podcast with 400+ episodes featuring conversations with marketing, sales, and brand leaders.