AI Assistant — Myca

Find the Right Content Instantly, Just by Asking

Myca is your AI content assistant — available in Slack, Teams, and the Masset app. Ask in plain language, get the latest approved asset in seconds.

Masset's AI content assistant, Myca (My Content Assistant), enables B2B teams to find approved sales and marketing content through natural language queries across Slack, Microsoft Teams, and the Masset platform. Myca reduces content search time by up to 95%, from an average of 28 hours per month to under 2 hours. MassetBot, the in-app AI companion, extends this capability by generating sales emails, content descriptions, and social posts directly from the company's content library.

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Myca product screenshot
The Problem & The Solution

Before Masset vs. After Masset

Without Masset

  • Reps spend 28+ hours/month searching for content across drives, Slack threads, and email
  • New hires have no idea what content exists or where to find it
  • Marketing creates great assets that nobody can find
  • Teams resort to recreating content they know exists somewhere

With Masset

  • Ask Myca in Slack: "What case studies do we have for healthcare?" and get answers instantly
  • New hires are productive on day one with AI-powered content discovery
  • Every asset is findable by anyone, in the tools they already use
  • MassetBot generates emails and social posts from your real content library
How It Works

Get Started in Minutes

01

Ask in natural language

Type your question in Slack, Teams, or the Masset app — just like you'd ask a colleague. "What's our latest pricing one-pager?" or "Do we have a case study for fintech companies?"

02

Myca searches your entire library

Myca understands context, not just keywords. It searches across all connected sources — Google Drive, SharePoint, Notion, your website — and finds the most relevant, up-to-date content.

03

Get the right asset, right there

Myca delivers the answer directly in the channel or app where you asked. No switching tabs, no digging through folders. Links, previews, and context — all in one response.

04

Generate new content from your library

Use MassetBot to draft sales emails, write content descriptions, create social posts — all grounded in your actual approved content, not generic AI output.

Outcomes

What You Get

Reclaim 28 Hours Per Rep, Per Month

Sales reps spend an average of 28 hours monthly searching for content. Myca reduces that to minutes, giving your team more time to sell.

Every Team Gets a Content Expert

Sales, CS, enablement, leadership, BizDev — every team member gets instant access to the right content, tailored to their role and context.

Always Approved, Always Current

Myca only surfaces content from your managed library. No outdated decks, no rogue versions — just the latest approved assets.

Generate On-Brand Content in Seconds

MassetBot creates sales emails, social posts, and descriptions using your real content as the source — not hallucinated AI output.

Capabilities

Everything Under the Hood

01
Natural Language Search

  • Ask questions in plain English, not keywords
  • Works in Slack, Microsoft Teams, and Masset app
  • Understands intent: "something for a healthcare prospect" works
  • Returns links, previews, and context in-line
  • Supports follow-up questions for refined results

02
Team-Specific Intelligence

  • Sales: "What objection-handling content do we have for enterprise?"
  • Marketing: "Show me all assets created for the Q4 campaign"
  • CS: "What's our onboarding guide for new customers?"
  • Leadership: "What content is performing best this quarter?"
  • Enablement: "What training materials do we have for the new product?"

03
MassetBot Content Generation

  • Generate sales emails grounded in your case studies and collateral
  • Create content descriptions from asset contents automatically
  • Draft social media posts referencing real company content
  • Produce custom summaries of long-form content
  • All outputs cite actual sources from your library

04
Administration & Control

  • Control which content sources Myca can access
  • Set permissions by team, role, or content type
  • View query analytics to understand content demand
  • Configure Slack and Teams integrations in minutes
Case Studies

See It In Action

Account Executive

Preparing for a prospect call with 15 minutes to spare

Asks Myca in Slack: "What case studies and ROI data do we have for mid-market SaaS companies?" Myca returns three relevant case studies and a competitive battle card in seconds.

Outcome

Walks into the call with the perfect content, closes the deal 2x faster than average.

Content Marketing Manager

Needs to repurpose existing content for a new campaign

Asks Myca: "What content do we have about data security and compliance?" Then uses MassetBot to generate social media posts and email copy from the top-performing assets.

Outcome

Launches the campaign in 2 days instead of 2 weeks, with content grounded in proven assets.

Customer Success Manager

Client asks a product question during a QBR

Without leaving the video call, types in Slack: "What documentation do we have for API integrations?" Shares the link directly in the chat with the client.

Outcome

Resolves the question in real-time, improving client satisfaction and trust.

FAQ

Common Questions

Related Features

Explore More

Stop Searching. Start Asking.

Give every team member an AI assistant that knows your entire content library. Book a demo to see Myca in action.

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